cci media snow zone madrid opportunitiy

connecting solutions

WWW.MADRIDSNOWZONE.COM

  One of Europe’s largest Shopping and Entertainment center

  More than 220 establishments

  More than 40 restaurants

  Differentiation:

MADRID SNOWZONE,

The only Indoor Ski Slope in Spain

MADRID XANADÚ


  24,000 square meters dedicated to snow

  Open 365 days a year

  Yield management

  Weather Conditions Constant at -2 ° C

  Organize major events



  Beginers Track: 100 meters long x 30 meters wide   Expert Track: 250 meters long x 80 meters wide   Snow Lifts: 1 chair, 2 perches and 1 transport skin   Equiptment rental: Ski’s, boots, helmets, boards   Spectacular Lights and Music   100 meters of large windows to watch the track

THE TRACK MADRIDSNOWZONE


OTHER SERVICES

  Ski and Snowboard School   Locker and changing rooms   Healthcare assistance   Conference rooms   Restoration   Over 8,000 parking spaces


MADRIDSNOWZONE


SKIERS in Madrid SnowZone in 2010: 320.000

A very high% of visitors of the Shopping Center visit Madrid SnowZone Mall

W/M

AGE FROM

BUYING POWER

MEN 78%

WOMEN 22%

MASCULINO FEMENINO

MEDIUM LOW 18%

MEDIUM UP MARKET 82%

18 A 34 AÑOS 30%

MAS DE 35 AÑOS 58%

5 A 17 AÑOS 12% 5 A 17 AÑOS

18 A 34 AÑOS MAS DE 35 AÑOS

COMUNIDAD DE MADRID 84%

RESTO DE ESPAÑA 14% FOUTSIDE

ESPAÑA 2%

COMUNIDAD DE MADRID FUERA DE ESPAÑA RESTO DE ESPAÑA

MEDIA/ALTA MEDIA/BAJA

INFLUX AND PROFILE OF CLIENT


Presence in all media types including specialized and unspecialized: Newspapers, TV, Radio, Internet. Continuous News Generator.   Sport Life   Cuatrosfera (Canal Cuatro)   España Directo (TVE)   Madrid Directo (Telemadrid)   Metro a Metro (Telemadrid)   Buenos días (Telemadrid)   Correcaminos (TVE)   Nevasport   SMK   Canal Snowboard   Hebe   Autopista   3 Sesenta   Actualizad económica

  El Pais   Eventos Magacine   IP Mark Eventos   Expansión   Guia del ocio   La Razón   Localia   Marca   Que!   Tele 5   Antena 3   La Sexta   TV1   TV2   Cuatro

  40 principales   Radio Marca   Cadena 100   AXN…

COMUNICATION MEDIUMS


WHAT IS “NAMING RIGHT”?

  Inclusion of your corporate brand identity and an exclusive and unique image in Spain as the only indoor ski slope.

  We got brand identity created at a very prestigious and turnout

  Sponsorship: A much more advantageous route then advertising. Communication actions perceived by the public in a more quiet and biased way.

WHAT DOES "NAMING RIGHT" MADRID SNOWZONE MEAN?

It is a unique and special relationship between a brand sponsorship, which provides funding and an organization, which in turn gives some rights that are used by the sponsor for commercial advantage and enhance your brand.


  Naming rights of the first and only indoor ski slope nationwide. Sponsorship of sports and recreation at the same time.

  Being pioneers in launching the 1st Nomination Rights Agreement in Spain of a singular and unique installation.

  Benefit from a proven and effective method of promoting brands.

  Differentiation from the competition: by using a unique advertising medium inaccessible to competitors.

Benefits of the Madrid sponsor SnowZone


  Increase brand awareness:   Useful to hold in the memory of potential

consumers.   Emotional attachment to the target   Reinforcing the brand in the market.

  Benefi t advert is ing media plan throughout the year from SnowZone Madrid and Madrid Xanadu Mall

  Advantage of promotions and events held frequently throughout the year.

  Benefit from the large audience who comes daily to Madrid Xanadu.

BENEFIT of participating with Madrid Snowzone


What is included in “NAMING RIGHT” of Madrid Snowzone?

Static Supports Customizing the exterior side of Madrid SnowZone (148,000 vehicles travel daily along the A-5).

Presence of sponsor logo permanently: Label SnowZone main entrance to Madrid from within Madrid Xanadu. Shining Lit up Sign in Front and Side and Vinyls in Madrid SnowZone for access from parking.


Adaptation of plant to the customer's corporate image.

V i n y l a t reception.

Zone access from the mall.


Static Supports


Mirador MSZ of track

Rental shop (1,650 jackets and 1,720 trousers)


Static Supports


120 Uniforms (indoors) for the reception staff, rental and maintenance (fleece, polo shirt and pants).

70 uniforms (outdoors) to track personnel, t e a c h e r s a n d maintenance (jacket and pants).


Static Supports


Canvas space situated on the space of experts.

Space for canvas located on the begining of the track

Track central tower

Track Sidewall Showcase truck access

Banners Situated On doors


Static Supports


Access to reception walls Plasma display panels

(Broadcasted for 12 hours)

Rental Area

Web Page: www.madridsnowzone.com

Theming the snowpark

What is included in “NAMING RIGHT” of Madrid Snowzone? Static Supports


Program: Snowkids

Arcos of alarm

35.000 VIP passes (Includes 1 hour of access and Incluye 1 hora de acceso to equiptment)


Static Supports


Possibility of organizing a monthly event without the exclusive track in August to July.

Possibility of organizing a monthly event wi th the exclusive track in the months of March to September.


Events


Annual space in the reception area to introduce new products, sampling, promotions and even sell products)

Promotional Activities in site

What is Included in “NAMING RIGHT” of Madrid Snowzone?


  Advance booking via the Madrid website SnowZone for access to ski resorts of the group.

Other actions

 SnowZone Madrid discounts for customers of the Group Ski Resorts

  Define a valid set season pass for Madrid SnowZone and Gourp Ski resorts



ADVERTISING   Informational Brochures, 210,000 units   Distribution Points: Travel from Madrid and the City,   Information Point Shopping Centre and Madrid Xanadu Madrid SnowZone Reception   Flyers, 50,000 units   Promotions, special products, etc ....

CORPORATE DOCUMENTS   Folders of notes blogs, etc ...   Material used and distributed at company events.   Dossiers of sale (mailing): businesses, schools, town halls, birthday, ski clubs, etc ...   Merchandising

What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación


ADVERTISING CAMPAIGN   Campaign on Television:   Chains: Fox 8 TV Madrid, Popular TV, Canal +.   October-November and March-April   Banners in sports and specialized websites: MARCA, Sapos y Princesas, Trofeo Nieve, etc.   Radios: according to Cadena 100. Advertising throughout the year.   Also specific actions on Kiss FM, Punto Radio, Cope, SER, Europa FM.   Advertising in Special “Snow” edition.   Signage: SnowZone Madrid, Madrid Xanadu Mall,   Universities, Metro de Madrid, etc. ..   Newsletter SnowZone to the customers

What is included in “NAMING RIGHT” of Madrid Snowzone? Marketing y Comunicación


  Presence of the logo and trade name in all parts of Madrid Xanadu in Madrid appears SnowZone.

  Newsletters (bi-monthly newspaper of the center) - 4,800 copies / year

  Trends Magazine - 2.000.0000 copies / year spread over the 4 seasons

  (insert in national newspapers and distribution in the area of influence.)

  Bazar CD (*) to the media: newspapers - 25,000 copies / year.   Special customer promotions.   Media campaign-   Directories of Madrid Xanadu (mupies of information).   Madrid Xanadu printed directories 200,000 / year (*) Cd with information about the center according to the seasons.


Shopping Center Xanadú Value

cci media snow zone madrid opportunitiy

Documents

vinylsin madrid snowzone

madrid snowzone148

rightmadrid snowzone

label snowzone main

brand sponsorship

static supports access

static supportscustomizing

meters wide expert track