cdg mms technology forum

CDG MMS Technology Forum | Rocket Mobile, Inc. | 05.01.03

CDG MMS Technology ForumMMS and BREW: A Developer’s Perspective

Wayne B. [email protected]


Introduction to Rocket Mobile

• BREWTM Elite Developer• Won “Mastering Technology” Award at

BREW Developer’s Conference in 2002• Founded in 2001• Based in Los Gatos, California• Our business includes:

- Application titles developed and published by us- Professional Services – custom application

development for clients- Licensing foundation technology


Slick Phones and Cool Apps

• Better Phones- Color LCD- Faster processors- Increased memory - Integrated camera

• Cooler Apps- Rich graphical games- High quality polyphonic ringtones- Familiar online content- Advanced multimedia messaging


MMS – Launch Service

• Photo messaging and multimedia exchange

Motivation!

SnapComposeSend


RocketMMSTM

• BREW-based MMS client• BREW 1.x and 2.0 compatible• Adheres to 3GPP and OMA standards• Follows the specification set in the

MMS Conformance Document• Tested with leading MMSC vendors

including Ericsson, Openwave, Logica/CMG, etc.


MMSC Carrier Example:

• Working with Openwave @ Brasilcel (joint venture between Portugal Telecom and Telefonica Moviles)

• Live CDMA Demonstration with Openwave MMSC at Telexpo (Sao Paulo, Brasil) running over Brasilcel's live CDMA 1XRTT network

• Brasilcel (now Vivo) – more than 16.8M subs.


RocketMMS Architecture

ASIC SoftwareBREW is air-interface independent and can support

GSM/GPRS, UMTS cdmaOne & CDMA2000 1X/1xEV-DO

BREW RocketMMS Extension

RocketMMS UI Application


RocketMMS Application

• Full service MMS client- Available for license to preload at the “factory” by handset

OEM- Will be marketed directly to end users as a BREW

application from the carrier catalog

Mode: ABC Actions

The weekend.

Slide 1:

Composition

Pause ActionsSat night fever.

Slide 2

Multi-slide Presentation

Picture Gallery

Attach From:

12 Snap Picture

Camera Integration

Done Attach

[hangin]

Shared Directory Access

Address Book Integration

555-555-5555

Phonebook:

ME [email protected]

Bob Smith


RocketMMS Extensions

• Complete set of extensions to support MMS functionality- Available for handset OEMs to license to implement their

own UI design philosophy

ASIC SoftwareBREW is air-interface independent and can support GSM/GPRS,

UMTS cdmaOne & CDMA2000 1X/1xEV-DO


OEM Designed MMS Client UI


The MMS “Engine”

• Under the hood

BREW

Com

posi

tion

Pres

enta

tion

Com

mun

icat

ion

Stor

age

Not

ifica

tion


MMS-Based Applications


hot2trotAge: 27Hair: BrEyes: HazelHeight: 5-7

CHAT

hot2trot

Happy Anniversary


Lessons Learned

• MMS is not a simple application- Communication layer and network-related components

of service require expertise beyond handset environment

- Specifications and standards are extensive and continuously evolving

• MMSC IOT- Multiple MMSC vendors

• Handset IOT - Multiple handsets with different firmware

implementations


Benefits to Handset OEM

• Market ready- Complete MMS client tested with leading MMSC

vendors ready to be preloaded

• Flexible solution- Implement UI design that is consistent with overall

look and feel of handset’s native UI

• Single solution for multiple handsets- Install on multiple BREW handset models


Benefits to Wireless Operators

• Maintain MMS as transport for other photo messaging applications- Meter traffic through MMSC

• Interoperability- Photo messaging applications from various

developers will use a tested and consistent transport mechanism

- Easier management of new applications to market


Benefits to Application Developers

• Lower development cost- No need to develop MMS functionality- Removes need for QA and development resources to

support MMSC and handset IOT• Time to market

- Head start in application development by incorporating tested MMS functionality

- Minimal testing cycles for MMSC IOT with higher pass rate

• Higher quality applications- Focus resources on building cool applications for end

users


Value

Wireless Operator

Application Developer

Handset OEM

RocketMMS Extensions


Thank You

Wayne B. YurtinPresident & CEO

Rocket Mobile, [email protected]

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