cccmaker external ecosystems webinar

M A K I N G F O R A L L S T U D E N T S

CCC Maker: Mapping Your External Ecosystem

Amy Schulz, NACCEJanuary 19, 2017

C C C . M A K E R . C O M

Welcome!• Facilitator– Amy Schulz, NACCE

• Zoom Logistics– Recorded and available later on CCC Maker website

– Questions—Feel free to use the Q&A feature

C O M M U N I T Y O F C O L L E G E M A K E R S

Overview

• Maker ecosystem overview• What is driving the ecosystem trend• Who should be included• Strategies for relationship building

2 1 S T C E N T U R Y M A K E R N E T W O R K

https://makercitybook.com/chapter-‐3-‐ecosystem-‐3193389a8579#.aq7pid8ij


Overview of External Ecosystem

• Why do you need an external ecosystem?– Heart of CCC Maker– Internships– Innovation & entrepreneurial ecosystem– Seek unlikely partners, CBO’s, etc.


Ecosystem Mindset

Ecosystem mindset: an understanding that the keys to new value and growth likely do not reside within one’s current boundaries but beyond them, and that success involves forging new connections to solve problems and create new value as a team –John Geraci, HBRhttps://hbr.org/2016/05/how-‐an-‐ecosystem-‐mindset-‐can-‐help-‐people-‐and-‐organizations-‐succeed&ab=Article-‐Links-‐End_of_Page_Recirculation


Age of Acceleration

• Age of Acceleration, Thomas Friedman’s Thank You for Being Late

• Moore’s Law– AI, Cloud Computing, Automation

• The Market– Globalization, social networks,

• Mother Nature– Climate adaptation, innovation in response

• Traditional, hierarchial systems can’t keep pace • Friedman, T. L. (2016) Thank you for being late: An optimist’s guide to thriving in the

age of accelerations. NewYork: Farrar, Straus and Giroux.


Evolving Organizations• Lead the Work: Navigating a World Beyond Employment– Organizations developing their own ecosystems in response to rapid change• Less full-‐time employment• Free agents on project-‐by-‐project basis• Online work platforms• Alliances with other companies

• Ecosystems are evolving, commitment is low, responsiveness is high

• Boudreau, J. W., Jesutasan, R., & Creelman, D. (2015). Lead the work: Navigating a world beyond employment. Hobeken, NJ: John Wily & Sons, Inc.


Lessons for Education

• Employers are evolving & reacting faster than ever before

• Stability replaced by ambiguity of future needs• Educators: • How do we prepare our students for this?• How do we partner with industry to provide up-‐to-‐date

training and respond to employer needs?• More flexibility through ecosystems


Workforce Development Strategy

• Ecosystem development as workforce development strategy mirrors the evolutions of organizations that will employ your students

• Stakeholders can enter with minimal commitment• Increase or reduce participation, depending on organization’s needs

• An ecosystem is not led by one party, it is the product of multiple contributors


Ecosystem Example: Rapid Response

College

•Workforce Development

•Testing Center•Strong Workforce Plan & Pros

CCC Ecosystem

•Doing What Matters•DSN's, TAP in Industry Certifications

External•Employer•WIB-‐-‐WIOA funding?


A responsive ecosystem

–Map What’s Working• Who do you already work with

–Mind the Gap• Who are you missing

– Invest in your ecosystem development• Nurture existing relationships• Establish new ties


Innovation Ecosystem

• Innovation Ecosystem–Meet-‐up groups– Collaboration

• Entrepreneurial Ecosystem– SBDC’s– Capital ecosystem

• Map the Supply Chain– New prototype, what would be the supply chain?


Become a Systems Thinker

• Think beyond traditional clusters & sectors• Where is there intersection?– Ag Tech

• Where is there synergy?– Rural maker spaces focusing on local artisans spurs growth in tourism & hospitality


Relationships are the Glue

• Ecosystems are connected through relationships

• The stronger the relationship between nodes, the more value

• Invest in relationships to build the ideal ecosystem


Partnership Building• Leverage partnerships to engage community– Establish mutually beneficial partnerships within– Streamline the process to tap into new networks– Have the relationships in place BEFORE you need them

– There are some nuances on how to do this effectively


Partnership Building

– Finding new partners– Attend meetings and networking events off campus• Schedule it and commit• Follow up with interesting connections

– Invite them on campus• Intern Showcase, Joint networking—Chamber mixer on your campus

– Small Victories: Speakers Series• Host Maker Meet-‐ups & see who turns up


Partnership Building• A cup of coffee goes a long way – Engage and LISTEN– Afterwards process the conversation. • Does this person’s organization share values that would work along with yours in a partnership? • Do they have the resources available for a partnership to be fair and productive? • Did they monopolize the conversation or did they reciprocate with questions for you? • Can you picture yourself working with this person and having fun?


Partnership Building

• Pareto Principle: 80/20• 80% of effects comes from 20% of causes• Invest in relationships that could be that 80% – Need Internships?– Need equipment donations?–Who are those partners?


Partnership Building• Start small, work your way up• Try a smaller activity to learn each other’s strengths

• Evaluate internally how this partnership might be valuable

• If it works well, then it’s a green light to try something bigger.


Partnership Building• Clearly define roles, timelines and expectations– Set the guidelines – Determine what outcomes each party needs from the partnership

–What is your partner’s incentive– Define roles, responsibilities, timeline and financial/material contributions


Partnership Building• Establish lines of communication• Be mindful of communication styles & needs• Always establish an agenda with clear goals & meeting timelines

• If employing technology, make sure everyone has the same tools and knows how to use them

• Seems basic, but can be a relationship killer


Partnership Building• Always employ impeccable professionalism–We are representing our organizations & ourselves– Always do what you say you will do – If a conflict arises, resolve it immediately before things fester

– Be conscientious and cautious about over using email.


Partnership Building• Debrief after activities.– Plus/Delta tool after events. • Plus—What was good? • Delta—What should change for next time?

– Solicit partners’ input in the evaluation of activities.

– Internally, evaluate the activity and the partnership itself


Partnership Building• Celebrate successes with your partners– Take a moment to recognize your success– Enjoy each other’s company at a celebratory lunch or happy hour to reflect on your accomplishments

– This may be when the next great idea emerges…

Conclusion

• The value of networks will only become more important

• Evaluate your assets, industries, existing partnerships, & partnership needs

• Invest in partnership building and ultimately your ecosystem


Next Steps

• Register with Kumu, www.kumu.io• Email your username to Amy at [email protected]

• Contact Amy Schulz for additional support

cccmaker external ecosystems webinar

Documents