CDG MENA ConferenceSamsung

I

Ⅱ

Samsung Global Update

3G Technology Roadmap

IV Why Samsung 3G ?

III 3G Service Roadmap

I. Samsung Global Update

Digital Media26%

LCD15%

Digital Appliance6%

Telecom25%

Semiconductor28%

Breakdown

Samsung Electronics – Corporate Overview

2006$ 81BRevenue

Market Cap $ 84B

Employees: 170,000

R&D Investment: $6.0B (2006)

Brand Value $16.2B (#20)

Revenue Growth

‘05‘05‘01‘01 ‘02‘02 ‘03‘03 ‘04‘04

35.035.049.649.6

54.154.1

79.579.578.578.5

‘06‘06

$81B$81B

Note: Revenues based on consolidated data

Brand Value

(Source : )

2002 2003 2004 2005 20062002 2003 2004 2005 2006

10.812.6

15.0

Brand ValueBrand Value$16.2B

8.3

Rising Samsung brand equityYear 2005Year 2005

Year 2006Year 2006

Sponsorships

Worldwide TOP Olympics Sponsor

Sponsorships

LPGANASCAR

Chelsea FCGlobal Outdoor

II. 3G Technology Roadmap

Data rate

9.6K

14.4K

144K

384K

2M

IS-95B

1xEV-DOVideo Phone(384 Kbps)

IS- 95GSM

64K

cdma2000 1x

20M

50M

100M

GPRS

HSDPA

WCDMA

3.5G(HPi)

4G

1995 1996 1998 1999 2000 2002 2003 2005 2007 2009 2011 2013

VOD(144kbps)VOD(144kbps)

Internet Service (58Kbps)Internet Service (58Kbps)

※ Source: MIC IT New Growth Strategy(’0

DigitalizationDigitalization High Data RateHigh Data Rate Broadband/MultimediaBroadband/Multimedia High IntellHigh Intelli

Voice & SMS

Multimedia

Technology Trends

Modem

ARM9(200MHZ)

3~10G HDD1~3G Flash

ARM11(400MHZ)

10~20G HDD3~10G Flash

DVB-H

Wireless Access Tech

DMB

1x DO Rev.0 1x DO Rev.A

WEDGE/HSDPA/TD-SCDMA

Individual Access Tech(WAN, LAN, PAN)

CPU/Storage

High Quality Camera(5M → 10M)

3D CameraIR CameraCamera

05 06 07 08 09 10 11 12 13

W-CDMA

EDGE

1x DO Rev.B

HSUPA4G

Convergence Access Tech(Unified RF/BB/MAC, Unified Antenna)

4G Convergence Access Tech

Strong ARM (~ 1GHZ)

Over 20G HDDOver 10G Flash

TFT/OLED LCD(Wide LCD, 3D LCD) Flexible DisplayDisplay Ubiquitous Wearable

S-DMB Convergence of S-DMB & T-DMBT-DMB

Media FLO

Multi Mode & Multi BandDMB 4G

Device Technology Trends

III. 3G Service Roadmap

Video Sharing/Video Telephony

Mobile Broadcasting/Video on Demand

Voice

Push-to-Talk/Presence/IM

E-mailWeb

SMS

VoIP

MMS

3.5GRev.A~B

4G

Generation

2G CDM

2.5G CDMA

3G 1x DORev. 0

Data Rate

Data

□ Mobile SVC Roadmap Summary

Mobile SVC Roadmap summary

SK Telecom Data SVC : Music SVC, Mobile Blog, 3D Game Portal

$16Mil$16Mil

$13Mil$13Mil

Latest SVC in other market

Samsung launched V310 in 2003, the world first Video Calling Phone

Real Time Video & Audio Transmission via CDMA 1x/EVDO/W-CDMA Packet Network

Gatekeeper

SGW (SIP-H.232)

IP Multimedia System

Codec. Video (H.263, MPEG-4, H.264). Audio (AAC, MP3, G.723.1, AMR). H.323, SIP, 3G-324M. RTP/RTCP, RTSPProtocol

GK, SIP Server

. Identification, . Charging

. H.323, SIP Technology

. H.323, SIP, 3G-324MSGW

Video Conferencing

2005 2010 2015

[V310]

Two way Video Telephony

-TV/ Monitor Output

-Real Image/Avatar Communication

Multi Video Telephony

- Multi Language Translation

-Voice Recognition

Hologram Video Telephony

-Video Telephony using Hologram w/ Thin Display Handset

2003

Multimedia (Video Calling)

W-Postcard

Image Zoomer

Overcoming Size limitation→ Higher Mega picture need to be

seen bigger LCD. → Intuitive image navigation on

zoomed image→ Zooming using natural hand

movements / keypad / touchpadOptions

Sending Handwritten Messages, not Typed!→ Writing or Drawing anything → Taking Pix on it and Digitizing→ Combining with any images→ Wireless PostcardValue-added image based feature→ Send personal message created in an

instant→ Convey more than word→ Increase the usage of MMS

MMS MMS Dictation

My Photo Diary

Creating Personal Diary with own Picture and Video→ Using more camera features→ Using more scheduler

Keep camera phone as more DSC→ Diversify Camera/Camcorder Usage→ Enhance the visualization experience

for Camera/Camcorder images in HS

Speech to Text input for easier SMS/MMS composeLinking to any Image based feature→ My Diary, Image Zoomer etcEasy Composing, More Messaging→ Increase MMS usage by easy composing

“Where Are you?”

Where Are you?

OK Back

ADAPT DIGITS

Messaging

Direct Photo Printing

On-Line Photo Printing

Provide true DSC experience→ 1.3 Mega or higher camera phone

can print DSC compatible quality print→ Improved Picture & Print Quality Mgt

solution→ Various ways to print: USB, Memory

Card, BT, IrDA, KioskDriving people to camera phone and taking more picture→ Take more pictures to print→ Increase sharing pictures to print

User can access on-line photo printing by using on-line MMS folder.→ Support any size over 128 x 96→ Wallet size: $0.25

3 x 5 inch: $0.17 → Upload Time: about 9 sec (1160 x 864)Carrier takes the arm with on-line photo site and delivery company.→ Mail delivery charge : $1 Create greater demand for taking pictures and using Data serviceProvide the easiest way to use Mobile phone pictures

*4700On-Line Print

*4700

Imaging

IV. WHY SAMSUNG 3G ?

Effective combination of each driver will stimulate 3G market expansion

Reasonable Price Long Battery Life Compact & Handy SizeDiverse Product Range

• Fixed Price Plan (Service bundling)• Carrier’s Promotion

Attractive Price Plan• Video Streaming : VOD, MOD

• Video Telephony• Live TV

Premium Multimedia ServicesPremium Multimedia Services

Higher Bandwidth Data CapabilityFull Coverage of Network2.5G Compatibility

3G Market Drivers

VideoMessaging

VideoTelephony Video

Streaming

3G Basic Features 3G Basic Features

OperatorPerspectiveOperatorPerspective

ConsumerPerspectiveConsumerPerspective

Premium Multimedia Optimal Hardware

Ideal 3G Handset

• Compact Size• Diversified form-factor• Optimized for Multimedia

• Display Leadership• Camera Innovation• Sound Innovation• Expansive Storage

Rev. ARev. AModel : Ace, Commando’08 First Rev.A

EVDOEVDOModel : A940’05.11 First EVDO

(VOD/MOD)1x VOD1x VODModel : A700’04.7 First VOD

1. Technology Leadership : First-to-Market Products

CDMA 1xCDMA 1xModel : A500, N400 ’02.8 First CDMA 1x

Synergy by Vertical Integration for Superior Performance

CameraModule

SMART MediaMemory CardChipsetsMemory

RF/PAMFilters

Vertical Integration

LCD

Battery

SamsungMobile

Leading Convergence toAlign with Future Sprint Services

“Leveraging Company Synergies”

1. Technology Leadership: Vertical Integration

Electro Mechanics

Multimedia specialties(Television, Audio, PC)

Samsung supports high-resolution color, larger-than-average displays

262K TFT LCD

176x220 pixels

128x160 pixels65K OLED LCD

16M QVGA LCD320x240 pixels

2. Multimedia LeadershipDisplay Innovation

Optical CameraOptical Camera

V7800V7800

Optical ZoomOptical Zoom

Mega

Easy to UseEasy to Use

D900D900

CamcorderCamcorder

Mega

All-in-onefor BusinessAll-in-onefor Business

D600D600

CompactCompact

Mega

World’s 1st

5 Mega PixelWorld’s 1st

5 Mega Pixel

B600B600

16M QVGA LCD16M QVGA LCD

Mega

Camera Innovation2. Multimedia Leadership

Samsung has the global leadership in sound quality through technology innovation

Digital Power Amp 3D Stereo Sound

Various Audio Format

Sound Equalizer / SRS WOW

Sound Innovation2. Multimedia Leadership

Providing the best of various storage options to enhance user benefit & maximize multimedia experience

SGH-D500Maximum:96 MB

SPH-V5400World’s 1st 1.5GB HDD

SD / mini SDTransflash / RS-MMC

Expansive Storage option2. Multimedia Leadership

Consumers’ taste for fashion diversified and rapidly changingDeveloping diverse platforms as well as leveraging folder leadership

3. Design Leadership

Dynamic design to enhance Multimedia Experience Designs for ‘Exclusives’ continue to be explored

Horizontal Viewer with Wide Screen Real Camera

Dual FaceEasy-to-Use Camcorder Function

3. Design Leadership