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nGenera - Wikinomics: How Mass Collaboration Changes Everything por Anthony D.WilliamsTRANSCRIPT
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams
The Democratization of Value Creation
Wikinomics – 22 Languages
New Possibilities for Collective Action
• 2 million English language articles
• 15X encyclopedia Britannica
• 200+ languages
• 1 million + editors
• 70,000 regular contributors
• 8th most visited site on the Web
Age of Participation: Wiki the Educational Curriculum
LINUX
Age of Participation: Open Source Operating Systems
Marketocracy.com Investment Management
Age of Participation: A Peer-Produced Mutual Fund
Age of Participation: Peer-to-Peer Lending
Age of Participation: A User-Generated Television Station
Current TV wins an Emmy
Age of Participation: Citizen Journalism
Age of Participation: Chinese Motorcycles
Age of Participation: The Open Source Microprocessor
“Our goal is to create a larger community where open conversations and collaborative development spawn dramatic innovations around chip design.”
Age of Participation: Citizen Science
science blogs
RSS dashboards
podcasts
Wiki-science
geo-spatial search
mobile science
Age of Participation: Citizen Science
Source: Howard Ratner, CTO, Nature Publishing Group
Age of Participation: Citizen Science
Source: Howard Ratner, CTO, Nature Publishing Group
Age of Participation: Citizen Science
The Technology
Revolution
Web 2.0: Broadband, Mobile, Pervasive
LEGACY 2.0
Broadband: True Multimedia & the 3D Internet
Mobile: Anytime, Anywhere Services
• 100 million handsets in
sub-Saharan Africa
• 520 million handsets in
China
• 3.1 billion users
worldwide
• Rising to over 4 billion
by 2010
• 97% of Tanzanians say
they can access a
mobile phone
http://www.flickr.com/photos/jonathanvlarocca/310472325/in/photostream
Pervasive: Digital/Physical Convergence
From Farmer’s Fields . . .
. . . to the Health Care System
• Patients monitor their blood
pressure, glucose, weight, etc.
using Bluetooth enabled medical
devices
• Readings are wirelessly
transmitted via mobile phone to a
central data repository
• Clinical decision support
algorithms are applied to the data
• Alerts sent to the patients and/or
clinicians as appropriate
. . . and Environmental Quality Monitoring
. . . and Environmental Quality Monitoring
The Internet of Things: Any Object Can Be “Intelligent”
Browsing the Physical World
vs.
Blogger.com beats CNN.com
The Power of Collaborative Communities
vs.
Flickr.com beats WebShots.com
The Power of Collaborative Communities
vs.
Myspace.com beat MTV.com
The Power of Collaborative Communities
The Global Computer
The Universal Library of Knowledge
• 32 million books
• 750 million articles and essays
• 25 million songs
• 500 million images
• 500,000 movies
• 3 million videos, TV shows, and
short films
• 100 billion public Web pages
Rise of the
“Net Generation”
The Digital Natives
Growing Up Digital
The N-Gen Mind
• Digital technologies impact brain function
Perception and cognitive abilities
Skill acquisition
Learning
Empathy, altruism and other fundamental human traits
• How does growing up digital influence social, interpersonal and consumer behavior?
• Implications for marketing and management
The N-Gen Wants the Internet
Which would you rather do?
Source: 2007 New Paradigm Global Study (Q825)
* Significantly higher than for Xers/Boomers
N-Gen Life Without Technology
N-Gen Life Without Technology
64%
81%
41%
67%
75%
64%71%
78%
64%
95% 94%
69%
USA
Canad
a
Mex
ico
Brazil
U.K.
Franc
e
Ger
man
y
Spain
Russi
aIn
dia
China
Japan
% Regularly Add or Change Things Online
A Generation of Content Creators
Source: 2007 New Paradigm Global Study (Q640)
Rise of the Prosumer
Resistance is Futile
Closed - Proprietary OS and applications
Prosumers – Developers collaboratively created a free unlock solution
Vertically Integrated – Customers must use AT&T
Prosumers – hacked, modified, and created applications
The Power of Mass Collaboration
Wither the Record Label’s
“The commercial roles of music companies will be more as facilitators for bringing music and the rights that support them in to the market place, as opposed to being originators of the content itself.”
• Roger Faxon, chief executive of EMI Music Publishing
Digg.com: A Community of News Editors
Open Source Marketing
New Models of Democracy
Interactive models of political communication and a genuine role
in democracy and governance
Under 25 Population(thousands)
Global N-Gen Population
Source: United Nations
(N-Gen in India + China) =
9.5 x (N-Gen in U.S. and Canada)
The World: According to Land Area
Source: Worldmapper
The World: Number of Children Under 15 (2004)
Source: Worldmapper
Tapping a Global Talent Pool
Less developed countriesMore developed countries
Exxon Valdez
OJ Simpson
Divorce
Challenger disaster
Exxon Valdez disaster
Kurt Cobain
.com
.boom
Immigration
Democracy
WTO
HK returned to China
Chernobyl
Financial Crisis
European Union
Gulf War 1
Challenger Disaster
Dolly
The Berlin Wall
The First Global Generation?
Mass Collaboration &
Innovation
Wikinomics & Mass Innovation
R&D Lab Firm Customer
R&D Labs
Firms
Brainstorming with Customer Communities
Turning Gamers into Game Developers
Customer Input Throughout the Product Lifecycle
ProsumerLifecycle
Feedback
Feedback
Design
Design
TestingTesting
CreationCreation
Customization
Customization
Distribution
Distribution
Marketing
Marketing
Aftermarket modificatio
ns
Aftermarket modificatio
ns
The World is Your R&D Department
An eBay for innovation
How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
Acquiring External Ideas & Innovation
Ideagoras: Marketplaces for Uniquely Qualified Minds
Connecting Solution Seekers with Problem Solvers
Climate Change: The First Truly Global Cause
Gene Patent Crisis?
A Public Biological Blueprint for All Human Life
Consortium members: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline, Wellcome Trust, IBM, Motorola, Novartis AG, Pfizer Inc., and Searle
Open Source Biology: Drugs for Neglected Diseases
Private Enterprise and Public Foundations
Private Enterprise:
Closed Innovation
Public Foundation:
Open Innovation
Standards &disclosure
build theenablingplatform
Patentprotectionfacilitates
commercialization
Opening Up Your Platform – Creating An Ecosystem
No Tax, No Tariffs Competition
No Tax, No Tariffs Competition
“Should you take your core assets and processes
and keep them to yourself? Or, do you expose them
to every software company on the planet and entice
them to come in and help develop those assets?”
“We believe that our strength, our genome, our
understanding on how to build applications is
significantly enhanced by this kind of collaborative
innovation marketplace.”
-- Shai Agassi, formerly SAP
From Multinational to Global
• Engine - US, Japan, Europe • Multi-national• Act Local
• Engine - China, India, emergent • Global• Act Global
Worldsourcing
The Global Plant Floor 2.0
Global Revolutionaries
Brazil’s Untapped Power
Wikinomics
and the World
Wikinomics and the World
Govern
men
t
EducationGLOBAL CHANGE
Sci
ence
Environment
Democracy
Health Care
Government 2.0: Wikinomics, Government & Democracy
• The definitive worldwide investigation of
how Wikinomics and the Web 2.0 is
revolutionizing government and democracy.
• A global member-funded community of
change agents and thought leaders
The Decline of Engagement
Voter participation in many mature democracies fell in second half of 20th century – Ireland, France, Austria, Germany, Italy, Switzerland and Canada
60
65
70
75
80
85
45 49 53 57 58 62 63 65 68 72 74 79 80 84 88 93 9720
00
% Turnout
Traditional Models of Global Governance
New international structures and supranational alliances
Opening up the Boundaries of Government
Inviting input from citizens, non-governmental organizations
and private enterprise . . .
Early 20th Century Views on Democracy
The private citizen today has come to feel rather like a deaf spectator in the back row, who ought to keep his mind on the mystery
off there, but cannot manage to keep awake.
- Walter Lippmann
No government by experts in which the masses do not have the chance to inform
the experts as to their needs can be anything but an oligarchy managed in the
interests of the few.
- John Dewey
BlogBlogIdeas & CommentsIdeas & CommentsPersonal AttractorPersonal Attractor
WikiWikiShared DocumentsShared DocumentsStatus/Policies/etc.Status/Policies/etc.
ForumForumQuestion & AnswerQuestion & AnswerDiscussion PointDiscussion Point
Shared BookmarksShared BookmarksCo-developed resourceCo-developed resourceResearch/Look upResearch/Look up
Feed ReaderFeed ReaderUpdates in one placeUpdates in one placeQuick scanQuick scan
Social NetworkingSocial NetworkingSearch & Find PeopleSearch & Find PeopleBonds over distanceBonds over distance
RSS Feeds and Tags Act as Linking Mechanism
Social Governance with Web 2.0
Radical Transparency: “Off the Record” Is Dead
Mass Collaboration and Citizen Engagement
Web-based Platforms for Problem Solving
Web-based Platforms for Problem Solving
Global Rallies Put Pressure on Burma
Global Corporate Accountability (but not by government)
Virtual Parliaments: A Place Where Citizens and their Representatives Collaborate
Democracy in the Age of Participation
If the first wave of democracy
established elected and
accountable institutions of
governance, but with a weak
public mandate and an inert
citizenry …
… the second wave will be characterized by strong representation and a new culture of public deliberation built on active citizenship
Thank You
Anthony D. Williams
Senior Fellow, nGenera Insight
133 King Street East, Suite 300
Toronto, Canada
416-863-8864