cc visual identity_060414

BRANDING: C+C PACKAGING GUIDELINES PAGE 106.04.14

25 Central AvenueFarmingdale, NY 11735

Visual Identity

Basic Elements

Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite

Visual Identity

Basic Elements

Version 1.0© MKbranding, Ft. Lauderdale 2014


Visual Identity

Basic Elements


Visual Identity Basic ElementsBrand Identification Lock-ups and ComponentsThe C+C Brand Identification is comprised of two components, wordmark and symbol. The preferred Brand Identification combines the two elements in a stacked locked-up format.

The Stacked Lock-up is the most impactful and memorable, and should be used whenever possible. It should always be used in new designs, and implemented into existing designs when appropriate.

The version shown below are available in the Final Artwork folder as .eps (vector for CMYK printing & black and white printing), jpg (digital media), png (for transparent digital use).

1. Lock-up (Symbol & Wordmark)(Brandmark/Logo, preferred version)

2. Symbol (Sign only)(Non locked-up; select materials only)

3. Wordmark(Non locked-up; select materials only)

Visual Identity

Basic Elements

Brand IdentificationMastersTypefaceColorsImageryStationeryWebsite Look & Feel


Visual Identity

Basic Elements


Master FilesLogo File Types for Use in Various MediaVisual Identity

Basic Elements


1

2345678

1, 3, 6

7

4

5

2

8

Brandmark (Logo) use:

Digital• Always use the full color version (1)• The Logo should never be used on imagery unless there is a solid

color field behind it that respects the minimum clear space around the logo.

Print & Display• Always use the full color version (3, 4, 6) if possible.• The Logo should never be used on imagery unless there is a solid

color field behind it that respects the minimum clear space around the logo. Two color version is recommended if budget< (7)

• If the full color version is not applicable, e.g. in newspaper print, use the greyscale or black version (5,2)File: CC-Logo_Master_black_print.ai

• If a one color version is needed, e.g. edging the logo in metal or glass, use the white version (8)

File: CC-Logo_Master_reversed_white_print_ai

FULL COLOR

on10% K or lighter

2 COLOR PMS 368/Black

on10% K or lighter

1 COLOR (K)GREYSCALE

on10% K or lighter

1 COLOR (K)BLACK & WHITE

on50% K or lighter

1 COLOR

on50% K or darker

FULL COLOR REVERSED

on70% K or darker


Visual Identity

Basic Elements


TypefacesMontserrat & Avenir

Logo Font - Pump-Com light

1234567890 - !@#$%^&*()+}|:”<>?

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Montserrat Regular (Google Font)

1234567890 - !@#$%^&*()+}|:”<>?ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Montserrat Bold (Google Font)


Avenir (Body Copy on Letters and in Collateral)


Fonts should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the fonts.

The font (below) used to create the C+C logo type has been customized.

The font shown below is for reference only and not to be used for anything

else than the logo type.

Folder: Fonts


ColorsPrimary PaletteColor should be consistently applied to all applications in all media. Use the specifications below to ensure the integrity of the colors.

Most of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely.

See following page for color definition.

PMS 368

CMYK 059 000 100 000

RGB 118 189 034

Web 76bd22

PMS 323

CMYK 100 043 055 025

RGB 000 094 099

Web 005e62

GREYSCALE

All Greyscale colors can

be used within the

C+C system.

Visual Identity

Basic Elements


PMS 137

PMS 123

PMS 2602 PMS 541

PMS 389PMS 4515

WHITE

CMYK 000 000 000 000

RGB 255 255 255

Web ffffff

BLACK

CMYK 000 000 000 100

RGB 0 0 0

Web 000000

(color mode conversion from Adobe Photoshop, Adobe Creative Cloud)


Visual Identity

Basic Elements


ColorsAccent Color PaletteMost of secondary color in the C+C System comes with colorful photography. Accent colors can be used but scarcely.

Primary Color Palette. See previous page for color definition.

PMS 137

CMYK 000 042 100 000

RGB 255 164 031

Web ffa400

PMS 2602

CMYK 057 099 000 000

RGB 138 026 156

Web 8a1a9c

PMS 541

CMYK 100 078 032 022

RGB 000 060 113

Web 003c71

PMS 4515

CMYK 031 031 068 002

RGB 181 163 106

Web b5a36a

PMS 389

CMYK 025 000 100 000

RGB 206 223 000

Web cedf00

PMS 368

Greyscale

PMS 323 WHITE

BlackPMS 4515

PMS 123

CMYK 000 023 091 000

RGB 255 199 042

Web ffc72a

(color mode conversion from Adobe Photoshop, Adobe Creative Cloud)



Visual Identity

Basic Elements


Visual Identity

Basic Elements


EnvelopeUS #109.5” X 4.125”

Folder: Stationery



EnvelopeUS13” X 10” (Not displayed actual size)

Folder: Stationery

Visual Identity

Basic Elements


Visual Identity

Basic Elements



LetterheadUS Letter8.5” x 11”

(Not displayed actual size)

Folder: Stationery

Christopher McBride 25 Central AvenueFarmingdale, NY 11735

Ft. Lauderdale, 05.13.14

Dear Mr. McBride,

the communications potential of a letter goes beyond its word content. Just as the frame on a picture can compliment or detract from the picture itself, letter-head design plays a similar role in company communications. Choice of type-writer letter style, paper stock and typing format also contribute to the overall impression made upon the reader. A well designed stationery system should avoid use of the promotional features which might be necessary to other parts of a communication program. Likewise, letterhead design and the format of the typewritten message it carries should refl ect the desired imagery of theorganization and relate appropriately to other elements of the identifi cation system.

We trust our feelings are consistent with yours in this matter since agreement on these basic principles and control of them in application are basic require-ments for success of the system.

Sincerely,

Michael KunhennMKbranding.com

25 Central Avenue

Farmingdale, NY 11735

offi ce 631.752.7078

fax 631.752.2249

www.cc-packaging.com

INNOVATION

CREATIVE

PACKAGING

PRINTING

Visual Identity

Basic Elements


Visual Identity

Basic Elements



Service ListUS Letter8.5” x 11”

(Not displayed actual size)

Folder: Stationery

25 Central Avenue

Farmingdale, NY 11735

offi ce 631.752.7078

fax 631.752.2249

www.cc-packaging.com

INNOVATION

CREATIVE

PACKAGING

PRINTING

With questions about our services or to dicuss your needs in greater detail, please do not hesitate to contact our service team at your convenience.

INNOVATION

• Analysis Competition • Strategic Positioning • Brainmstorming Opportunity • Concept Development

CREATIVE

• Packaging Branding & Design • Product Branding & Design • Corporate Branding & Design • Display Branding & Design • POS Branding & Design • Digital Product Communication • Product Brochure Design • Merchandize & Branding & Design

PACKAGING

• xw

PRINTING

• Data management • Variable data customization • Digital printing in black &

4 color process • Large format output • Semi digital DI plateless printing • Offset sheet-fed paper & board printing,

in 1 color to 8 colors, up to 60” width.

BINDING

• Computerized guillotine cutting • Standard & customized

special folding techniques • Miniature folding • Labbing & mylar stripping • Drilling & round cornering • Corner stitch & side stitch doc binding • Saddle-stitch book binding • Perfect bound book binding • Mechanical Binding - Spiral - GBC - Wire-O - Double Wire-O - Case

FINISHING

• Die-cutting• Hot Foil Stamping• Embossing• Gluing, straight line & pattern gluing

Visual Identity

Basic Elements


Visual Identity

Basic Elements



Visual Identity

Basic Elements


3.5” x 2”

Folder: Stationery > Business Card Regular

Business CardRegularVisual Identity

Basic Elements


CHRIS McBRIDEMarketing Director

25 Central AvenueFarmingdaleNY 11735

[email protected]

office 631.752.7078mobile 646.234.9010 fax 631.752.2249

INNOVATION

CREATIVE

PACKAGING

PRINTING Binding

Finishing

Innovative Packaging & Integrated Communication ToolsInnovative Packaging & Integrated Communication Tools


Visual Identity

Basic Elements


Christopher McBride

Marketing Director


[email protected]

mobile 646.234.9010 fax 631.752.2249

office 631.752.7078

PackagingPrinting

Mechanical (outside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”.

Folder: Stationery > Business Card Cube

Business CardCubeVisual Identity

Basic Elements



Visual Identity

Basic Elements


Mechanical (inside of card) - from Adobe Illustrator saved as Adobe Illustrator PDF. Foil stamping, embossing, die-cut and CMYK on different levels in the Adobe Illustrator PDF file - see following pages for layer instructions. Both art boards (outside and inside) are located in the same Illustrator file on different artboards. Folded card 3.5” x 1.75”. Open card cube 1.75” x 1.75” x 1.75”.



Basic Elements


INNOVATIONCREATIVEPACKAGINGPRINTING


Visual Identity

Basic Elements


Mechanical – layer settings - production version (CMYK) top bottom green


die cut window


Basic Elements



Visual Identity

Basic Elements


Mechanical – layer settings - production version (CMYK) top bottom white


die cut window


Basic Elements



Visual Identity

Basic Elements


Mechanical – layer settings - foil including inside, embossing version


die cut window


Basic Elements



Visual Identity

Basic Elements


Mechanical – layer settings - foil, outside, CMYK inside, embossing version


die cut window


Basic Elements



Visual Identity

Basic Elements


ImageryBrand Attribute Imagery

Key Brand Attribute Imagery Concept (Shown on website landing page)

The brand key-attribute images are embedded highres in:

Folder: Imagery > images-brand-attribute-keyFile: web-landing-highres-images.psd

In the same folder there also can be found separate highres.

Folder: Imagery > images-brand-attribute-keyFile: attribute-innovative.jpg

Folder: Imagery > images-brand-attribute-keyFile: attribute-beautiful.jpg

Folder: Imagery > images-brand-attribute-keyFile: attribute-big-names.jpg

Folder: Imagery > images-brand-attribute-keyFile: attribute-green.jpg

Folder: Imagery > images-brand-attribute-keyFile: attribute-printing.jpg


Visual Identity

Basic Elements


ImageryPackaging

For use on website & in collateral

Folder: Imagery > images-pack

Image file name:

Folder: Imagery > images-packFile: fudy-group.jpg

Folder: Imagery > images-packFile: Lauder_Clarins_Queen_retouched.jpg

Folder: Imagery > images-packFile: x




Visual Identity

Basic Elements


ImageryPrinting, Finishing, Binding

For use on website & in collateral

Folder: Imagery > images-print-bind

Folder: Imagery > images-print-bind, File: thommy-hilfiger-india.jpg

Folder: Imagery > Print_Bind, File: silver_chanel overlay.psd

Folder: Imagery > Print_Bind, File: x




WebsiteFlowchart

LANDING PAGE

(CLICK WILL LEAD TO HOME PAGE)

1) INNOVATION - CANDLE IMAGE


2) BIG NAMES - IMAGE OF ESTEE

LAUDER PACKAGING


3) BEAUTIFUL - IMAGE OF

AFRICAN AMERICAN WOMAN MODEL/PACKAGING


4) PRINTING, BINDING, FINISHING

IMAGE OF PFIZER BROCHURE AND

CHANEL NUMBER 5 BOOKLET


5) GREEN PACKAGING - I MAGE OF

BAMBOO GROWING OUT OF A BOX

HOME PAGEINNOVATION

CREATIVE

PACKAGING

PRINTING

ABOUT

SHOW ROOM

ESTIMATES

CONTACT

THE STORE

SOCIAL MEDIA

EXTERNAL

SOCIAL MEDIA> ••• • •

INNOVATION

CREATIVE

PACKAGING

PRINTING

4 SEPERATE PAGES, ALL STRUCTURED THE

SAME

ANCHORED LIST, ARTICLES AND IMAGES

SHOW ROOM

ANCHORED LIST

INNOVATION

CREATIVE

PACKAGING

PRINTING

EACH CONTAINING PICTURES AND

DESCRIPTIONS

CONTACT

WITH GOOGLE MAPS

AND CONTACT EMAIL FORM?

ABOUT

ABOUT COPY AND PICTURES

TESTIMONIALS EVENTUALLY WITH

IMAGES OF CLIENT LOGOS

ANCHORED LIST ARTICLES AND

PICTURES

ALL INSIDE PAGES HAVE THEHOME PAGEPRMAMRY NAVIGATION LINKS:

INNOVATION

CREATIVE

PACKAGING

PRINTING

ABOUT

SHOW ROOM

ESTIMATES

CONTACT

THE STORE

SOCIAL MEDIA> ••• • •

INSIDE PAGES

ESTIMATES

WITH UPLOAD FUNCTION OF PROJECT

DISCRIPTION THROUGH FORM

THE STORE

SIMILAR TO THE SHOW ROOM PAGE,

BUT WITH A DIFFERENT BACKGROUND

COLOR, TO CLEARLY DIFFERENTIATE

THIS PAGE FROM THE “SERVICES”

PAGES

ANCHORED LIST

PICTURES & DESCRIPTIONS

CAROUSEL OF IMAGES

CLICK ON LOGO WILL

LEAD TO HOME PAGE

SEARCH FUNCTION IN

THE UPPER RIGHT WILL

OPEN INPUT WINDOW ON

CLICK ON

MAGNIFYING GLASS

Visual Identity

Basic Elements



WebsiteLanding PageImage - Innovative Packaging

Folder: Web

File: cc-website.psd

Visual Identity

Basic Elements



WebsiteLanding PageImage - Big Names

Folder: Web


Visual Identity

Basic Elements



WebsiteLanding PageImage - Beautiful

Folder: Web


Visual Identity

Basic Elements



WebsiteLanding PageImage - Printing, Binding, Finishing

Folder: Web


Visual Identity

Basic Elements



Visual Identity

Basic Elements


WebsiteLanding PageImage - Green

Folder: Web



WebsiteHomepageThe website homepage will respond to devices. Background image on desktop will scale to a width of 1920 x 1080 pixels. The full width of the home page itself 960 pixels, with 20 pixels padding on left and right edges = content area is 920 pixels in width. See grid folder in .psd file.

Folder: webFile: cc-website.psd

Visual Identity

Basic Elements


cc visual identity_060414

Marketing

color pms

color version

c brand identification

c system

c logo type

secondary color

color definition

c packaging guidelines