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CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing Services: Strategies for Success Purdue University May 19, 2011

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Page 1: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Session III: Business and Sustainability Models

Case Study: Tiered Pricing Model for Journals Publishing

Rebecca KennisonLibrary Publishing Services:

Strategies for SuccessPurdue University

May 19, 2011

Page 2: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Center for Digital Research and Scholarship: What We Do

• Research repository• Conferences and video services• Journals• Online publications• Scholarly Communication Program• Experiments, pilots, prototypes– First of kind, not one of a kind

Page 3: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Center for Digital Research and Scholarship: What We Do

• Research repository• Conferences and video services• Journals• Online publications• Scholarly Communication Program• Experiments, pilots, prototypes– First of kind, not one of a kind

Page 4: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Columbia-Based Journals

• 70+ (and more all the time)– Columbia, Barnard, Teachers College, Union

Theological, Jewish Theological

• Faculty-run– e.g., Journal of Philosophy, Scholar & Feminist Online

• Grad student-run– e.g., Columbia Law Review, Journal of International

Affairs, Union Seminary Quarterly Review

• Undergrad-run– e.g., Columbia: A Journal of Literature and Art

Page 5: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Services• Platform software hosting, updates, and

enhancements– Open Journal Systems– WordPress– Blogs and wikis

• Consultation– Digitization of print back issues– Copyright, licensing, author agreements– Open access and other business models

• ISSN acquisition• Print on demand• Custom quote: design, content migration

Page 6: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Tiered Service Model

• Barebones (free)• Basic (free)• Simple (custom quote)• Simple + design (custom quote)• Extended (custom quote)• Premier (custom quote)

Page 7: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Barebones

• Installation of software only• Ongoing hosting• Launch: 1-2 weeks• One journal (Awaaz) requested, but

never used

Page 8: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Basic

• Columbia domain• Installation, initial

configuration of software

• Incorporation of existing logo, color palette

• Launch: 3-5 weeks

Page 9: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Simple

• Basic service level• Consultation on

color palette• Support for building

user roles (e.g., editor, reviewer)

• Basic training on use of platform

• Launch: 7-8 weeks

Page 10: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Simple + Design

• Simple service level

• Initial fee for basic build of site and mock-up of one design concept

• Hourly fee ($20-$25) thereafter

• Launch: 7-8+ weeks

Page 11: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Extended

• Installation of platform

• Domain acquisition• Site design,

configuration• Graphical elements• Extensive training• Launch: 11-13

weeks

Page 12: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Premier

• Comprehensive set up, configuration, training

• Extensive design support– Logo design –Multiple layout options– Complex graphical elements (e.g.,

embedded video player)

• Launch: 17+ weeks

Page 13: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Premier Example

• Faculty-edited medical journal

• Funded by article-processing charges ($750 for full-length articles, $350 for short pieces)

• XML tagging, PMC deposit

Page 14: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Page 15: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Additional Charges

• Content migration• Print on demand– Brokered service– All prices set by editors– Issue or article upload paid by journal– 5% overhead charge to CDRS

Page 16: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Current JournalsCURRENTLY HOSTING• Columbia Business Law

Review• Columbia Journal of Race

and Law• Columbia Journal of

Transnational Law• Columbia Undergraduate

Science Journal • Consilience: The Journal of

Sustainable Development• Tremor and Other

Hyperkinetic Movements

UNDER DEVELOPMENT• Columbia Journal of Gender

and Law• Columbia Journal of Law and

the Arts• Columbia Social Work

Review• Explorations in

Anthropological Research• Morningside Review

(formerly Journal of the Undergraduate Writing Program)

• Union Seminary Quarterly Review

Page 17: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Challenges• Service mission vs. cost recovery• Scalability– Need for more template-driven set-up vs.

desire for more customization

• Resource balancing– Timelines difficult to predict when dependent

on partner– Multiple simultaneous projects

• Editor turnover, training• Engagement of library staff liaisons

Page 18: CDRS.COLUMBIA.EDU Session III: Business and Sustainability Models Case Study: Tiered Pricing Model for Journals Publishing Rebecca Kennison Library Publishing

CDRS.COLUMBIA.EDU

Questions? Comments?