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SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

Course nameCC21- Strategic Management

Faculty: Mr. Balakrishnan Unny R

Email:balakrishnan@scmsgroup.org

Course object ives:

1. Acquire knowledge about strategic management

2. Understand the various business strategies

3. To gain knowledge on how internal and external factors influence company strategies

Module I

Introduction to Strategic Management Concept of Strategy, Process of Strategy, Strategic Framework;Vision, Mission, Objectives and Goals. Strategic Analysis Environmental Analysis, Competitive forces,internal analysis SWOT Analysis.

Module II

Business level strategies Cost leadership, Differentiation, Focus. Corporate level Strategies-Stabilitystrategies, Expansion strategies Intensification, Integration, International expansion, Diversificationstrategies, Merger, Acquisitions, Strategic alliance, Turnaround strategies.

Module III

Implementation and Control Leadership in Strategic Management; Portfolio Analysis, BCG Matrix, GECModel, etc, Control Process Analysis and Follow-up Action for Control, Evaluation Strategy.

Module IV

Corporate Management; Corporate Policy, Corporate Governance, Top Management, Code and Laws of

Corporate Management, Corporate Scenarios and Strategy; Strategies for Stable and Dynamic markets,Strategies for Global Markets.

Modu le V

IT and Strategy, R&D and Strategy, Knowledge Management Knowledge Sources, Knowledge Creation,KM framework, Trends and Challenges in KM. Innovation and Creativity, Innovation Culture. BuildingCreative Organization. Corporate Social Responsibility, Ethics and Values, Philanthropy.

References

1. Glueck,W F and Lavch, L. R Business policy and Strategic Management, Mc graw Hill, New Delhi.

2. Porter, E, Michael Competitive Advantage Creating and sustaining Superior Performance. Freepress London.

3. Shrivastava, R.M.(1999) Management Policy and Strategic Management Himalaya PublishingHouse, Mumbai.

4. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Prentice Hall, India.

5. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill. India

mailto:balakrishnan@scmsgroup.orgmailto:balakrishnan@scmsgroup.orgmailto:balakrishnan@scmsgroup.orgmailto:balakrishnan@scmsgroup.org

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Assessment details

Si no Type Number Total Weightage

1 Class test 2 5 Marks

2 Mid-Term 1 5 Marks

3 Model 1 5 Marks

4 Group presentation 1 5 Marks

5 Individual report 1 5 Marks

6 Case study assessment 2 5 Marks

7 Classroom participation, punctuality and discipline NA 5 Marks

Session wise plan

Si No Topic Sessions

1

Introduction to Strategic ManagementConcept of Strategy, Process of

Strategy, Strategic Framework; Vision, Mission, Objectives and Goals. 2

2Strategic AnalysisEnvironmental Analysis, Competitive forces, internalanalysis SWOT Analysis.

4

3Business level strategiesCost leadership, Differentiation, Focus. Corporatelevel Strategies-Stability strategies

3

4Expansion strategiesIntensification, Integration, International expansion,Diversification strategies, Merger, Acquisitions, Strategic alliance, Turnaroundstrategies.

3

5 Case study 1 1

6 Class test 1 1

7Implementation and ControlLeadership in Strategic Management; Portfolio

Analysis, BCG Matrix, GEC Model,3

8Control Process Analysis and Follow-up Action for Control, EvaluationStrategy.

1

9Corporate Management; Corporate Policy, Corporate Governance, TopManagement, Code And Laws of Corporate Management,

3

10 Corporate Scenarios and Strategy; Strategies for Stable and Dynamic markets,Strategies for Global Markets.

2

11 Case study 2 1

12 Class test 2 1

13IT and Strategy, R&D and Strategy, Knowledge ManagementKnowledgeSources, Knowledge Creation, KM framework, Trends and Challenges in KM

3

14 Innovation and Creativity, Innovation Culture. Building Creative Organization. 2

15 Corporate Social Responsibility, Ethics and Values, Philanthropy. 1

17 Group presentation 6

Total 37

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Other reference books

1. Kazmi, A Strategic management and business policy, Mc graw Hill, New Delhi.

2. Carpenter, M A, Sanders, Wm G and Salwan, P Strategic Management a Dynamic Perspective,Pearson, Delhi

3. Shrivastava, R.M and Verma, S Strategic Management Concepts, Skills and Practices, PHILearning, Delhi

Details of the assignments

1. Group assignment

a. Details for group assignment

i. Pick an Organization / Pick an Issue

ii. Collect data, Frame the Issue and conduct full analysis

iii. Presentation: Judgment based on Full Analysis ( 30 Min presentation)

b. Examples

i. MicrosoftNokia Mergerii. Flipkart growth

iii. Walmart entry into India

2. Individual assignment

a. Details

i. Pick a Scientific Paper

ii. Examine Usefulness of the paper for the analysis of Your Groups Issue /

Organization (1500 Words)