CEMP, the Central European on-line media group

Miklós VaszilyDeputy CEO of CEMP

February 2009

The Group

CEMP was established in 2005

Strategic focus on on-line media and e-commerce

CEMP is one of the largest players in the Hungarian internet market

CEMP became regional in 2007, the group is currently active in 7 CEE countries

Strategic goal: creating the leading online media and e-commerce group in Central Europe

Regional growth through

Organic growth of key assets

Strategic acquisitions

Developments in fast growing new areas

Regional adaptation of local know-how

2

Index.hu in Index Group

Time of acquisition: beginning of 2005

Target: building a strong Hungarian and regional on-line media and service portfolio based on Index.hu

Index.hu … … is the leading local news portal and the most noticeable online brand in Hungary

… has many sections offering politics, economy, IT and science, cultural and sports news of the portal, which is updated 24/7

Since the acquisition: Redesigned Index.hu main page which has since then

proved to be a trendsetter

2.4 million visitors in January 2009 which means1.4 million average weekly users*

*Source: www.webaudit.hu 3

Inda sites in Index Group

Since the acquisition of Index.hu:

New community services went into operation under the umbrella name Inda

These community services sites:

2.5 million visitors in January 2009 which means1.3 million average weekly users*

*Source: www.webaudit.hu 4

Velvet in Index Group

Since the acquisition of Index.hu:

Velvet, the tabloid publication of Index was revamped

There are also many popular blog sites (e.g. fashion, celebrities)

Velvet also has a strong Baby and Mom section and interactive features

920,000 visitors in January 2009 which means430,000 average weekly users*

*Source: www.webaudit.hu 5

Since the acquisition of Index.hu:

Totalcar is Hungary's best-known and most-visited automotive site covering cars and motorcycles

Several new services, such as Popular Vote, Tire Doctor, Credit Doctor are offered on Totalcar

700,000 visitors in January 2009 which means300,000 average weekly users*

Totalcar in Index Group

*Source: www.webaudit.hu 6

SportGeza in Index Group

Since the acquisition of Index.hu:

The sport sub-site passed intoa separate site with separate brand name

Wide range of sport events are covered real time with photos and videos

540,000 visitors in January 2009 which means240,000 average weekly users*

*Source: www.webaudit.hu 7

Portfolio Group

Time of acquisition: May 2005

Target: strengthening the media position with a leading Hungarian on-line financial and business site

Since then: now the Portfolio Group is not only an on-line financial content provider but it is also an integrated financial service provider:

Portfolio-Financial: leading financial data provider

Portfolio Trader: spread-trading, foreign currency trading

Portfolio Online Stock Exchange: successful online trading platform

Portfolio Club, Portfolio Conference: important events,meeting place of executives and professionals

Other new sub-sites: Resource (real estate), Penzcentrum (personal finance)

8

Portfolio.hu in Portfolio Group

Since the acquisition:

The online financial news site this time reaches approximately 350,000 decision-makers and top-earning readers per months

It covers the ongoing events of the financial world real time besides main sections (Companies, Macro, Investment Funds, Real Estate, Money/Bonds)and itregularly publishes thematic special editions

Portfolio.hu is available in English too

510,000 visitors in January 2009 which means230,000 average weekly users*

*Source: www.webaudit.hu 9

C-Travel & ONGO

Time of acquisition: end of 2006

Target: entering to new market segment by buying the leading Hungarian travel portal

Since then: The site offers direct accommodation

booking both inside and outside Hungary, as well as travel services such as flight tickets and online travel insurance

Launched the travelers' community site: ongo.hu

170,000 visitors in January 2009 which means45,000 average weekly users*

10*Source: www.webaudit.hu

Bookline.hu Ltd.

Time of acquisition: December 2006 – currently the ownership is 95%

Target: entering to the e-commerce market

Since then: Business expansion in Romania and Slovakia

Introduction of new products with a dynamically increasing percentage of total sales. Products sold besides new and used books: foreign-language books, CDs, DVDs, electronics, toys, games, cosmetics, baby-care products

At the end of 2008 the site was re-designed

Besides the existing 3 bookstores, special pick-up locations,Bookline Boxes were opened to satisfy customers' requests

Sales in 2008 grew to HUF 3.4 billion and it is expected significant growth in 2009

Other issues: Bookline is listed on the Budapest Stock Exchange (free float ~5%)

11

ETARGET Group

Time of acquisition: August 2007

Target: adaptation of changing requirements of advertisers, providing on-line PPC advertising

Since then: International expansion, ETARGET is now

present on the following markets: Czech Republic, Slovakia, (HQ) Hungary, Romania, Bulgaria, Croatia, Serbia

The company is entering into business in Poland currently, in cooperation with one of the largest companies in the market

One of the most successful online marketing products of the CEE region is PPC, and with its rapid expansion, ETARGET is looking forward to further dynamic growth

12

Burek

Time of acquisition: end of 2007 – CEMP ownership 80%

Target: increase international presence, export domestic knowledge and know-how, utilize synergies

Since then: Re-design in 2009

Its technological background improved significantly, therefore the usage and the reputation of the site improved too

Burek is the biggest internet community in Serbia with over 650,000 registered members

The leading Serbian community site was renamed from Burek.co.yu to Burek.com as the first step to improve Burek to a leading regional community zone, transcending cultural and historical differences throughout the ex-Yugoslavian region and offering its members the ability to seek and receive help and to discuss a wide variety of topics, ranging from technical issues to social commentary

13

Honfoglaló (Settler) & Conquiztador

Time of acquisition: March 2008

Target: open to the younger internet users

Since then: Honfoglaló is the most popular quiz and

strategy game in Hungary

Currently it has 620,000 registered gamers and almost 100,000 daily average users

Advertising market value of Honfoglaló utilized and increased via integrated sales through the CEMP Sales House

Serbian site is to be launched in May 2009 in cooperation with Burek.com

14

Inforadio & Inforadio.hu

Time of acquisition: spring of 2008

Target: enter into the Hungarian radio broadcasting utilizing synergic opportunities with Index and Portfolio

The Inforadio … …Hungary's first commercial news radio station maintains its market leading status among financial and political decision-makers and opinion leaders

… has been a strategic partner of BBC since 2002.

… ‘s efforts were awarded the Superbrand title (2004) and the Pulitzer Memorial Prize (2008), among others

… has a news portal Inforadio.hu which was voted " Media Site of the Year" in 2007

Since the acquisition:

Growing traffic on Inforadio.hu portal besides the significant radio audience

Starting cooperation with other media within the Group

New design in 2008

Inforadio.hu had 300,000 visitors in January 2009 which means 130,000 average weekly users*

15*Source: www.webaudit.hu

Napi Gazdaság & Napi Online

Time of acquisition: Sept 2007 – CEMP ownership 50%

Target: strengthening market leader position in the Hungarian business media

Napi Gazdaság … … is a reputable financial and economic daily in Hungary with a circulation of 10,000 copies a day

… is circulated 5 times a week and since 2007 it has been delivered in more then 100 towns besides Budapest

… has more than 20,000 readers a day, typically entrepreneurs and financial directors of mid-sized Hungarian businesses

… has online version, named Napi Online with quality content

Since then: New publications, like TOP100 Most Richest People,

Napi Real Estate monthly magazine

Napi Online had 320,000 visitors in January 2009 which means140,000 average weekly users*

16*Source: www.webaudit.hu

Mobile 24

Time of acquisition: CEMP started its new service in 2008

Target: entering to the Hungarian online car classifieds market in cooperation with Mobile.de (eBay Motors)

Mobile 24 … …. a Hungarian website in strategic partnership with eBay-motors offers its customers a reliable search tool for buying and selling vehicles in the Hungarian and European second hand vehicle market

… provides integrated customer service beginning from the online database and advice on buying cars including, for example, a printable sample sales agreement, and ensure the option of delivering the preferred vehicle to the buyer's location

.… has an extensive database, which quickly provides customers with an overview of the market and information about prices, giving them a good basis for fair negotiations

Since the acquisition: 33,000 visitors in January 2009 which means

10,000 average weekly users*

17*Source: www.webaudit.hu

Thank you for your attention!