centenary members guide
DESCRIPTION
Centenary Members Guide version 2_20 Dec 2013_FINALTRANSCRIPT
Centenary Members’ Guide
Version 2 - 20 December 2013
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Table of Contents PART A – MEMBERS’ GUIDE ............................................................................................................................ 3
Message from the President and CEO ............................................................................................................. 3
How it all Began in Australia ............................................................................................................................ 5
Red Cross in Australia Today ........................................................................................................................... 5
Key Dates for Planning your Activities Around ................................................................................................ 7
Centenary 2014 Key Timings ........................................................................................................................... 8
Planned National Activities .............................................................................................................................. 9
Planning for Local Celebrations ..................................................................................................................... 12
PART B: MEMBERS’ TOOLKIT ........................................................................................................................ 18
Templates ...................................................................................................................................................... 18
Trauma Teddy Label .............................................................................................................................. 18
Flower Planting Display Sign .................................................................................................................. 18
Local Fundraising Guidelines ......................................................................................................................... 19
Centenary Event Guidelines .......................................................................................................................... 22
Photo Release Form....................................................................................................................................... 25
Red Cross Centenary 2014 - Event Registration Form .................................................................................. 26
Centenary Picnic – Event Plan Template ....................................................................................................... 27
Run Sheet – Australian Red Cross Centenary Event Template ...................................................................... 30
Event Checklist............................................................................................................................................... 31
Insurance ....................................................................................................................................................... 34
Event and Activity Insurance Notification Process ........................................................................................ 36
Media and media template ........................................................................................................................... 39
Media alert template ..................................................................................................................................... 42
Centenary Calendar ....................................................................................................................................... 43
Order Form .................................................................................................................................................... 44
Key Centenary Contacts ................................................................................................................................ 46
Chairs of the State/Territory Centenary Committees ............................................................................... 46
Membership Coordinators ........................................................................................................................ 46
Sourcing Local Government funding for Red Cross Centenary ..................................................................... 48
Branch Centenary Collateral Kits ................................................................................................................... 49
State and Regional Offices Centenary Collateral Kits .................................................................................... 51
Centenary Website ........................................................................................................................................ 52
PART C – CENTENARY STYLE GUIDE ............................................................................................................... 54
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PART A – MEMBERS’ GUIDE
Message from the President and CEO
Preparations for our Centenary are well underway across the country and we’re looking forward to some great events to celebrate 100 years of Red Cross in Australia in 2014. One of our goals for the Centenary is to celebrate the achievements and contributions of so many Australians over the past 100 years. There are so many of you who have shared in our rich history and helped to build the organisation and the social history of Australia, and we want to ensure our activities during 2014 celebrate your involvement. Share your Red Cross story We know that each one of you has your own story about helping, or being helped by Red Cross. We want to hear from you through the Story Collection project that we launched in August. You can share your own words, pictures, video or audio at our website www.redcross.org.au/centenary. These stories will form the heart of the Centenary website in 2014 to be shared with fellow members and volunteers, as well as the broader community. Or you could take down the story of someone else, and submit on their behalf. It is yet another example of our own people helping people to be involved in 2014. You can also email or mail your story to us during 2014. During the Centenary year, we are particularly excited about telling the story of Red Cross to all Australians, and engaging many new people with the vital work we do. Our celebrations will reflect both the past century of Red Cross work and strengthen understanding within the community of our everyday work so that we remain an active and relevant organisation for the next 100 years. There will be two key dates for Centenary celebrations in 2014:
8 May – World Red Cross Red Crescent Day
13 August 2014 – 100 years to the day since the first meeting was convened at Government House in Melbourne.
There are also a wide variety of celebrations planned around the country and we thank you for your enthusiasm, and encourage you to engage with as many people as you can to participate. We invite you to read on and look for the ways you can energise your local community, fundraise and join with us to celebrate this remarkable milestone for Australian Red Cross. Within this guide you will find some tools and templates that we hope will help as you continue planning how best to organise and run local activities. We will continue to provide support throughout our Centenary year, and your Membership Coordinator is available, as always, to answer any questions you may have.
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As this important milestone approaches, we will be continuing to look for opportunities to once again thank our hardworking members, volunteers and staff for their incredible commitment over the years. It is your dedication that has brought us this far, and the power of humanity will continue to carry us forward into the future.
Michael Legge Robert Tickner President, Australian Red Cross CEO, Australian Red Cross
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How it all Began in Australia
On 13 August 1914, nine days after the outbreak of World War 1, Lady Helen Munro-Ferguson,
wife of the Governor-General, formed a Branch of the British Red Cross at Government House
Melbourne. Lady Munro-Ferguson had been a member of the British Red Cross in Fyfe Scotland
and was familiar with the role the organisation performed in Britain. She called on the wives of
the Governors in each Australian state to form a local committee in each capital city, which they
readily agreed to do. Red Cross was thus formally established in Australia.
Very quickly, Red Cross became the premier wartime voluntary charity, especially appealing to
Australian women across the nation. Twenty-five years later, during World War II, Red Cross was
the largest charitable organisation in Australia, both in terms of the scale of its operations and
also in the support it received from the Australian people. From a national population of seven
million, nearly half a million people, mostly women, were members of Red Cross at that time.
Vice-Regal support and the prestige of belonging to a well-respected international organisation
all contributed to its spectacular successes.
The post-war period saw reconstruction and regeneration that focused on social welfare,
national emergencies, natural disasters such as floods and bushfires, development of the blood
service and first aid programs, which were sustained by the extensive Branch network and
thousands of volunteers. Australian Red Cross extended its involvement with concerns of the
International Red Cross and Red Crescent Movement especially in International Humanitarian
Law programs and refugee services.
Today in the 21st Century Red Cross has repositioned itself with current humanitarian services
priorities being:
Strengthening national emergency preparedness, response and recovery
Increasing international aid and development
Championing International Humanitarian Law
Addressing the impact of migration
Partnering with Aboriginal and Torres Strait Islander peoples
Overcoming social exclusion by providing bridges back into the community
Strengthening communities in areas of locational disadvantage
as well as the provision of the Blood Service on behalf of the Australian public.
Red Cross in Australia Today
Currently, there are over one million Red Cross members, volunteers, partners, staff, donors,
blood donors and supporters, operating from 1,250 locations in all states and territories and
hundreds more neighbourhoods through our community programs. Red Cross has an
unparalleled reach across Australia. The Centenary provides an opportunity to recognise and
thank the Australian community for its contribution to our first 100 years. Our work would not
be possible without the spirit of volunteerism and commitment of everyday Australians to Red
Cross humanitarian values. It is this spirit, as strong today as it was 100 years ago, that we wish
to celebrate and share throughout 2014.
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Centenary Goals and Guiding Principles
Centenary celebrations and planned activities will be many and varied throughout 2014, and this
document is intended to be a guide in the planning and execution of your events. However you
choose to celebrate and mark the occasion, we would ask that all activities fulfill at least one of
the following goals:
Goal 1: Celebrate the achievements and contributions of 100 years of Red Cross in Australia Desired Outcome: Local communities around Australia are publicly recognised and thanked for
their achievements and contributions over 100 years of Red Cross in Australia.
Goal 2: Energise the Australian community to support the work of Red Cross
Desired Outcome: The public is engaged, educated and informed of the ongoing need for public
support for the everyday work of Australian Red Cross.
Goal 3: Strengthen Red Cross for the future to reduce vulnerability and improve lives
Desired Outcome: The lives of vulnerable people are improved by strengthening, growing and
diversifying Australian Red Cross membership, volunteers, partners and supporters.
Centenary initiatives and activities should, to the greatest extent possible, meet the following
Guiding Principles.
1. Directly contribute to achieving one or more of the goals of the Centenary
2. Link past achievements to the current work of Red Cross
3. Engage new Red Cross members, volunteers, staff and supporters, especially young
people and people from diverse cultural and linguistic backgrounds
4. Engage current Red Cross members, volunteers, staff and supporters
5. Be consistent with the Fundamental Principles and respect the integrity of Red Cross
emblem
6. Be well managed, cost effective and minimise risk (personal, financial, reputational)
7. Maximise a diversity of ways for people to get involved in Centenary planning and
celebrations, including the use of online channels
In all activities our members, volunteers and staff are guided by the Fundamental Principles of
the Red Cross and Red Crescent Movement.
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Key Dates for Planning your Activities Around
During the Centenary year, Australian Red Cross will focus activities around the following “pulse” dates.
At these times, media interest will be particularly encouraged.
The primary dates are
8 May 2014 World Red Cross Red Crescent Day
13 August 2014 Red Cross in Australia was established
During the Centenary year, there may be other special days which could present an opportunity to link
with Australian Red Cross activities:
March 8 International Women’s Day
April 25 ANZAC Day
May 8 World Red Cross Red Crescent Day
June 14 World Blood Donor Day
June 15 Refugee Week
July NAIDOC Week (Aboriginal and Torres Strait Islander)
July 27 – Aug 2 National Blood Donor Week
October Anti-Poverty Week
November 19 World Toilet Day
December 1 World AIDS Day
December 5 International Volunteer Day
Activities do not need to be restricted to these key dates, but you may like to focus celebrating around
these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an
alternative time to suit the members of the Branch or Club and their guests.
Separate to Australian Red Cross Centenary events, from 2014 to 2018, there will be ceremonies and
celebrations to commemorate the two World Wars. Australian Red Cross is working with the ANZAC
Centenary Advisory Board to ensure Red Cross is represented at appropriate events being organised.
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Centenary 2014 Key Timings
December 2013
Members Guide Version 2 and Tool Kit sent to all Branches and Clubs
Orders close for Red Cross Rose at Ross Roses
Merchandise – calendar tea-towel available
January 2014
Rollout of Centenary look and feel across the Society
Branch recognition certificates available from Executive Directors end of January
Centenary Website commences publishing of collected Stories, Timeline, news and event listings
Branches/Clubs and other Red Cross locations can show local content on their own mini website
(part of overall Centenary Website), supported by your local Member Coordinators
February 2014
Commemorative Badges available from Executive Directors
Branch Packs including collateral (posters, balloons, tabards, flags etc) Presentation DVD, speaker
notes and PowerPoint presentation sent to Branches/Clubs
Additional collateral packs including pull up banners and additional flags sent to State offices /
State Centenary Committees
March 2014
Second tranche of Merchandise available for ordering
Red Cross Calling month
May 2014
4 May: National Centenary Picnic Day / Walk for Humanity
8 May: World Red Cross Red Crescent Day
Collectable silver coin released by Perth Mint
60 cent stamp released by Australia Post and available to buy over the counter and in booklets
Bronze coin and 60 cent stamp packaged together and sold through Australia Post retail outlets
July 2014
Red Cross rose stem orders despatched from Ross Roses
August 2014
12 August 65th Anniversary of Geneva Conventions
13 August : 100 years of Red Cross in Australia
Parliamentary Resolutions – Federal, State and Territory – proposed date 13 August 2014
Book release “The Power of Humanity : 100 Years of Red Cross in Australia” by Melanie
Oppenheimer
Big Cake Bake
October 2014
Red Cross Rose expected to bloom
November 2014
20 November National Annual General Meeting
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Planned National Activities
A variety of national projects are currently in development, though some may be dependent on
Government funding or sponsorship before they can be progressed.
Story Collection What’s your Red Cross story?
We are collecting personal stories from people who have helped, or been helped
by Red Cross in the past 100 years. These stories will form the heart of a special
Red Cross Centenary website to be launched in 2014. We are seeking a wide
range of experiences from Red Cross people and those who have benefited from
our assistance in the past 100 years.
We encourage you to share your story via our website
www.redcross.org.au/centenary with words, pictures audio and /or video. You
can also submit your story via email [email protected] or post to
Centenary Stories, GPO Box 2952, Melbourne Vic 3001.
We also encourage you to take down the story from someone who is unable to
provide it themselves and submit on their behalf.
Centenary Website www.redcross.org.au/centenary
From January 2014, the Centenary website will start featuring the Red Cross
stories collected from around the country to create the personal histories of the
organisation in Australia. You will be able to search for your own story - as well as
the stories of others - and continue to be able to submit your stories throughout
2014.
The website will also include an historical timeline, events listing and photo
gallery, along with micro-sites available for every Branch or Club that wishes to
have their own dedicated pages to tell their local history, list their activities and
showcase their support of Red Cross and their local community.
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Localised websites Every Branch or Club that wishes to, will have their own dedicated web-pages as
part of the main Red Cross website; to tell their local history, list their activities
and showcase their support of Red Cross and their local community. There will be
one administrator password provided for each participating Branch and that
person, who can be identified at a local level, will be responsible for updating the
information. A local website is not compulsory, but available for Branches and
Clubs who are interested.
Centenary Book “The Power of Humanity : 100 Years of Red Cross in Australia”.
This is an official history of the first 100 years of Red Cross in Australia and is
being written by Melanie Oppenheimer, Professor of History, School of
International Studies, Flinders University. This hard-cover book will be published
by Harper Collins for release in August 2014, to coincide with our centenary
celebrations. The books will be available to purchase through book stores and
online through select book sites. Full details of launch activity for the book will be
confirmed, in conjunction with Harper Collins, in 2014.
Red Cross Stamp We are working with Australia Post on the development of a 60 cent stamp, to be
released in May 2014 and available for six months. The stamp will be sold
through post offices and Australia Post retail outlets and will provide a beautiful
visual representation for our Centenary.
Red Cross Coin In conjunction with Perth Mint, a silver collectable coin is being developed, which
will be available from May 2014. This coin will be sold through normal Perth
Mint channels and we will advise details of where you can purchase these closer
to the release date.
A bronze coin is also being designed by Perth Mint, which will be packaged and
sold with the 60 cent stamp at Australia Post outlets. This will also be released in
May 2014.
Red Cross Rose Ross Roses has confirmed production of the Red Cross Rose. The rose will be
sweetly fragrant and flower freely on long stems. Orders were being taken by
Ross Roses throughout 2013 and must be received by December 2013, with stems
mailed out in July 2014 along with planting instructions. Following the planting
instructions, the rose is expected to bloom in October/November 2014. We
encourage Branches/Clubs to place one order directly to Ross Roses, with either
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50% or full payment required with the order, with any outstanding monies due
prior to dispatch in July 2014.
Where pragmatic, an alternative to the ‘Red Cross Rose’ can be substituted,
particularly when encouraging local councils to undertake dedicated plantings or
displays on our behalf.
Gift to the Nation A permanent transfer of Australian Red Cross archives and memorabilia to National, State and Territory public institutions is currently being coordinated.
Merchandise The preliminary Centenary merchandise of Tea Towels and Calendars are already
available with the first orders dispatched. These can continue to be ordered
throughout 2014 until they’re out of stock. A more substantial range of
merchandise will be available to purchase through the Centenary website from
first quarter 2014.
Parliamentary Resolutions and events
Parliamentary Resolutions at Federal and State/Territory level recognising the
Centenary, and our auxiliary role to Government and special relationship with
military, are being sought for August 2014, with some states already receiving
confirmation these events will occur. These approaches will be made end 2013.
Events held in conjunction with Parliamentary Friends of Australian Red Cross
groups are to be held in 2014, and we are seeking to have 2014 declared ‘the
Year of Red Cross’.
Branch Recognition During our Centenary year, all Branches will receive a special Certificate to
commemorate the Centenary.
Branch Collateral Kits A selection of items sent to Branches and Clubs which can be used for Centenary
celebrations including posters and balloons, will be dispatched in February 2014.
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Planning for Local Celebrations
We invite and encourage you all to celebrate this remarkable milestone for Australian Red Cross in whatever way is appropriate to your local communities and available resources. Centenary initiatives and activities should, to the greatest extent possible, meet the Centenary Planning Guiding Principles outlined previously. With activities planned across Australia throughout the year, it’s important there’s a coordinated way of working so that our efforts aren’t duplicated. As a general rule, it can be assumed that:
Local activities are planned and run at a local level
Regional and State/Territory activities are coordinated at a State/Territory level
Nationally significant activities are coordinated at a national level
Local activities:
Implementing activities through local networks and resources is encouraged, and you might wish to
contact local organisations, individuals and small businesses, as well as local media, to help implement
and promote your activities. The toolkit has useful information and tools to help you do this, and we ask
that you pay particular attention to the Fundraising Guidelines within. As ever, ideas and questions can
always be discussed with your State Membership Coordinator.
Regional and State activities:
State and Territory Centenary Committees, working with their Executive Directors, will take a lead role in
preparing for the Centenary, including:
- Mobilising and encouraging members and Branches, volunteers and staff to plan for Centenary
events and activities which celebrate the past, acknowledge the present everyday work and our
plans going forward;
- Focusing on both regional and metropolitan events;
- Engaging the broader community with the work of Red Cross, particularly our ongoing everyday
work;
- Liaising with Government at State/Territory and local levels to gain commitments to Red Cross
activities, to generate funding, where possible, and other support including parliamentary
resolutions and other Centenary activities;
- Seeking out memorabilia and historical records so they can be properly protected (aligning with
archival guidelines) for future generations.
National activities:
The Centenary and Membership Engagement Committee (CMEC) set up by the Red Cross National Board,
has oversight and direction of the key national activities and liaison with the Federal Government, key
dignitaries and VIPs.
Centenary materials, messages and templates for general use have been compiled into the Toolkit
included in the second part of this guide. These are also available from your local Member Coordinator as
well as in a special section on the Red Cross website: www.redcross.org.au/members2014
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Fundraising Hints and Tips:
The following hints and tips may help you when seeking local support for your fundraising activities and
events. These can be read in conjunction with Local Fundraising Guidelines on page 19.
Try to approach businesses that are locally owned and operated – they are more likely to respond positively to the event
Try to speak with the manager of larger businesses who have a presence in your region with the aim to making it a very local approach
By all means look to those business owners who you’ve previously dealt with, who are highly respected or visible in the community
Ask those businesses that can provide goods and services for the function if they’re willing to do so free of charge
Offer to recognise the sponsor as part of the event. Please refer to the Centenary Style Guide.
Offer a brief opportunity to make an opening speech recognising Red Cross and why their business is interested in supporting
If significant support is provided, offer to acknowledge their support in the promotional material ahead of the event
Ask if you can use their name to attract other sponsors, or if they work with other businesses who might also be interested in getting involved
Inviting guests and VIPs Governor General of the Commonwealth of Australia As Patron of Australian Red Cross, the Governor General will be invited by the Board and National Office, to attend a select group of Centenary events in 2014. We would ask that no further invitations be extended to the Office of the Governor General for Centenary celebrations. State Premiers, State Governors and Chief Ministers State and Territory Centenary Committee Chairs, in conjunction with State and Territory Executive Directors, will invite Premiers and Chief Ministers to Centenary activities during 2014. If you would like to extend a further invitation for your Premier or Chief Minister to attend a local event, can you please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Federal, State and Local Members Branches and Clubs are encouraged to invite their local members to attend Centenary celebrations in their local communities throughout 2014; though please liaise with your State Centenary Committee or Executive Director to discuss the details and ensure a coordinated approach. Red Cross People With the whole of Red Cross celebrating our Centenary in 2014, we encourage you to share invitations and details of local events with all members of your local Red Cross Community. Local Event Ideas
Linked to pulse dates such as World Red Cross Red Crescent Day (8 May 2014) and founding of Australian
Red Cross (13 August 2014), local events/activities might include:
Celebrations of Branches turning 100 years in 2014
Opportunities to collect Red Cross stories in your local community and submit to Centenary
website
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An Australia-wide Red Cross Picnic on the Sunday 4 May 2014, which may be combined with a
Walk for Humanity
Exhibitions including combined events with RSL Clubs, local historical societies or local libraries
Art or photo exhibitions with humanitarian theme
A local Humanitarian Relay
Balls, dinner dances, morning or afternoon tea
Tree or rose plantings and flag raising ceremonies
Recognition by State/Territory and Local Governments
Engagement with youth and schools
International Humanitarian Law activities
Activities do not need to be restricted to these key dates, but you may like to focus celebrating around
these days. It may suit some Red Cross people to link to a local event on alternative dates, or at an
alternative time to suit the members of the Branch or Club and their guests.
Here’s a reminder of the original ‘60 ideas to get you started’: 1. Create a committee of interested members, volunteers and staff to brainstorm ideas that will work
in your location. Share these ideas with others.
2. Ask 10 people to think about the Centenary and ask them each to jot down 10 ideas they have for
celebrating the Centenary – you should have more than enough ideas.
3. Arrange for an historian or history student to research local Red Cross history and share the
information with the local paper/radio stations. This could be done weekly or monthly, depending
on how rich the history of Red Cross is in your area. This will require at least two months of lead-
time – so start early.
4. Develop a list of the 50 most important things Red Cross has done in your local community and how
many people have been affected and work to give profile to these accomplishments. If possible, find
people who were “there” and incorporate their stories.
5. Work with your local RSL, CWA or other local community groups, to identify any veterans,
volunteers or other local community members who could share their story, first hand, of how Red
Cross has provided support. Distribute flyers at events (like UN Women’s Day breakfasts or other) to
encourage anyone who was a member of Red Cross to write a few lines about their story or a story
of their relations who were involved with Red Cross. Put these stories on the national website.
6. Search for Red Cross records such as Branch minutes (may be in people’s houses) and speak with
your State Membership Coordinator about ways to archive or display this information. Do it
officially according to archiving rules.
7. Work with your local museum or library, to showcase some artifacts from our past along with a
reference to any interesting books you know of relating to Red Cross.
8. Work with the local council or library to create a local history with a display.
9. Work with a local theatre group and have a play created outlining something Red Cross related that
is of significance for your community.
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10. Work with local horticultural or gardening groups and plant Red Cross Roses or a street of trees in
memory of Red Cross. Possibility of a rose and wine fund-raiser. One hundred trees for one hundred
years.
11. Work with your local government to see if some high profile gardens could be planted in red and
white flowers to create the emblem. You will need to display the template near the flowers creating
the emblem (refer to page 18).
12. If your building has flower beds, consider planting Red Cross Roses in your flower garden and then
dedicate the plants to your volunteers and members.
13. Plant your flower beds with red and white flowers so visitors can admire the show of a living
emblem. This might be a great way to engage some new volunteers with a green thumb.
14. Partner with the RSL to celebrate the role of Red Cross during the wars.
15. Create a float or marching group to take part in a local parade perhaps wearing old uniforms. Find
Red Cross overseas volunteers. March in the ANZAC parades under peacekeeping flag.
16. Make sure young people are engaged in the planning and delivery of events.
17. Approach and work with schools to increase awareness and fundraising or talk with teachers about
a history project about Red Cross.
18. Approach sporting groups to take part in the Centenary activities.
19. Offer to piggyback with other organisations in local fundraising activities using the Centenary as a
background.
20. Explore ideas where members or volunteers can meet important people in the community or
sporting heroes at major events.
21. Organise a speakers’ list of those who can talk about Red Cross at meetings such as Rotary, Lions,
and Soroptimists.
22. It takes 100 people to make a Red Cross. Gather 101 people – members, volunteers and staff in a
parking lot or at a football (other sporting) event. Have everyone dress in red shirt, red jacket or
something similar perhaps disaster management vests. Create a cross where groups of 20 people
represent the arms and centre of the cross. The remaining one person is your photographer.
Arrange to take a picture from above, or from a distance. To create the white background you could
do this on a beach or have the people around the edge of the cross hold on to something white. See
if your local paper would publish the picture. This is a version of an older persons’ flash mob.
23. Organise the best ever Red Cross Calling Month in March 2014.
24. Kick off your celebrations by hosting a membership drive during Red Cross Calling month – work
through 100 reasons you think are important to becoming a member.
25. Beginning in March 2014, see if your local government council would fly the Australian Red Cross
flag for the entire month – or better yet for 100 days to celebrate 100 years.
26. Work with local politicians to have a proclamation affirming their commitment to Red Cross. Are
there any new agreements that could be concluded and announced during the Centenary?
27. Our Fundamental Principles set Red Cross apart from any other charity. Use these seven ideals as
the centrepiece of a presentation – explore each one in light of the work we do or how this is lived
in your location. A creative writing competition could be offered inviting school-aged children to
submit a piece of work around a theme reflecting the seven Fundamental Principles.
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28. Building on the Fundamental Principle idea arrange for a series of articles to be carried weekly in
your local paper over seven weeks. Each principle has a story to tell and the more localised you can
make the connection – the greater the interest.
29. Do you have members, volunteers or staff who model the Fundamental Principles extremely well? If
so make sure to share this accomplishment.
30. Set a fundraising goal to get 100 new donors to give $100 in 100 days – start this during March 2014
and wrap up in August on the Centenary date.
31. Set a goal of recruiting 100 new members and volunteers in your location during the Centenary
year.
32. Challenge local service Clubs to donate 100 hours of time to Red Cross.
33. Have a bakery in your community make a special cake iced in white and red and donate.
34. Engage a restaurant to create a signature dish or dessert where a contribution from everyone is
given to Red Cross.
35. During Volunteers Week recognise all members and volunteers. Make a wall of legends using their
photographs. Create a wall or plaque of honour for the people who have contributed to Red Cross
over the Centenary at the local level.
36. Is there an empty shop front where you could display Red Cross work and history during the year?
37. Look for the family, relatives and friends of long term members and invite them to a morning tea to
celebrate that member’s contribution.
38. Interview older members who may now be frail and write their Red Cross stories and present them
to their families.
39. Working with your members and volunteers, arrange to have local media outlets recognise the
many years of service they have – perhaps you can find say five volunteers with 20 years at Red
Cross or 10 with 10 years or any combination making 100 years.
40. During your local annual meeting, create a listing of every member that has worked with Red Cross –
look for anything unique – long service, intergenerational volunteer, grandparent, parent, child etc.
41. Find a local overseas volunteer or domestic volunteer whose work could be highlighted.
42. Celebrate World Red Cross Red Crescent Day on 8 May by arranging a speaker on the local radio talk
show or television program. Many stations have breakfast programming. This will require at least
two months of lead-time – so start early.
43. Organise disaster management staff and volunteers to work with local scout groups around
emergency preparedness. Help a scout earn their badge.
44. Working through the local council, ask local builders to equip each new home with a REDiPlan
document.
45. Create a time capsule. Use a large file box to hold items such as a volunteer and staff list, the local
paper for that day, a sample of your program materials, a selection of promotional items, a
collection of thoughts or pearls of wisdom for those who will open the time capsule in say 25 years.
Seal the box and print on the box “Do Not Open” until a specific date. Arrange for safe storage of
the box in a public place.
46. Arrange an art show of local photographs and host a photography Club. Gather paintings from
adults in art classes and have a silent auction for Red Cross.
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47. Gather paintings or exhibits from “client groups” and have a silent auction for Red Cross. Raise
money for their own programs.
48. Gather paintings from children about Humanity or another Principle for show.
49. Target, say 25 new Friends of Red Cross Groups to be established. A Friends of Red Cross Group is an
informal group who are members and supporters of Red Cross and who raise money for Red Cross.
50. At a staff and volunteer recognition event or at your annual meeting unveil the 100 faces of local
Red Cross. Gather 100 old pictures of staff and volunteers from when they were children, in high
school, wedding photos.
51. Is there an opportunity for young people to perform a flash mob to highlight an International
Humanitarian Law issue?
52. Put a Centenary touch to regular activities.
53. Ask young people to create a Humanitarian Boulevard at a local or state event. This is an avenue of
stalls with activities that are fun, family friendly and educational that showcase Red Cross History
and current services.
54. Organise a picnic for Red Cross people on the Sunday closest to World Red Cross Day.
55. Put your activities on the Centenary section of the Red Cross website – contact your membership
coordinator to help.
56. Can we find ways to enrich the volunteering experience with personal development opportunities
locally?
57. Think about the possibilities of webinars for getting people in touch with each other.
58. Build a speakers kit so that members, volunteers and staff can offer to speak at every other service
group in the district during this Centenary year. Include a DVD wherever possible.
59. Can you develop a Facebook local community or contribute to Australian Red Cross’ Facebook or Twitter pages? Read up on the Red Cross people social media policy and guidelines for some tips on doing this.
60. Record a social history - arrange a conversation between a young humanitarian and a long time member so they can talk about Red Cross over the years. Submit your story via our website www.redcross.org.au/centenary.
The previous list is certainly not complete. In fact, some of these ideas might not resonate with your members, volunteers and staff. That’s OK. The goal is simply to provide some ideas to help you get started on thinking about how to celebrate this Centenary in a meaningful way. Don’t limit yourself to these ideas – use these as a starting point to create something that will be meaningful and achievable in your local area and your Zone. Your ideas and activities should also engage and foster the sharing of Red Cross spirit with the people and communities supported.
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PART B: MEMBERS’ TOOLKIT
Templates
Trauma Teddy Label
This label is printed on white cloth and measures 45mm wide x 30mm high.
Please contact your State Membership Coordinator for costs and ordering.
Flower Planting Display Sign
Two templates are available:
- A5, fixed content (where no customised message is required)
- A4 with area for customised message “These roses were planted by Branch Name to celebrate
the Centenary in 2014”. The logo elements are fixed and cannot be changed.
- You will need to display this sign near the roses or flowers creating the emblem or display. You
can use the word ‘roses’ (as shown in the templates below) or the name of the flower you are
using on your display sign.
A5 sign A4 sign (297mm high x 210mm wide) (210mm high x 148mm wide)
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Local Fundraising Guidelines
With preparations for the Centenary of Red Cross in Australia taking place across the nation, this
addendum to the Guidelines for Branch Treasurers outlines what can be done in regards to fundraising for
this very special and unique event.
We share a rich and plentiful history, and Members and Branches have played a vital role in contributing
to making Red Cross the strong and world renowned organisation that it is today. With this in mind,
Australian Red Cross wants to ensure that Branches are able to undertake local Centenary activities and
events that celebrate your successes, commemorate your hard work and receive public recognition of our
everyday work and local, national and international achievements.
Money raised by Branches is generally allocated as funds towards the general activities of Australian Red
Cross, with a few exceptions such as during disaster appeals when funds are designated for a specific
purpose. With our Centenary a once in a lifetime event, Red Cross has made an exception and will enable
Branches to fundraise for Centenary specific events locally.
We recognise the pivotal role Members and Branches play in contributing funds every year to support our
every day work. While 2014 will be a year to celebrate, we encourage you to continue with your regular
fundraising activities which enable Red Cross to deliver services where they are needed most.
This document is intended as an interim addendum to the Guidelines for Branch Treasurers sent to all
Branches and Clubs in August 2012.
Centenary Fundraising
Centenary fundraising is seen as a one off and unique event, where Branches can conduct specific
fundraising for local Centenary activities, in addition to their normal activities in support of the everyday
work of Red Cross.
Contributions from local governments, councils or small business sponsorships are particularly
encouraged, as it will enable others in local communities around Australia to share in the recognition of
local achievements and celebrations. In many instances these sponsors would potentially provide new
sources of funds and in kind support, and might be encouraged to support Red Cross work in future years
too.
These types of funding solicitations via local government/council funding requests or business
partnerships can be undertaken for:
amounts up to $2,500 without notification
soliciting for amounts greater than $2,500 need to be agreed in advance
These amounts need to be agreed by the relevant State or Territory Executive Director and Centenary
Committee in advance ie before approaching local governments, businesses etc to help ensure some
oversight and co-ordination of activities. This would hopefully avoid double up of asks to the same local
councils or business partners, and will enable a register to be kept of local business partners and
supporters for future acknowledgement and recognition from Red Cross. It would also help in
coordinating the use of support materials supplied to each state between different locations if necessary
and avoid asking businesses who are already partners of Red Cross.
Sponsorships or grants received in this way should acknowledge the funder or provider of pro bono
services. Recognition in the form of certificates will be available to all, and those who donate funds or pro
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bono value contribution of $5,000 or more will also have acknowledgement on the Red Cross Centenary
website. These resources will be available on the website www.redcross.org.au/members2014
In addition, fundraising and donations can be solicited from the general public for community specific
events or activities the Branch wishes to undertake in our Centenary year. It must be made clear to the
donor that such donations are for celebrating Centenary events rather than for Red Cross everyday work,
with manual receipts to state “Centenary Donation”. Centenary donations require receipting and can be
tax deductible depending upon the personal and financial circumstances of the donor. Fundraising
contributions from sausage sizzles, raffles, sales etc where the supporter has received something in
return, are not tax deductible and should not be receipted.
In the event of a Disaster Appeal being launched, or during the traditional Red Cross Calling period,
particular care needs to be given to ensure our supporters clearly understand the purpose their
donation(s) will be used for.
If a Branch runs an existing commercial activity such as a tea room, opportunity shop, gift shop etc, funds
should not be diverted to Centenary and away from their normal purpose of supporting the everyday
work of Red Cross. Branches are also encouraged to continue to support our annual Red Cross Calling
drive in March, as funds will continue to play a vital role in supporting the delivery of services to
vulnerable people.
Should such Branches wish to fundraise for Centenary activities, an additional solicitation of funds along
with a clearly communicated purpose – and receipting as relevant – must be undertaken.
Centenary Fundraising Processes
Centenary funds raised by Branches can be spent directly on expenses that support local Centenary
events and are NOT to be sent to the Supporter Services Centre unless there are surplus funds not
required to cover expenses. Any surplus funds raised (ie more income than local Centenary activities
expenses) are to be remitted to the Supporter Services Centre, where they will be attributed to your
Branch as fundraising income and made available for other Red Cross Centenary activities.
Branches can submit any surplus Centenary funds in their usual way by direct banking or electronic funds
transfer into the Red Cross Commonwealth Bank account or by sending a cheque to the Supporter
Services Centre. Please remember to send the Remittance Form to the Supporter Service Centre as soon
as banking has been completed. See Figure 1 below.
Branches can incur small expenses prior to obtaining Centenary fundraising income, subject to seeking
the prior approval of State or Territory Executive Directors who may allow the nominal temporary
overspend at their discretion.
Should you have any questions in regards to the Centenary, please contact your State or Territory
Membership Coordinator. For enquiries about remittances or banking of surplus funds, please contact
the Supporter Services Centre, GPO Box 2957, Melbourne, 8060. Phone on 1800 811 700 or Email
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Figure 1: Example of Centenary remittance with surplus funds
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Centenary Event Guidelines
This section has been prepared so that Red Cross people across Australia can plan and share their
Centenary events. This is a general outline only, and we realise that many people are very
experienced at running events and may not need this level of detail. The questions included may
help you in the planning stages of your event.
Registering your Centenary Event
It’s important that all Centenary events are registered centrally and showcased on the Red Cross
Centenary website. Please ensure you fill out the event details on your Branch centenary website
page or complete the registration form, refer to page 28, and forward it to your State or Territory
Membership Coordinator.
Event Objectives and Goals – Scoping your event
The first step is to decide on the purpose (objectives) and goals of your event. Do you want to
highlight past successes in your area, current accomplishments or the future plans for your area?
You may be able to accomplish all three; however, consider what is most important to your
community and what is achievable given the resources available.
1. What are you trying to accomplish by holding this event?
What purpose does your event/activity have? Celebrating 100 years, looking to the future, thanking your members, supporters, staff or volunteers, recruitment of new supporters, fundraising, promoting awareness of the work we do or a program in your local area, presenting awards, an event for the media, a VIP event – or a few of the above?
2. Who is attending this event?
Who is your audience? Is it an event meant for Red Cross people only? Or does it involve external stakeholders or the public? Will it be free, or will tickets need to be purchased?
What media are you expecting? Red Cross media staff can give advice, if required.
Are you expecting any VIPs? (ie Red Cross National Leadership team, CEO or Board, Government, Corporates, spokespeople or Ambassadors, long service members and notable community members). If so you will need to ensure that all VIP invitations are coordinated through your State or Territory Centenary Committee.
Are youth members going to be present? What role will they play? Will there be special things they can do?
How can you involve as many of our members and volunteers as possible?
3. What kind of resources are you going to need to carry out this event?
Will the event be managed by members, staff and/or volunteers? Who are they and what role will they have at the event? Do you need to identify additional resources?
4. Measuring success
What does a successful outcome for this event look like for you and how will you measure it? Write down some success factors in your plan. Attendee numbers, funds raised, formal feedback form, online feedback, caliber of speaker etc.
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What sort of evaluation will you do post event to communicate outcomes to your stakeholders and to improve on future events? E.g. Achievements, challenges, evaluation and feedback, conclusions and recommendations.
After deciding on your objectives and goals, a brainstorming session will help to identify and deliver
workable ideas. Invite key members, volunteers and staff to a meeting where ideas can be suggested
which relate to the objectives and goals of the event – past, current or future successes. Get your
youth volunteers involved too. They have valuable creative ideas.
What does your event look like and how will it be delivered?
Event Timings and Plan
Based on your outcomes of the scoping and brainstorming exercise, developing an event plan and
critical path will help put deadlines into perspective and help to prioritise things to do. This should
include all dates and deadlines as well as assigning the responsibilities of the individuals who will
execute each of the tasks outlined. Be sure to take into consideration local media deadlines.
Event plans should include key event details, event objectives/goals, project team/key responsibilities details, venue, stakeholders, VIPs, audience, catering, key timeline, production/technical, media and communications, event evaluation etc. Please see the Event Plan template in the appendix.
All other documents associated with an event (Run Sheet, Checklist, contact list etc) should be attached to the Event Plan.
In terms of timings, make sure that nothing else will conflict with your events (eg other events like local Government meetings or ANZAC Commemoration events). Be sure the day and time you decide upon are appropriate for your audience.
Create a Budget
It is important to create a budget in the early stages of the event to determine what your funding
source is (and if you need to acquire funding outside of your business area through sponsorship,
funding applications etc.), how much money you have to spend and how to spend it most effectively.
Remember to factor in all costs – supplier costs, space rental, equipment, food etc.
The Venue
After deciding on the details of the event, identifying multiple venues will enable you to decide on
the most appropriate.
Decide if you require a free space or if you can afford to hire space.
Be aware of capacity. You must be certain that the venue will hold the maximum number of anticipated attendees.
Ascertain what audio visual requirements you require and verify if your venue can accommodate.
Could you use community space or Red Cross partner space to help reduce costs?
It is important to do a careful site inspection to ensure that the venue you select meets all of your event needs. This should be done well in advance of your event date and should include all suppliers that you are going to be dealing with including caterers, audio visual, venue staff and security.
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Suppliers
Based on the needs of your event, you will need to source and liaise with reputable suppliers for
various goods and services including catering, plaques or awards and audio visual support.
Ascertain who can meet your audio visual requirements, or if you can do it in-house.
Arrange for catering – be sure to give yourself enough time to arrange for an outside caterer if you plan to have one. Also ensure dietary requirements can be catered for.
Room set up, AV and Equipment
Make sure you have all audio-visual equipment. Also, be sure to test all equipment before the event to ensure that everything is working properly. If possible, it is best to have back up equipment in case technical difficulties arise.
Determine the proper set up of the room and have all props that are necessary including the chairs, staging, theming, registration desk, RSVP lists, badges, handouts, presentations etc.
Run Sheet
A comprehensive, step by step Run Sheet is crucial to managing the event smoothly on the day. It helps all of your stakeholders understand what happens on the day and when.
Its important to properly brief members, Member Coordinators, facilitators, speakers, staff and volunteers as to their role in the event and what they will be required to do when you hand out the Run Sheet.
There is a Run Sheet template in the appendix of this document.
Event Checklist
An event checklist will help ensure that important details have not been overlooked.
There is a event checklist template in the appendix of this document.
Media, Communications and Social Media
Develop all media materials, including a media advisory news release and event fact sheet if necessary. Keep your media kit to three or four pages with who, where, when, what, why and how. Gain all necessary approvals and if media are going to be photographing/taping guests or speakers, ensure you have appropriate photo release forms.
Develop a targeted media list of key journalists/media outlets that you wish to reach.
Communicating is essential to the success of every special event. You need to communicate with each audience. This can be through invitations, emails, social media or traditional methods. Please feel free to use the invitations template and posters in the appendix.
Sign in sheets – all media should sign in upon arriving at the event. This allows you to know who to follow up.
You may need to determine who your best spokespeople will be if media want to interview participants.
Should you need guidance refer to the media guide in the appendix or speak to the Red Cross Media team.
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Photo Release Form
If you would like to formally submit your photo to Red Cross, please ensure the person/s in the photo complete the Still and Moving Image Release Form above. If photos are for local use, please follow your normal procedures.
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Red Cross Centenary 2014 - Event Registration Form
Please complete the following with as much information as you can. We will be using these details
to compile a list of all events planned to celebrate the Centenary in 2014. While you may not have
the exact details, we would appreciate if you can provide what you have planned so far. If your date
isn’t set but you expect it will be May or August, suggest you add that in.
Send to your State or Territory Membership Coordinator
Office/Branch Name
Date of event
Time
Event location
Type of Event and
Overview
(e.g. morning tea,
guest speakers, VIP’s
etc)
Attendance
Red Cross people
Guests
Your details
Title
Name
Phone
Office/Branch Name
Please return the completed form to your State or Territory Membership Coordinator
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Centenary Picnic – Event Plan Template
Last updated: 01 January 2014
Name of event Centenary Picnic
Date Sunday 04 May 2014
Time 10:00 – 1:00 pm (picnic 12pm – 1pm)
Venue XYZ Red Cross Branch
PAX 40 (members and volunteers)
Event owner Jane Dole
1. Project team Event Owner – Jane Dole, Australian Red Cross
Event support – xx xx
Invitations and RSVPS – Joan Jacobs, Australian Red Cross
Volunteer Team Leaders – xx xx
Volunteers assisting on the day - xx xx
Production and Audio Visual – Melville Audio Co.
VIP Logistics (who’s looking after VIP’s on the day) – xx xx
Media and Communications (who’s managing this in the lead up – includes any social media) – xx xx
Photographer/Video - xx xx
Special Guest/s – xx xx
First Aid (if required) – xx xx
2. Objectives To thank our members, staff, volunteers and the community for their engagement and support
To recognise Melville Community Centre as a great supporter in the past and the future
To celebrate the Australian Red Cross Centenary and showcase the work we do
To thank the local council for their support and provide them with local networking opportunities
3. Venue Melville Community Centre
4. Stakeholders (who are you doing this for) Australian Red Cross members, staff and volunteers
Melville public and community
Australian Red Cross Centenary Committee
Melville Community Centre staff and stakeholders
City/town council
5. VIPS Should include any senior staff, special attendees, speakers, council/government invitees etc
6. Target Audience (who do you want to reach with your messaging/goals) Melville general public/community
Australian Red Cross
Social media
Volunteers and members
7. Invitations and RSVP’s Managed by Joan Jacobs
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8. Food and Beverage Event support liaising with all stakeholders in the lead up.
Volunteer team leaders managing this on the day.
Sausages, bread, sauce donated by Foodland
Volunteers cooking on the day
Melville Catering Co. supplying equipment, plates, cups, napkins etc.
Melville Community Centre donating softdrink, water and juice and providing staff to assist
9. Event timeline
10:00 – All staff and volunteers arrive onsite 10.10 – Volunteer briefings by Team Leaders 10:15 – Set up bbq, equipment, banners, and space 11.00 – Registration set up, collateral ready to go, Photographer arrives 11:30 – Doors open (early arriving guests) 11:40 – VIPs arrive and briefed by event team/appropriate stakeholder 11:50 – Pre-cook number of sausages, buttered bread etc ready to go 12:00 – Event starts 12:20 – Brief speeches and short presentation 12:30 – Guests network 13:00 – Event concludes, guests depart, bump out
10. Production / Technical
Venue liaison
Event owner and support team
Volunteer arrival, briefing and management
Team Leaders Audio Visual
PA, Microphone, Lectern, projector, screen – Melville Audio Co. providing
Events owner and support team liaising with supplier First Aid
Red Cross to provide First Aid volunteers / staff
Melville Community Centre assisting with first aid room Risk Management Plan
Event Owner and support team creating and investigating all insurance, licensing and council approval
All of the project team supplied with the plan - Event Owner
Emergency procedures readily available at venue – provided by Melville Community Centre
Emergency equipment identified – Event Owner/venue Facilities
Toilets with clear signage – Event Owner and support team
Venue and location maps – Event Owner and support team
Equipment placement agreed – Event Owner/venue
Equipment placement on day – Event support, volunteers and venue staff Photographer/video
Red Cross team (who?) providing or managing one still camera and photographer – xx xx
Red Cross team (who?) providing one roving/fixed video camera
What will be done with the images and/or footage?
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Registration desk
Managed by Joan Jacobs, supported by volunteers
3 x trestle table and four chairs
Located – at entry, inside door
Badges
Program brochures to be available and handed out VIP Briefings and MC
Who is briefing whom? Rubbish
Volunteers to clean up as we go
11. Media and Communications Media, Communications and social media plan
Key messages
Written brief for volunteers
Photographers/videographers brief
12. Miscellaneous Australian Red Cross to provide sunscreen
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Run Sheet – Australian Red Cross Centenary Event Template
Date of event Office/Branch location KEY CONTACTS
Red Cross
Insert full name Insert title Insert work phone Insert mobile
eg.Mrs Smith Membership Coordinator 08 1234 5678 0400 000 000
Suppliers
EVENT DETAILS Insert number of people Catering (if required)
AV (if required)
RUNSHEET
Time Who
Before event
Room setup Computer/projector/PA system Chairs/tables Catering
10.00 MC to welcome guests (this will include an Acknowledgment to Country) MC provides Introduction to Australian Red Cross Centenary events with the accompanying PowerPoint presentation (refer to key messages and QandA information sheets) (PowerPoint presentation plays)
MC MC
10.10 MC introduces guest speaker MC
10.11 Guest speaker speaks
Guest speaker
10.21 MC thanks guest speaker/s
MC
10.25
MC thanks volunteer, thanks staff for attending and provides closing remarks MC encourages all guests to mingle and enjoy morning tea
MC MC
11.00 Event closes – Pack up equipment (bump out)
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Event Checklist
Task Responsibility Date to complete Completed
Objectives and Goals
Develop event/activity purpose
Decide on event objectives and goals
Decide on event activities e.g. awards,
speeches
Decide on target audience
Planning meetings
Approach people to be part of project
team
Initial meeting to discuss event – agree
on objectives, date and time, budget,
Responsibilities and meeting schedule
Assign a team member to oversee the
budget and provide regular updates
Take minutes and circulate
Venue
Compile list of potential venues
Conduct site inspection of these venues
Decide on event venue
Make booking or payment
Decide on AV needs
Decide on catering needs – consider any
dietary requirements
Decide on room setup
Confirm numbers and final details with
venue
Speakers
Decide on any potential guest speakers
Approach guest speakers for availability
Provide guest speakers with any
relevant background information and
run sheet
Invitations
Decide on invitation strategy
Compile guest list – include media,
special guests, speakers, members staff
and volunteers
Draft invitation – agree on wording and
dress code
Finalise invitation – print or email
Distribute invitation – mail and/or email
Manage RSVPs – implement ticketing
process if required
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Task Responsibility Date to complete Completed
Members, Staff and Volunteers
Discuss any staffing needs on the day
Engage team of members, staff or vols
Assign roles to members, staff or vols
Provide members, staff or volunteers
with background information and run
sheet
Implement a follow up strategy for
invitations – reminder phone call/email
Audio visual and equipment
Source any required audio visual
equipment – projector, PA,
microphone, CD player, laptop
Source any music or presentations
Source any equipment needs – tables,
chairs, banners, lights
Check all AV equipment is compatible
Check all equipment is appropriate
Organise transportation of audio visual
equipment
Organise transportation of equipment
Run sheet
Draft run sheet
Circulate run sheet to project team for
comment
Finalise run sheet and distribute to
project team and suppliers
Collateral
Discuss any collateral requirements –
brochures, posters, information packs,
promotional items
Source any relevant collateral
Organise transportation of collateral
Media
Discuss any media interest
Complete media alert template
Distribute media alert to local media
Address any media enquiries that arise
Develop a targeted media list of key
journalists that you wish to reach
Project team/staff/volunteer briefing
Set up initial meeting prior to event
Provide any relevant background notes
on event
Provide key event information –
run sheet, guest list, emergency
procedures
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Task Responsibility Date to complete Completed
Filming and Photography
Discuss any filming and photography
needs
Book photographer
Provide photographer with relevant
background information and run sheet
Post event review
Organise a post event review meeting
with project team
Write thank you letters to key speakers
and suppliers
Don’t forget to
Use the designs and templates
provided in this guide to help you with
the organisation of your event
Send through your event registration
form
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Insurance
What type of insurance does Red Cross provide for members?
Three types of insurance:
Personal Accident policy covers certain expenses resulting from injury (not illness). Please note that we legally cannot reimburse any claims which incur a Medicare rebate.
Public Liability covers for damages people are liable to pay
arising out of injury to others, or damage to others' property, as a result of an incident connected with their voluntary duties.
General Travel Insurance covers members who are
travelling on official Red Cross business and are more than 50km from their usual place of residence. This policy provides a lump sum payment in the event of certain injuries and reimburses the member for non-Medicare medical expenses and loss of baggage.
All insurance cover is subject to and dependent on the terms
within each policy.
Why does Red Cross Personal Accident policy not cover expenses related to Medicare?
Government Legislation prohibits general insurers from
providing coverage for medical expenses which attract a
Medicare rebate (this also includes amounts incurred which
are referred to as the Medicare ‘gap’).
Is there an age limit for members’ insurance coverage?
Yes, the Personal Accident policy covers persons up to 90
years of age.
However, the Public Liability policy has no age restrictions.
What about insurance cover for the ‘other’ people who are not members (family or friends) who help out on occasion at fundraising events or meetings?
Provided that they are performing voluntary duties for, and
under the instruction of Red Cross they are insured under
Personal Accident, Public Liability and General Travel polices.
Should Red Cross carry out risk assessments on all fundraising events?
Yes. If an event is recurring or similar in nature then only one
risk assessment needs to be developed – it can then be
updated accordingly.
Risk tools to assist you with developing a risk assessment will
be made available to you by the Membership Coordinator.
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Is travel to and from member activities covered by Red Cross Personal Accident policy?
Yes. The Personal Accident policy covers necessary direct
travel to and from member activity provided it was officially
organised by Red Cross.
If travel exceeds 50km from your usual place of residence you
will then be covered under the General Travel Policy.
If a private vehicle is used for Red Cross purposes is the vehicle insured by Red Cross motor insurance policy?
No, please refer to Red Cross Motor Vehicle policy
Private vehicles must be comprehensively insured and
roadworthy. The driver of the private vehicle must be a
nominated driver on the vehicle’s insurance policy.
What should a member do if injured during Red Cross activities?
Members should tell their State Membership Coordinator
immediately. They will be asked to assist in completing an
Incident and Hazard report form.
How can a member make an insurance claim?
The State Membership Coordinator will make a claim form
available on request, and will forward the claim to the
National Risk and Insurance Manager who liaises with the Red
Cross insurer. As with all insurances, the insurer makes the
decision to accept the claim based on the information
provided to them and based on the conditions of the policy.
If people perform or entertain at a Red Cross event organised by a Branch/Club, do they require their own insurance or are they covered by Red Cross?
If they are being paid by Red Cross they will require their own
insurance including Public Liability.
If they are performing voluntarily they will be covered by Red
Cross insurance.
For any large scale events where high numbers of public will
be involved, please contact the National Risk and Insurance
Manager.
If a Red Cross event is held in a private residence or its grounds are the attendees covered by Red Cross insurance or does the property owner have to have their own insurance?
No, Red Cross insurance would not normally cover this.
It is strongly advised that the property owner have their own
insurance and discuss with their insurer before agreeing to
hold an event.
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Event and Activity Insurance Notification Process
Risk Assessment Guidelines
Whilst it is important the RiskSmart risk assessments are completed for the upcoming Centenary
Celebrations, we also acknowledge that each Branch may be conducting dozens of separate events and
activities and we do not wish to create too much unnecessary work for you.
It is our recommendation that each Branch (in conjunction with their State Membership Coordinator)
completes a generic RiskSmart risk assessment with a focus on event type risks. Examples of these types
of risks may include; Work, Health and Safety related injuries, fraud (eg. fundraising), adverse weather
conditions, public security breaches, general first aid injuries, threats of/actual abuse, food poisoning, etc.
Once your “Event RiskSmart Assessment” is completed, you’ll have a generic assessment as your base.
Many events have the same types of risks, so there is no need to complete a new RiskSmart assessment
every time you hold an event. If the event differs slightly to what you usually hold, simply update your
generic RiskSmart assessment to reflect any additional risks you believe each different event may pose.
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Notifications Guidelines
The Insurance Notification Form is designed to; ensure consistent and accurate reporting to the insurers
and to ensure that all of our events, activities and people are adequately covered for; Public Liability and
Personal Accident (for members and volunteers who are assisting).
Although many events and activities such as Branch gatherings, fundraising, sausage sizzles, bake sales,
garden parties and public forums are already covered by our insurance it is important to let us know of
any events or activities that;
- Have never been undertaken before
- Involves large numbers and/or high volume of public in attendance, over 200 people
- Involves high risk activities (usually related to sport)
- Involves the selling or public consumption of alcohol (where we are supplying the alcohol)
- Overnight stays
- Anything which requires a contract or agreement to be signed with another party (these always
have to be checked by the legal team prior to signing)
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Insurance Notification Form - send to [email protected]
Address / Location :
Date :
Time :
Please describe event and/or activities :
Ongoing or Once off event/activity :
If ongoing – how often will this take
place?
Are you partnering with any other
organisations?
If yes, please advise name of partner
organisation.
In what capacity is the partner
organisation involved?
How many Red Cross employees will be
supervising :
Number of Red Cross Employees in
attendance :
Number of Red Cross Volunteers and
Members in attendance :
Number of Public (incl clients) in
attendance :
Will Underage Minors be
present/involved :
Risk Management
Has a risk assessment been completed?
Any Other Comments
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Media and media template
How to work with local media
The Centenary of Red Cross in Australia in 2014 is a great opportunity to increase awareness of Red Cross
services. Local media outlets provide an important avenue through which we communicate directly to the
public. Understanding the needs of the media and establishing a positive two-way relationship with the
media can be of great benefit to Red Cross and the work we do.
We often find the best results are achieved in local media when we have people on the ground with local
knowledge, contacts and efforts. This is why we have created this guide on how to work with your local
media.
If you have any questions about media or need guidance on how to engage your local media please
contact:
Katie Isaac, Media and Communications Adviser, Red Cross People
Mob: 0408 858 255| Email: [email protected]
Overview of Media Protocols
Media Protocols enable effective, cooperative and appropriate media management of issues relating to
Red Cross:
We encourage Red Cross members to work with their local media to promote their activities for Red Cross Centenary. We have attached a media alert template which can be adapted to help you to secure publicity for your upcoming Red Cross Centenary activities.
Red Cross members may act as spokespeople for Red Cross Centenary activities in their local area, however, if you are asked to comment specifically on Red Cross programs, disaster appeals or other fundraising activities, please advise the journalist that you are not the right person to comment and pass on the contact details of the journalist to Media Adviser, Katie Isaac who can assist with these queries.
Try to avoid saying “no comment” if the questioning gets controversial or off-topic, just say politely that you don’t know the answer to that question but you are happy to put them in touch with someone who can help. Call Katie Isaac on 0408 858 255 as soon as the interview is over, or give the reporter Katie’s contact details.
The media love a story with a great image, so wherever possible try to stage a photo opportunity for the local paper or invite them to anything which may be visually appealing.
If you learn there is the potential for a negative story about Red Cross please contact Katie Isaac immediately.
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Establishing contact with the media
A good working relationship with your local media can result in positive coverage of your activities, and
the easier you are able to make their job then the more likely you are to be able to gain coverage.
Many of our members have a long history of working with their local media. If you haven’t established
contact with your local media before we would recommend making contact with journalists either over
the phone or email and providing your contact details and some background on the work you and your
Branch do in the local community.
It’s important to always keep in mind that you are presenting yourself to the media as a Red Cross
representative, which brings a responsibility to ensure that you are providing correct information about
our programs and services. If you are not sure about something or the journalist asks about a program
outside the Red Cross Centenary or your Branch activities, please refer them to Katie Isaac who can
respond on behalf of Red Cross.
What is a media release or media alert?
The aim of a media release or a media alert is to generate media interest in the information, event,
person or resource you are trying to promote.
A media release consists of no more than one page of information written in a particular style that can be
sent to media outlets to gain their interest and, if all goes well, be used as background for a story about
Red Cross. There are no guarantees that a media release will result in a news story.
Three simple rules for media releases:
Keep your releases short and to the point – preferably one page.
Focus on the Key Messages – what information do you want people to take away?
Tell the story in the first paragraph.
It is important to get the right information in the release including time, date, location plus the specifics of
the activity or event. We encourage you to use the attached media alert template and adapt this
according to your local needs.
Photo opportunities
Often a journalist will request an image or would like to send a photographer to take pictures to
accompany a story.
You can include information about any opportunities for photos (such as event dates etc) along with the
media release. This way, the journalist has access to information for a story and an arranged opportunity
to an image in one document. Remember, the easier you can make a journalist’s job, the more likely you
will be to receive positive media coverage.
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Interviews
Your media release may generate a request to interview a Red Cross spokesperson in your area.
Interviews allow journalists to add new angles or information to a story and often give a story credibility
by attributing information to a reliable and trusted source. Interviews are usually a very structured
encounter where a journalist asks particular questions hoping to get specific answers. The trick is to make
sure you give the answers you want to give and provide information to the media in a way in which they
can use it positively.
You may be invited to take part in an interview, which may be pre-recorded or filmed/recorded live to air.
These interviews tend to last a little longer than a news story and are cut down so it is best to keep your
answers short, simple and succinct.
This rule also applies to interviews for print – journalists need to reproduce your quote in one or two
sentences. Make it as easy as possible for them to do this by keeping it short, simple and succinct.
Simple interview tips
Prepare your key messages - three or four key points you want to get across -before the interview and try to memorise them. If it is a phone interview, have them at hand so you can refer to them. There are some general Centenary key messages in this document that you can draw from.
Remain calm and give yourself time to think about your answers to make sure you are sharing the right information.
Where possible provide examples about what you and other local Branch members do with Red Cross. People like to hear about the positive work you are doing to help others, which could range from holding fundraisers, to volunteering to donating blood and more!
If the interview is pre-recorded or for print, don’t be afraid to correct something if you make a mistake. The journalist in most instances will be happy for the correct information.
If you feel an interview has not gone according to plan and potentially will reflect negatively on Red Cross then please contact Katie Isaac who may be able to negotiate with the media and fix the problem before it is aired.
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Media alert template
MEDIA ALERT
For Immediate Release
Support Red Cross Centenary
Red Cross will celebrate its Centenary Year in 2014 having been formed at Government House,
Melbourne on 13 August 1914, exactly nine days after the outbreak of World War I.
Although most of us know Red Cross for its work in emergency relief and recovery and for the highly
respected Blood Service, local members, volunteers and supporters also continue to assist in the everyday
work of Red Cross.
The goals for the Centenary Year are to celebrate the achievements and contributions of 100 years of Red
Cross in Australia, energise the local community to support the current work of Red Cross, and strengthen
Red Cross into the future to reduce vulnerability and improve lives.
Red Cross hopes everyone can play a role in celebrating the Centenary of Red Cross.
<Insert local Branch or group name> will be organising <insert activity details> in <insert town name>
and encourages everyone to come down and support Red Cross by <insert what you want people to do>
For more information on the Red Cross Centenary in 2014 go to the Red Cross website at
redcross.org.au/centenary
What: <insert details of your centenary activity>
When: <insert date of local activity>
Where: <insert address of local activity>
Ends:
For media enquiries, images or to arrange interviews contact <insert local contact details> or contact
Katie Isaac, Media and Communications Adviser Mob: 0408 858 255|Email: [email protected]
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Centenary Calendar
Australian Red Cross 2014 Calendars are available for Centenary celebrations this year. This is a perfect
item to celebrate the Centenary all year round, and is an ideal gift for friends and family. Don’t miss out –
place your order now!
Please note that due to popular demand, Centenary Tea Towels have sold out. In the coming months
additional merchandise will be available for purchase.
Centenary Calendar – $10.00 each
To celebrate the Centenary of the Australian Red Cross in 2014, a keep sake calendar has been produced
with 12 iconic images covering many of the key roles that Australian Red Cross has undertaken
throughout the years.
Please note that packaging and postage restricts us to only 10 items per order, though you can submit
multiple order forms if required.
Branches/Units/Clubs or individual members can order Centenary Calendars by completing the order
form overleaf, and returning to the Supporter Services Centre by post or fax or by calling 1800 811 700 or
emailing [email protected]
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Order Form
Calendar/s at $10.00 each $ _______________
Postage and Packing at $5.00 $ ______5.00______
TOTAL REMITTED $ _______________
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Red Cross Branch/Unit/Club (If applicable)_________________________________________ Title _______First Name _______________________Last Name _______________________ Delivery Address _____________________________________________________________ Town _______________________ State ______________________Post code ___________ Membership Number (if applicable) ________________________________ Phone _____________________Email____________________________ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Please do not send cash. Payment options are below: • Existing Branch/Unit/Club Remittance Process – quote ‘Centenary Products’ in description on the Remittance Form • By Cheque or Money Order (made out to Australian Red Cross) • Credit Card (please complete details below or call Support Services Centre 1800 811 700) Card Holder Name ______________________________________ Card No. ___________/ __________ / __________ / __________ Expiry Date ______ / _____ Signature______________________________________________ Forward this order form directly to the Supporter Services Centre: Australian Red Cross GPO Box 2957 Melbourne, VIC 8060 Email [email protected] Fax: 03 8327 7900
1
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Australian Red Cross Rose In celebration of 100 years of Red Cross in Australia in 2014 A classic rose of rich velvety-red will be supplied in July 2014 as a Branch order. Grown by Ross Roses of South Australia. The stunning rich red blooms of the ‘Australian Red Cross Rose’ are sweetly fragrant and flowers freely on long stems. The bush grows 1.2 to 1.5 metres tall and can stand up to extremes of climate from hot summers to cold conditions. $20 PER ROSE (includes wrapping, postage, packing & GST). Orders now close on 31 December 2013. Plants will be despatched in July 2014 with roses expected to bloom in October/November 2014. ORDER FORM Please supply ‘Australian Red Cross’ Rose/s at $20.00 each
Red Cross Branch_______________________________________________________
President / Secretary (contact)____________________________________________
Address _________________________________________________Post Code ________________
Phone _____________________________Email___________________________________
Please enclose FULL PAYMENT of $_________ • By Cheque or Money Order payable to Ross Roses • MasterCard / Visa Card No. _________/ ________ / ________ / ________ Expiry _______ / _______ Signature______________________________
Forward this order form directly to ROSS ROSES, PO BOX 23, WILLUNGA SA 5172
Or send your completed order form via email to [email protected] If you require any further details, please email [email protected] or contact your State Membership Coordinator.
Order deadline: 31 December 2013
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Key Centenary Contacts
Members of the National Centenary and Membership Engagement Committee
Sue Vardon Chair [email protected]
Anne Macarthur State Centenary Committee Chair [email protected]
Val Broadbent State Centenary Committee Chair No email
Robyn Rooth State Centenary Committee Chair [email protected]
Georgia Lee Abbott
State Centenary Committee Chair [email protected]
Chairs of the State/Territory Centenary Committees
ACT Geoff Skillen [email protected]
NSW Robyn Rooth [email protected]
NT Foster Stavridis [email protected]
QLD John Pinney [email protected]
QLD Jean Vallianos OAM [email protected]
SA Penny Stratmann [email protected]
TAS Roger Hawkes [email protected]
VIC Anne Macarthur [email protected]
WA Di Buckles [email protected]
Membership Coordinators
ACT Sharon Simonsen [email protected]
NSW Lesley Prior [email protected]
NT Maria Viegas [email protected]
QLD Lidija Judd
Jenny Kyriacou
QLD Jenny Kyriacou [email protected]
SA Alison Laslett [email protected]
TAS Rebecca Livermore [email protected]
VIC David Fitzroy [email protected]
WA Suzanne Gibson [email protected]
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National Centenary Contacts
Katie Isaac, Media Adviser [email protected] Website Queries [email protected]
Centenary Manager [email protected]
Centenary Story submission [email protected]
or post to Centenary Stories, GPO Box 2952,
Melbourne Vic 3001 Supporter Services Centre (Merchandise) [email protected]
Membership Team [email protected]
Resources Hub Online Resources will be hosted on this page:
www.redcross.org.au/members2014
Carolyn Dimech , Community Fundraising Team
[email protected] 1800 008 831
Copies of this Centenary Members Guide and Toolkit are available at www.redcross.org.au/members2014
and will be posted to each Branch directly in early 2014.
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Sourcing Local Government funding for Red Cross Centenary
In order to support sourcing Government funding for the events that are being planned the Red
Cross Strategic Growth Team are able to provide you with the following:
Generic whole of organisation information
Support on how to write a grant
Templates for funding requests to your local members
Proof reading for quality and consistency and
Access to the delegated authority for final sign off for all grants and letters ( all grants must be signed by a Red Cross staff member with the delegated authority, dependant on the total sum of funds being requested)
If you require support and assistance developing a State government grant application or any
other related government funding requests, please contact your local Strategic Growth
Coordinator (preferably by email) located in your State and Territory and copy in your local
Membership Coordinator to keep them informed.
Name State Contact Details
Maria Drakoulas- National
Manager Strategic Growth
South Australia (08) 8100 4622 or
Maria Drakoulas- National
Manager Strategic Growth
Queensland (08) 8100 4622 or
Shan Shan Li- Western
Australia Strategic Growth
Coordinator
Western Australia (08) 9225 8836 or
Marcia Nawar- NSW/ACT and
SE NSW Strategic Growth
Coordinator
NSW and ACT (02)9229 4229 or
Caitlin Calder-Potts- Vic/ TAS
Strategic Growth
Coordinator
Victoria and Tasmania (03) 8327 7854 or
Kelly Rusty- NT Strategic
Growth Coordinator
Northern Territory (08) 8924 3952 or
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Branch Centenary Collateral Kits
Each Branch will receive a Centenary Collateral Kit to help with celebrations that are being held
throughout the year. These resources are branded as either Centenary or Australian Red Cross which will
enable use during Centenary celebrations, and also at other member focused events post 2014. The
collateral has been selected to be used in numerous ways and suitable to a range of events. Branches
that would like additional resources for an event are advised to contact their State Membership
Coordinator who will be able to advise the availability of resources.
Example images - not final designs or specifications
Balloons White and red – one plain and one with the Logo (Quantity x 100 white / 100 red)
Stickers (Quantity x 200 round / 100 rectangular)
Flags and Tablecloths (Quantity x 1 Centenary logo / 1 x stepped logo)
White with Centenary logo (90x180cm) Flag / table cloth - stepped logo (1.5mx2m)
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Tabards (Quantity x 2)
Posters, Flyers and Invitations (Quantity x 15 posters (5 x 3 designs) / 100 flyers (50 x 2 designs)
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State and Regional Offices Centenary Collateral Kits
All Red Cross offices will be receiving Centenary Collateral Kits to assist in state, regional and local
Centenary events and activities throughout the year. These resources are designed to be beneficial at
both internal and external facing events, and will help to celebrate this momentous milestone in the Red
Cross calendar. Pull up banners are available from State and Territory offices as well as Regional Offices
where available, and we advise that Branches and Members contact their State Membership Coordinator
who will be able to advise the availability of resources. Please ensure you allow ample time to request
these orders to ensure a coordinated approach is taken.
Banners (available for loan via Red Cross Offices)
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Centenary Website
As part of our Centenary celebrations, each Branch has the opportunity to have a dedicated page as a part
of the main Red Cross Centenary website. Every Red Cross Branch across Australia can tell its story
through overview and historical recollections, photos and centenary events which will be collected into a
calendar of events on the website which covers the entire year. Branch contacts have been identified and
log on information has been sent to this person directly. Questions about this log on process can be
directed to your Membership Coordinator or emailed to [email protected]
Every Branch will be featured on a map in a directory of local pages, along with Red Cross Retail
Stores, Blood Service Donor Centres, offices and other local services.
Each Branch will have its own dedicated page on the website, and you can contribute
information about your Branch, including details of its history, events to celebrate the Centenary
and a photo gallery.
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Branch events to celebrate the Centenary also have their own page, and will be collected together as part
of the Australia-wide calendar of Centenary events.
Events in a Branch’s history can also be linked to the timeline telling the story of 100 years of Red Cross in
Australia.
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PART C – CENTENARY STYLE GUIDE
Please see separate document – “Centenary Style Guide”
The Centenary Style Guide covers the correct use of the logos, colour palette and typography for the
Centenary. The standards outlined apply to all communications including but not limited to publications,
advertising, print, digital, signage and promotional items.
If you need to use the Centenary logo or any associated elements in a manner not shown in the Centenary
Style Guide it must be approved by the Australian Red Cross Brand Team.
Contents include:
Logo Configurations
Sub-theme Configurations
Colour Variations
Minimum Clear Space
Placement and Margin
Incorrect Usage
Colour Palette
Typography
Usage
Graphic Elements
Language
Bringing it all together
Contacts
Style Guide
Contents
Overview 3
Logo Configurations 4
Sub-theme Configurations 5
Colour Variations 6
Minimum Clear Space 8
Minimum Size 9
Placement & Margin 10
Incorrect Usage 12
Colour Palette 13
Typography 14
Usage 15
Graphic Elements 16
Language 18
Bringing it all together 19
Contacts 31
Using this Style GuideWelcome to the Red Cross Centenary style guide.
This guide covers the correct use of the logos, colour palette and typography for the Centenary.
The standards outlined apply to all communications including but not limited to publications, advertising, print, digital, signage and promotional items.
If you need to use the Centenary logo or any associated elements in a manner not shown in this style guide it must be approved by the Australian Red Cross brand team.
This document should also be used in conjunction with the Red Cross Style Guide, Edition 2.
Australian Red Cross 100 years Style GuidePage 3 Overview
OverviewAustralian Red Cross celebrates its centenary year in 2014. The organisation began as the Australian Branch of the British Red Cross Society on 13 August 1914 at Government House, Melbourne, nine days after the outbreak of World War I.
This is an important milestone in Australian Red Cross’ organisational history and development; the celebrations to mark this anniversary provide an opportunity to thank all Australians for their contributions to the first one hundred years of Red Cross in Australia and to lead legacy projects of enduring community benefit for the next one hundred years.
To support our centenary, specific logos, templates and materials have been designed. This style guide explains how to use these logos correctly.
Australian Red Cross 100 years Style GuidePage 4 Logo configurations
Logo configurations
The Red Cross Centenary logo is shown here in both horizontal and stacked formats.
Centenary logo (horizontal)
Centenary logo (vertical)
Australian Red Cross 100 years Style GuidePage 5 Sub-theme configurations
Sub-theme configurations
Eight sub-themes have been developed to be used throughout the Centenary to acknowledge the breadth of work Red Cross does. These sub-theme logos are listed here.
The same overarching look and feel and logo rules apply to the sub-theme logos as the master logo.
Please note, the master centenary logo should be used as the default logo at all times, however one of the sub-themes may be better suited to a specific event eg. 100 years of volunteering would be appropriate at an event thanking volunteers.
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
DISASTER RELIEF
CARING IN TIMES OF CRISIS
OF VOLUNTEERING
IN LOCAL COMMUNITIES
OF RECONNECTING FAMILIES
OF SUPPORTING OUR ANZACS
OF PROTECTING PEOPLE IN WAR
BUILDING HEALTHY COMMUNITIES
Australian Red Cross 100 years Style GuidePage 6 Colour variations
Colour variationsThe Red Cross Centenary logo hasfour colour variations, full colour and mono (100% black). Shown here is full colour and mono. The mono version should only be used when full colour presentation is not available.
Mono
Colour
Australian Red Cross 100 years Style GuidePage 7 Colour variations
Colour variationsThe Red Cross Centenary logo hasfour colour variations, full colour and mono (100% black). Shown here is reversed and white.
White
Reversed
Australian Red Cross 100 years Style GuidePage 8 Minimum clear space
Minimumclear spaceClear space is measured by theheight of one arm of the cross.
Nothing should enter that space.
Australian Red Cross 100 years Style GuidePage 9 Minimum size
Minimum sizeThe minimum size of the Red Cross Centenary logo is measured by the height of the cross. Our logo’sminimum size is 10mm. Alwaysmaintain the minimum logosize to ensure word mark andpositioning statement are legible.
10mm
10mm
>>
>>
Australian Red Cross 100 years Style GuidePage 10 Placement & margin
Placement and margin MasterThe Centenary logo should alwaysbe positioned against the bottomright margin.
Margin size increases as the mediasize increases. See table below.
Media size Margin
DL 8mm
A5 8mm
A4 8mm
A3 12mm
A2 16mm
A1 20mm
Australian Red Cross 100 years Style GuidePage 11 Placement & margin
Placement and margin DigitalWhen using digitally, the logo should always be positioned top left.
Australian Red Cross 100 years Style GuidePage 12 Incorrect usage
Incorrect usageHere are some examples ofincorrect logo usage. They areinconsistent with our brand.
û The circular space within the logo must always be whiteû The logo must never appear completely
reversed out (completely white)
û The logo must not be squashed, stretched or distorted in any wayû Elements must not be removed from the logo
û Elements within the logo must not be altered in any wayû Colours must not be changed
Australian Red Cross 100 years Style GuidePage 13 Colour palette
Colour paletteTo ensure consistency, colours should always utilise the appropriate values shown here.
Pantone (PMS) is a popular colour matchingsystem used by the printing industry to print spot colours. This assures that you get the right colour when the file is printed, even though it may look different when displayed on a monitor.
CMYK (Cyan-Magenta-Yellow-Black) is a formula for mixing colours in four-colour printing.
RGB (Red-Green-Blue) indicates the mix for on-screen uses like PowerPoint. To use the correct colour palette in Word or PowerPoint, select font colour, custom andadd the values from the chart.
Web (HTML) colours are generated by the coding of the web page. Colours can be produced for a number of page elements using the colour names.
Name Pantone CMYK RGB Web (HTML)
Black PMS Pro. Black C0 M0 Y0 K100 R30 G30 B30 #1E1E1E
Cross Red PMS 485 C0 M93 Y95 K0 R213 G43 B30 #D52B1E
Purple PMS 2415 C39 M100 Y0 K7 R146 G0 B117 #920075
Yellow PMS 397 C10 M1 Y98 K15 R193 G187 B0 #C1BB00
Orange PMS 158 C0 M64 Y95 K0 R227 G114 B34 #E37222
Gold N/A C35 M37 Y92 K7 R132 G114 B72 #A58F3C
Australian Red Cross 100 years Style GuidePage 14 Typography
TypographyThe Red Cross Centenary typeface is Calibri.
This typeface is to be used for all external and internal applications including print material, stationery, signage, merchandise, electronic media and word processing.
Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Calibri Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
Australian Red Cross 100 years Style GuidePage 15 Usage
UsageConsidered typographic layout notonly enhances the legibility of thecontent presented but also actsas a design element in itself.
Large clear headings surrounded byample space, followed by smallersub-headings, act as a clear markerto the content that follows.
The use of consistent spacingand heading sizes throughout adocument create repetitive reference points for the eye to follow.
Variation in heading size shouldbe kept to a necessary minimum.
The minimum accepted body copysize is 11pt. This is to ensure ease of legibility for a variety of age groups and reading abilities.
Simplicity and clarity are the key.
Headings – Calibri Bold
Sub-headings – Calibri
Body copy – CalibriLorem ipsum dolor sit amet, consectetur adipiscing elit. In leo odio,accumsan varius suscipit at, imperdiet nec urna. Morbi eget metusid nisi tincidunt condimentum et at justo. Donec blandit felis in nullamalesuada eu interdum ipsum bibendum.
Praesent sed euismod erat. In bibendum nulla ut sem accumsantincidunt. Aliquam quam odio, tincidunt id commodo eget, eleifendeget tellus. Donec nec purus lorem. Pellentesque eget lacus sit amettortor laoreet dignissim nec nec.
Captions – Calibri Italic 9pt
Australian Red Cross 100 years Style GuidePage 16 Graphic elements
Graphic elements 100 years graphic deviceThis graphic device is a key element of the Centenary ‘look and feel’ to ensure consistency in all marketing elements created for 2014. This device uses three colours from the secondary colour palette of our corporate style guide, plus a gold colour for use in headers and footers of printed materials. No other colours are to be used for this device.
Australian Red Cross 100 years Style GuidePage 17 Graphic elements
Graphic elements TimelineThe timeline graphic device depicts 10 decades of the Centenary commencing with the year that Red Cross was established in Australia. The colour of timeline must match the hero colour on the artwork. Timeline can be reversed. Highlighted decade or timeline to match imagery or story of communication piece where possible. Where this is not known, no decade is to be highlighted.
1914 1914 19141920s 1920s 1920s1930s 1930s 1930s1940s 1940s 1940s1950s 1950s 1950s1960s 1960s 1960s1970s 1970s 1970s1980s 1980s 1980s1990s 1990s 1990s
2014 2014 20142000s 2000s 2000s
Australian Red Cross 100 years Style GuidePage 18 Language
Language Common TextTo ensure we all speak with a consistent, clear voice about the Centenary celebrations, some common text (long and short versions) has been created for your use. The common text can be found on the brand toolbox.
Long version Short version
HeadlineBe part of the great Australian story
CopyAs part of the world’s largest humanitarian movement, Red Cross has been part of the fabric of Australian life for 100 years - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis.
As a past, current or next generation supporter, you can shape the next chapters of this great Australian story of people helping people for the next 100 years.
To find out more about the many ways to support Red Cross, visit redcross.org.au/centenary
HeadlineBe part of the great Australian story
CopyAs part of the world’s largest humanitarian movement, Red Cross has helped the most vulnerable people in Australia for 100 years.
With a proud history of neutrality and impartiality, we have been part of the fabric of Australian life - whether it’s our immediate response to natural disasters or our everyday work to support the most vulnerable people in crisis.
As a past, current or next generation supporter, you can help shape this great Australian story of people helping people to mobilise the power of humanity for the next 100 years.
To find out more about the many ways to support Red Cross, visit redcross.org.au/centenary
Australian Red Cross 100 years Style GuidePage 19 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 20 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 21 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 22 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 23 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 24 Bringing it all together
A4 Poster
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 25 Bringing it all together
Come and be a part of the great Australian story
1914
1960s1970s1980s1990s2000s2014
1950s
1920s1930s1940s
DL Event Invitation
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 26 Bringing it all together
Come and be a part of the great Australian story
1914
1960s1970s1980s1990s2000s2014
1950s
1920s1930s1940s
DL Event Invitation
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 27 Bringing it all together
DL Event Invitation
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 28 Bringing it all together
DL Event Invitation
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 29 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 30 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 31 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 32 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 33 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 34 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 35 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 36 Bringing it all together
DL Promo Flyer
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 37 Bringing it all together
Letterhead Media Release
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 38 Bringing it all together
Letterhead (mono) Media Release (mono)
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 39 Bringing it all together
Certificate
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 40 Bringing it all together
PowerPoint template
Bringing it all togetherExamples of templates
The images shown in all the template designs have been selected from the Centenary image library and can be changed. Select from a range of historical and contemporary images found on the Brand Toolbox under Brand Images in the Centenary folder.
Members should contact the Brand team for further assistance. Please email [email protected]
Australian Red Cross 100 years Style GuidePage 41 Contacts
Contacts
NATIONAL OFFICE155 Pelham StVIC 3053T 03 9345 1800F 03 9348 2513
SUPPORTER SERVICES CENTRET 1800 811 700
ACTCnr Hindmarsh Drand Palmer StGarran ACT 2605T 02 6234 7600F 02 6234 7650
NSWlevel 4, 464 Kent StSydney NSW 2000T 02 9229 4111F 02 9229 4244
NTCnr Lambell Tceand Schultze StLarrakeyah NT 0820T 08 8924 3900F 08 8924 3909
Issued December 2013
QLD49 Park RdMilton QLD 4064T 07 3367 7222F 07 3367 7444
SA212 Pirie StreetAdelaide SA 5000T 08 8100 4500F 08 8100 4501
TAS40 Melville StHobart TAS 7000T 03 6235 6077F 03 6231 1250
VIC23-47 Villiers StNorth MelbourneVIC 3051T 03 8327 7700F 03 8327 7711
WA110 Goderich StEast Perth WA 6004T 08 9225 8888F 08 9325 5112
Humanity
The International Red Cross and Red Crescent Movement, born of a desire to bring assistance without discrimination to the wounded on the battlefield, endeavours, in its international and national capacity, to prevent and alleviate human sufferingwherever it may be found. Its purpose is to protect life and health and ensure respect for the human being. It promotes mutualunderstanding, friendship, co-operation and lasting peace amongst all people.
Impartiality
It makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give priority to the most urgent cases of distress.
Neutrality
In order to continue to enjoy the confidence of all, the Movement may not take sides in hostilities or engage at any time in controversies of a political, racial, religious or ideological nature.
Independence
The Movement isindependent. The National Societies, while auxiliaries in the humanitarian services of their governments and subject to the laws of their respective countries, must always maintain their autonomy so that they may be able at all times to act in accordance with the principles of theMovement.
Voluntary Service
It is a voluntary relief movement not prompted in any manner by desire for gain.
Unity
There can be only one Red Cross or Red Crescent Society in any one country. It must be open to all. It must carry on its humanitarian workthroughout its territory.
Universality
The International Red Cross and Red Crescent Movement, in which all Societies have equal status and share equal responsibilities and duties in helping each other, is worldwide.
In all activities our staff, members and volunteers are guided by the Fundamental Principles of the Red Cross and Red Crescent Movement.
HumanityImpartiality NeutralityIndependenceVoluntary ServiceUnityUniversality