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Cent raCare Health S ystemCurrent Use and Recommendat ions for S ocial Media

Rachael Jahr and H olly Kiffm eyer

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Who is Cent raCare Health S ystem?CentraCare Health System is a collaborative group of Central Minnesota healthcare professionals, working together to provide comprehensive, high-quality care, close to home. CentraCare Health System comprises three hospitals - in St. Cloud, Long Prairie and Melrose - as well as four long-term care facilities, nearly a dozen clinics and numerous specialty care services.

MissionThe CentraCare Health System works to improve the health of every patient, every day.

VisionCentraCare Health System will be the leader in Minnesota for quality, safety, service and value.

Core Values• Patient Centered: Serving patients above all.• Integrity: Adhering to honest and ethical practices.• Collaboration: Working jointly with others to improve health and health care.• Compassion: Serving all who seek our care with kindness, dignity, and

respect.• Stewardship: Ensuring responsible use of all resources to best serve our

communities.

Purpose• CentraCare could expand its social media

efforts to better serve its publics.

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What you can & can’t talk about• HIPPA Guidelines

▫ Health Insurance Portability and Accountability Act

• Names• Geographic subdivisions smaller

than a state, • Dates• Telephone numbers• Fax numbers• Electronic mail addresses• Social security numbers• Medical record numbers• Health plan numbers• Account numbers

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• Certificate/license numbers• Vehicle identifiers• Device identifiers and serial

numbers• Web Universal Resource Locator

(URL)• Internet protocol (IP) address

number• Biometric identifiers (including

finger or voice prints)• Full face photographic images and

any comparable images• Any other unique identifying

number, characteristic, or code

Research – Mayo Clinic• Facebook

▫ Mayo Clinic Alumni Association▫ Job at Mayo Clinic▫ Mayo Clinic 45, 427 “likes” Mayo Clinic We cannot diagnose conditions, provide

second opinions or make specific treatment recommendations through this correspondence. Please discuss this with your local physician.

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Research – Mayo ClinicTwitter• MayoClinicHPC (Health Policy Center)

▫ 1,725 followers▫ Following: 39▫ Tweets: 271

• MayoClinic▫ Followers: 154,536▫ Tweets: 3,348▫ Following: 1,193 Tweets hourly Hashtags (i.e. #mayoradio)

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Research – Mayo ClinicYouTube• Uploads 1220• Channel Views: 311,782• Upload Views: 3,918,224

▫ Health Informational videos▫ In-depth patient looks▫ Study results

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Research – HealthPartnersTwitter• Tweets: 645; Following: 195; Followers: 462

▫ Relevant informational tweets & RT

Facebook• HealthPartners Careers

▫ 249 Likes• HealthPartners

▫ 219▫ Wikipedia page▫ Confusing layout

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Research – HealthPartnersYouTube Channel• 20 uploaded videos

• Channel views: 4,284

• Total Uploaded views: 6,284

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Research – Allina Hospitals & Clinics Allina Hospitals &

Clinics• Health E-Newsletters

• RSS Feeds

• Customer Satisfaction Survey

• No use of social media

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CentraCare’s Current Social Media• Facebook

▫ 144 “likes”▫ 3 posts per week Foundation Capital campaign Raise awareness in the community

CentraCare sponsored event General health information Prevention and wellness tips

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CentraCare’s Current Social Media• YouTube

▫ 18 uploaded videos▫ Channel views: 1,232▫ Total uploaded views: 8,433▫ Subscribers: 5

• Twitter▫ Followers: 15▫ Tweets: 17▫ Following: 8 This is not actually CentraCare’s Twitter account

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Recommendations – Job PostingsTwitter• Tweet postings & link

Facebook• Post postings & link

*Do not create a separate job postings page(s)

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Recommendations – TweetTwitter• Use Twitter and FB simultaneously

▫ Events, donor highlights, health tips, etc• Actively RT and provide relevant health content

▫ Be careful of credibility▫ Make sure HIPPA is posted on CentraCare site

• Develop relationship with the Media

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Recommendations – Transparency

• Make sure all staff fully understand HIPPA• HIPPA should be posted• Respond to inappropriate inquires similar to

Mayo Clinics• Don’t respond to repeated inappropriate

comments▫ BUT don’t delete

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QUESTIONS?

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