Glenn MuskeRural and Agribusiness Enterprise Development Specialist

NDSU Extension Center for Community Vitality7/17/13

Entrepreneurship &Small Business Development

Summary of Duties

• Work with individuals & small groups to develop and implement effective business strategies

• Develop, implement, and evaluate educational programs for entrepreneurs

• Network and coordinate with NDSU faculty and staff with existing and aspiring ND entrepreneurs and small businesses

My Tag Line: Supporting entrepreneurs and their communities

through education

Current Efforts• “Direct Marketing” education– Zmags - Foods - Agritourism - eTailing – Coming soon• Supporting videos, PDFs, resources, references• Weekly newsletter on stories & trends – “Direct Marketing”

• Awareness and development of sustainable small horticulture and value-added farms– SARE grant – 3 yr. effort to develop local demand and

capacity – NDSU Small Farms team

Current Efforts cont.• Education for small business owners– Monthly eNewsletter

– News articles – Distributed through agents and newsletter mailing list

– Online – Website, Facebook (4), Twitter, Google+, Pinterest, Delicious, etc.

– Small business health insurance reform – now 2015

Current Efforts cont.• Youth entrepreneurship education– Part of 2, Fall, 2013, youth leadership camps

• Other– eXtension.org – co-leader, Entrepreneurs and Their

Communities– Blogs

• Write and coordinate eXtension – efforts included recent Small Business Week highlighting small business & Extension partnerships

• Small Business Survival

– I2E and E2E

Future

• Continued marketing Extension resources• Increased and enhanced online presence• Expanded youth entrepreneurship efforts• Enhanced evaluation– ?? Response rates

Questions