©2012 CBS Interactive Inc. All rights reserved.

Track Product SKU Penetration in the Channel

©2012 CBS Interactive Inc. All rights reserved. 2

Track Product SKU Penetration in the Channel

Once a search is performed, the search results show a wealth of information including the date the SKU was created and how many CNET customers requested product content on the SKU.

2

©2012 CBS Interactive Inc. All rights reserved. 3

From the Catalog tab search results grid, you can also select a product and "Add to Favorites" to easily find it later; "Track" it, which shows the growth of SKU demand during the launch period; mark a product end-of-life; or compare it with other products.

3

Track Product SKU Penetration in the Channel

©2012 CBS Interactive Inc. All rights reserved. 4

It's important to see where that product content goes and track their penetration throughout the channel. First, the user can click on the "Requests" link and see the list of filtered SKUs displayed in descending count order.

4

Track Product SKU Penetration in the Channel

©2012 CBS Interactive Inc. All rights reserved. 5

The user clicks on the 58 requests from the first SKU listed. Looking at the "Dissemination Statistics" report, the user can see which CNET customers in the United Kingdom have requested this specific SKU, which have received the SKU as part of a "push" (recipient), and the date of the last delivery.

5

Track Product SKU Penetration in the Channel

©2012 CBS Interactive Inc. All rights reserved. 6

New search controls allow the user to narrow the results by company name, channel player type (requestor or recipient), channel segment, market, segment and various other settings. In this scenario, the user's selected to view only Portal channel partners.

6

Track Product SKU Penetration in the Channel

©2012 CBS Interactive Inc. All rights reserved.

Americas/Asia Pacific

+1.877.276.5560 Toll Free

International

+1.214.235.0722

Europe

+41 21 943 03 55

sales@cnetcontentsolutions.com

www.cnetcontentsolutions.com