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CULTURE IN CATALONIA

September 2014

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40,373 170,400COMPANIES IN THE CULTURAL AND CREATIVE FIELD (2011)

EMPLOYEESIN THE CULTURAL AND CREATIVE FIELD (3RD Q 2013)

€15,039MOPERATING REVENUE FROM THE CULTURALAND CREATIVE FIELD (2011)

Cultural and Creative

Industries in Catalonia SOURCE: IDESCAT.

€5,957MGROSS VALUE ADDED (FC) (2011) 3.1% of CATALAN GVA

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Creative, artistic and show activities 5.114 12.7 %

Performing arts, artistic and literary creation, and show venue management

4.743

Libraries and files 371

Cultural Industries 6.718 16.6 %

Film, video, TV programmes, sound recording and music editing

1.745

Radio and TV 254

Book, newspaper and magazine publishing 1.750

Retail sales of books, newspapers and stationaery items 2.969

Creative Industries 28.541 70.7 %

Development of videogames and IT programs 284

Photography 2.040

Specialised design activities 7.247

Informationl services 2.122

Technical architectural services 10.552

Advertising 6.296

TOTAL 40.373 100 %

Companies

Catalunya. Dades 2011Source: Idescat

TOTAL CATALUNYA

611.751

% s/ TOTAL CATALUNYA 6,6%

40.373

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Directorate-General for Creation and Cultural

Companies

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DGCEC 2013-2014

Distribution

Audiovisual Performing Arts Visual Arts Books Music Digital

ExhibitionProductionCreation

Directorate-General for Creation and Cultural Companies

CATALAN INSTITUTE FOR THE CULTURAL COMPANIES (ICEC)Subdirectorate-General for Cultural

Promotion

CREATION VENUES COMPANIES MARKETS AUDIENCE

CULTURAL SECTORS

VALUE CHAIN

MINISTRY OF CULTURE

DGCEC 2014

Budget

Total initial unconsolidated budget. Including contributions from the Ministry of Culture.

In 2014, ‘Creation’ included a line item of 7,500,000 euros intended for long-term loans outside the public sector.

CreationStage-musical and film venues

Companies

Markets

Audiences€85,831,942

2014

€23,189,456

€30,969,370

€29,312,142

€2,031,184 €329,788

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DGCEC 2013-2014

Audiovisual Audience and earnings at cinemas in

Catalonia.2008 - 2012Source: ICEC

ACTIONS

Grants for the audiovisual sector

Improvement of administrative procedures

Regulation of Catalan Cinema Law

Maintenance of data from the exhibition sector in Catalonia

Support for exhibitors’ conversion to the digital paradigm

Support for the Sitges International Fantastic Film Festival of Catalonia

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37

5641

25

29

20

20

26

18

2517

20

13

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2008 2009 2010 2011 2012

Catalan full- length film production. 2008 - 2012Source: ICEC

74

74

96 80

61

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DGCEC 2013-2014

Performing Arts

Theatres BCN Season 2010/2011

Season2011/2012

Season2012/2013 % dif.

Audience 2.675.736 2.890.713 2.333.685 -19%

Earnings 63.326.502 68.162.773 51.212.144 -25%

Shows 948 1.082 1.155 7%

Performances 11.713 12.674 12.791 1%

Figures for theatres in Barcelona. 2010-2013 Source: ADETCA

  Private Public Overall total

Barcelonès area 34 14 48

Rest of Catalonia 12 90 102

Total Catalonia 46 104 150

Theatres in Catalonia by ownership. 2011Source: Technical Office of the Ministry of Culture

ACTIONS

Grants for the performing arts sector: -Triennial agreements with companies, producers and theatres -Financial aid for productions, programming and dissemination-Individual grants for important fairs and festivals-Grants for infrastructure-Comprehensive plans for CIRCUS, DANCE and ALL AUDIENCES

Theatre Rehabilitation and Equipment Programme in Barcelona

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DGCEC 2013-2014

BooksACTIONS

Bookstore Plan (National Reading Plan)

Publishing Plan: - Grants for publishing in Catalan or Occitan (general)- Grants for publishing in Catalan or Occitan (special interest)- Repayable contributions and subsidies for publishing projects_________________________________Support for book fairs

Titles published

% in Catalan

Titles in catalogue

% in Catalan

2008 32,741 35.1% 166,437 33.9%

2009 33,428 34.4% 175,110 32.7%

2010 34,414 33.2% 188,988 31.1%

2011 33,970 32.9% 200,458 31.6%

2012 31,759 26.8% 213,800 30.9%

Basic data for Catalan publishers 2008-2012Source: Domestic Book Trade in Spain 2012Federation of Publishing Associations of Spain

Number of

publishers Staff

Turnover for Spain. In €M

2008 306 6,334 1,623.84

2009 301 5,233 1,588.40

2010 288 5,488 1,434.97

2011 286 5,290 1,332.45

2012 272 4,907 1,208.99

Títles published and in catalogues from Catalan publishers2008-2012Source: Domestic Book Trade in Spain 2012 Federation of Publishing Associations of Spain

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DGCEC 2013-2014

Music ACTIONS

Catalan Music Law

Grants for the music industry:- Grants for recording music or video of special interest - Grants for programming live music and festivals - Grants for the activities of well-established music groups - Grants for promotional events

2008 2009 2010 2011 2012

Physical media sales 2.53 2.30 1.08 2.15 0.98

Sales to foreign digital operators 3.43 4.62 7.41 8.10 10.86

Licenses and sales for publishing rights 5.85 5.13 3.92 2.35 4.62

Revenue from concerts given abroad 0.30 0.25

TOTAL EXPORT11.8

2 12.0412.4

1 12.9016.7

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Spanish recording industry exports2008-2012 (in €M)Source: Promusicae

Recording industry turnover by medium 2008 - 2012 ( RRP in €M)Source: Promusicae

2008 2009201

0201

1 2012

PHYSICAL MARKET 225 179 128 102 93

DIGITAL MARKET 29 32 39 46 48

NATIONAL MARKET 254 211 167 148 141

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DGCEC 2013-2014

Visual Arts

Basic figures from art galleries in Catalonia. 2009Source: Technical Office of the Ministry of Culture

Art galleries 185

Staff 503

Average area (m2) 177.2

Number of exhibitions 1,781

Artists exhibited 3,834

Sales in Spanish galleries through distribution channels. 2011Source: El mercado del arte en 2012. Fundació n Arte y Mecenazgo

ACTIONS

Activities to improve the professionalism of art galleries

Grants for art galleries

Cohesive projects able to communicate with audiences

Strategic events to foster the art marketplace in Catalonia

0,50%

3,50%

5,30%

15,90%

17,10%

57,80%

Auction

Private

Online sales

Art fairs in Spain

International artfairs

Galleries

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DGCEC 2013-2014

Digital

ACTIONS

Digital & Interactive Content Cluster

Gamelab

Agora for Mobile and Creative Digital Services and Content

2009 2010 2011 2012

Turnover 1,646 1,515 1,315 1,496

Hardware 562 446 373 297

Peripherals 118 132 107 97

Physical software format 638 575 499 728

Mobile and online software format 328 362 336 374

Videogame turnover in Spain (in €M) Source: ADESE, PWC

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Policy Evolution

16FOTOhttps://www.flickr.com/photos/62186790@N05/5782065545

+ EMPLOYMENT

+ AUDIENCE

-2000 ICIC (Catalan Institute for Cultural Industries)

-2002 IRL (Institute Ramon Llull)

PRIMAVERA SOUND

17FOTO: http://i.huffpost.com/gadgets/slideshows/320880/slide_320880_3004133_free.jpg

FROM:

Support to production schemes

TOWARDS:

Emphasis in distribution and exhibition

SITGES INTERNATIONAL FANTASTIC FILM FESTIVAL

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20FOTO: KINO

SAGRADA FAMÍ LIA

PUBLIC / PRIVATE COOPERATION:

- CONCA : non executive Council of the Arts

-Private representants of all sectors in the General and Executive Boards of ICEC

-Defining complementary roles of public/ private (ex. Theatres)

21SÓNAR

FROM:Automatic support

TOWARDS :Smart finance.

Repayable Contributions (RCs)

RCs are a form of aid that seek to provide financial support to cultural companies so that they can move forward with their projects, provided these are market-oriented, that is, they are planned with economic objectives and are investment recovery-focused.

This financial instrument is based both on the idea of transparency and co-responsibility between the cultural company and the government funding the project, as it seeks to fund projects in an efficient way from the outset, and determine the amount the project really needs in the event of losses being incurred.

Evolution of RC sums granted 2009/13

2009 2010 2011 2012 2013

€5,939,760

€3,617,260€3,521,241

€3,349,043

€2,117,157

+58%

+5%+2%

+64%

Repayable Contributions

Loans scheme

€20 M for loans for investment (fixed assets) and cash-flow necessities to make financing more accessible to Catalan cultural and creative companies.

Financial programme in cooperation with the Catalan Institute of Finance (ICF).

€10M Guarantee Fund from the Ministry of Culture for risk mitigation proposals.

Loans from €30,000-1M.

Guarantee Fund

Participative loans for digital businesses

New fund for startups producing digital services and goods (gaming, apps, e-platforms, interactive solutions) within a cultural and creative framework.

Participative loans (€40,000-200,000) with variable interest rates (according to revenue/benefits results).

Goal: to achieve a 20% success rate for the different investments (research & development philosophy)

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VIDEOGAMES

Support to NEW SECTORS:

-VIDEOGAMES-ARCHITECTURE-DESIGN

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Objectives Challenges

2 OBJECTIVES

Directorate-General for Creation and Cultural Companies

+ excellence+ economic return+ social return3 MAIN CONCEPTS

+ employment+ audience

creationvenues and networkscompaniesmarketsaudience5 AREAS

Challenges

Digital Shift: find sustainable new business models / piracy

Improve the professionalization of the sector (investment readiness) by capacity building programmes (SDE)

Increase demand / enlarge audiences.

Support SME in their path to access finance.

Private investment

General

New income revenues for the Public Administration (ADSL tax).

State laws: VAT/ Patronage (Region do not legislate).

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Challenges

Increase support for creation as a necessary requirement for better cultural development.

Improve conditions so that creators have the necessary means to operate to their full potential. Place emphasis on locations dedicated to production, and on increasing dedicated resources for the activity.

Gain first-hand knowledge of the projects being carried out.

Promote conditions to expand Catalonia’s creative base in all areas of artistic expression and thought.

Creation Area

Facilitate the connection between cultural agents and creators. Connectivity being the element on which to focus.

Optimize resources. Build networks, develop collaborations, co-productions, co-financing, partnerships and alliances, all creating permanent exchange channels.

Encourage private equity investment. Define a new, more competitive and independent model of cultural creation and production.

Challenges

Venue and distributionNetworks area

Maintain and optimize the use of venues used for Catalonia’s performing arts, music and visual arts.

Enrich the work done over the network by programmers and all agents across the sectors.

Improve the distribution of Catalan cultural productions.

Help increase the promotion of emerging artistic productions.

Boost the cultural role played across the board in all spheres of society.

Challenges

Increase the financial autonomy of companies with regard to the government.

Improve the competitiveness of companies so that they optimize their structures and investments in a demanding and shrinking market.

Foster a culture of collaboration and of resource transfer to move towards the new economic paradigm.

Promote the business models of those sectors emerging as a result of digital transformation and disseminate them to the rest of the sectors.

Companies area

Challenges

Promote Catalan artistic creativity worldwide.

Become more competitive in both the domestic and international markets.

Strengthen the central section of the culture value chain, (Business to Business - B2B).Strengthen industrial relations frameworks for culture.

Build broader markets.

Improve conditions to enable market access.

Markets area

Optimize resources.

Internationally promote the Audiovisual Cluster and the Video Game Cluster.

Promote Creative Catalonia within the framework of the EU Creative Europe programme.

Strengthen and foster cultural business diplomacy.

Challenges

Create a unique system that allows users to access culture and explore cultural consumption.

Design comprehensive supply and demand strategies.

Widen audiences, create new ones and attract non-audiences to culture.

Understand cultural behaviour (cultural diet) and build user loyalty.

Meet the demands of a heterogeneous and complex population as is found in Catalonia.

Audience area

Boost audience creation work with new models of participation organization.

Generate policies with audience development strategies.

Develop the dynamics for cultural democracy in which the audience takes part in projects: time of experiences.

Boost audiences in the three smallest performing arts sectors with comprehensive plans: circus, dance and family.

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37FOTO: Assamblea.cat

THANK YOU!