cbn redenomination global media plan tv impact85
DESCRIPTION
Media Buying 2008TRANSCRIPT
Central Bank of Nigeria
Duration Neg. TOTAL TOTAL NETMedia House Book Rate of No of vol dis Negotiated DIRECT NEGOTIATED
Plus VAT (5%) material spots % Unit rate COST NEW TOTAL VALUE Wk1-3 Wk4-6 Wk7-9 Wk10-13 Wk14-6 Wk17-19Wk20-22 Wk22-26 Wk27-29 Wk30-32 Wk33-35 Wk36-39 Wk40-42 Wk43-45 Wk46-48 Wk49-52
UNITED KINGDOM & EUROPE1 BBC WORLD $1,600 192,000.00 1,680.00 60secs 70 0% 1,680.00 117,600.00 117,600.00 25 25 20
2 BEN TV (Rate in English Pounds) 62.50 15,000.00 15,750.00 60secs 70 0% 15,750.00 1,102,500.00 1,102,500.00 25 25 20
3 ITV NETWORK (Rate in English Pounds) 2,586.00 620,640.00 651,672.00 60secs 70 0% 651,672.00 45,617,040.00 45,617,040.00 25 25 20
4 CNN EUROPE MIDDLE EAST & AFRICA $1,640 196,800.00 206,640.00 60secs 70 0% 206,640.00 14,464,800.00 14,464,800.00 25 25 20
UNITED STATES 5 CNN AMERICA $20,000 2,400,000.00 2,520,000.00 60secs 70 0% 2,520,000.00 176,400,000.00 176,400,000.00 25 25 20
SOUTH AFRICA6 SABC (Rate in SA Rands) 1,140.00 22,800.00 23,940.00 60secs 70 0% 23,940.00 1,675,800.00 1,675,800.00 25 25 20
MIDDLE EAST7 ALJAZIRAT $1,500 180,000.00 189,000.00 60secs 70 0% 189,000.00 13,230,000.00 13,230,000.00 25 25 20
NIGERIA'N INTERTIONAL STATION8 AIT International (UK & EUROPE) $1,800 216,000.00 226,800.00 60secs 79 0% 226,800.00 17,917,200.00 17,917,200.00 30 25 24
9 NTA International (North America, London) 500,000.00 525,000.00 60secs 78 0% 525,000.00 40,950,000.00 40,950,000.00 30 24 24
311,474,940.00 311,474,940.00 CNB Redenomination Media Plan 2008
Book Rate (Forex)
Campaign PeriodQuarter 1 Quarter 4Quarter 3
Book Rate (Naira) Quarter 2