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Century 21 Affiliated The Gold Standard www.Century21Affiliated.com

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CENTURY 21 Affiliated: The Gold Standard in Real Estate

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Page 1: CENTURY 21 Affiliated

Century 21 Affiliated

The Gold Standard

www.Century21Affiliated.com

Page 2: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

The CENTURY 21 SystemThe CENTURY 21 System Franchisor of the world's largest residential real estate sales organization.

8,000 offices, 42 countries, 144,000 agents worldwide

A subsidiary of Realogy Corporation

We provide service to our brokers and sales associates through world-class support systems

– Franchise support

– Training

– Marketing

– Technology

– Expanded services

www.Century21Affiliated .com

Page 3: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

The CENTURY 21 SystemThe CENTURY 21 System Number One Choice Among Homeowners

– Our Sales Consultants are considered the most professional and knowledgeable in the industry.

– On-going education, a proprietary computer network and interactive internet classes- all of this Century 21 training, and more, has helped to rank Century 21 on top with Wirthlin Rankings.

– 35% of homeowners say that the Century 21 system has the most professional and knowledgeable agents.

www.Century21Affiliated .com

That’s a 5 to 1 edge over the nearest competitor!

Page 4: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Century21.comCentury21.com Tour the United States of Century 21 “My Century 21”

– Find your perfect new home– Save your favorite property searches– See local home sales trends– Maintain your home's value– Access exclusive online content

www.Century21Affiliated .com

Page 5: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Century21.com Century21.com en Espanolen Espanol www.Century21Espanol.com was created to

meet the needs of the Hispanic American community. Features include: – Spanish language property and office searches

(including the ability to find Spanish speaking offices, like our own)

– Listing Requests– Mortgage calculators as well– A host of other resources that address the specific

needs of the Hispanic Community.

www.Century21Affiliated .com

Page 6: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

History of Century 21 AffiliatedHistory of Century 21 Affiliated 1977 ~ Founded by Bill Kessler & Gene Anderson as A-K Realty 1978 ~ A-K Realty Purchase Century 21 Franchise 1988 ~ Century 21 Affiliated and Realty World Don Simon (Veridian Homes) merge to

form Century 21 Affiliated - Simon 1997 ~ Aggressive Expansion continues throughout WI ~ sales exceed $200M Currently…

– Century 21 Affiliated is #12 in the World among Century 21 Companies (of more than 8,000 offices worldwide)

– Century 21 Affiliated is in the Top 100 of all Real Estate Companies in the World (Real Estate Magazine)

– Century 21 Affiliated has 27 offices throughout WI and MN– www.Century21Affiliated.com is the #1 Real Estate Website in all of Wisconsin!

We get over 2,000,000 hits per month!– www.Century21Affiliated.com is the #1 Lead Generating Website

in the NATION! We get hundreds of leads per day!!

www.Century21Affiliated .com

Page 7: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Office LocationsOffice Locations

www.Century21Affiliated .com

Page 8: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Relocation ServicesRelocation Services

www.Century21Affiliated .com

Corporate Clients:– American Airlines– Associates Relocation– Bank One– Bristol Meyer Squibb– Burnett Relocation– CitiCapital Relocation– Corporate Transfer

Services– Dean Foods– EDS Relocation– GMAC– Gundaker Corp.

Full Relocation Department with a Global Connection Helping Those Who Serve

– Partnership with two leaders in the field: Transition Assistance Online and VALoans.com.

– Homesteps– International Paper Corp.– Kraft– Merrill Lynch– Newell Rubbermaid– Nordstrom– Online Relo Services– Primacy Relo– Prudential– Quixtar Textron– Sears Roebuck– USAA

Page 9: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

www.Century21Affiliated .com

2006

Listed Properties SoldListed Properties Sold

Page 10: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Recent Rankings and AwardsRecent Rankings and Awards Awarded as a ‘Grand Centurion’ Company by the

Century 21 System.

Awarded for Quality Service year after year.

Ranked #12 World-Wide (2006)

Ranked in the Top 100 (out of 300,000) by Realtor Magazine

Ranked in Top 1% World-Wide in the Power Broker

Report

Won the First Ever Company-Level Technology Award.

www.Century21Affiliated .com

Page 11: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

A Leader in TechnologyA Leader in Technology Partnership with Google Base

and Trulia State of the Art Internet Leads

Management System Online Document Storage Showing Time Online Award-Winning Online Training

Program Technology Learning Center Wireless Internet Access Full Time IT Manager 21Online intranet site Automatic Emails Notification

for New Listings Smart Phones Online Advertising Networked Computers

www.Century21Affiliated .com

Enhanced listings– Multiple Photos– Slide Shows– Virtual Tours

Electronic listing and marketing tools

– eGreetings– Life@Home newsletters– Virtual Presentation Library– CENTURY 21 email account– Web Site Builder Wizard– Online CMA Program

Page 12: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

An Award Winning WebsiteAn Award Winning Websitewww.Century21Affiliated.com

Every Listing. Every Company. Every Day.

www.Century21Affiliated .com

The new and improved www.Century21Affiliated.com has been designed around exactly what consumers are asking for when it

comes to their real estate needs-

Superior Search Capabilities

Page 13: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

– Connected to 5 Multiple Listing Service databases

– Search throughout the entire state of Wisconsin and parts of Illinois and Minnesota.

– Create Your own account to receive listings by email without any obligation.

– Up-to-the minute information on the changing landscape of the real estate industry.

– For Sale By Owner information, – Home buying tips– Relocation information, and – A full directory of data, photos and links

for every area we serve. – Links to neighborhood public and private

school information along with – Links to government and other

community-related websites.

www.Century21Affiliatwww.Century21Affiliated.comed.com

Page 14: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Additional Website ExposureAdditional Website Exposurewww.century21affiliated.comwww.c21affiliated.comwww.21opensunday.comwww.c21affiliatedexpress.comwww.century21.comwww.century21.com/wisconsinwww.realtor.comwww.wisconsinhomes.comwww.Trulia.comGoogle Basewww.OpenHouse.comOodle.com*Edgeio.com*Vast.com*PropSmart.com*www.madison.com*www.channel3000.com*www.jsonline.com*

www.Century21Affiliated .com

Listings submitted to the Multiple Listing Service (excluding those indicated to be exclusive listings) will be featured on these websites within 48 business hours of entry into the MLS. These websites pull updates from internal databases but cannot be guaranteed for those websites for which Century 21 Affiliated does not own.

Page 15: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

State of the Art Online Leads State of the Art Online Leads Management SystemManagement System

The CENTURY 21 Online Leads Management System is a software-based program that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate.

Converting data to voice, the CENTURY 21 Leads Management System instantly informs the sales associates of the lead via phone or designated communication vehicle, enabling sales associates to respond to consumers within minutes of receiving the request.

www.Century21Affiliated .com

Page 16: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Online Document StorageOnline Document Storage

CENTURY 21 Affiliated’s Online Document Storage is the simple and easy to use paperless transaction system for Century 21 Affiliated clients. If you’re tired of filing cabinets eating up too much space, having it be a real pain just to find an old file, and not being able to manage your business from anywhere anytime it may be time for you to go paperless. Ask a Century 21 Affiliated Real Estate Professional about setting up your own account.

www.Century21Affiliated .com

Why Use an Online Safety Deposit Box?

– Access your HUD Statement for Tax Time

– Refinancing– Insurance Purposes– Resale/Listing Information– Real Estate Planning– Change Ownership on Title– Remodeling/Renovation– Check Your Survey– Keep Updated Homeowners

Insurance Info– Keep Updated Photos of Your

Property

Page 17: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Online Showing Appointment Online Showing Appointment SoftwareSoftware

CENTURY 21 Affiliated has the newest version of the classic front desk software system that helps our offices manage showing appointments, send showing notification emails, gather showing feedback, track ad & sign calls, generate listing activity reports and more. It connects to the Multiple Listing Service to update our office listing information and downloads the latest MLS agent roster so we can quickly identify agents requesting showings. Some of the benefits of this advanced appointment programming are:

– Downloadable appointment taking client for high-speed appointment entry.– Hosted database for online reporting and networking offices (optional).– Automatic email notifications for showing agents, listing agents, staff and sellers.– Automatic listing and agent updates from your MLS.– Online listing activity reports for agents and homeowners.– Automatic web-based feedback emails.

www.Century21Affiliated .com

Page 18: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

A Leader in QualityA Leader in Quality

Buyer and Seller Service Pledges

Online Quality Service Survey

www.Century21Affiliated .com

Page 19: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

MarketingMarketing Exclusive Marketing Programs

designed for Buyers and Sellers State of the Art Marketing Materials Unmatched Brand Recognition

– Century 21 Real Estate LLC remains the ‘Most Recognized Name in Real Estate’

www.Century21Affiliated .com

Page 22: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

SponsorshipsSponsorships

www.Century21Affiliated .com

Continued ownership of the finest Real Estate in Racing:

“The Century 21 Winner’s Circle” Official Real Estate Service Provider of Horse

Racing

Page 23: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Hispanic MarketingHispanic Marketing

www.Century21Affiliated .com

Page 24: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Specialty MarketsSpecialty Markets

www.Century21Affiliated .com

CENTURY 21 programs that enables our Sales Consultants to concentrate on a “niche” market that best suits their skills and abilities.

Support includes– Marketing materials – Training– Signage – Advertising opportunities

Page 25: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Marketing for Fine Homes & EstatesMarketing for Fine Homes & Estates

Designed for residential property valued in the top 10% of the local marketplace.

www.Century21Affiliated .com

Page 26: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Corporate SupportCorporate SupportBill Kessler, President,

Broker/Owner Founded Century 21 Affiliated 29 years ago Owner of 25+ offices Sales Academy, Business Meetings,

Supervision & Support

Judi Kessler, Vice President 22 years with Century 21 Affiliated 22 year Licensed Realtor REO Manager, Experienced Agent

Manager, Supervision & Support

www.Century21Affiliated .com

Page 27: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Career DevelopmentCareer Development

www.Century21Affiliated .com

Dan Kruse, Regional Manager 7 years with Century 21 Affiliated 5 years managing offices Meetings, Supervision & Support

Jo Evans, Training and Education 27 years with Century 21 Affiliated Masters in Education Jo’s Group Leader, Extensive Real Estate Knowledge &

Support

Lindsay Gallagher, Training and Education 6 years with Century 21 Affiliated 5 year Licensed Realtor Getting Started, Jo’s Group Instructor, Weekly Meetings

Page 28: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Marketing, Media & Technology Marketing, Media & Technology DepartmentDepartment

www.Century21Affiliated .com

Lora Werner, IT Manager 9 years with Century 21 Affiliated 8 year Licensed Realtor Email/Website Support, Computer

Hardware/Software Support

Shana Erdmann, Marketing Director 8 years with Century 21 Affiliated Branding, Corporate Marketing, Public Relations,

Advertising and Office and Agent Marketing Support.

Karin Wrznewski, Marketing Assistant 10+ years Graphic Design Experience Flyers, Brochures, Website Profiles, Printing Projects.

Page 29: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

www.Century21Affiliated .com

Page 30: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Century 21 Affiliated Gives BackCentury 21 Affiliated Gives Back

www.Century21Affiliated .com

CENTURY 21 Affiliated remains active in Madison and the surrounding communities by generously supporting local charities.  We are proud to have close relations with Easter Seals of Wisconsin, Orphan Helpers, and the First Harvest Food Bank.

Agents and staff in each one of our offices are also encouraged to participate in charities in their own local community to help stay connected and to give back to the people that have helped to make CENTURY 21 Affiliated what it is today.

Page 31: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Consider a Career with Consider a Career with Century 21 AffiliatedCentury 21 Affiliated

www.Century21Affiliated .com

Page 32: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Are you looking for:Are you looking for: Unlimited growth opportunities? Flexible work schedule? Security and financial independence? More control of your future? Personal satisfaction and recognition?

A career in real estate with the CENTURY 21 System can help you obtain the rewards, recognition, respect and results

you want in a successful career.

Page 33: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Training for all Skill LevelsTraining for all Skill Levels

• Basics• CREATE 21• BLAST!• Virtual Solution Series

(VSS)• Specialization

• Fine Homes & Estates• New Home Sales• Mature Moves• Commercial Brokerage• Relocation

• Designations• Accredited Buyers Representation• Residential Finance Specialist

www.Century21Affiliated .com

Page 34: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

New Agent Training That Works!New Agent Training That Works! Pre-License Training Provided

– Online– DVD– Live, In-Classroom

Core real estate sales skills:– Prospecting– Obtaining listings– Marketing– Working with buyers– Relationship management– Business planning

Six weeks of training and developmental activities– 12 live, online sessions – Self-paced modules and follow up coaching– Dedicated CENTURY 21 nationally-based instructors

www.Century21Affiliated .com

Voted Five Years in a Row to Training Magazine’s “Top 100 List” (1)In our most recent national study, agents who participated in CREATE 21 closed 28% more sides and earned 21% more, on average, than those who didn’t (2)

Page 35: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Award Winning Intranet Site Award Winning Intranet Site 21Online.com21Online.com

www.Century21Affiliated .com

Page 36: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Build Your Own Website!Build Your Own Website!

Page 37: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

eGreetingseGreetings Stay in touch with your

customers.

Attach personal messages or featured property listings.

Choose from a variety of cards.

Page 38: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

NewslettersNewsletters

Stay in touch with your buyers and sellers,

Write customized articles and add featured property listings.

Page 39: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Marketing for our AgentsMarketing for our Agents Our programs maximize your chances of

success by…– Raising brand awareness– Increasing consumer interest and satisfaction– Enhancing customer retention– Helping you differentiate from your

competition– Increasing listings and sales

www.Century21Affiliated .com

Page 40: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Merrill Marketing SolutionsMerrill Marketing Solutions

Page 41: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Ad StudioAd Studio

Create your own, professional looking ads!

No Need to hire a professional… you can customize them yourself.

Page 42: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Become a Part of the Become a Part of the Century 21 Affiliated TeamCentury 21 Affiliated Team

www.Century21Affiliated .com

YouYou CENTURY 21 Affiliated

CENTURY 21 Affiliated

TheCENTURY 21

System

TheCENTURY 21

System

Page 43: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

Mission StatementMission Statement

To provide the most stimulating and productive environment possible so that

our Consultants can provide the best professional service to their customers

and clients as they help them make excellent housing decisions.

www.Century21Affiliated .com

Page 44: CENTURY 21 Affiliated

Copyright © 2007 Century 21 Real Estate LLC. All rights reserved.

For more information on Century 21 For more information on Century 21 Affiliated, please visit us online at Affiliated, please visit us online at www.Century21Affiliated.comwww.Century21Affiliated.com

www.Century21Affiliated .com

[email protected]

(800)238-4646