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TECH. GAMING. ENTERTAINMENT
CBS Interactive
CBS Interactive
Our Audience
As the world’s largest consumer tech site, CNET is an essential part of today’s path to purchase.
Tech shoppers and gadget lovers alike, come to get the authoritative word on what’s hot and what’s not in the world of tech.
Fuelled by a global team of experts and a passionate audience
THE ESSENTIALS: 250K UNIQUES, 850K PIPM, 70% MALE
50% OF USERS CHANGED THEIR OPINION ABOUT A BRAND OR COMPANY AFTER VISITING CNET
The Authority on Tech
TRIGGER
LOYALTY LOOP
PURCHASEINTIAL
CONSIDERATION SET
CNET is an ingrained part of purchase behavior
TECH SAVVYDanny 22• Early adopter
• High spender
• Keeps up to date with tech all of the time
• Gives advice and influences
SAVVY CONSUMERLaura 32• Buys tech for a specific purpose
• Values opinions of others
• Researches specific purchases
TECH PROUD Rob 34• Tech enthusiast
• Savvy shopper
• Willing to spend more on the right product
• Keeps up to date with tech
• Follows us on Facebook & Twitter, interacts and shares our content
• Visits CNET UK all the time to fuel his passion for tech & product reviews
• Uses CNET UK because she’s about to buy a new item of consumer technology
• She wants to read product reviews to inform and influence her decision
• Visits the site from time to time, and especially when researching new products
• Often accesses content on his mobile to keep up to date on the latest tech news
Source: CNET UK Purchase Process Survey 2012
The Cnet Audience
GUIDANCE BY THE MOST TRUSTED EDITORS
DISCUSSION FROM OUR MOST ACTIVE COMMUNITY
REVIEWS NEWS HOW-TO DOWNLOADS
Authority, engagement & deep Expertise
Review on 1 page
Only 3 ads per review
All the important content at the top of the page
Easy navigation for users
Images open as overlays for the easiest
user experience
delivers clarity and share of voice at point of evaluation
We put the experience first
THE ESSENTIALS: 180K UNIQUES, 1.1m PIPM, 85% MALE
GameSpot is the hero within the CBSi Games network, giving gaming enthusiasts the complete picture on games since 1996
The world’s largest gaming site is 100% dedicated to video gaming and covers every aspect of the video gaming world, making it the interactive community of choice for people who are passionate about gaming
70% OF USERS SPEND 11 HOURS OR MORE PLAYING VIDEO GAMES EACH WEEK
Source: Comscore March 2013, GameSpot Audience Profile Survey 2012
The Definitive Word in Gaming
THE PREMIUM NETWORK FOR GAMING
Total Unique Users Per Month – 225,000Page Impressions Per Month – 1,400,000
Formats – LB, MPU & Sky - €4 CPMFormats – Skins €15 CPM
CBS Gaming
GameSpot is 100% dedicated to video gaming and covers every aspect of
the video gaming world
It enables users to keep up with the latest in gaming entertainment
85% male
76% 18 – 34 years old
30% 25-34 years old
70% educated to A level and above
Sources: APS Survey 2012 / GB TGI Clickstream Q3 2012
The Gamespot Difference
• ENGAGING TOUCH POINTS FOR EVERY PHASE OF A GAME’S LIFECYCLE
DEDICATED GAMESPACE
1st look news
Previews & features
Developer interviews
Exclusive shows, podcasts and video
content
Review, Launch Centre
Guides, Cheats,
FAQs
DLC & Expansions
First & Last Word in Gaming
AMUSEMENTFUN WITH FRIENDSSKILLS & BRAGGING RIGHTS
Social Gamer“I play to have fun, usually
with a small group of friends.”
Casual Gamer“Simple entertainment
to kill time.”
Hardcore Gamer“I expect to destroy all
competition in my way.”
FOR ALL PLAYERS, AND ALL THINGS GAMING, GAMESPOT IS THE LEADING GO-TO DESTINATION
• 1 in 4 are likely to convince others about computer & console gaming
• 1 in 4 spent £100+ on gaming in the last 12 months
• 69% are aware of competitive gaming & eSports
• 70% pre-order games
• 70% spend more than 11 hours gaming per week
• Finding out gaming news & info:– 99% use a laptop/ desktop– 68% use their mobile device– 38% from their TV
Sources: GB TGI Clickstream Q3 2012 / APS Survey stats 2012
Active & Persuasive
Source: GB TGI Clickstream Q3 2012
63% go to live
events
Over ½ agree it is important that their
house is equipped with the latest technology
70% drink soft
drinks or energy
drinks
42% would rather spend their
money than save it
82% enjoy visiting the
cinema
And they do more than just gaming
Last.fm is the #1 online music and events discovery service to millions of dedicated and loyal fans around the world
Our technology enables users to take control of their listening and to save and reflect their music choices from a multitude of platforms and streaming services
THE ESSENTIALS: 75k UNIQUES, 550k PIPM, 65% MALE
Source: 1 Comscore March 2013
Powered by the listening behaviour of over 30 million monthly global users on over 600 devices, maintaining the worlds largest music &
events catalogue, Last.fm is the No.1 music discovery service
Ultimate Music Discovery
Tv.com is a unique destination offering complete information, reviews, forums and community for over 21,000 shows.
TV.com is the leading destination for reaching influential tv enthusiasts who actively review and blog about their favourite shows while engaging with videos and forums.
THE ESSENTIALS: 70k UNIQUES, 450k PIPM, 60% MALE
Source: 1 Comscore March 2013
60% of users watch home entertainment online, 56% download films or TV content weekly, 58% actively research new films and tv releases and
over 25% consider themselves tv addicts!
For all your TV needs
Adforce23-35 Grantham Street
Dublin 8, Ireland
Phone: +353 1 485 2000Email: [email protected]: www.adforce.com