sourcing candidates using twitter and google+

Sourcing Candidates Using Twi3er and Google+

Presented by Andy Headworth Sirona Consul6ng

Sourcecon Webinar 22nd October 2014

Problem

h@p://eprints.mdx.ac.uk/8183/1/1_exit_wall_full_sk.jpg

Use be@er resolu6on

Challenge

h@p://2.bp.blogspot.com/_6xz3nsl2C40/SwvbGm_SUCI/AAAAAAAABjg/ORVRD0m47zY/s1600/salmon3.jpg

271 million monthly ac=ve users

1 billion total users

540 million ac=ve users

1.6 billion total users

54% of internet users have a Google+ account

Source: GlobalWebIndex Source: Twi@er

Who doesn’t have a Twi3er account?

Solu6on

1. Make yourself presentable

2.  Show and tell 3.  Know what you are

looking for (#keysyn)

Are you good to go?

Andy Headworth

Works at Sirona Consul6ng Ltd A@ended Worthing College

Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views

What can you search for?

Andy Headworth

Works at Sirona Consul6ng Ltd A@ended Worthing College

Lives in Worthing, West Sussex, UK 1,721 followers|181,090 views

Where they work University/College Loca6on Communi6es Keywords Skills Job 6tles

What Can You Search For?

Before you start, set up your circles à your talent circles/pipeline

1. Searching via Google+

sofware engineer Spo6fy New York

1. Searching via Google+

sofware engineer Spo6fy New York

Used to work at Spo6fy

2. Searching via Google

site:plus.google.com inurl:about “lives in new york” “sofware engineer” “works at spo6fy”

2. Searching via Google

site:plus.google.com inurl:about “lives * new york” “sofware engineer” “works at spo6fy”

Then do two things….

Then do two things….

Check their About profiles for all their other social networks where you could contact them You might even be lucky and get their email and phone number

Plenty of variety…

Then are the Communi6es

Open searchable communi6es

The Gmail magic starts here…

Remember the Circle I created



Go to the home page and click on the ‘share’ box.



Go to the home page and click on the ‘share’ box.

An email straight into their email inbox, for FREE.

Alumni & Company employees

‘Big data’ Twi@er style

1.  6,000 tweets are tweeted per second. 2.  350,000 tweets sent per minute

3.  500 million tweets per day

4.  200 billion tweets per year 5.  271 million monthly ac6ve users

‘Big data’ Twi@er style

Q: How do you search that much Twi@er data? A: Not easily! Use different tools, methods and be persistent.

1.  6,000 tweets are tweeted per second. 2.  350,000 tweets sent per minute

3.  500 million tweets per day

4.  200 billion tweets per year 5.  271 million monthly ac6ve users

140 / 160 Character homework

1.  Keywords 2.  Job 6tles 3.  Synonyms 4.  Abbrevia6ons 5.  Anachronisms 6.  Geek words 7.  Product names 8.  Tools used 9.  Language used

I always start with Followerwonk

The 140 character challenge

#KeySyn

Searching is challenging some6mes

Use the pipes |

Twi@er for Tweets, lists & #’s

List power

List power -‐ ac6ons

Take it to Hootsuite

Hootsuite Boolean

One stream I use is (“andy headworth” OR “sirona consul6ng” OR sironaconsul6ng) that monitors my name and company name rather than just the @andyheadworth on the men6ons.

#’s

Add them to a private list watch – monitor -‐ engage

Always be ‘list hun6ng’

Exact search à “ “ e.g. “soMware developer”

Alternate search à OR e.g. ios OR android Inclusive search àAND e.g. ios AND android

Remove from search à minus e.g. android -‐lollipop

Tweets to person à to:username (no @)

Tweets from person à from:username (no @)

Tweets in a loca=on à near:loca=on More specific à near:loca=on within:5mi

Search between 2 datesà since:2014-‐10-‐01 un=l:2014-‐10-‐20

Tweets with links à filter:links

Find image content à source:tumblr source:instagram source:flickr

Advanced Search Tips Top | All

Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?)

Now you have found them, what next? (You have got a good bio and you have shared content and engaged with people on Twi;er recently, haven’t you?)

1.  Follow them 2.  RT or @reply (more than once) 3.  Add to one of your Lists

4.  Be social, engage 5.  DM’s – don’t be a dork! 6.  Carry on sharing great relevant content

7.  Mul6ple networks (without stalking) 8.  Build before you need 9.  Humility and transparency beats arrogance

10. Offline rela6onship

Geyng No6ced

Engage

Transi6on

Rela6onship

Note: Even if you have an ‘urgent’ requirement, steps 1-‐3 do no harm before you reach out to them

Less ‘Where’s Wally’ And More People Sourcing

www.sironaconsulting.com 01903 206249 | 07788 726019

[email protected]!!sironaconsulting.com/blog/!!linkedin.com/in/andyheadworth!!twitter.com/andyheadworth!!facebook.com/sironaconsulting!!plus.google.com/+andyheadworth

May 2015

sourcing candidates using twitter and google+

Recruiting & HR