cathy scott presentation, best friends animal society
DESCRIPTION
Social media presentation by Cathy Scott, staff writer for @BFAS website & magazine, author of Pawprints of Katrina, true crime author of such books as The Killing of Tupac, Biggie Smalls, Death in the Desert, news hound & social media junkie. Pictured, Sissy, a puppy mill rescue, two dogs from Hurricane Katrina and other rescued dogs.TRANSCRIPT
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Network Volunteer News Writers’ Meeting
Wednesday, March 17, 2010
Hosted by:
Denise LeBeau&
Jennifer Hayes
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Cathy Scott … Best Friends Staff Writer,
Author & Social Media Junkie
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Branding: Be Consistent
CathyScott.com
CathyScott.blogspot.com
Twitter.com/CathyScott
Linkedin.com/in/cathyscott
myspace.com/cathyscott3
Facebook.com/CathyScott10
Be picky about your avatar
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How I got started on Twitter:Hammertime
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Tweeting a Book
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Tweeting Events & Causes:for example, Ali MacGraw
for book signing
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Saving Bella on Twitter
“URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption”
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A boy and his pigGoing viral:
Splashing new media
to right a wrong.
Anthony & Loopey
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Do’s and Don’ts(or Twittetiquette)
• Be professional; remember, everyone can hear you
• Keep politics to yourself• Be personal but to a point• Be subtle (not too cheesy)• The “who cares” factor• Don’t over-market
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Tips• Use hashtags (eg, #pets, #fb, #li)
• Retweet often (RT)
• Connect Twitter to Facebook, LinkedIn, MySpace, etc.
• RSS feed
• It's all about connectivity
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Most of all, Have Fun!
And don’t forget to follow@SocialMediaDog, @BFNetwork
& @BFAS
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News Writer Updates
• Cheri Moon to Network Charities/
Jennifer Hayes back• Send questions/front page submissions to
[email protected]• Sign up to receive BFNV group alerts• Remember to report your volunteer hours
• Upcoming news writer meetings: – Editorial training: April 20– Monthly news writer call: April 21
• THANK YOU!