century 21 benefits

7/31/2019 Century 21 Benefits

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HOW DOES THE CENTURY 21 BRAND

BENEFIT THE AGENT?

BusinessBenefits

AwardWinningTraining

IndustryLeading

Marketing

Awards andRecognitionPrograms

Technology

BrandValue

MarketShare


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This is BRAND POWER!

UNIVERSALBrand Awareness*

We Are The Leader inFuture ConsiderationPreference

Future Consideration:Future usage consideration amongactive Market Consumers is thestrongest and significantly higher than

most other real estate brandsmentioned.

In prior years, the CENTURY 21System was among the top 2 infuture consideration. Now we haveovertaken the competition!

Q How likely are you to consider choosing each of these brands the next time you buy or sell ahome? (Base: Plan to Buy or Sell in the Next 2 Years)

CENTURY 21: 60%

RE/MAX: 54%

Coldwell Banker: 48%

ERA: 20%

GMAC: 19%

Prudential: 36%

Weichert: 13%

Realt Executives: 12%

Keller Williams: 19%

We Are In Top 3 for Likelihood to RecommendPreference

Likelihood to Recommend:

The CENTURY 21Brand,RE/MAX and Keller Williams leadthe Industry on Likelihood toRecommend.

Q How likely are you to recommend (brand) to someone else? (Base: Aware of Brand)

CENTURY 21: 33%

RE/MAX: 32%

Keller Williams : 30%

Prudential: 23%



GMAC: 16%

ERA: 15%

Almost

Leader in Brand Awareness: TheCENTURY 21System holds thestrongest presence in the category.

Since 1999, the CENTURY 21System has the highest brandawareness level when compared toany other real estate organizationsurveyed and is the mostrecognized name in real estate.

Q Please tell me which real estate agencies yo have ever seen or heard of?u

CENTURY 21: 97%

RE/MAX: 93%


Prudential: 75%

ERA: 51%

GMAC: 38%

Keller Williams: 33%

Weichert : 18%



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CENTURY 21 Global Reach

Worldwide presence Century21.com international links and websites CENTURY 21Global Referral Network Significant buyer opportunities - with over 8,000 offices

and 140,000 sales associates worldwide Additional buyer opportunities - with the CENTURY

21Global Referral Network, an Internet based referralsystem for broker selection and distribution of referralleads


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CENTURY 21

Brand Value

We are a strong, vibrant and global real estate family.

We strive every day to deliver unsurpassed market intelligence and insights, and

use our strengths to help you successfully buy and sell real estate.

We embrace your goals and are committed to achieving them.

Our network is your edge:

61 countries, 8,300 offices and 140,000 agents strong.

Century 21: The gold standard.

4Our History

8,300 OfficesWorldwide

140,000 SalesAssociates

61 Countries&Territories

2008

1974

1983

1989

1998

2002

2006

First CENTURY 21 OfficeOpens in California

First CENTURY 21 InternationalOffice Opens in Canada

CENTURY 21Expands to Japan

CENTURY 21Expands to Mexico

CENTURY 21Expands to China

CENTURY 21Expands to Asia Pacific

CENTURY 21Expands to Russia

10 Countries

20 Countries

40 Countries

2 Countries

5 Countries

1971


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Online Listing Distribution Partners

National Advertising Partners
http://www.realtor.com/default.aspxhttp://www.landandfarm.com/lf/http://www.trulia.com/http://images.google.com/imgres?imgurl=http://logos.hispanicprwire.com/6022_1.jpg&imgrefurl=http://www.hispanicprwire.com/news.php%3Fl%3Din%26id%3D6022%26cha%3D7&h=204&w=448&sz=50&hl=en&start=24&tbnid=nh0Qu-HV9w-bfM:&tbnh=58&tbnw=127&prev=/images%3Fq%3D%2522discovery%2Ben%2Bespanol%2522%26start%3D20%26ndsp%3D20%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN


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CENTURY 21Marketing Programs

The Century 21 Marketing Program is built with the agents success inmind. Our programs maximize your chances of success by

Generating leads

Creating Preference for the CENTURY 21 Brand

Increasing consumer interest and satisfaction

Enhancing customer retention

Helping you differentiate from your competition

Increasing listings and sales

Search Engine Marketing

What does Search Engine Marketing (SEM) do?Drives more traffic to your web site by paying for targetedkeyword search results with search engines.

- (Brand, Generic, and Regional terms)- CENTURY 21 currently bidding on over 65,000 keywords-Trademarked with Google for the term CENTURY 21

Preferred Client Club:


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Create a powerful marketing plan for each property:

Customizable flyers, business cards, just listed/sold cards and postcards (to name a few)

All This for Just About $8 per Year

Personalized Welcome Letter

Personalized Spring and Fall Postcards

Postage is included for postcards All other items are sent automatically for 5 years Items are branded with agents name and contact info

Personalized Bi-monthly Magazine

Property Marketing Solutions:
http://wwwn.deskshop.com/century21/product/product.asp?id=92329http://wwwn.deskshop.com/century21/product/product.asp?id=91044


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Century21.com

21Online.com

Provides 21st Century AgentSupport

Access through the internet

Provides Online Training classes

Agents can enhance listings with

additional pictures, slide shows,YouTube video, and more.

Live news real estate news feedsto keep agents informed

LeadRouter interface for leadmanagement

Premade Power Pointpresentations

Online Marketing: Enewsletters,Egreeting Cards, Drip Mail

campaigns

Online ordering for Businesscards, Post Cards, Flyers, Etc.

Online document center for FARcontracts and forms

Targeting general, luxury,commercial and other markets

Unique cutting edge website

2 Million + UNIQUE viewers amonth

Average of 200,000 Listings

Leads feed into LeadRouter

Avg. Visitor Length 10 min.


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Property Slideshow

Build Your Own Web Site


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1. ConsumerInquiresOnline

LeadRouter Process

2. LeadRouterFinds Agent

by Cell Phone

5. Managersand

Brokerage

Monitor AllLeads

4. Softwarerequires agentaccountability

Steps 1 to 3 take Approx 90 Seconds

3. AgentContacts

Lead fromAnywhere

LeadRouter is cutting edge software that gives our agents a clear

advantage in contacting potential clients. Agents are made aware of a

potential client in approx. 90 seconds from the inquiry. LeadRouter

can connect to any automatic lead generating software. It also allows

manual entry of client contact information. This insures that ouragents are first to contact and have the first opportunity to get the

business.


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Global Referral Network (CGRN)

Web-based referral management tool that connectsover 8,000 activated offices

No activation fees No software purchases Free automatic upgrades Tracking and reporting system for referral business Ability to choose fee on outbound referrals

Guaranteed referral fees O ens doors to U romise referrals

The CENTURY 21 Global Referral Network allows you toaccess over 100,000 CENTURY 21 professionalsworldwide!


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Business Benefits:National Discounts


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Training for Associates at All Levels

Sales Skills CREATE 21 Advanced Real Estate Skills (ARES)

Coaching and Accountability M.A.P. Productivity Enhancement Process (PEP)

Niche Markets & Specializations

Fine Homes & Estates New Home Sales Mature Moves Commercial Brokerage

Designations CGRN Sales Associate Accredited Buyers Representation Residential Finance Specialist

All training is available 24/7 on 210nline.com

These are only some examples of the 200+ classes

available to Century 21 Agents

New classes are added often


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Customers&

Clients

CENTURY 21System

Broker / Company

SALESAGENT

Century 21 Shaw Realty System

Century 21 Shaw Realty expands on the Century 21 System toprovide a complete synergy of Technology, Support, andTraining for our agents.

We believe that constant training is the key to staying ahead inthe every changing market

Our agents are the core of our business and we invest in theirsuccess


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Company Mission Statement

1. FUN

Fun is a state of mind. You consciously make the decision you will enjoy not only your work, but

also your life. You need to develop and maintain a positive attitude by working on it on a dailybasis.

2. Become the Dominant Real Estate Office in Our Market Area

Our office has grown because of the positive attitude and work ethic of our

associates. You can only become what you think you can be. You should decidethat you will dedicate yourself to work hard and develop the necessary skills for

you to become one of the top in your field, and to propel our company to the

forefront in our market area.

3. Maintain High Ethical Standards

High ethical standards require some knowledge of the Realtor Code of Ethics, but it goes well past

that. Ethics has to do with dealing fairly and honestly with all parties to the contract: your customer,

the co-broke agent, as well as their customer. In summary, high ethical standards require that your

heart be in the right place.

4. Project a Professional Image and Appearance of the Office and Associates

True professional image goes past how you look and what you wear. The true professional

displays actions toward others that are above the norm. You maintain your composure at all times,

regardless of the circumstances. You treat all customers with respect, you promptly return all

phone calls, and you treat other Realtors with the respect and courtesy they deserve.

5. Provide a Superior Level of Service to Our Customers

Providing a superior level of service requires a permanent time commitment on the part of the

associate. Time should be set-aside on a weekly basis to allow for improving your skills as a Realtor.

You should be better than any of your competitors when it comes to marketing, selling, or writing and

understanding contracts. You owe it to yourself and your customers to be as good as you can be.


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COMPANY BIO:

5 offices Serving Hillsborough, Pasco, Pinellas, and Polk county.

A:503 Guisando de Avila, Tampa, FL 33613

B:19651 Bruce B. Downs Tampa, Fl 33647

C:8320 W. Hillsborough Ave Tampa, Fl 33615

D: 10009 Park Place Ave. Riverview Fl 33569

E: 1725 State Road 60 E, Valrico, FL 33594

5 Office Mgrs. & Administrative Assistants

700+ listings and growing market share monthly

270+ Agents with many recognized as Top Producers

Almost ZERO Fees to Our Agents

Full Relocation Dept.

Marketing Support Staff

Affiliated Title Company

Affiliated Mortgage Company

Technology & Training driven


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Unique Features:

Lowest Fee Structure of any branded brokerage:

Monthly Agent Fees: $20 for UNLIMITED Realtor.com Showcase

(Agent Optional)

Yearly Agent Fees: Approx. $300 for E&O insurance

NO OTHER FEES! B/W Copies FREE Desk Space FREE 24/7 Access to all 5 offices FREE

Yard Signs FREE Company Website FREE Admin. Data Input FREE Monthly / Weekly Live Training FREE Wireless Internet - FREE

Full Relocation Dept:

Contracts with All the Major Relocation Companies

Relationships with a total of 7 Relocation companies

Avg. of 80 Relocation leads monthly

Relocation agents see a 3 to 6 million dollar boost to their business

Leads are for Buyers & Sellers

Our Relocation business continues to grow substantially year over year


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Marketing Support :

Full Agent Marketing Support

Full time marketing coordinator

Special Negotiated Rates in the most popular print media

Special negotiated Placement in the most popular print media

90 day Advertising draw for all agents

Company will pay for a portion of your Ad bill when advertising inapproved print media.

Affiliated Title & Mortgage :

Century 21 Shaw has negotiated strategic partnerships with otherreal estate settlement service providers. These partnerships allow usto ensure the best possible service in these key areas of the realestate transaction. As an agent you can be comfortable the whendoing business with our partners that your transaction will be handledproperly from start to finish. It is this peace of mind that allows ouragents to concentrate on the business of selling houses instead ofbeing high priced Baby Sitters


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Technology

Leveraging the latest in mobility and productivity for our agents is amust. We ensure that our agents are not only aware of the latest techbut also how it can be applied to their business. We pride ourselves

in being industry leaders in the areas of:

Social media & Social marketing

Mobility technology

Productivity Software

Cloud applications


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Training:

As a company we believe that to stay on top means training 24/7. Ourmanagers and partners in title and mortgage search constantly for thelatest business trends, technology and industry news. We strive to

keep our agents well ahead of the curve at all times. Our agents oftentend to become educators themselves when dealing with other realestate professionals. Bellow is a few examples of the topics weregularly train on:

Short Sales and Bank Owned Property

Contracts and Addendums

Call conversion and Negotiation

Proper Listing Technique

Current Mortgage Products and Guidelines

Public Records Searches

Basic & Advanced Prospecting

Title Defects and How to Clear Them

How to read and interpret a survey


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Myths/Realities About RE/MAXCommission & FeesMyth: RE/MAX agents keep the maximum allowed amount of their commissions I have a 90%or 100% commission split.1

Reality: RE/MAX must now charge a 5% franchise fee (1% goes to region and 4% goes toRE/MAX International). They dont tell you about the office fees for doing business - desk fees,

managers fees, photocopy and office supply fees, or you may have to wait to reach a levelbefore you can even get bumped up. There are many hidden fees such as desk, phone, fax,photocopy, etc. In a bad economy such as this you still have to pay fees when you make nothing.When the market is good you still have to share that money with all the agents in the office.

Myth: I can/do make more money at RE/MAX.

Reality: Your split may be more BUT look at what else you may be paying for (royalty fee,office fees, annual fees, advertising fees, etc). 20% of agents do 80% of the business and 80%of agents survive on the 20% that is left. Your split may be more BUT look at what else you maybe paying for (office fees, annual fees, etc). Also, office culture is very competitive and you haveto compete for business with other agents, brokers and nearby offices.

Culture:

Myth: RE/MAX is a great place to further my career.

Reality: RE/MAX still trails Century 21 in brand name and company size according to the 2007Millward Brown Study. RE/MAX is famous for the every man for himself mentality so its difficultto progress in this type of environment.

Myth: RE/MAX allows their agents to make their own decisions on commissions, officestructure, etc.

Reality: Be careful of promises of Independence which can mean little to no guidance and

support. No team environment, regular office meetings or staff to assist you with listingpresentations and other help you may need. No office structure means no leadership ordirection. Who makes sure agents are aware and adapted the latest technology, tools andtrends, and if not then who makes sure they are trained? Who voices concern for the office orregion?

Myth: RE/MAX is the leading brand.

Reality: According to the 2007 Millward Brown study, RE/MAX is ranked #2 after CENTURY21 in brand awareness (58%) and name recognition (28%).

2

Myth: RE/MAX has an innovative Lead Routing System.

Reality: RE/MAX LeadStreet tells an agent they have leads but they are not able to trackthem unlike LeadRouter from CENTURY 21 that captures, matches and delivers leads to aqualified agent by cell phone, then tracks and monitors the life of the lead and finally analyzes inreal time.

Myth: RE/MAX has the industrys best training via satellite network, online and classroom.

Training varies by region and there is no corporate mandated training. Most training is paid bythe agent. Training is not interactive only online. Little to no mentoring or coaching unless youpay for it.


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Myths/Realities About RE/MAX (continued)Myth: Youre in business for yourself not by yourself

Reality: At RE/MAX youre in business by yourself, there is no support or backup system. AtCENTURY 21 you get ongoing support at the corporate, regional and office level.

Myth: At RE/MAX you are free to build your own personal sales team.

Reality: Agents can build their teams with assistants but usually have to pay RE/MAX a yearly

fee for this which can become costly. 3

Myth: RE/MAX agents have the freedom to be creative with unlimited promotion andadvertising to generate a continual stream of qualified prospects.

Reality: Agents pay into an advertising fund but end up paying for any local advertising they do.

Myth: At RE/MAX, you have complete control of how much of your income you put back intoyour business and how you allocate business expenses.

4

Reality: With all the fees and business expenses you are charged, your final take home incomeis a lot less. How can you have complete control of your income and expenses with a shifting of

the market and office size that will directly affect your monthly expenses and therefore how muchincome you put back into your business?

Myth: Agents benefit fully from business-expense tax deductions. The maximum commissionconcept means agents don't immediately lose a percentage of income - and the tax deductibilityof that "expense" - to a broker.

5

Reality: In order to deduct expenses you must spend money. The average you end up gettingback from the government is about $0.40 for every $1 spent.Myth: Prosper in any market.

Reality: There is no guarantee or promise of being successful especially in todays market.There is even a clause in RE/MAX agreements that states no one can guarantee or promise any

level of success or income. 6

Myth: More professionally managed office and administrative support. Have peers that areyour equal

Reality: Often you must pay for administrative help or share with everyone else in the office.Other peers in the office can feel threatened and not be so willing to help or share with you.

1Benefits and Competitive Advantages of RE/MAX Affiliation

http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspx22007 Ad Tracking Study. The survey results are based on 1,216 online interviews with a national random sample of adults (ages

25 54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sella home within the next two years. Brand awareness questions are based on a sample of 1,216 respondents with a margin of errorof +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, aleading global market research organization.

3RE/MAX International Independent Contractor Agreement


http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspx


http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspx

6RE/MAX Independent Contractors Agreement

*The myths/realities referenced in this document are statements made onwww.remax.com, regional RE/MAX websites and writtendocuments given to prospective recruits, former RE/MAX agents, office managers and brokers. They are also taken from interviewswith former RE/MAX agents and Jim Gilreath Seminar. The myths/realities do not reflect the opinions ofCentury 21 Corporate orCentury 21 Shaw Realty
http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/http://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/inside_remax/become_an_agent/benefits_advantages/index.aspxhttp://www.remax.com/


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Monetary Value How much do you really make working for Re/Max

RE/MAX

Desk Fees

CENTURY 21FREE

$800 - $1800

Virtual Presentation Library FREE $350 & up

@century21.com email FREE $20/month

eGreetings program FREE $139/year

Life@Home Newsletter FREE $90 - $149 per year

Fine Homes & Estates Review Newsletter FREE $149 per year

Website Design/Update FREE $300-$500 plus per year

Company Intranet FREE $100 & up per month

Training Classes FREE $25 - $50 & up per month

Photocopies FREE $0.10 per copy

Phone access FREE (random amounts for code)

Business Benefits Discount Programs FREE (prices vary)

Management Costs FREE (prices vary)

Office Operation Cost FREE (prices vary)

Office supplies FREE (prices vary)

RE/MAX may not offer some of the above items so the average industry values were used. These prices are onlyintended to be used as a guideline. Prices and availability vary among individually owned RE/MAX offices and industrystandards. Please check your area for prices and availability.

Information in this document has been gathered through company websites and interviews with former agents of RE/MAX, may not apply to allRE/MAX offices. The views expressed in this Guide are not necessarily the views of CENTURY 21 or Century 21 Shaw Realty


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Myths/Realities About Keller Williams

Commission & Fees

Myth: Once an agent pays in Cap there are no fees.

Reality:Agents are still required to pay fees which include desk, copies, long distance,

postage, etc. Transaction fees are also charged to agents who are at 100% commission. Feesare charged on first four transactions each month until anniversary date and range from $50 -$100.1

Myth: I can/do make more money at Keller Williams (higher splits 70/30).

Reality: Your split may be more BUT look at what else you may be paying for (royalty fee,office fees, annual fees, advertising fees, etc). Do you have brand name recognition? Does youroffice/corporate generate leads for you through national advertising and lead router system? Youmay be offered a higher split BUT if you don't have business coming in through leads and don'thave high brand recognition then having a higher split means nothing.

Myth: I get a higher split (70%)Reality: You do get a 70% split but you have to pay all these fees and franchise fees on yourtransactions so you are really not making the 70% split.

Myth: I can attain 100% split (KW allows you to make MORE than 100%).

Reality: You can achieve 100% after you reach a certain amount in company dollar that is setby each Market Center (ranges from 20K to 50K2). Your commission split always rolls back to thestarting 70%, after your anniversary date even if you attain 100% that year. 3

Example: GCI $2,488,943,534 / 72,584 = $34,285 average GCI per agent for thelast year! If these agents were on a 70/30 split $34,285 X 70% = $23,999! Ifthese agents had expenses @ only 20%...including the 6% capped at $3,000...

($4,799) = $19,199 net annually! Using their own numbers the average KWagent never reaches 100% and the agent pays for virtually all of their real estateexpenses. 4

Profit Sharing

Myth: All market centers are profitable.

Reality: Most newly launched MC have several months of non profit results. Thiscreates a Loss Carried Forward preventing agents from receiving profit sharing.

Myth: Every Profit Sharing models agent receives Profit Sharing.

Reality: Usually, only agents who sponsor new agents are entitled to profit sharing (onthe average, 20% of the agents participated or even qualified for profit sharing). Thecompanys office must make a profit for the agent to receive a percentage from theirrecruited agents closed transactions. 5

Myth: Profit Sharing model agents only need to have sponsored new agents to receive profitsharing.Reality: Profit sharing occurs only when the MC has a profit at the end of the month. Sponsorsreceive profit sharing only if the agents in their profit streams have closed production during themonth.6

Myth: Agents still receive profit sharing when they retire; even if they die their estategets it.Reality: You only receive profit sharing when you retire if the agents you recruited are


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still active and producing. Usually the agents you recruit will most likely be in your agegroup so they will have retired or be close to retiring. 6

Myths/Realities About Keller Williams (continued)

Culture

Myth: Most Profit Sharing companies have national and local advertising.

Reality: National/local institutional advertising is not in the normal Profit SharingCompany model. KW does not believe in spending money on national advertising toconsumers.7 Makes you think, where does your royalty fee go?

Myth: Buyers and Sellers are confident in the Profit Sharing brands.

Reality: Because most Profit Sharing models do not advertise nationally brandrecognition is an issue in most markets.8

Myth: Training for New Agents all the way up to Mega Agents

Reality: Only if MC wants to pay for training programs and make available to agents.

Myth: Agents do not have to contribute personal time to the MC.

Reality: As part of the typical Profit Sharing model -agents are strongly encouraged to teach,serve on committees and participate in MC events.

Myth: Profit Sharing market centers provide the same agent services as traditional realestate companies.

Reality: Agent services impact the bottom line for profit sharing and are not part of thetypical Profit Sharing Company model.

Myth: Agents have equal stake in success of MC and should share in decision-making

process. "You probably don't really work in a democracy with your current company.

Reality: Management of MC shared between OP, Team Leader and top agents who allserve on ALC. 4 KW states that the Agent Leadership Council is comprised of the toptwenty percent of the agents in the office. "The ALC is the leadership of the company,holding management and ownership accountable. The ALC is the guardian of theculture".9 Is it a democracy when 20% of the agents decide what is "right" for theremaining 80% of the agents?

Myth: KW hires full time professionals and has the highest standards for performance in theindustry.

10

Reality: According to the Real Trends Survey, KW has average the lowest sales volume peragent from 2003-2008.10 How is that having highest standards for performance in the industry?

Myth: Our training is the most comprehensive in the industry."11

Reality: Superior training should create superior results. Superior results are not having annualvolume per agent at $1.408 million last year, the lowest sales volume in the 2008 Real Trendsreport for 2007.

12


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Sources Myths/Realities1

Interviews with former agents of Keller Williams2Keller Williams Realty - Stanford Graduate School of Business, (Case: HR-29 dated 4/12/07)

3Interviews with former agents of Keller Williams

3Real Trends 2008 survey for 2007

4

Jim Gilreath Seminars5Keller Williams Realty - Stanford Graduate School of Business, (Case: HR-29 dated 4/12/07)

6Keller Williams Realty - Stanford Graduate School of Business, (Case: HR-29 dated 4/12/07)

7Keller Williams press release, Keller Williams Realty Rewrites Rules for Brand Strategy, 5/23/07

8Keller Williams press release, Keller Williams Realty Rewrites Rules for Brand Strategy, 5/23/07

10On all KW websites dated 5/20/08 in the categories, "About Us"Join Our TeamWHY WE ARE THE

BEST

6REAL Trends 2008 Survey for 2007

9Keller Williams Realty - Stanford Graduate School of Business, (Case: HR-29 dated 4/12/07)


11Keller Williams Canada websitehttp://www.kwcanada.com/growth.html#snapshot

http://www.kwcanada.com/growth.html#snapshothttp://www.kwcanada.com/growth.html#snapshot


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Monetary Value How much do you really make?

CENTURY 21What Do You Pay For?

Desk Fees FREE

Keller Williams



eGreetings FREE $139/year



Website Design/Update FREE $300-$500/yr

Optimization Guide Seminar FREE $100 & up per month

Company Intranet FREE $25 - $50 &up/yr

Training Classes FREE $0.10 per copy

Photocopies FREE (random amounts)

Phone access FREE (prices vary)


Keller Williams may not offer some of the above items so the average industry values were used. These prices are

only intended to be used as a guideline. Prices and availability vary among individually owned Keller Williams officesand industry standards. Please check your area for prices and availability.

Information in this document has been gathered through company websites and interviews with former agents of Keller Williams, may not applyall Keller Williams offices. The views expressed in this Guide are not necessarily the views of CENTURY 21 or Century 21 Shaw Realty

$800-$1,800


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Myths/Realities about EXIT Realty

Fees & Commission

Myth: I don't have to pay as many fees at my company

Reality: Fees can become greater when agents leave the office and there are less agents toshare costs. There are many hidden fees such as personal, miscellaneous and other fees thatare not shared upfront. In a bad economy such as this you still have to pay fees when you makenothing. When the market is good you still have to share that money with all the agents in theoffice. You need to also look at what benefits and tools are being offered - marketing, support,training, etc. Century 21 offers that and more to agents. Not paying desk fees will not help yousell more real estate.

1

Myth: Agents told they can make over 100% with residuals and pay no desk fees.

Reality: Standard commission splits start at 70/30 up to $100,000 and then go to 90/10 for thebalance of year or anniversary date. There are many rules you and the recruit must follow inorder to receive any money from residuals that may not be explained in detail up front. Inaddition to selling real estate full time yourself, you must recruit full time, revenue generating

agents into the EXIT system.2

You need to look at how much time you put into selling real estatePLUS trying to recruit at the same time. Consumers and potential recruits want to be with acompany that has strong brand awareness, this helps to sell real estate and recruit agents.Century 21 is one of the most recognized brands among consumers that an agent can leveragein selling real estate and attracting agents.

3

Residuals

Myth: Residuals are great; everyone in the company can get them even if they are not alicensed agent.

Reality: Everyone in the company can COMPETE against you for recruiting agents into thesystem. Many people from EXIT can have conversations with potential recruits and the mostpersuasive wins out. Since the recruit determines in writing who the sponsor is this can become

challenging if many other agents are talking to the same recruit. Lastly, the franchisee has thefinal say on who is hired, they do the actual recruiting and interviewing with the potential recruitand may spend a lot more time with them. If no sponsor is listed then the EXIT franchiseeautomatically becomes the sponsor and receives any residuals.

4

Myth: Sponsoring is a source of supplemental income that requires no work from referrerwhatsoever.

Reality: Recruiting is not easy, it takes time and hard work. Not only are you competing withother companies but also other agents in the EXIT system who may be talking to the recruit.

5

You are not guaranteed a sponsoring bonus just by recruiting an agent; there are other criteriathat must be met. All dues and fees must be paid in full and on time. Both you and the recruitmust be working full time and meet minimum production levels - close 8 deals or $40,000 a year

in gross commissions. Also, once the recruit reaches $100,000 in gross closed commissionstheir split goes to 90/10 and bonuses are no longer paid out for them until the next year (oranniversary date) when the split rolls back to 70/30.

6

Myth: EXIT International pays all sponsoring bonuses so even if your office is not profitableyou can still receive any eligible bonuses.

7

Reality: Sponsoring bonuses cannot be paid out until EXIT International receives theEXIT Realty International pays out all sponsoring bonuses and pay out within 7 days AFTER theCompany Development Fee for the recruit is received. Every EXIT franchisee pays EXIT

Myths/Realities About EXIT Realty (continued)


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Realty International a 10% Company Development Fee up to $100,000 of gross commissions percalendar year earned and received on transactions generated by agents, full time, retired or nonlicensed agents. This is capped at $10,000 per calendar year per agent.

8

Retirement Residuals

Myth: EXIT offers retirement residuals where you can still earn money after you retire. Agentscan build a retirement income for you and your familys future.

Reality: The recruit you sponsored MUST be working full time and meeting minimumproduction levels. Tend to recruit people your own age and most likely will be retired when youare.

9Also, you must still pay annual dues every year otherwise you forfeit residuals and the EXIT

franchisee will then get your 7% residuals.10

Myth: If you retire you can go back to work anytime and make 10% residuals.

Reality: If you retire you must return to work within a specific timeframe to make 10%. If youcome back to work after that time you will only make 7% residuals. You must also be working fulltime to qualify for the 10% residuals. That means you must close 8 full transaction sides or earn$40,000 gross commission.

11

Myth: Residuals provide security, as company grows agent feels more and more securehaving a retirement plan.

Reality: Retirement residuals are not guaranteed and are influenced by the market so it isdifficult to provide financial security. The recruit you sponsored can quit, not work full time,producing no business or not meeting minimum production levels. In addition, annual dues andprocessing fees still must be paid. You may end up paying out more than the residual youreceive (with annual dues and fees).

11

Beneficiary Residuals

Myth: Exit offers beneficiary funds where your beneficiaries get your retirementresiduals (5%) if you die.

Reality: Sponsors can elect to have a beneficiary receive their bonuses upon deathbut it MUST be put in writing and approved by EXIT otherwise the franchiseeautomatically gets that bonus. The sponsoring bonus is reduced to 5% and is not aguarantee. The recruit MUST still be working full time at EXIT and meet minimumproduction levels. You tend to recruit people your own age so most likely the recruit willnot be working full time and be retired. Also, beneficiaries MUST PAY the SponsoringBonus Fee of $45 (or more) PLUS an additional Administration Fee of $35 (or more) perbeneficiary check, regardless of the amount of the check. Finally, the beneficiary maynot be involved in a real estate business that is in any way competitive with or similar tothe business conducted by EXiT or any of its offices. 12

*The myths/realities referenced in this document are statements made onwww.exitrealty.com, regional EXIT Realty websitesand written documents given to prospective recruits, former EXIT Realty agents, office managers and brokers. Themyths/realities do not reflect the opinions of Century 21 Corporate or Century 21 Shaw Realty

Culture
http://www.exitrealty.com/http://www.exitrealty.com/


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Myth: EXIT has one of the fastest growing agent counts.

Reality: You should ask what the ACTIVE number of agents is. Often they will includeanyone in their system that has applied for a job and never hired, left the company ordied in that total.13

Sources Myths/Realities1EXIT Realty US Sales Representatives Agreement, September 2001.

2EXIT Realty US Sales Representatives Agreement, Schedule 1 The EXIT Formula, July 2003.

32007 Ad Tracking Study. The survey results are based on 1,216 online interviews with a national random

sample of adults (ages 25 54) who are equal decision makers and who have bought or sold a home withinthe past two years or plan to purchase or sell a home within the next two years. Brand awareness questionsare based on a sample of 1,216 respondents with a margin of error of +/- 2.4% at 90% confidence level. Thestudy was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading globalmarket research organization.

4Sponsoring Boot Camp Training Manual with Valerie Reyes trainer at EXIT Realty.

460 minutes with EXIT recruiting seminar used to solicit new agents and franchise owners.5

Agent Interview April 2008 (Cindy Willis)


7Secrets Behind the EXIT formula, EXIT advertisement in Realtor Magazine, 2005.


9Interviews with former agents, managers, trainers and brokers of EXIT Realty.




13Interviews with former agents, managers, trainers and brokers of EXIT Realty.

Monetary Value How much do you really make?


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What Do You Pay For? CENTURY 21

FREE

EXIT Realty

Desk Fees



eGreetings FREE $139/year



Website Design/Update FREE $300-$500/yr

Company Intranet FREE $100 & up per month

Training Classes FREE $25 - $50 & up per month

Photocopies FREE $0.10 per copy

Phone access FREE (random amounts for code)


Management Costs FREE (prices vary)

Office Operation Cost FREE (prices vary)

Office supplies FREE (prices vary)

EXIT Realty may not offer some of the above items so the average industry values were used. Theseprices are only intended to be used as a guideline. Prices and availability vary among individually ownedEXIT Realty offices and industry standards. Please check your area for prices and availability.

Information in this document has been gathered through company websites and interviews with former agents of EXITRealty, may not apply to all EXIT Realty offices. The views expressed in this Guide are not necessarily the views of

CENTURY 21 or Century 21 Shaw Realty

N/A

century 21 benefits

Documents