CATCH THE FUTURE

Sourcing candidates and creating a company presence in the

digital age

An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet. The infopreneur may attract traffic to his/her site by manipulating their site to appear higher on search engine results

•They search the Internet -- or select pieces of the Internet -- based on important words.

•They keep an index of the words they find, and where they find them.

•They allow users to look for words or combinations of words found in that index.

How do Search Engines work?

A search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.

What do you need to start an online search?

1. Job Description

2. Meeting with hiring manager

3. Basic knowledge of how to research resumes online

4. Time

5. All of the above

DOWNLOAD GOOGLE OPERATORS

www.kwikwap.co.za/skills

Click on documents and brochures

Keywordese:

The ability to implement keywords in a search engine to find a desired result.

Common keywords in a CV or Resume:

Objective, Summary, Education, Additional Skills, References, Email, Phone

(objective OR summary OR education OR additional skills OR references)”VP of Marketing” intitle:resume inurl:resume

“ A rose is a rose by any other name”

Shakespeare

Same applies to Job Titles•A software engineer with company ABC is the same as a software developer in company XYZ.

•Use both titles in search.

•Perform search on career sites and see what job titles come up.

• Online sourcing is the cheapest method of casting your net as widely as possible in finding the best candidate.

• Online sourcing initially takes time but gets easier and faster the more one gets to understand how Google operators work.

• You can not afford to ignore the brand that has become more popular than Coca Cola.(Most valuable brand, ahead of Microsoft and Coca Cola – Financial Times, 2007)

WORD OF MOUTH WORD OF MOUSE

How do people find you?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords

The only people who know the real secret behind search engine optimization are those that create the algorithms used by each search engine to determine the order in which sites appear in the results.

Larry Page and Sergey Brin

An algorithm is a sequence of instructions, often used for calculation and data processing.

What the BLEEP do we know about SEO ?

1.Content

2.Age of Website

3.Structure

You can make all the difference to your page ranking in just a few minutes a week.

• Be a knowledge worker and attract clients with information.

The COMMODITY of the 21st CENTURY is INFORMATION!

•Online newsletters

•Blogs

•Forums

•Social Networking

•Podcasts and Video

"Architecture of participation“

WEB 2 CONTENT

• Differentiate yourself from bigger companies by being personal and friendly

• Get real and be yourself .

• You need to know what people are searching for

WHY????

KEYWORDS!!!!

• 40 million active SIM cards in the local cellphone market.

CATCH THE FUTURE

• South Africa has the highest mobile internet usage in the world according to BuzzCity’s statistics. This phenomenon is probably because MXit was started in SA.

• People don’t use the yellow pages or 1023 to search for businesses. They use Google; so get more data on your sites.

• Google.mobi live since 03/1/2006 Mobisite viewer:

http://www.google.com/gwt/n

Never be ripped off by a webmaster again !

1 site @ R59+VAT per month

5 sites @ 200+VAT per month

The Internet, mobilised !