Central York High SchoolMr. Jonathan Hakim

Objectives Review and identify the three P’s of marketing previously

learned (product, price, place) Understand the impact of having a successful promotional plan Identify different forms of promotion Demonstrate learned knowledge of subject by completing a

partner activity and orally explaining answers.

Bell Ringer!

Quickly! Get with a partner – two people in a group

With your partner, write down all the of all the different ways a business can advertise a product or service.

TV commercialsMake sure to number each example, group with the most listed gets a prize.

4 minutes!Clock

Marketing Mix (The Four P’s)Describes how a business “blends” the four marketing elements

The four P’s:ProductPricePlace

If you know: Nike-“Just do it” Red Bull-“Red Bull gives you wiiings” Skittles-“Taste the rainbow” Snickers-“Hungry, why wait?” Southwest Airlines“You are now free to move about the Country” Energizer“Keeps going and going and going” McDonalds“I’m lovin’ it”

Then you have been exposed to promotion

The Four P’sProduct – what a business offers customers to

satisfy needsPlace – the locations and methods used to make

products/services available to customersPrice – the amount customers pay for a

product/servicePromotion – ways to encourage customers to

purchase products/services and increase customer satisfaction

What are some ways a business can promote their product or service? TV advertisements Newspaper/Magazine ads Radio ads Direct mail (junk) Flyers Internet ads Free giveaways Taste tests Sales promotion Sponsorship

PromotionDid you know?

Approximately half of a item’s retail price is needed/used for marketing costs!

Promotion varies depending on the product/service

Promotion activityQuickly! Pair up with someone, not the same person as

before.You will be given a picture of a product/service You are the owner of the business that makes that

particular product/serviceWith your partner, discuss the various forms of

promotion that would be successful for the picture you are given.

Write answers down