cbn redenomination media plan outdoor impact85
DESCRIPTION
Outdoor Media Buying PlanTRANSCRIPT
Central Bank of Nigeria 1
Rental Proposed Neg. TOTAL TOTAL NETMedia House Book Rate Period Quantity vol dis Negotiated DIRECT NEGOTIATED
SIZE Plus VAT (5%) % Unit rate COST NEW TOTAL VALUE
1 Lagos 4 x 8m 2,000,000.00 2,100,000.00 One Year 25 0% 2,100,000.00 52,500,000.00 52,500,000.00 Unipole 9,530,000.00 10,006,500.00 One Year 10 0% 10,006,500.00 100,065,000.00 100,065,000.00
2 South-West 48 Sheet 612,000.00 642,600.00 One Year 42 0% 642,600.00 26,989,200.00 26,989,200.00 96 Sheet 2,040,000.00 2,142,000.00 One Year 10 0% 2,142,000.00 21,420,000.00 21,420,000.00
3 South-East 48 Sheet 612,000.00 642,600.00 One Year 40 0% 642,600.00 25,704,000.00 25,704,000.00 96 Sheet 2,040,000.00 2,142,000.00 One Year 10 0% 2,142,000.00 21,420,000.00 21,420,000.00
4 South-South 48 Sheet 612,000.00 642,600.00 One Year 40 0% 642,600.00 25,704,000.00 25,704,000.00 96 Sheet 2,040,000.00 2,142,000.00 One Year 10 0% 2,142,000.00 21,420,000.00 21,420,000.00
5 North-West 48 Sheet 510,000.00 535,500.00 One Year 60 0% 535,500.00 32,130,000.00 32,130,000.00
6 North-East 48 Sheet 612,000.00 642,600.00 One Year 60 0% 642,600.00 38,556,000.00 38,556,000.00
7 North-Central 48 Sheet 612,000.00 642,600.00 One Year 60 0% 642,600.00 38,556,000.00 38,556,000.00
404,464,200.00 404,464,200.00
Book Rate