celebrating 30 years” u.s. meat export federation “celebrating 30 years” the foundation for...
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U.S. Meat Export Federation
“Celebrating 30 Years”Celebrating 30 Years”
The Foundation For Future Meat Export Expansion
Cancun, Mexico
November 2006
30 Years U.S. Beef Export:- Volume (000 MT)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
30 Years of Beef Exports: - Value (Billion $)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
2005 Top 5 Beef Markets: - Volume and Value
Volume MT Value $000
Mexico 282,115 Mexico $ 881,774
Canada 48,860 Canada $ 208,922
EU 35,293 Middle East $ 68,048
Middle East 33,110 Caribbean $ 45,277
ASEAN 17,711 Taiwan $ 41,773
Total 472,668 Total $ 1,365,424
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
30 Years of U.S. Pork Exports:- Volume (000 MT)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
30 Years U.S. Pork Exports:- Value ($000)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
2005 Top 5 Pork Markets: - Volume and Value
Volume MT Value $000
Japan 353,928 Japan $ 1,088,405
Mexico 331,488 Mexico $ 513,548
Canada 130,581 Canada $ 395,578
Hong Kong/China 92,255 S. Korea $ 154,755
S. Korea 71,856 Hong
Kong/China $ 111,148
Total 1,157,289 Total $ 2,634,700
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
30 Years U.S. Lamb & Mutton Exports: - Volume (000 MT)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
Value of U.S. Lamb & Mutton Exports: - Value (Million $)
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
2005 Top 5 Markets for U.S. Lamb & Mutton
Region Volume (MT) Value ($000)
Mexico 3,476 $6,073
Canada 3,476 $5,305
Caribbean 894 $3,280
EU 420 $1,246
C/S America 178 $499
Total 8,956 $16,742
Source: US Dept of Commerce, reported by USDASource: US Dept of Commerce, reported by USDA
2005 Export Summary
Export Value of
Exports
(000 $)
Volume
Of Exports
(MT)
Animal
#
Corn
Mil Bu
S. Bean
Mil Bu
BEEF $1,365,424 472,668 902,000 49 2
PORK $2,634,700 1,157,289 13 Million 195 45
Source: USDA/USMEFSource: USDA/USMEF
Why USMEF
• Global network– Meat importing countries– Marketplace, government, media and stakeholders
• Intelligence– Cultural understanding– Market access and market opportunity aspects
• Marketplace knowledge– Beef, pork and lamb– Market segmentation
• People– International force– Global alignment– You: Partnership of stakeholders
USMEF Officer Team
• John Bellinger, Past Chairman– Agri-West International Inc., TX
• Dan Halstrom, Chairman-Elect– Swift & Company, CO
• Jon Caspers, Vice Chairman– Pork producer, IA
• Jim Peterson, Secretary – Treasurer– Cattle producer, MT
• Dennis Erpelding, Chairman– Elanco, IN
Proliferation Of SPS Notifications: - Meat Notifications since 1995
0
50
100
150
200
250
300Food SafetyAnimal Health
Source: FAOSource: FAO
USMEF Needs Assessment
• All sectors of USMEF’s membership consider Issue Management and External Relations to be our highest priority.
• Exporter members consider Trade Facilitation to be our second highest priority.
• Producer members consider Product Positioning and Consumer Communication to be our second highest priority.
Leveraging The Past For The Future: Market Access & Market Development
• Beef export market loss: “Learning Curve”– Over 2.8 million MT and approximately $9.6 billion
• Collaborative effort: partners in the chain– Exporters: Government, Meat food chain sector– Importers: Government, Consumers, Marketplace
• Foundation for the future– Science– International references: standards / guidelines
• Market access is critical to sales• Market development creates the value
USMEF Objectives
• Continue communication initiatives– Internal and external
• Strategic Planning initiative– Five year plan: market focus and resources
–Organization alignment and efficiency
– Needs assessment: SPS issues
• International marketplace – Leverage involvement
USMEF Strategic Planning• Objective: Define the USMEF strategic direction to expand meat exports
for beef, pork and lamb with a time horizon of 3 – 5 years. The strategic plan should be designed to complement and provide the international component of the sector strategic plans. – The outcome will include four components:
• Beef strategic plan• Pork strategic plan• Lamb strategic plan• Resource strategic plan
– Considerations and input for the strategic plan will include:• USMEF needs assessment• Existing market (country) growth opportunities via segments or new products• New market (country) expansion areas
– Further, the strategic plan should identify needs in the areas of:• Sustaining existing market sales• Increasing market quotas• Decreasing access tariffs• SPS aspects limiting the U.S.’s ability to capitalize on export opportunities
– Based upon prioritized opportunity, the plan should:• Identify short-medium-long term resourcing needs• Decision approach for allocating resources• Clarity on roles of the producer, promotion, company and allied industry sectors• USMEF committee restructuring needs to leverage member involvement• Revenue streams to support strategic goals
U.S. Meat ExportsCreating ValueWithYour Engagement
Future Meetings:
May 23-25, 2007 La Jolla, CA
Oct. 29-31, 2007 Washington, D.C.