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Catching the Catfishers Disarm the Online Pretenders, Predators, and Perpetrators Who Are Out to Ruin Your Life Tyler Cohen Wood “Tyler Cohen Wood is truly top-notch. Her expertise will make this book a must-read for anyone who wants to manage their online image or protect themselves and their children in the online domain.” —Franco Ruggeri, Director, CNET Mobile at CBS Interactive Your online identity is quickly becoming more crucial to your personal and professional success than in-person communications. But most of us don’t understand this digital Wild West and the dangers that lurk around every corner. Most of us are unaware of the digital bread crumbs that we leave behind with every post, and how easy it is for a person with malicious intent to harm us. Catching the Catfishers is for every user of social media, teaching you how to: * Safely and successfully navigate the online world. * Protect yourself and your children from online predators, cyber stalkers, and chat-room bullies. * Detect if someone is not who he or she claims to be. * Learn what digital bread crumbs you leave behind and how to clean them up. * Control your own online identity. * Use social media to find the right relationship, employee, or anything else you are looking for. Tyler Cohen Wood is cyber branch chief for an intelli- gence agency within the Department of Defense (DoD). She is known in the intelligence, law enforce- ment, and computer forensics communities for her work with digital forensics and cyber intelligence and has presented as a cyber expert at conferences across the country. She coauthored the textbook Alternate Data Storage Forensics and was featured in Best Damn Cybercrime and Digital Forensics Book Period. She previously worked for the DoD Cyber Crime Center (DC3) as a senior digital forensic analyst, using her expertise in intrusion, malware analysis, and major crimes to bring about many successful prosecutions. Before joining DC3, she was employed at IBM and NASA as a senior forensic analyst. Pub Date:April 2014 U.S. $15.99 (Can. $18.50) Paper 5 1 / 4 x 8 1 / 4, 256 pp. (est.) EAN 978-1-60163-307-1 Category: Self-Help Rights: World 15-20 Photos 13 APRIL A LSO AVAILABLE : How to Spot a Liar REVISED EDITION Gregory Hartley and Maryann Karinch EAN 978-1-60163-220-3 $15.99 (Can. $18.50) The Body Language of Liars Lillian Glass, PhD EAN 978-1-60163-280-7 $15.99 (Can. $18.50)

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Page 1: Catching the Catfishers - Career Press It incorporates fresh tips for building your transferable skillset, ... Job Search Alan Corey EAN 978-1-60163-257-9 $14.99 (Can. $17.50) The

Catching the CatfishersDisarm the Online Pretenders, Predators, and PerpetratorsWho Are Out to Ruin Your Life

Tyler Cohen Wood

“Tyler Cohen Wood is truly top-notch. Her expertise will make thisbook a must-read for anyone who wants to manage their onlineimage or protect themselves and their children in the onlinedomain.”—Franco Ruggeri, Director, CNET Mobile at CBS Interactive

Your online identity is quickly becoming more crucial to your personaland professional success than in-person communications.

But most of us don’t understand this digital Wild West and the dangersthat lurk around every corner. Most of us are unaware of the digital breadcrumbs that we leave behind with every post, and how easy it is for a person with malicious intent to harm us.

Catching the Catfishers is for every user of social media, teaching youhow to:

* Safely and successfully navigate the online world.

* Protect yourself and your children from online predators, cyber stalkers, and chat-room bullies.

* Detect if someone is not who he or she claims to be.

* Learn what digital bread crumbs you leave behind and how to clean them up.

* Control your own online identity.

* Use social media to find the right relationship, employee, or anything else you are looking for.

Tyler Cohen Wood is cyber branch chief for an intelli-gence agency within the Department of Defense(DoD). She is known in the intelligence, law enforce-ment, and computer forensics communities for herwork with digital forensics and cyber intelligence andhas presented as a cyber expert at conferences acrossthe country. She coauthored the textbook AlternateData Storage Forensics and was featured in BestDamn Cybercrime and Digital Forensics Book Period.She previously worked for the DoD Cyber CrimeCenter (DC3) as a senior digital forensic analyst, usingher expertise in intrusion, malware analysis, and majorcrimes to bring about many successful prosecutions.Before joining DC3, she was employed at IBM andNASA as a senior forensic analyst.

Pub Date:April 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 256 pp. (est.)EAN 978-1-60163-307-1Category: Self-Help

Rights: World15-20 Photos

13

APRIL

ALSO AVAILABLE:

How to Spot aLiarREVISED EDITION

Gregory Hartley andMaryann Karinch

EAN 978-1-60163-220-3$15.99 (Can. $18.50)

The BodyLanguage of LiarsLillian Glass, PhD

EAN 978-1-60163-280-7$15.99 (Can. $18.50)

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FEBRUARY

Alexandra Levit’s goal is to helppeople succeed in meaningfuljobs, and to build relationshipsbetween organizations and top tal-ent. A former nationally syndicat-ed columnist for the Wall StreetJournal and a current writer for

the New York Times, Alexandra has authored sixbooks. She has advised the Obama administrationon critical workforce issues and has consulted forand spoken at hundreds of organizations around theworld. Frequently appearing as a spokesperson inmajor media outlets, she was recently namedMoney magazine’s Online Career Expert of the Yearand the author of one of Forbes’ best Websites forwomen. A member of the Northwestern UniversityCouncil of 100 and the Young EntrepreneurCouncil, Alexandra resides in Chicago, Illinois, withher husband, Stewart, and their two young children.

Pub Date:February 2014U.S. $15.99 (Can. $18.50)

Paper6 x 9, 240 pp. (est.)

EAN 978-1-60163-308-8Category: CareerRights: World

They Don’t Teach Corporate inCollegeTHIRD EDITION, 10TH ANNIVERSARY

A Twenty-Something’s Guide to the Business World

Alexandra Levit

“Whether you're having a quarterlife crisis or you just want an insider’sguide to the working world, read this book.”—Ken Blanchard, international best-selling author of The One Minute Manager

“They Don't Teach Corporate in College is too good to be given only totwenty-somethings. Anyone who’s feeling lost and overwhelmed incubicle country can benefit from reading this eminently practical book.”—Daniel H. Pink, author of Drive and To Sell is Human

They Don’t Teach Corporate in College has resonated with tens ofthousands of readers and is currently used as a text in corporations anduniversities across the country. This new and updated edition reflects theunique needs and challenges of current twenty-somethings, who want tomake a difference right now but lack some of the core skills to make ithappen. It incorporates fresh tips for building your transferable skillset,networking and enhancing your productivity in an increasingly digitalworld, and becoming an effective leader.

Chock full of personal anecdotes and written from the perspective of awise older sister who doesn’t want you to learn the hard way, They Don’tTeach Corporate in College includes no-nonsense advice for:

* Making the smartest career move right out of college.

* Landing the job of your dreams by avoiding the black hole of HR.

* Establishing a strong reputation by encouraging others to like and cooperate with you.

* Navigating your organization’s social scene and practicing cringe-free networking.

* Mastering skills that will take you anywhere, such as goal-setting and self-promotion.

* Combating negativity and coping with difficult personalities.

ALSO AVAILABLE:

The SubversiveJob SearchAlan Corey

EAN 978-1-60163-257-9$14.99 (Can. $17.50)

The YoungProfessional’sGuide to theWorking WorldAaron McDaniel

EAN 978-1-60163-242-5$14.99 (Can $16.95)

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15

MARCH

Deborah Schroeder-Saulnier,president and CEO at ExcelConsulting Group and a formerpartner at the Clarion Group, is aresults-driven executive with aPhD in management. She hasdevoted her career of more than

24 years to partnering with CEOs and top leaders toclarify focus and accelerate the pursuit of criticalmarket, business, and leadership priorities. Her workwith a variety of Fortune 100 companies worldwide,including American Express, Bunge, LTD., Scottrade,Wells Fargo Advisors, Boeing, Dunkin Donuts, andIngersoll Rand, has been centered on collaborativeand integrative approaches that solve problems. Sheis based in St. Louis, Missouri.

Pub Date:March 2014U.S. $15.99 (Can. $18.50)

Paper6 x 9, 256 pp. (est.)

EAN 978-1-60163-313-2Category: Businesss

Rights: World 40-45 Charts/Diagrams

The Power of ParadoxHarness the Energy of Competing Ideas to Uncover Radically Innovative Solutions

Deborah Schroeder-Saulnier

Should your company pursue global expansion or mine local opportunities?

Take risks to grow dramatically or protect your current stability?

Seek to maximize sales or the bottom line?

We’re so often faced with apparent paradoxes: continuity and change,conservatism and progressiveness, predictability and chaos. In business,inherent tensions are mistakenly viewed as problems to be resolved oncethe “correct” answer is found. But when we consider only one direction—either A or B—we only see part of the picture. The strongest and mostinnovative solutions are frequently realized not through either/or decision-making, but by pursuing two contrasting options at the same time.

Taking readers through the same steps she’s used to help Fortune 100companies such as Wells Fargo, Dunkin Donuts, and Boeing, DeborahSchroeder-Saulnier reveals a dynamic critical-thinking process anyone canuse to define the strategic tensions within his or her organization, identifythe potential of seemingly conflicting options, and develop action steps tomaximize the benefits of each.

Complete with examples of companies that achieved a competitive advantage with this breakthrough strategy, The Power of Paradox willhelp you face chronic challenges with confidence and uncover unexpectedand infinitely better solutions.

ALSO AVAILABLE:

Small Businessfor Big ThinkersCynthia Kay

EAN 978-1-60163-287-6$14.99 (Can. $17.95)

PropelWhitney Keyes

EAN 978-1-60163-233-3$15.99 (Can. $17.95)

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MARCH

Robert C. McMillan is one of theworld’s foremost thought leadersand experts on leadership transfor-mational systems. Personally trainedby leadership guru John C. Maxwell,Robert’s solutions are rooted in twodecades of leadership experience in

corporate America, which includes a journey fromrank-and-file to the C-suite as an executive for a healthinsurance company serving the President of theUnited States, Congress, White House staff, and mil-lions of federal employees. His clients have includedMotorola, BlueCross BlueShield, General Electric,AmeriHealth Caritas, and UBS PaineWebber.

Robert is the founder of the Next Gen Leader Instituteand is a speaker, consultant, and coach to organiza-tions and professionals around the world. Robert livesin the Washington, DC, area with his wife, Yolanda, andtheir two children, Journee and Jalen.

The Next Gen Leader Cutting Edge Strategies to Make You the Leader You Were Born to Be

Robert C. McMillan

“Brilliant, bold, and substantive is how I describe Robert’s latestmasterpiece. As a passionate executive coach and consultant, helevels the playing field for everyone to discover their leadershipgenius. This is more than a book; it’s an ecosystem that will changeyour business locally and globally. Read it, apply it, and share it.” —Simon T. Bailey, best-selling author of Release Your Brilliance

While today’s global economy is experiencing a significant cycle of out-sourcing across industries, leadership cannot be outsourced; it must beorganically transformed. The Next Gen Leader will show you how todiscard outworn traditions and become the next-generation leader youwere born to be! It is a system designed to help you maximize individual,team, and organizational leadership potential, regardless of your position,pay, or power.

The Next Gen Leader will introduce you to:

* Assessments to identify and master leadership networks and styles.

* Leadership traits, features, and profiles to maximize individual, team, and organizational success.

* Secrets to increase performance, value, and productivity, leading to advancement, promotion, and increased pay.

* Coaching exercises to accelerate and measure progress, performance, and results.

Pub Date:March 2014U.S. $16.99 (Can. $19.50)

Paper6 x 9, 304 pp. (est.)

EAN 978-1-60163-309-5Category: Business/Leadership

Rights: World 20 Images

ALSO AVAILABLE:

The LeaderPhrase BookPatrick Alain

EAN 978-1-60163-200-5$14.99 (Can. $17.95)

SuperstarLeadershipRick Conlow and DougWatsabaugh

EAN 978-1-60163-265-4$16.99 (Can. $18.50)

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17

APRIL

Mechel Lashawn Glass is vice presi-dent of education for CredAbility, anational nonprofit financial counsel-ing agency, and is responsible for allof the organization’s financial educa-tion and literacy programs. Afterearning her bachelor’s degree in

international affairs, she worked as a certified projectmanagement professional and educator for IBMCorporation and started her own company called BeatDebt, Inc. She lives in Atlanta, Georgia.

Scott Scredon is director of publicrelations for CredAbility, responsiblefor the organization’s communica-tions, including media relations, socialmedia, speechwriting, and employeecommunications. He also worked forfive years as a bureau chief and

correspondent for BusinessWeek magazine. He lives inSnellville, Georgia.

Pub Date:April 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 224 pp. (est.)EAN 978-1-60163-312-5

Category: Personal FinanceRights: World 5-10 Photos

The Veteran’s Money BookA Step-by-Step Program to Help Military Veterans Build aPersonal Financial Action Plan and Map Their Futures

Mechel Lashawn Glass with Scott Scredon

Most of the 2.5 million men and women who were deployed to Iraq andAfghanistan received no education in personal finance during their service. Now these veterans are making the transition to civilian life withlittle knowledge of how to manage their money. In The Veteran’s MoneyBook, Army veteran Mechel Glass tells how she came home from war 20years ago and took control of her financial life…and how post-9/11 veterans can, too.

Veterans making the transition to civilian life will learn how:

* To build a personal financial action plan that meets their individual needs.

* To understand credit and insurance, avoid scams, and develop life-long habits to stick to a budget.

* Other veterans are paying down debt and developing long-term plans to save and build wealth.

Glass served her country honorably as a U.S. Army intelligence analyst inTurkey during the Persian Gulf War in the early 1990s. Now she speaksregularly with service members and veterans at military bases, VA hospitals,and elsewhere, providing them with guidance and counseling on a variety offinancial matters.

ALSO AVAILABLE:

Frugal Isn’tCheapClare K. Levison

EAN 978-1-60163-260-9$14.99 (Can. $18.50)

Confessions ofa Credit JunkieBeverly Herzog

EAN 978-1-60163-294-4$15.99 (Can. $18.50)

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18

JULY

The Highly Paid Expert Turn Your Passion, Skills, and Talents Into a Lucrative Careerby Becoming The Go-To Authority in Your Industry

Debbie Allen

“This book will blow you away! It is jam packed with wisdom,proven strategies, and a powerful step-by-step plan of action onexactly how to quickly grow your expert business.” —Dr. Joe Vitale, best-selling author of The Attraction Factor and star of The Secret

“The Highly Paid Expert will give you the boost you need to standabove the competition in your niche. You will gain the neededskills to become ‘the one’ people and businesses gravitate towards.Get ready for a rocket ride!”—Dr. John Spencer Ellis, founder of Wexford University and executive producer of The Compass

Today, no matter what industry you’re in, it’s becoming more and moredifficult to stand out from the competition and get the sale whenprospects aren’t as loyal as they used to be. How do you get prospects’attention when they are often swayed by price rather than quality? Thekey is to become recognized as the go-to expert in your industry, someonewhom others actively seek out for top-notch information.

By becoming a highly paid expert, you will:

* Gain a huge edge over the competition.

* Attract more quality clients who will pay you top dollar for your advice.

* Open more doors to bigger opportunities.

* Develop multiple streams of income sharing your knowledge with others.

* Dominate your industry!

The expert industry has been shrouded in myth and mystery for far toolong. The Highly Paid Expert finally reveals exactly how you can make adifference sharing your knowledge and get paid top dollar while doing so.

Debbie Allen, The Expert ofExperts, has been a business andmarketing strategist for the past 20years. She is a best-selling authorand award-winning entrepreneur.Her expertise has been featured innumerous motivational movies,

including The Opus and The Compass, and regularlyfeatured in Entrepreneur magazine. Debbie has builtand sold numerous million-dollar companies. Shementors clients from around the world on how tobecome highly paid experts. Debbie is based inPhoenix, Arizona. To learn more about her expertisego to www.debbieallen.com.

Pub Date:July 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 288 pp. (est.)EAN 978-1-60163-321-7Category: Business

Rights: World6 Images

ALSO AVAILABLE:

Secrets of PowerNegotiating15TH ANNIVERSARY EDITIONRoger Dawson

EAN 978-1-60163-139-8$16.99 (Can. $19.95)

How to Win AnyArgumentREVISED EDITIONRobert Mayer

EAN 978-1-60163-181-7$15.99 (Can. $17.95)

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Life at the Speed of PassionCreate a Life of Intention, Purpose, and Integrity

Eve Wright, Esq.

Life is a contact sport, and no one knows that better than Eve Wright, adynamic professional sports executive, entrepreneur, and mother. But asour world grows increasingly complex, competitive, and confusing, lifebecomes less about the luxury of doing what we want and the necessity ofdoing what we must.

But it doesn’t have to be that way. Life at the Speed of Passion will revolutionize the way you think about what your life looks like, what youdo for a living…and why you do it. Through her meteoric rise in the corporate and sports worlds, Eve has learned to master the craft of confident decision-making while blending it with personal integrity tocreate a life more passionate and purposeful than she ever imagined.

Life at the Speed of Passion will help you:

* Focus on what really matters to you.

* Cut the emotional and professional “fat” out of your life.

* Streamline your personal and professional decision-making process.

* Learn how to trust your instincts—and act on them with confidence!

Don’t settle for life in the slow lane; start living Life at the Speed ofPassion!

Eve Wright, Esq. is Vice Presidentand Associate General Counsel forthe Miami Heat and the AmericanAirlines Arena. Her track record ofsuccess ranges from the corporatelaw firm setting to the LadiesProfessional Golf Association (LPGA)

and the Member Team of the National BasketballAssociation. She has received several awards, includingthe coveted Sports Business Journal’s Forty Under 40Award, and has been featured in a number of mediaoutlets, including Fox Business News, BetterTV, TheGolf Channel, Sports Business Journal, BlackEnterprise, Success magazine, and Legacy magazine.

Pub Date:April 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 224 pp. (est.)EAN 978-1-60163-314-9

Category: Business/MotivationRights: World

19

APRIL

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100 Ways toMotivate OthersTHIRD EDITION

Steve Chandler and ScottRichardson

EAN 978-1-60163-243-2$15.99 (Can. $18.50)

ReinventingYourselfREVISED EDITION

Steve Chandler

EAN 978-1-56414-817-9$14.99 (Can. $16.75)

Page 8: Catching the Catfishers - Career Press It incorporates fresh tips for building your transferable skillset, ... Job Search Alan Corey EAN 978-1-60163-257-9 $14.99 (Can. $17.50) The

James B. Rosseau, Sr.—Fortune100 executive and author—and“Trig”—Christian hip-hop artist,producer, and media owner—arethe same person. Team-builder,alliance-creator, mentor, teacher,coach, master strategist, and

author, Rosseau redefines achieving success withpassion. He is currently president of Allstate AffinitySolutions in Northbrook, Illinois, as well as coownerof Christian Media Properties HolyCulture.net, andoverseer of www.Corelinkradio.com, a 24/7 Christianurban music channel. He hosts one of the top fiveChristian hip hop radio programs. Originally fromNorth Philadelphia, he currently lives and worksnear Chicago.

Success on Your Own Terms6 Promises to Fire up Your Passion, Ignite Your Career, andCreate an Amazing Life

James B. Rosseau, Sr. (a.k.a. “Trig”)Foreword by Billy Dexter, managing director and partner,Heidrick & Struggles International, Inc.

Passion comes from inside. Stoke it.

Setbacks happen. Find your way around, over, and through them.

Be willing to receive, then give back. Pay it forward.

Many young people—perhaps four out of five or more—are dissatisfiedwith their jobs. Why bother to pursue a dream?

It’s up to you to create your custom-tailored career and define successyour way. How? Combine your burning passion with drive, determina-tion, strategy, and commitment to pay it forward; and find and nurturementor support, stay steady on your path, and see the fireworks. Successon Your Own Terms will show you exactly how to do it.

Living parallel lives as a Christian hip-hop artist/producer and a Fortune100 executive and author, James Rosseau has merged the streams of hisdual passions to make a difference in his own life and the lives of count-less others.

Learning to make and keep six promises during his diverse career,Rosseau now shows young people how to follow in his footsteps.

These stories, lessons, setbacks, and triumphs—from the neighborhoodsof North Philadelphia to Fortune 100 boardrooms—reveal new possibili-ties in an inspiring blend of smart strategy, hard work, and willingness toconnect to help others.

Pub Date:June 2014U.S. $15.99 (Can. $18.50)

Paper6 x 9, 224 pp. (est.)

EAN 978-1-60163-315-6Category: Business/Motivation

Rights: World5-10 Photos

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100 Ways toMotivateYourselfTHIRD EDITION

Steve Chandler

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Stand Up ForYourselfWithoutGetting FiredDonna Ballman

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20

JUNE

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Stealing the Corner OfficeThe Winning Career Strategies They’ll Never Teach You inBusiness School

Brendan Reid

Stealing the Corner Office is mandatory reading for smart, hardworkingmanagers who always wonder why their seemingly incompetent superiorsare so successful. It is a unique collection of controversial but highly effec-tive tactics for middle managers and aspiring executives who want learnthe real secrets for moving up the corporate ladder. Unlike virtually allother business books—which are based on the assumption that corpora-tions are logical and fair—Stealing the Corner Office explores theunconventional tactics people less competent than you use to get aheadand stay ahead. It is your proven playbook to thrive and win in an imper-fect corporate world.

Stealing the Corner Office will teach you:

* How incompetent people so often get ahead, and what you can learn from them.

* How to make universally flawed corporate policies work in your favor.

* Why showing too much passion for your ideas can be career suicide.

* Why delivering results should never be your highest priority.

These and many more controversial tactics will change the way you lookat your career and how you manage projects, people, and priorities. Applythe 10 principles in Stealing the Corner Office and watch your careertake off!

Brendan Reid is an accomplished business consult-ant and marketing executive who has built his careerby breaking with corporate convention. For nearly20 years he has studied the too-often-ignoredhuman side of corporate dynamics that create theimperfect corporate world we work in. Unlike mostbusiness writers, who focus on the righteous side ofbusiness and career management, Reid delves intothe more unconventional tactics people use to getahead and stay ahead. In Stealing the Corner Officehe draws on his experiences as a struggling middlemanager and the startling revelations that becamethe foundation for the career strategy that catapult-ed him into the executive ranks. Reid lives inToronto, Ontario.

Pub Date:May 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 224 pp. (est.)EAN 978-1-60163-320-0

Category: CareerRights: World

21

MAY

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How to Work Foran IdiotREVISED & EXPANDED EDITION

John Hoover, PhD

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The OfficePolitics HandbookJack Godwin, PhD

EAN 978-1-60163-279-1$15.99 (Can. $18.50)

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22

MARCH/APRIL

Nova VistaPub Date:April 2014

U.S. $16.99 (Can. $19.50)Paper

6.5 x 9, 192 pp. (est.)EAN 978-9-07725-639-8

Category: Small Business/LawRights: World

Nova VistaPub Date:March 2014

U.S. $16.99 (Can. $19.50)Paper

6.5 x 9, 192 pp. (est.)EAN 978-9-07725-640-4

Category: Small Business/FinanceRights: World

Business Finance BasicsLearn What You Need in 2 Hours

Scott L. Girard, Jr., Michael F. O’Keefe, Marc A. Price

Between 40 and 70 percent of start-up businesses fail in their first four years, most-ly because of money problems. Even growth can kill you! Unlike many other busi-ness finance books, this one shows you how to recognize if you need outside help—getting funding, planning cash flow, growing a business, controlling costs, avoidingpitfalls, running day-to-day finances, using accountants and software tools, andmore. But it also sets you up to successfully do the things you can do yourself.

Business Law BasicsLearn What You Need in 2 Hours

Scott L. Girard, Jr., Michael F. O’Keefe, Marc A. Price

When you start a business, legal issues can seem complex, even scary. This simpleguide helps you ask smart questions and get the right advice. Find out what practices will help you keep your legal matters clear and simple!

You will learn key concepts and terms, how to choose an attorney, contract essentials,and what you need to protect (such as processes or intellectual property). Plus thebasics of partnership and corporate structures, license and regulation essentials,employment issues, legal aspects of buying and selling, common pitfalls, internationalbusiness issues—and more.

Between them, Marc A. Price, Michael F.O’Keefe, and Scott L. Girard, Jr. have success-fully started 17 companies in a wide variety offields. Scott was formerly executive vice presi-dent of Pinpoint Holdings Group, Inc. Mike found-ed O’Keefe Motor Sports in 2004 and grew it intothe largest database of aftermarket automotivecomponents in the world. Marc has launched

seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations.

Business Law Basics is also coauthored by Mark R. Moon, Esq., a founding and currently the managing partner of the Moon Law Group, P.L., a full-service law firmbased in the Tampa Bay, Florida area.

Each of the books in the Crash Course for Entrepreneurs series offers a high-leveloverview of the critical things you need to know and do if you want to survive and thrivein our super-competitive world. Of course, there’s much more to learn about each topic,but what you’ll read here will give you the framework for learning the rest.

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23

CRASH COURSE

Managing Your BusinessLearn What You Need in 2 Hours

Scott L. Girard, Jr., Michael F. O’Keefe, Marc A. Price

You may be a one-person band, the only manager in your company, or the manager of other managers in a larger company. Whatever the size of your business,having a strong grounding in the thinking and practices of effective managers andleaders will make you more capable. In this essential guide, you’ll learn how to:

* Create a vibrant office culture.

* Make meetings really work (and kill those that don’t).

* Cut costs and spend wisely.

* Hire and motivate the best employees.

Sales and MarketingLearn What You Need in 2 Hours

Scott L. Girard, Jr., Michael F. O’Keefe, Marc A. Price

You have a brilliant idea and are ready to invest all your time and hard-earnedcash. But what if you aren’t really sure how to market or sell that stunning serviceor perfect product? What if you are a bit of an introvert and aren’t even sure thatyou can sell it at all? In this essential guide, you’ll learn how to:

* Train and coordinate a sales and marketing team.

* Establish prices and profit projections.

* Get and keep customers.

Starting a BusinessLearn What You Need in 2 Hours

Scott L. Girard, Jr., Michael F. O’Keefe, Marc A. Price

You have a brilliant idea and a pocketful of ambition. Now what? Do you havewhat it takes to be an entrepreneur? Are you a self-motivated dynamo ready todive into the business jungle and seize your turf? Do you really know what you’regetting into? In this essential guide, you’ll learn how to:

* Test your idea’s worth.

* Develop a business plan.

* Line up financing.

* Deal with legal and tax issues.

* Avoid the most common mistakes.

U.S. $16.99 (Can. $18.50)Paper, 6.5 x 9, 160 pp.

EAN 978-9-07725-637-4Category:

Business/Marketing/EntrepreneurshipRights: World

U.S. $16.99 (Can. $18.50)Paper, 6.5 x 9, 160 pp.EAN 978-9-07725-638-1

Category:Business/Management/Entrepreneurship

Rights: World

U.S. $16.99 (Can. $18.50)Paper, 6.5 x 9, 160 pp.

EAN 978-9-07725-636-7Category:

Business/Management/EntrepreneurshipRights: World

*VALUE-ADDED BONUS FOR ALL ENTREPRENEURS:THE AUTHORS WILL E-MAIL A RESPONSE TO YOUR SPECIFIC

QUESTIONS ABOUT ANY OF THESE TOPICS WITHIN 24 HOURS.

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24

AUGUST

Stephen E. Kohn is president of Work and People Solutions, a prominenthuman resources management, leadership development, and executive coach-ing firm. He is one of the most senior and experienced executive coaches in thecountry, having advised senior managers on their leadership style for more thantwo decades. His firm’s clients have included The Guardian Life InsuranceCompany, BMW USA, and Ernst & Young. Kohn is an adjunct professor of management at Long Island University, teaching MBA courses focused on work, people, and productivity. He lives in Briarcliff Manor, New York.

Vincent D. O’Connell is Asia regional director for international training and per-formance management consultants Globecon Institute. He creates and deliverscustomized curricula for corporate clients in Asia and the United States, partic-ularly in the areas of emotionally intelligent leadership practices, performancemanagement, key account management, and team building. O’Connell splits histime between McLean, Virginia, and Bangkok, Thailand.

9 Powerful Practices of ReallyGreat MentorsHow to Inspire and Motivate Anyone

Stephen E. Kohn and Vincent D. O’Connell

Most companies around the globe clearly believe that people should havethe opportunity to achieve as much as their initiative and native talentcan justify, but too many managers still lack the wherewithal to effectivelygroom junior employees who have the potential to climb the corporateladder. The support of a mentor is an integral part of any effort to maxi-mize someone’s full potential. A mentor-protégé relationship has manyunique features, which both sides of the relationship need to understandand appreciate. Serving in the role of mentor to protégés involves provid-ing highly individualized guidance from someone with the appropriatebackground, life, and work experiences and, importantly, an avid interestin helping others reach their life and career goals.

9 Powerful Practices of Really Great Mentors features a set of proventechniques for those who serve as mentors in a variety of contexts, butparticularly in the workplace.

This new title completes a trilogy of practical books on management skillsalong with 9 Powerful Practices of Really Great Bosses and 9 PowerfulPractices of Really Great Teams by these two highly acclaimed authors.

Pub Date: August 2014U.S. $14.99 (Can. $17.50)

Paper5 1⁄4 x 8 1⁄4, 240 pp. (est.)EAN 978-1-60163-322-4Category: Business

Rights: World

ALSO AVAILABLE:

9 PowerfulPractices ofReally GreatBossesStephen E. Kohn and Vincent D O’Connell

EAN 978-1-60163-272-2$14.99 (Can. $17.50)

9 PowerfulPractices ofReally GreatTeamsStephen E. Kohn and Vincent D O’Connell

EAN 978-1-60163-264-7$14.99 (Can. $17.50)

SuperstarLeadershipRick Conlow and Doug Watsabaugh

EAN 978-1-60163-265-4$16.99 (Can. $19.50)

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25

JUNE/MAY

Emily Chase Smith, Esq. is the Entrepreneur’s Money Expert and a California-basedattorney. Emily brings a wealth of knowledge from representing business owners in the“money morgue”—a.k.a. the United States Bankruptcy Court—to help entrepreneursmake financially savvy decisions as they start, grow, and transition in their businesses.She is a blogger and the host of The Entrepreneur’s Money Podcast.

The Financially Savvy EntrepreneurNavigate the Money Maze of Running a Business

Emily Chase Smith, Esq.

80 percent of small businesses do not receive outside funding; they bootstrap (andbeg and borrow) to make their business dreams a reality. As these businesses grow,the hasty financial decisions and systems put in place during their infancy inevitablycrumble.

Banishing CPA-speak, The Financially Savvy Entrepreneur offers time-strappedentrepreneurs—indeed, all business owners—simple and innovative tools to main-tain business and personal financial health.

Here’s an understandable, step-by-step plan that will help you:

* Understand how an entrepreneur’s financial considerations differ from their traditionally employed counterparts.

* Appreciate the danger of failing to revisit start-up decisions and give you a roadmap to ease financial entanglements.

* Establish a business that can stand on its own financially.

Pub Date:May 2014U.S. $16.99 (Can. $19.50)

Paper6 x 9, 256 pp. (est.)

EAN 978-1-60163-316-3Category: Business

Rights: World, except Audio10 Images

Pub Date:June 2014U.S. $15.99 (Can. $18.50)

Paper5 1⁄4 x 8 1⁄4, 256 pp. (est.)EAN 978-1-60163-317-0

Category: Business/EntrepreneurshipRights: World

5-6 Charts/Graphs

Challenge the OrdinaryWhy Revolutionary Companies Abandon Conventional Mindsets,Question Long-Held Assumptions, and Kill Their Sacred Cows 

Linda D. Henman, PhD

As companies expand and grow, the skills that led to their success often won’tsustain further development in a more complex, high-stakes environment. Yetfew resources exist to help them. They frequently flounder in their attempts tocreate a competitive strategy, work with the board, and keep other talentedexecutives, managers, and employees on board, all while endeavoring to navigate the turbulent waters of leadership. They need a roadmap to success.

Challenge the Ordinary will help managers and executives at all levels:

* Avoid the traps of traditional strategy formulation and decision making.

* Discover what a leader can do to build a culture that defines “legacy.”

* Find out what leaders must do to attract, retain, and develop stars.

* Identify a clear path for organizational success.

Linda D. Henman, PhD, the author of Landing in the Executive Chair, works with exec-utives and boards of Fortune 500 companies and small businesses that want to thinkstrategically, grow dramatically, promote intelligently, and compete successfully. Herclients include Avon, Kraft Foods, Edward Jones, BlueCross/BlueShield, and Boeing.She can be reached at henmanperformancegroup.com.

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FALL/WINTER 2013 RELEASESFA

LL/W

INTER 2013 RELEASESTime Management

An Essential Sales Warrior’s SurvivalGuide Dave KahleeBook OriginalWords: 17,000EAN 978-1-60163-504-4$2.99August

The Essential JobInterview HandbookA Quick and Handy Resource for EveryJob SeekerJean Baur6 x 9, paper, 256 pp. EAN 978-1-60163-282-1$15.99 (Can. $18.50)September

Prospecting for NewClientsAn Essential Sales Warrior’s SurvivalGuideDave KahleeBook OriginalWords: 18,000EAN 978-1-60163-505-1$2.99August

The Office PoliticsHandbookWinning the Game of Power andPolitics at WorkJack Godwin PhD6 x 9, paper, 256 pp.EAN 978-1-60163-2791-1$15.99 (Can. $18.50)September

Small Business for BigThinkersUnconventional Strategies to ConnectWith and Win Big BusinessCynthia Kay5 1⁄4 x 8 1⁄4, paper, 256 pp. EAN 978-1-60163-287-6$14.99 (Can. $17.50)September

The Body Language ofLiarsFrom Little White Lies to PathologicalDeception—How to See Through theFibs, Frauds, and Falsehoods People TellYou Every DayLillian Glass, PhD6 x 9, paper, 224 pp. EAN 978-1-60163-280-7$15.99 (Can. $18.50)October

The Practical NegotiatorHow to Argue Your Point, Plead YourCase, and Prevail in Any SituationSteven P. Cohen6 x 9, paper, 224 pp.EAN 978-1-60163-299-9$15.99 (Can. $18.50)October

ZentrepreneurGet Out of the Way and Lead: Create aCulture of Innovation and FearlessnessJohn J. Murphy5 1⁄4 x 8 1⁄4, paper, 288 pp. EAN 978-1-60163-286-9$15.99 (Can. $18.50)September

Confessions of a CreditJunkieEverything You Need to Know toAvoid the Mistakes I MadeBeverly Harzog6 x 9, paper, 224 pp. EAN 978-1-60163-294-4$15.99 (Can. $18.50)November

Superstar Customer ServiceA 31-Day Plan to Improve ClientRelations, Lock in New Customers, andKeep the Best Ones Coming Back forMoreRick Conlow and Doug Watsabaugh6 x 9, paper, 224 pp. EAN 978-1-60163-276-0$16.99 (Can. $19.50)November

Fuel Your BusinessHow to Energize People, Ignite Action,and Drive ProfitsGina Soleil6 x 9, paper, 256 pp. EAN 978-1-60163-296-8$16.99 (Can. $19.50)December

Find Out Anything FromAnyone, AnytimeSecrets of Calculated QuestioningFrom a Veteran InterrogatorJames O. Pyle and MaryannKarinch 5 1⁄4 x 8 1⁄4, paper, 288 pp. EAN 978-1-60163-298-2$15.99 (Can. $18.50)January

Trust, Inc.How to Create a Business Culture ThatWill Ignite Passion, Engagement, andInnovationNan S. Russell5 1⁄4 x 8 1⁄4, paper, 256 pp. EAN 978-1-60163-285-2$15.99 (Can. $18.50)November