P A D F 3G ROW ING I N UN I T Y

Co r p o ra t e S o c i a l R e s p o n s i b i l i t y ( C S R ) a n d C a u s e - R e l a t e d M a r ke t i n g

h a v e a d i r e c t i m p a c t o n c o n s um e r s a n d t h e i r b r a n d l o ya l t y.

N um e ro u s r e c e n t s t u d i e s a g r e e . PA D F s e l e c t s c om p a n i e s t o wo r k

w i t h b a s e d o n t h e i r C SR h i s t o r y a n d t h e i r c omm i tmen t t o t h e re g i o n

a n d i t s p e o p l e . I n t u r n , PAD F s e p a ra t e s i t s e l f f rom o t h e r n o n - p ro f i t

o r g a n i z a t i o n s b y i t s f o c u s , a d ap t ab i l i t y, a n d u n i q u e p a r t n e r s h i p s .PA D F I n A c t i o n

B u i l d i n g M a r k e t S h a r e

F r o m Tr a g e d y t o P r o d u c t i v i t y

A S i l e n t F i v e M i l l i o n

A U n i q u e R e s p o n s e t oN a t u r a l D i s a s t e r s

R e b u i l d i n g H a i t i f r o mt h e G r o u n d U p

B r i d g i n g t h e B o r d e r

O p p o r t u n i t i e s i n B r a z i l , P e r u

V H 1 P r o j e c t

A r e a C o d e P r o j e c t

C o r p o r a t e P a r t n e r s

P A D F I N I T I A T I V E S

4

6

8

912

14

18

20

23

24

26

AA LLeeaaddeerr iinn HHeemmiisspphheerr iicc SSoocciiaa ll ,,EEccoonnoommiicc DDeevveellooppmmeenntt

The �Pan �Amer i can �Deve lopment �Foundat i on �(PADF ) � i s �an � i ndependen t , �non -

p ro f i t � o r g a n i z a t i o n � t h a t � c re a t e s � i n n ova t i ve � p u b l i c - p r i va t e � p a r t n e r s h i p s � t o

d i re c t ly � imp rove � t he � l i ve s � o f � peop l e � i n � L at i n � Ame r i c a � and � t he �Ca r i bbean . �

C reated � i n � 1 9 62 �t h rough �a �un i que �agreemen t �be tween �t he �O rgan i z at i on �o f

Ame r i c a n � S t a t e s � ( OAS ) � a n d � t h e � p r i va t e � s e c t o r, � PAD F � h a s � wo r ke d � i n � eve r y

coun t r y � i n � t he � reg i on .

“Ou r �m i s s i on s � go � hand - i n - hand , ” � s ay s �OAS � Sec re t a r y �Gene ra l � J o sé �M i gue l

I n su l z a . � “ The � OAS � wo rk s � fo r � democ ra cy, � j u s t i c e, � p eace, � a nd � p ro spe r i t y. � PADF

imp roves � t he � l i ve s � o f � t ho se � who � do � no t � h ave � a c ce s s � t o � e conom i c � and � so c i a l

oppo r t un i t i e s � and � have � been � l e f t � beh i nd � i n � t he i r � s o c i e t i e s . ”

PAD F � e n g a g e s � c ommun i t y - b a s e d � g ro u p s , � n a t i o n a l , � s t a t e , � a n d � mun i c i p a l

g ove r nmen t s , � a n d � t h e � p r i va t e � s e c t o r � i n � t h e � p ro c e s s � o f � im p l emen t i n g

app rop r i a t e � s o l u t i on s � fo r � s u s t a i nab l e � deve l opmen t . �

PPAADDFF �� ff ooccuuss eess ��oo nn �� tt hh rreeee �� kkeeyy ��aa rr eeaass ::

• �C reat i ng � e conom i c � oppo r t un i t i e s � and � p romot i ng � s o c i a l � i nve s tmen t s

• �S t reng t hen i ng � commun i t i e s � and � c i v i l � s o c i e t y

• �P repa r i ng � fo r � and � re spond i ng � t o � natu ra l � d i s a s t e r s

TTaakkee YYoouurr IInnvveess ttmmeenntt LLooccaall ,,RReeggiioonnaall ,, && IInntteerrnnaatt iioonnaall

PADF ’ s � i nnovat i ve �p r i vate - sec to r �pa r tne rsh ips �do �more �than �de l i ve r �resu l t s

t h rough � h i g h - qua l i t y � p rograms . � PADF � a l s o �wo rk s � t o � en su re � t hat � you r � c ompany

i s � f u l l y � r e c o g n i z e d � fo r � i t s � e f f o r t s � t o � im p rove � t h e � l i v e s � o f � p e o p l e � i n � L a t i n

Amer i c a � and � t he �Ca r i bbean .

The � fo l l ow ing �a re �a � f ew �o f � t he �a s se t s � t h at �PADF � l eve rages � i n � i t s �e x t e r na l

a f fa i r s � endeavo r s .

CC OO MM MM UU NN II CC AA TT II OO NN SS

PADF ’ s � c ommun i c a t i o n s � t e am � wo r k s � c l o s e l y � w i t h � yo u r � i n t e r n a l � a n d

ex te rna l �p ro fess i ona l s �t o �map �ou t �a �s t rategy �to �d i s sem inate � i n fo rmat i on �abou t

you r �CSR � o r � c ause - re l a t ed �ma rke t i ng � i nve s tmen t .

•• MMEEDD II AA �� RREE LLAATT IIOONNSS :: C a u s e - re l a t e d � ma r ke t i n g � p re s s � re l e a s e s � o u t p e r fo rm

o the r � t ypes � o f � a nnouncemen t s � w i t h � l o ca l � med i a � ou t l e t s , � a c co rd i ng � t o

eNR � S e r v i c e s . � PAD F � p l a c e s � emph a s i s � o n � c re a t i n g � a n � e f f e c t i ve � med i a

campa ign , �wh i ch �may � i n c l ude �p ress �con fe rences , �re l eases , �and �ou t reach

to �med i a � c on t a c t s . �

PPAADDFF IInn AAcc tt ii oonn

•• OONNLL II NNEE :: PADF �w i l l � p o s t � on � i t s � webs i t e � you r � c ompany ’ s

C SR � a n d � c a u s e - re l a t e d � p ro g rams , � a n d � mu c h � mo re .

D e p e n d i n g � o n � t h e � i n i t i a t i ve , � PAD F � may � c re a t e � a

s pe c i a l � m i c ro - s i t e , � u t i l i z e � i t s � Goog l e � A dWo rd s , � a n d

s e e k � o u t � l i n k s � t o � o t h e r � o n l i n e � l o c a t i o n s � t o � b u i l d

t ra f f i c . � PAD F � a l s o � r e a c h e s � o u t � t o � b l o g g e r s � w i t h

me s s a g e s � ab o u t � p ro g rams , � b e n e f i c i a r i e s , � a n d

co rpo rat e � s ponso r s .

•• VV II DD EEOO :: T h i s � i s � a n � impo r t a n t , � v i b ra n t � c ommun i c a t i o n s

too l . �Seventy - four �percent �o f �the �U.S. �on l i ne �aud ience

v i ewed � v i deos � i n � May � 2008 , � a c co rd i ng � t o � c omSco re.

PADF � u ses � p ro f e s s i ona l ly � p roduced � v i deos � t o � t e l l � i t s

s t o r y � on l i n e, � a t � c on f e rences , � a nd � e l s ewhe re. �

•• PPHHOOTTOO��OOPPPPOORRTTUUNN II TT II EE SS:: Wo rk i ng �w i t h � you r � t eam , � PADF

c a n � a r ra n g e � momen t s � wh e n � f i e l d � wo r k � c a n � b e

pho tographed � and � t ho se � images � d i s sem inated � t o � t he

med i a , � s t a keho l de r s , � e l e c t ed � o f f i c i a l s , � a nd � o t he r s . �

•• LLOOCCAALL ,, ��NNAATT IIOONNAALL ,, ��&& �� IINNTT EERRNNAATT IIOONNAALL :: Depend i ng �on �t he

s t rategy, �PADF �w i l l �unde r take �t h i s �work � i n �t he �Un i ted

S tat e s , � L at i n � Ame r i c a , � a nd � t he �Ca r i bbean � i n � Eng l i s h ,

Span i s h , � a nd /o r � French .

•• BBRRAANNDD II NNGG :: PADF �wo rk s �w i t h �you r �t eam �to �f i nd �t he �bes t

way s � t o � c o n n e c t � yo u r � b ra n d � w i t h � t h e � c a u s e s � i t

s uppo r t s � i n � L at i n � Ame r i c a � and � t he �Ca r i bbean . �

BB UU SS II NN EE SS SS -- GG OO VV EE RR NN MM EE NN TT �� RR EE LL AA TT II OO NN SS

PADF � w i l l � b e � a t � t he � fo l l ow ing � even t s , � among � o t he r s ,

a nd � w i l l � u s e � t h e se � o ppo r t un i t i e s � t o � d i s c u s s � i t s � p ro grams ,

bene f i c i a r i e s , � a nd � p r i vat e - se c t o r � re l a t i on sh i p s .

•• SSUUMMMM IITT ��OO FF��TTHHEE ��AAMMEERR II CCAASS :: The �Summi t �o f �t he �Amer i c a s

br ings �together �the �34 �democrat i ca l ly �e lec ted � leaders

o f � t h e � We s t e r n � H em i s p h e re � t o � e x c h a n g e � i d e a s � a n d

op i n i on s �on �t he �ma i n �po l i t i c a l , �e conom i c , �s o c i a l , �a nd

s e c u r i t y � c h a l l e n g e s � fa c i n g � t h e � h em i s p h e re � a n d � t o

d eve l o p � s t ra t e g i e s � a n d � s o l u t i o n s � t o � c o l l e c t i ve l y

add re s s � t he se � c ha l l e nges . �

•• OOAASS ��GGEENNEERRAALL ��AASSSSEEMMBBLLYY:: Th i s �annua l �even t � i s � t he �mos t

impo r t an t �gat he r i ng �o f �t he �O rgan i zat i on �o f �Amer i c an

S tat e s . �

•• PPRR II VVAATT EE -- SSEECCTTOORR �� FFOORRUUMM:: T he � OAS � Gene ra l � S e c re t a r i a t

s u p p o r t s � t h e � b u s i n e s s � c ommun i t y ’ s � e f f o r t s � t o

cont r i bu te � i deas �and � i n i t i at i ves �that �pu rsue �the �goa l s

o f �enhanced �economic �growth , �p rosper i ty, �and �pover ty

reduc t i on � i n � t he � hem i sphe re.

•• TTEESSTT IIMMOONNYY:: �� PADF � o f t en � p rov i de s � t e s t imony � be fo re � key

congre s s i ona l � c ommi t t ees , � a s �we l l � a s � b r i e f i n g s �w i t h

p ro f e s s i o n a l � s t a f f � membe r s , � ab o u t � i s s u e s � o f

imp o r t a n c e . � Whe n � ap p ro p r i a t e , � PAD F � i n c l u d e s

ment ions �o f �p r i vate - sec to r �suppor t �fo r � i t s �causes �and

t he � compan i e s � t hat � s uppo r t � t he se � endeavo r s .

•• AAAACCCCLLAA :: �� PAD F � h a s � a � s p e c i a l � r e l a t i o n s h i p � w i t h � t h e

A s s o c i a t i o n � o f � Ame r i c a n � C hambe r s � o f � C omme rc e � i n

L a t i n � Ame r i c a . � A ACCLA � c omp r i s e s � 2 3 � AmCh ams

rep re sen t i ng �mo re � t han �20 ,000 �compan i e s � and �mo re

t han � 80 � pe rcen t � o f � U. S . � i nve s tmen t � i n � t he � reg i on . � I n

add i t i on �t o �t he �P res i den t �o f �AACCLA �ho l d i ng �a �vo t i ng

seat � on � PADF ’ s � Boa rd � o f � Tr u s t ees , � PADF � wo rk s � w i t h

t h e � n o n - p ro f i t � o r g a n i z a t i o n � o n � i s s u e s � o f � c ommon

i n t e re s t � and � pa r t i c i p at e s � i n � t he �Chambe r ’ s � even t s .

P A D F 5P A D F OV E R V I EW

I n � t h e � ve r y � c ompe t i t i ve , � p r i c e - s e n s i t i ve � b u s i n e s s � o f � i n t e r n a t i o n a l

money � t ran s f e r s � and � bank i ng � s e r v i c e s , � f i n anc i a l � i n s t i t u t i on s � t h roughou t

t h e � h em i s p he re � a re � c o n s t a n t l y � l o o k i n g � fo r � t h e � b e s t � me t h od � t o � c o nne c t

w i t h � po ten t i a l � c l i e n t s � and �ma i n t a i n � t he i r � l oya l t y.

Banco � Agr í c o l a , � Cen t ra l � Ame r i c a ’ s � l a r ge s t � f i n an c i a l � i n s t i t u t i o n , � was

wo r k i n g � t o � b u i l d � i t s � rem i t t a n ce � b u s i n e s s � i n � t h e � Un i t e d � S t a t e s . � W i t h � a s

many �as �70 �percent �o f �recent ly �emigrated �Sa lvadorans � in �the �Un i ted �States

regu l a r ly � s end i ng �money �home �each �yea r, � i t �was �a �n i c he �ma rke t � t he �bank

d i d � no t �wan t � t o � fo r f e i t � t o � i t s � c ompe t i t o r s .

PADF �app roached �Banco �Agr í co l a �w i th �a �nove l �method �o f �ge t t i ng �c l o se

t o � key � s egmen t s � o f � t h e � mo re � t h an � 1 � m i l l i o n � S a l vado ran s � re s i d i n g � i n � t h e

U n i t e d � S t a t e s � wh i l e � s imu l t a n e o u s l y � b u i l d i n g � i t s � c o r p o ra t e � s o c i a l

re spons i b i l i t y � po r t fo l i o . �

CC HH AA NN GG II NN GG �� EE DD UU CC AATT II OO NN

PADF �un i t ed �Sa l vado ran � commun i t y �o r gan i z at i on s � i n � L o s �Ange l e s � and

Wash ing ton , �D.C. �w i th �t he �bank ’ s �co rpo rate �soc i a l �respons ib i l i t y �e f fo r t s �to

c reate �Manos �Un i da s � po r � E l � S a l vado r ( “ J o i n i ng �Hands � fo r � E l � S a l vado r ” ) .

S p e c i f i c � e d u c a t i o n a l � p ro j e c t s � a re � i d e n t i f i e d � a n d � ve t t e d � among � t h e

pa r t i c i p an t s . � � T he � U. S . - b a sed � Sa l vado ran � “ hometown � a s soc i a t i on s ” � ra i s e

money �among �t he i r �membe r s . � �Fo r �each �$ 1 �ra i s ed , �Banco �Agr í c o l a �mat ches

i t �w i th �$2 . � �PADF �p rov ides �coord inat ion , �techn ica l �ass i s tance, �and �out reach

i n � t he �Un i t ed � S t at e s � and � E l � S a l vado r.

“Manos �Un idas is �hav ing �a �b ig � impact �on �the �educat ion �o f �young �peop le

i n � E l � S a l va d o r, ” � s ay s � J o a qu i n � R i va s , � C ommun i c a t i o n s � D i re c t o r � a t � B a n c o

Agr í c o l a . � “ I t � i s � a � mode l � fo r � o t he r � c oun t r i e s , � s i n ce � i t � h a s � h ad � a � po s i t i ve

impac t � i n � E l � S a l vado r. ”

HHooww CCaauussee--RReellaatteedd MMaarrkkeettiinngg BBuuii ll tt MMaarrkkeett SShhaarree

Now � i n � i t s � fo u r t h � ye a r, � M ano s � U n i d a s h a s � g e ne ra t e d

mo re � t h a n � $ 1 � m i l l i o n � o f � i nve s tmen t s � i n � e d u c a t i o n .

A �t o ta l �o f �56 �p ro j ec t s �have �been �comp le ted— inc l ud ing �new

and�renovated �schoo ls , � l aborator ies �and � l i b ra r ies—that �have

b e n e f i t e d � m o r e � t h a n � 3 5 , 0 0 0 � s t u d e n t s � i n � o v e r � 5 0

commun i t i e s � t h roughou t � E l � S a l vado r.

SS MM AA RR TT �� II NN VV EE SS TT MM EE NN TT

The � u n i q u e � i n i t i a t i ve � h a s � a l s o � wo r ke d � we l l � f o r

Banco � Agr í c o l a ’ s � b u s i n e s s . � T he � b ank � h a s � bu i l t � ma r ke t i n g

and � pub l i c � re l a t i on s � c ampa i gn s � a round � t h e � Manos � Un i da s

p rogram . �

I n � i t s �f i r s t �yea r, �t he �bank ’ s �ma rke t �s ha re � i n c reased �by

7 � pe rcen t � and � ea rn i ng s � i n c rea sed � by � 8 � pe rcen t . � P l u s , � t he

v i ra l �ma rke t i ng � ha s � been � e x cep t i ona l . �

“ E ve r ywhe re � I � g o , � I � t e l l � p eop l e � t o � u se � Banco � Agr í c o l a

b e c a u s e � i t � h e l p s � o u r � p e o p l e , ” � s ay s � t h e � p re s i d e n t � o f

a �No r t he rn �V i r g i n i a � hometown � a s soc i a t i on .

M a n o s � U n i d a s h a s � h e l p e d � B a n c o � A g r í c o l a � t o � b e t t e r

fo c u s � i t s � c o r p o ra t e � s o c i a l � r e s p o n s i b i l i t y � e f f o r t s .

L i ke �a l l �mu l t inat iona l �compan ies , � i t � rece ived �more �requests

fo r � h e l p � t h a n � i t � c o u l d � p o s s i b l y � eva l u a t e � a n d � t h e � ove ra l l

impac t �was � l im i t ed .

“Rat he r � t h an � hav i ng � t he � bank � p re s i den t � s o r t � t h rough

p i l es �o f �reques ts �ranging �f rom�soccer �un i fo rms �to �repa i r i ng

chu rches , �t he �bank �dec i ded �t o �fo cus �on � i t s �co re �bus i ness—

p rov i d i n g � f i n a n c i a l � s e r v i c e s , ” � s ay s � C o r r i e � D r ummond ,

Sen i o r �P ro j e c t �Manage r �o f �PADF ’ s �Transnat i ona l �P rograms .

“ T h e � b a n k � re l i e d � o n � PAD F ’ s � e x p e r i e n c e � w i t h � c ommun i t y

g ro u p s � a n d � i t s � ab i l i t y � t o � p romo t e � s o c i a l � a n d � e c o n om i c

deve l opmen t . ”

A f t e r � a � p i l o t � p h a s e � t h a t � l a s t e d � o n e � ye a r, � B a n c o

A g r í c o l a � d e c i d e d � t o � c o n s o l i d a t e � i t s � c o r p o ra t e � s o c i a l

r e s p o n s i b i l i t y � e n d e avo r s � u n d e r � t h e � M a n o s � U n i d a s � p o r

E l � S a l va d o r p ro g ram , � g re a t l y � i n c re a s i n g � imp a c t � a n d

e f f e c t i venes s .

P A D F 7MANOS UN I D A S C A S E S T U D Y

Co l omb i a ’ s � l o n g - r u n n i n g � c o n f l i c t � h a s � c re a t e d � mo re � t h a n � 3 � m i l l i o n

i n t e r n a l � r e f u g e e s , � a l s o � k n own � a s � d i s p l a c e d � p e r s o n s , � w i t h � a n � a d d i t i o n a l

1 , 500 �da i ly � be i ng � fo rced � t o � f l e e � fo r � t he i r � l i ve s . �

D r u g � t ra f f i c ke r s , � g ue r i l l a s , � p a ram i l i t a r y � fo rc e s , � a nd � o t he r s � h ave � made

Co lombia �second �on ly �to �Sudan � in �te rms �o f � i n te rna l �re fugees . � I t � i s �the � l a rgest

human i t a r i a n � c r i s i s � o f � t he �Wes te rn �Hem i sphe re.

Ana �S i l v i a �Pé rez , �a �s i ng l e �mo the r, �h a s �fa ced �t h i s �t ragedy. � �A f t e r � 1 1 �yea r s

i n �he r �home �o f �San �J o sé �de l �Guav i a re, �s he �was � fo rced � t o � f l e e �w i t h �he r � t h ree

ch i l d ren � t o � a � c i t y � fa r � away �whe re � s he � had � no � f r i e nds , � no � home, � and � no � j o b . � �

Desp i t e �t he �odds , �s he �ma in ta i ned �he r �de te rm inat i on . �“ Look �ahead , �neve r

g i ve � up , � e spec i a l l y � fo r �my � ch i l d ren , �who � a re �my � s t reng t h , ” � s he � s ay s .

S he � s o l d � “ c hu r ro s ” � ou t � o f � a � r u d imen ta r y � c a r t � s he � pu shed � f rom � ma rke t

t o � ma r ke t . � � T h e � i n c ome � wa s � b a re l y � e n o u g h � t o � f e e d � h e r � fam i l y � a n d � h e r

s i t uat i on �was � p re ca r i ou s .

When � s he � sough t � s e r v i c e s , � PADF � reached �ou t � a � he l p i ng �hand . �Ana �S i l v i a

re c e i ve d � b u s i n e s s � t ra i n i n g � a n d � a � sma l l � g ra n t � t o � e s t ab l i s h � a � r e a l � b a ke r y.

She � now �has � two � f u l l - t ime � emp l oyees � and � bus i ne s s � i s � boom ing .

“PADF ’ s �p rograms �he l p �t he �a f f ec ted �popu l at i on � immense ly, ” �she �re f l e c t s .

Wo r k i n g � t h ro u g h � n i n e � f i e l d � o f f i c e s , � PAD F ’ s � l a r g e s t � p ro g ram � i n � t h e

Ame r i c a s � a s s i s t s � i n t e r n a l l y � d i s p l a c e d � p e r s o n s � a n d � re f u g e e s . � I t � h a s

h e l p e d � mo re � t h a n � 400 , 000 � p e r s o n s � a n d � c re a t e d � mo re � t h a n � 6 0 , 000 � j o b s

By � 20 10 , � PADF � hopes � t o � have � reached � 1 �m i l l i o n � peop l e � i n �Co l omb i a .

MMoovviinngg CCoolloommbbiiaann RReeffuuggeeeess FFrroomm TTrraaggeeddyy TToo PPrroodduuccttiivviittyy

AA SSii lleenntt FFiivvee MMii ll ll iioonn:: AAff rroo--CCoolloommbbiiaannss

Co l omb i a n s � o f � A f r i c a n � d e s c e n t � (wh i c h � a re � ab o u t � 1 2 � p e r c e n t � o f � t h e

c o u n t r y ’ s � p o p u l a t i o n ) � ma ke � u p � mo re � t h a n � o n e - t h i rd � o f � t h e � d i s p l a c e d

p o p u l a t i o n . � � T h ey � re p re s e n t � 5 � m i l l i o n � t o � 1 0 � m i l l i o n � o f � t h e � p o o re s t , � mo s t

vu l ne rab l e � peop l e � i n �Co l omb i a . � � And � t he i r � s t o r y � i s � ra re ly � t o l d .

R e c o g n i z i n g � t h i s � d i r e � n e e d , � PAD F � i s � o n e � o f � t h e � l a r g e s t � p rov i d e r s

o f � a s s i s t ance � t o � A f ro -Co l omb i ans . � � A c t i v i t i e s � fo cu s � on � t ang i b l e � re su l t s , � l i ke

t each i ng � bu s i ne s s � s k i l l s � t o � a r t i s an s � s o � t hey � c an � se l l � t h e i r � g oods � i n � a � g l oba l

ma r ke t . � � O t h e r � p ro grams � fo c u s � o n � p rov i d i n g � h e a l t h c a re , � imp rov i n g � s c hoo l s ,

a nd � c reat i ng � j o b s .

P A D F 9CO LOMB I A I N I T I A T I V E

AA PPaarrttnneerrsshhiipp TThhaatt WWiinnssAAwwaarrddss && CCuussttoommeerrss

T h e � YURBACO � a g r i c u l t u ra l � c o o p e ra t i ve � i n � B o l í va r, � C o l omb i a , � i s � a � mod e l � o f � s e l f -

he l p � deve l opmen t .

Founded � i n �2004 �w i t h �PADF �suppo r t , � t he �coope rat i ve �p roduces �and �se l l s � j u i ces , � j e l l i e s ,

and �s im i l a r �p roducts . � I n �four �years , �the �cooperat i ve �has �grown�to � i nc lude �f i ve � l oca l �p roducer

groups � s uppo r t i n g � 300 � i nd i v i dua l s � and � t he i r � fam i l i e s . � T he � group � s pec i f i c a l l y � rea ches � ou t

t o � d i s p l a c e d � fam i l i e s � t o � o f f e r � a � s o u rc e � o f � i n c ome � when � t h ey � a r r i ve � i n � B o l í va r � w i t h � n o

j ob � p ro spec t s .

Th i s � i n novat i ve � a r rangemen t � l ed � t o � t he � coope rat i ve �w i nn i ng � t he �Co l omb i an �Sma l l � a nd

M i c ro �Ru ra l � E n t e r p r i s e �Awa rd � fo r � 2005 .

WWhhaa tt �� yyoo uu �� cc aann �� dd oo :: A n � i nve s tmen t � i n � t h e � ma n a g emen t , � p ro d u c t i o n , � a n d � ma r ke t i n g

c ap a c i t y � o f � m i c ro � a n d � sma l l � b u s i n e s s e s � r u n � b y � d i s p l a c e d � p e r s o n s . � T h i s � w i l l � i m p rove

consumer �out reach , � i nc rease �p roduct ion , � improve �cu l t i vat ion �techn iques , � i nc rease �sa les , �and

upgrade � p ro ces s i ng � and � p roduc t i on � fa c i l i t i e s . �

RReedduucciinngg CCrroossss--BBoorrddeerr CCoonnff ll iiccttss

Co l omb i a ’ s � l o n g - r u nn i n g � c on f l i c t � h a s � p ro du ced � s ub s t an t i a l � movemen t � o f

p e o p l e � i n t e r n a l l y � b u t � i t � h a s � a l s o � c a u s e d � t h o u s a n d s � t o � f l e e � t o � n e i g h b o r i n g

coun t r i e s , � i n � p a r t i c u l a r � E cuado r � and �Panama . �

W i t h � t he � i n f l u x �o f � re f ugees , � a l re ady �weak � s e r v i c e s � i n � t he se � coun t r i e s �a re

s t re t ched � even � t h i nne r, � c reat i ng � con f l i c t � among � new �and � l ong - t ime � re s i den t s .

PAD F � e a s e s � t h e s e � t e n s i o n s � b y � b o l s t e r i n g � b a s i c � s e r v i c e s � l i ke � e d u c a t i o n � a n d

hea l t h � and � by � c reat i ng � j o b s � fo r � re f ugees .

WWhhaa tt �� yyoouu �� cc aann �� dd oo ::

P rov ide � the �mos t �bas i c � needs � fo r � re fugees � i n � t he �Co lomb ian �bo rde r � regions

w i t h � E c u ado r � a n d � Panama � a nd � h e l p � t h em � f i n d �wo r k � s o � t h ey � c a n � s t a nd � o n

t he i r � own � f ee t . �

PPrroo jj ee cctt ee dd �� BBeenn eeff ii cc ii aa rr iiee ss ::

5 , 700 � p eop l e � – � 3 , 9 90 � i n � E c u ado r � a n d � 1 , 7 1 0 � i n � Pa nama ; � 70 � p e rc e n t � a re

Co l omb i a n s seek i ng � i n t e r nat i ona l � p ro t e c t i on � i n � E cuado r � and � Panama � and � 30

percent �a re �peop le � i n � t he � ho s t � c oun t r i e s .

PPaa rrtt nn eerr ss ::

T h e � O r g a n i z a t i o n � o f � A m e r i c a n � S t a t e s ; � F u n d a c i ó n � p a r a � e l � D e s a r r o l l o

Comun i ta r i o � ( FUNDECO) � i n �Panama ; � Fundac ió n �Esque l � i n � Ecuador ; � and � l oca l ,

re g i ona l � a nd � nat i ona l � gove rnmen t s � i n � t he � t h ree � coun t r i e s .

P A D F 11CO LOMB I A I N I T I A T I V E S

A s � h u r r i c a n e s � Gu s t av, � H a n n a , � a n d � I ke � t o re � t h ro u g h � t h e � C a r i b b e a n � i n

2008 , � PADF ’ s � p r i va t e - s e c t o r � p a r t n e r s � we re � p re p a re d � t o � h e l p � re l i eve � t h e

su f f e r i n g � o f � hund reds � o f � t housands � o f � peop l e. �

I n � H a i t i , � b e fo re � H u r r i c a n e � G u s t av � f i n i s h e d � w i t h � i t s � f l o o d i n g � a n d

des t ruc t i on , �Chev ron �was �p rov i d i ng �bo t t l ed �wate r, � food , �and �o the r �u r gen t ly

n e e d e d � s u p p l i e s � t o � t h e � v i c t im s . � A s � C h ev ro n � a n d � PADF � we re � d i s t r i b u t i n g

de spe ra t e l y � n eeded � h e l p , � many � a i d � o r g an i z a t i o n s � we re � j u s t � b e g i n n i n g � t o

i s sue � appea l s � fo r � c o r po rat e � and � i nd i v i dua l � s uppo r t .

“ A s � w i t h � mo s t � n a t u ra l � d i s a s t e r s , � t h e � f i r s t � f ew � d ay s � we re � ve r y

impo r t a n t , ” � s ay s � M i c h e l e t � Fo n t a i n e , � PADF ’ s � H a i t i � D i re c t o r. � “ T h e � s h e l t e r s

we re � ove r f l ow i n g � w i t h � p e o p l e , � c ommun i c a t i o n s � we re � l im i t e d , � a n d � t h e

su r v i vo r s �we re � de spe rat e. � Peop l e � needed � ou r � he l p � r i g h t � away. ”

B e c a u s e � C h ev ro n � a n d � PAD F � h ave � a � u n i q u e � p a r t n e r s h i p , � f u n d s � we re

ava i l ab l e � immed i a t e ly, � wh i c h � e nab l e d � re l i e f � wo r ke r s � i n � Po r t - a u - P r i n c e � t o

pu rchase � supp l i e s � and �move � t hem � t o � t he � v i c t ims � l i v i n g � a l ong � t he � coas t . �

PAD F ’ s � ro l e � i n � r e s p o n d i n g � t o � n a t u ra l � d i s a s t e r s � i s � n o t � n ew. � A s � t h e

d i s a s te r �re l i e f �a rm �o f �t he �OAS, �PADF �has �been � i nvo l ved � i n �t he �hem i sphe re ’ s

b i gges t � re l i e f � e f fo r t s � fo r � decades .

IINNNNOOVVAATT IIVVEE �� PPRREEPPAARREEDDNNEESSSS

To � engage � co r po rat e � pa r t ne r s , � PADF � c reated � a � un i que � i n i t i a t i ve � c a l l e d

t h e � D i s a s t e r � M a n a g emen t � Eme r g e n cy � R e s p o n s e � P ro g ram � ( DMERP ) . � T h i s

p rogram�empowers �t he �p r i vate �sec to r �t o �respond �to �natu ra l �d i sas te r s � i n �t he

hem i sphe re � by � commi t t i n g � s uppo r t � up � f ron t . �

DMERP � p a r t n e r s � c o n t r i b u t e � a n nua l l y � t o � a � f u n d � t h a t � c a n � b e � a c c e s s e d

when � a � natu ra l � d i s a s t e r � o c cu r s . � These � c a sh � con t r i bu t i on s � c an � be � u sed � t o

l eve ra ge � o t he r � c o r po ra t e, � i n d i v i d ua l , � a nd � g ove r nmen t � f u nd s � a nd � s e r v i c e s

a s � we l l � a s � i n - k i n d � ma t e r i a l s � s u c h � a s � t e n t s , � c ompu t e r s , � f o o d , � o r � o t h e r

d o n a t e d � g o o d s . � � T h i s � s t re t c h e s � c o r p o ra t e � d o l l a r s � a n d � i n c re a s e s � t h e

magn i t ude � o f � re sponse.

I n � a d d i t i o n � t o � C h ev ro n � t h e � DMERP � i n c l u d e s � G e n e ra l � M o t o r s , � R oya l

Ca r i bbean �C ru i s e � L i ne s , � a nd � o t he r �ma j o r � c ompan i e s .

AA UUnniiqquuee RReessppoonnssee ttoo NNaattuurraall DDiissaasstteerrss

Companies�operat ing� in� the� region�are� invited� to�become

a� sponsor � o f the � DMERP. � When� a � natura l � d i saster � occurs ,

member � compan ies � a re � adv ised � o f � the � s i tuat ion , � the � type

of�rel ief �needed, �and�the�est imated�cost . �A�DMERP�part ic ipant

may�decide�whether�or�not�to�respond.

In � add i t ion � to � he lp ing � the � surv ivors � o f � a � natura l

d i saster, � DMERP� compan ies � get � a � wide � range � o f � benef i t s ,

i nc lud ing � p lacement � o f � the i r � b rands � on � the � supp l ies � and

media�outreach.

Af ter � the � c lean � up, � PADF � organ izes � loca l � recogn i t ion

ceremonies�that�include�company�representatives, �government

officials, �beneficiaries,�and�the�media.�Partners�are�recognized

on�PADF’s�website�and�publ icat ions. � �

Add i t iona l ly, � PADF � recogn izes � par tners � at � h igh - leve l

hemispheric�events , �such�as�at�the�OAS�General �Assembly.

CCUUSSTTOOMMEERRSS��SSUUPPPPOORRTT�� IITT

Consumers�back�businesses�that�help�out�during�a�natural

disaster.

The�Cone�Katr ina�Survey�study�in�the�United�States�found

that � 88 � percent � o f � respondents � sa id � they � have � �a � “more

favorable�impression”�of�a�company�that�supports�relief�efforts.

N inety - th ree � percent � sa id � they � a re � aware � o f � compan ies

support ing�rel ief, � the�study�found.

The�independent�research�company�found�that�83�percent

of � peop le � in � the � Un i ted � States � be l ieve � compan ies � shou ld

suppor t � re l ie f � e f fo r ts � “because � i t � i s � the � r ight � th ing � to � do. ”

Near ly � 80� percent � suggested� that � companies � shou ld � donate

to�non-prof it �organizat ions�dur ing�disaster�rel ief.

Companies�have�found�the�DMERP�to�be�a�good�corporate

social � responsibi l i ty� strategy. �Not�only�have� recipients�of � the

assistance�responded�wel l , � the�program�has�raised�awareness

of � corporate � e f fo r ts � and � generated � good � wi l l � among

a�company’s�audience�and�government�off ic ia ls .

P A D F 13DM E R P

The�fields�around�the�community�of�Dubreuil� in�the�South�of�Haiti�were�one

of� the�most� bountiful� agricultural� regions� in� the� country.� For� decades,� however,

l ittle�was�done�to�boost� the�area’s�agricultural�production�and� it�could�not�keep

up�with�demand.

A�unique�initiative�is�having�an�impact�on�production�and�livelihoods.�Called

“PRODEP”�for�“pro-development,”�it�is�a�strategy�that�invests�in�small�farmers�and

other� community-based� endeavors� by� giv ing� them� the� tools� and� resources� to

become�more�productive.�Residents�propose�an�initiative�to�a�committee�of�their

peers.�If�approved,�they�are�awarded�a�micro-grant�and�are�responsible�for�regular

reports�to�the�committee.

One� such� recipient� is� a� farmers’� group� called� People� of� Dubreuil� in� Action,

which�obtained�$17,500�to� launch�an�entrepreneurial�project� in�their�community.

With�its�micro-grant,�People�of�Dubreuil�in�Action�bought�20�heifers�and�two�oxen.

The�cows�are�given�to�selected�small�farmers.�When�they�reproduce,�each�farmer

keeps�the�offspring�and�returns�the�cow�so�it�can�be�assigned�to�another�person.

“A�cow�is�the�closest�farmers�will�get�to�a�savings�account,”�says�Louis�Ernest

Mogène, � the� group’s� coordinator, � “This� project� is � direct ly� in� the� hands� of� the

peasants�and�gives�them�the�means�to�earn�more.”

Lana�Constant,�a�50-year-old�mother�of�eight�is�one�of�the�farmers�selected

to� receive� the�cows.�Constant� is� lucky�since�she�could�not�have�bought� the�cow

on� her� own.� “This� is� real ly� great� for� us� f inancial ly, � for�my� children,”� she� says.

“The�cow�will�multiply�and�hopefully�one�day,�each�will�have�one.”

PRODEP� is� an� example� of� the� innovative,� community-� driven� programs� that

PADF� is� successfully� implementing� in� Haiti . � � Successful� projects� l ike� these� are

at�work�throughout�the�country.

WWhhaatt��yyoouu��ccaann��ddoo::

Partner� to� generate� new� employment� opportunit ies� from� the� ground� up.

The�program�includes�training,�technical�assistance,�and�micro-grants.

PPrroojjeecctteedd��BBeenneeffii cciiaarriieess::

40,000�people�in�400�communities

RReebbuuii llddiinngg HHaaiitt ii FFrroomm TThhee GGrroouunndd UUpp

EExxppaannddiinngg CCoommmmuunnii ttyy --BBaasseedd DDeevveellooppmmeenntt

Ha i t i an �fa rmers �w i th �sma l l �p l o t s �have � l im i ted

o p p o r t u n i t i e s � t o � g row � t h e i r � b u s i n e s s e s , � wh i c h

o f ten �rema in �at �a �subs i s tence � l eve l . �The � l and �and

wa t e r � h ave � b e e n � p o o r l y � c a re d � f o r � a n d � ma s s i ve

de fo re s t at i on �ha s � r u i ned � t he � s o i l . � T h i s � c reate s �a

cyc l e � o f � pove r t y � and � natu ra l � d i s a s t e r s .

PPllaanntt iinngg CCaaccaaooTToo IImmpprroovvee LLiivveess &&SSaavvee LLaanndd

PADF �w i l l �p rov i de � fa rme r s �w i t h � t h ree �m i l l i o n

c a c a o � t re e s , � t e a c h � t h em � h ow � t o � c a re � fo r � t h em ,

d emon s t ra t e � p ro p e r � h a r ve s t i n g � a n d � p ro c e s s i n g

te chn i ques � and � sound � bus i ne s s � p ra c t i c e s . �

B e c a u s e � c a c a o � t re e s � c a n � s u r v i ve � i n � H a i t i ’ s

p o o r � s o i l , � t h e � p ro g ram � c re a t e s � a � r e n ewab l e

resource �that �w i l l �con t r i bu te �to �re fo res tat i on �and

d e c re a s e � t h e � l i ke l i h o o d � o f � f l o o d i n g . � C o r p o ra t e

a n d � o t h e r � c o n t r i b u t i o n s � w i l l � p romo t e � t h e

c ommun i t y - d r i ve n � � d eve l o pmen t � p ra c t i c e s � t h a t

imp rove � ma r ke t i n g � c ap a c i t i e s � a n d � h e l p � fa rme r s

c r e a t e � r e l a t i o n s h i p s � w i t h � c h o c o l a t e

manu fa c tu re r s .

WWhhaatt �� yyoouu �� ccaann �� ddoo ::

C o n t r i b u t e � t o � e c o n om i c � o p p o r t u n i t i e s � t h a t

c r e a t e � s u s t a i n a b l e � e m p l o ym e n t . � T h e � p ro gram

i n c l u d e s � t ra i n i n g , � t e c h n i c a l � a s s i s t a n c e , � a n d

m i c ro - gran t s .

PP rroo jj ee cc tt eedd ��BBee nnee ff ii cc iiaa rr ii eess ::

1 2 , 000 � sma l l - h o l de r � fa rme r s

P A D F 15H A I T I I N I T I A T I V E S

EEnnddiinngg MMooddeerrnn--DDaayy SSllaavveerryy

F i f t een - yea r- o l d �Benche l o �Me r v i l u s � i s � t a l l , � s o c i a l , �a nd

a � good � s t uden t . � T hough � he � i s � now � t a l k at i ve � and � re l a xed ,

he � ha s � c ome � a � l o ng �way � i n � t he � pa s t � yea r.

When �Benche lo �was �10 �years �o ld , �h i s �mother �became�i l l

a nd �d i ed . �Sudden ly �he �was �a l l � a l one � i n � t he �Po r t - au -P r i n ce

s l um � c a l l e d � C i t é � S o l e i l . � I n � a d d i t i o n � t o � b e i n g � o r p h a n e d ,

B e n c h e l o � b e c ame � a � mod e r n - d ay � s l ave—on e � o f � t h e

es t imated �400 ,000 �i n �Ha i t i . �He �was �sen t �t o �va r i ous �homes

i n �No r t he rn �Ha i t i �t o �wo rk ��a s �a �“ re s t avèk” �o r �c h i l d �s e r van t .

H e � d i d � n o t � a t t e n d � s c h o o l , � wa s � d e p r i ve d � o f � f o o d , � a n d

su f f e red � o t he r � abuses .

He �ran �away �and �su rv i ved �on �t he �tough �s t ree t s �o f �Cap -

Ha i t i ën , �whe re �he �was �f requen t ly �beaten �by �gang �members

o r �t he �mun i c i pa l �wo rke r s � i n �cha rge �o f �ge t t i ng �r i d �o f �s t ree t

ch i l d ren . � � Fo r t unate ly, �h e � found � t he �PADF - suppo r t ed �Foye r

Lakou/Lakay �Cente r, �wh i ch �t akes � i n �ch i l d ren � l i ke �Benche lo.

N ow � h e � a t t e n d s � s c h o o l , � l i ve s � i n � a � s a f e � p l a c e , � a n d � h a s � a

b r i g h t � f u t u re.

I t � i s � e s t imated � t hat � up � t o � 80 � pe rcen t � o f � Ha i t i a n s � l i ve

i n � p ove r t y � a n d � a s � ma ny � a s � 5 0 � p e rc e n t � l i v e � i n � e x t reme

pover ty. � � I t � i s �a �t ragic �s i tuat ion �that �shou ld �not �ex i s t �today.

Fo r � 2 7 � yea r s , � PADF � ha s � been � wo rk i n g � t o � imp rove � t he

l i ve s � o f � H a i t i a n s . � W i t h � a � s t a f f � o f � mo re � t h a n � 1 00 � h i g h l y

t ra i n e d � H a i t i a n � emp l oye e s � wo r k i n g � i n � s eve n � re g i o n a l

o f f i ces , �each �yea r �PADF �has �a �pos i t i ve � impac t �on �hund reds

o f � t housands � o f � peop l e � i n � u r ban � and � r u ra l � a rea s . �

From�c reat i ng �commun i t y -d r i ven �deve lopment �p ro j ec t s

t o �managi ng �natu ra l �d i s a s te r �re sponse �and �re cove ry, �PADF

h a s � a � p rove n � t ra c k � r e c o rd � o f � p rov i d i n g � r e s u l t s � i n � t h e

poo re s t � c oun t r y � i n � t he �Wes te rn �Hem i sphe re.

PAD F � u s e s � i t s � n e two r k � o f � s eve n � o f f i c e s � i n � H a i t i � t o

c re a t e � u n i q u e � p ro g rams � t h a t � im p rove � l i v e s . � I t s � h uman

r i g h t s � i n i t i a t i ve � i s � a n � e x amp l e � o f � r e s c u i n g � p e o p l e � f rom

un t h i n k ab l e � s i t u a t i o n s � ( s u c h � a s � mod e r n - d ay � h uman

t ra f f i c k i n g ) , � p rov i d i n g � s a f e t y, � a nd � o f f e r i n g � t hem � t ra i n i n g

t h a t � w i l l � a l l ow � t h em � t o � b e c ome

p roduc t i ve �membe r s � o f � s o c i e t y.

P ro t e c t i n g � h uman � r i g h t s � i s � a

u n i q u e � c h a n c e � f o r � a � c o r p o r a t e

s p o n s o r � t o � f i g h t � a g a i n s t � t h e

i n d i g n i t i e s � o f � mode r n - d ay � s l ave r y

a n d � i n c re a s e � o p p o r t u n i t i e s � f o r

yo u n g � p e o p l e � wh o � a re � t h e � mo s t

vu l ne rab l e. �Ded i cated �co rpo rat i o n s

c a n � m a k e � a � b i g � d i f f e r e n c e � i n

H a i t i , � i n � a � v a r i e t y � o f � wa y s . � � A n

i n v e s t m e n t � i n � e a c h � o f � t h e s e

p ro j e c t s � me a n s � mo re � l i ve s � s ave d ,

mo re � peop l e � be i ng � g i ven � t he � t oo l s

t o � he l p � t hemse l ve s .

WWhhaatt �� yyoouu �� ccaann �� ddoo ::

Co rpo rat i on s � have � a � ro l e � t o � p l ay

in �p ro tec t i ng �human �r i gh t s � i n �Ha i t i .

B y � wo r k i n g � w i t h � PAD F, � c ompan i e s

c a n � h e l p � t o � s ave � c h i l d re n � f rom

mode r n - d ay � s l ave r y. � T h e � p ro g ram

i n c l u d e s � h o u s i n g , � t r a i n i n g ,

t e c h n i c a l � a s s i s t a n c e � t o � n o n -

g o v e r n m e n t � o r g a n i z a t i o n s , � a n d

ou t reach .

PP rroo jj ee cc tt eedd ��BBee nnee ff ii cc iiaa rr ii eess ::

A s s i s t � 1 , 000 � t ra f f i c ked � pe r sons ,

re s cue � 1 75 �peop l e, �a nd �suppo r t � 1 30

n o n - g ove r nmen t a l � o r g a n i z a t i o n s .

P A D F 17H A I T I I N I T I A T I V E S

BBrriiddggiinngg tthhee BBoorrddeerr

Ge rm i n i a � M e rc e d e s , � a � sm i l i n g

matr ia rch � in �her �s i x t ies , � i s �p roud �o f �her

sma l l � ap i a r y � o n � t h e � D om i n i c a n

Repub l i c -Ha i t i � b o rde r.

A � f ew � yea r s � ago, � s he � go t � i n t o � t he

b e e ke e p i n g � b u s i n e s s � t o � s u p p l emen t

he r �fam i ly ’ s � i n come. �A l t hough �the �bees

p ro d u c e d � h o n ey, � G e rm i n i a � a n d � t h e

o t h e r � m e m b e r s � o f � t h e � l o c a l

b e e k e e p e r s ’ � c o l l e c t i v e � f o u n d � i t

d i f f i c u l t � t o � e xpand � t he i r � bu s i ne s s .

T h e n � t h ey � we re � i nv i t e d � t o

p a r t i c i p a t e � i n � PAD F ’ s � “ O u r � B o rd e r ”

i n i t i a t i ve. � T he � b eekeepe r s ’ � c o l l e c t i ve

re c e i ve d � b u s i n e s s � t ra i n i n g � a n d � sma l l

gran t s �t o �pu rchase �mode rn �equ i pmen t .

T h e � c o l l e c t i ve � a l s o � e x p a n d e d � i t s

ne two rk � o f � c on t a c t s � i n � t he � pub l i c � and

p r i vat e � s e c t o r s .

As�the�beekeepers�on�the�Dominican

s ide � o f � the � border � s t rengthened � the i r

businesses, �they�have�been�able�to�reach

out � to � the i r � Ha i t ian � counterpar ts . �With

PADF ’s � he lp, � they � have � p lanted � 30 ,000

bee-fr iendly� plants� in� the� region� to� help

re forest � par ts � o f � Ha i t i � that � have � been

completely�cleared.�“If�there�are�no�trees,

t h e r e � i s � n o � b e e k e e p i n g — n o t h i n g , ”

Germinia�says.

BBoorrddeerr iinngg OOnn EEccoonnoommiiccOOppppoorrttuunnii tt iieess && CCooooppeerraatt iioonn

P A D F 19

BBrr iiddggiinnggTThhee BBoorrddeerr

A l ong � t he �bo rde r �be tween �Ha i t i

a n d � t h e � � D om i n i c a n � R e p u b l i c ,

t e n s i o n s � a r i s e � f rom � t h e � d i f f e re n t

l a n guage s , � c u l t u re s , � h i s t o r i e s , � a n d

re s o u rc e � l eve l s � o f � p e o p l e � o n � b o t h

s ides . � �As �seen �wi th �the �beekeepers ,

c e r t a i n � c ommun i t i e s � a l o n g � t h e

b o rd e r � h ave � l e a r n e d � t o � wo r k

t o g e t h e r, � r e d u c e � c o n f l i c t s , � a n d

i n c rease �t rade �a s �a �re su l t �o f �PADF ’ s

e f fo r t s .

Wo r k i n g � w i t h � c ommun i t i e s � o n

b o t h � s i d e s � o f � t h e � b o rd e r, � PAD F

wo r k s � t o � e n h a n c e � l i f e � f o r � b o t h

Ha i t i ans �and �Domin i cans . � �Ac t i v i t i e s

a re � d i r e c t e d � t o � t h e � n e e d s � o f � e a c h

area . � �A long �the �coast , �PADF �c reated

a � f i s h e rmen ’ s � c o l l e c t i ve � t o � s h a re

D om i n i c a n � a n d � H a i t i a n � b o a t s .

F u r t h e r � i n l a n d , � d a i r y � fa rme r s � o n

e i t h e r � s i d e � a d o p t e d � a � s t a n d a rd

me t h o d � t o � b ra n d � t h e i r � c o w s � s o

h e r d s � w o u l d � b e i d en t i f i ab l e � a n d

l e s s � vu l ne rab l e � t o � c at t l e � t he f t .

WWhhaa tt ��yyoo uu �� cc aann �� ddoo ::

C o n t r i b u t e � t o � e c o n o m i c

oppo r tun i t i e s �a l ong �t he �bo rde r. �Th i s

e f f o r t � e n h a n c e s � b i - n a t i o n a l

c o o p e ra t i o n � a n d � s t re n g t h e n s � n o n -

g ove r nmen t � o r g a n i z a t i o n s . � T h e

p r o g r a m � i n c l u d e s � t r a i n i n g ,

t e c h n i c a l � a s s i s t a n c e , � a n d � m i c ro -

gran t s .

PPrroo jj eecc tt ee dd �� BBeenn eeff ii cc ii aa rr ii ee ss ::

1 0 , 0 0 0 � s m a l l � p r o d u c e r s ,

e n t re p re n e u r s , � a n d � c ommun i t y

members �a l ong � the �Ha i t i -DR �bo rde r.

B R I DG I NG T H E BO RD E R

OOppppoorrttuunnii tt ii eess iinn BBrraazzii ll ,, PPeerruu

The � S o u t h e r n � C o n e � i s � k n own � a s � o n e � o f � t h e

mos t �p ro spe rous �mac ro - reg i on s � i n �Lat i n �Ame r i c a .

N o n e t h e l e s s , � t h e re � a re � s t i l l � m y r i a d � n e e d s � a n d

s o c i a l � c h a l l e n g e s—p a r t i c u l a r l y � o u t s i d e � o f � t h e

popu l a r � t ou r i s t � and � commerc i a l � a rea s . �

PAD F � wo r k s � i n � t h e s e � c r i t i c a l � a re a s .

Pa r t ne r i ng �w i t h �e xpe r t � l o ca l �o r gan i z at i on s , �PADF

suppor t s �d i ve r se �deve lopment � i n i t i at i ves �t hat �a re

a l s o � p e r f e c t � o p p o r t u n i t i e s � f o r � p r i va t e -

se c t o r � s uppo r t . �

PPrroommoott iinngg LLii tteerraaccyyiinn BBrraazzii ll

Mo re � t h a n � 1 2 � p e r c e n t � o f � t h e � B ra z i l i a n

popu l at i on �does �no t �know �how �to �read �and �wr i t e,

wh i c h � con t r i bu t e s � t o � s o c i a l � e x c l u s i on � and � l im i t s

t h e i r � ab i l i t y � t o � b e c ome � f u l l � c o n t r i b u t o r s

t o � s o c i e t y.

WWhhaatt �� yyoouu ��cc aann ��dd oo :: ��

T h i s � p ro j e c t � w i l l � f o c u s � o n � yo u n g � a d u l t s � i n

t h ree �commun i t i e s �whe re � t he � i l l i t e ra cy � ra t e s �a re

a s � h i g h � a s � 5 7 � p e r c e n t . � T h e � t h re e � c ommun i t i e s

have �a �comb ined �popu l at i on �o f � j u s t �unde r �35 ,000

p e o p l e . � PAD F � w i l l � wo r k � w i t h � a � B ra z i l i a n � n o n -

g ove r nmen t a l � o r g a n i z a t i o n � t o � h e l p � t h e � t a r g e t

a u d i e n c e � a c h i eve � b a s i c � l eve l s � o f � r e a d i n g

and �wr i t i n g .

PP rroo jj ee cc tt eedd ��BBee nneeff ii cc ii aa rr ii eess ::

300 � peop l e � i n � t he � t h ree � commun i t i e s

PPaa rr tt nnee rr ::

A l fabe t i z a ção � So l i d á r i a

CCrreeaatt iinngg TToommoorrrrooww’’ssBBrraazzii ll iiaann EEnnttrreepprreenneeuurrss

En t re p reneu r s � c re a t e � 9 6 � p e rc en t � o f � a l l � n ew

j ob s � i n � B ra z i l . � U n fo r t unat e ly, � B ra z i l i a n s � a ged � 1 8

t o � 2 4 � h ave � t h e � f ewes t � o ppo r t un i t i e s � t o � b e come

en t re p re n e u r s . � To � ove rc ome � t h a t � s i t u a t i o n ,

e n t re p reneu r i a l � “ i n c ubat o r s ” � h ave � b een � c re a t ed

at � h i g h � s choo l s � and � t e chn i c a l � c o l l e ges � i n � Cax i a s

do �Su l , � l o cated � i n �t he �S tate �o f �R i o �G rande �do �Su l .

These �cen te r s �a im �to �s t rengthen �compet i t i veness

o f �young �adu l t s �and � i nc rease �the i r �v i ab i l i t y � i n �the

l o ca l � a nd � reg i ona l � j o b �ma rke t .

WWhhaatt �� yyoouu ��cc aann ��dd oo ::

PADF �seeks � t o �s t imu l at e � t he �pa r t i c i p at i on �o f

you t h � i n � t he � deve l opmen t � o f � new � en t rep reneu r s .

I t s � n o n - p ro f i t � p a r t n e r � h a s � a n � i n n ova t i ve

mode l � t h at � s e l e c t s � and � s ponso r s � p ro j e c t s

t h a t � r e s p o n d � t o � ma r ke t � n e e d s . � Yo u n g

en t rep reneu r s �re ce i ve �spec i a l i z ed �t ra i n i ng

i n � b u s i n e s s � d eve l o pmen t � a n d � men t o r i n g

t h roughou t � t he � p ro ces s . �

PP rroo jj ee cc tt eedd ��BBee nneeff ii cc ii aa rr ii eess ::

A p p ro x ima t e l y � 3 , 000 � t e a c h e r s � w i l l

r e c e i ve � c r i t i c a l � i n s t r u c t i o n � t o � b e c ome

t ra i ne r s . �80 ,000 �s tuden t s �w i l l �pa r t i c i pate.

PPrreesseerrvviinngg tthheeAArraauuccaarr iiaa FFoorreesstt

B raz i l ’ s �A rauca r i a �Fo re s t � i s �one �o f � t he

r i c h e s t � a n d � mo s t � d i ve r s e � e c o s y s t ems � i n

t h e � wo r l d . � I t � i s � a l s o � o n e � o f � t h e � mo s t

endange red . �

O f �t he �o r i g i n a l �A rauca r i a �Fo re s t ’ s �8 . 23

m i l l i o n � h e c t a re s , � o n l y � ab o u t � 6 6 , 1 00

h e c t a re s � rema i n . � I n � t h e � S t a t e � o f � Pa ra n á ,

mo re � t h a n � 2 8 , 000 � h e c t a re s � we re � c l e a re d

f rom �2000 �t o �2005 . �Le s s �t han �1 �pe rcen t �o f

t h e � a re a � i s � c o n s i d e re d � t o � b e � “we l l

c o n s e r ve d , ” � a c c o rd i n g � t o � s t u d i e s � b y � a

un i ve r s i t y � foundat i on . �

WWhhaa tt ��yyoo uu �� cc aann �� ddoo ::

PAD F � w i l l � p re s e r ve � n a t i ve � a re a s � o f

A rauca r i a �Fo res t � i n �t he �mun i c i pa l i t y �o f �São

J o ã o � d o � Tr i u n fo , � S t a t e � o f � Pa ra n á , � wh e re

some �o f �t he �mos t �endange red �spec i e s � l i ve.

W i t h � i t s � p a r t n e r s , � PAD F � w i l l � s h ow

l a n d owne r s � h ow � t o � ma i n t a i n � t h e i r � l a n d s

w i t hou t �degrad i ng �t he �env i ronment . � I t �w i l l

a l s o � e n g a g e � i n � a � p u b l i c � awa re n e s s

campa ign �to �encourage �b roader �suppor t �fo r

conse r vat i on � by � re s i den t s . �

PPaa rr tt nn eerr ss ::

B ra z i l i a n � NGO � Soc i edade � de � Pe squ i s a

em � V i d a � S a l va g em � e � E d u c a ç ã �o � Amb i e n t a l

( S PVS ) � w i l l � b e � r e s p o n s i b l e � f o r � p rov i d i n g

t he � t e chn i c a l � s uppo r t .

P A D F 21O P PO R T UN I T I E S I N B R A Z I L , P E R U

SSaavviinngg TThheeii rrRRaaiinnffoorreesstt ::TThhee SSaann RRaaffaaeellEEccoo--LLooddggee

T h e � remo t e � P e r u v i a n � v i l l a g e � o f

S a n � R a fa e l � a l o n g � t h e � Ama z o n � R i ve r

wan t s �t o �move � i n t o �t he �ma in s t ream�o f

e c o - t o u r i s m � a n d � e c o - f r i e n d l y

deve l opmen t . �

U n l i ke � o t h e r � b u s i n e s s � ve n t u re s

a ro und � t h em , � t h ey � re f u s e � t o � s e l l � t h e

p l a n t s � a n d � a n ima l s � a t � t h e i r � h i g h -

ma r ke t � va l u e , � b e l i ev i n g � i n s t e a d � t h a t

t h e re � i s � g re a t e r � va l u e � i n � s u s t a i n ab l e

managemen t � o f � t he � env i ronmen t .

WWhhaatt �� yyoouu ��cc aann ��dd oo ::

The �res iden ts �want �to �improve �the

qua l i t y � o f � t h e � s e r v i c e s � p rov i d ed � a t

t h e i r � E c o t o u r i s m � L o d g e s , � h a v e

b e t t e r � m a n a g e m e n t � s k i l l s , � a n d

b e c o m e a �s u s t a i n ab l e �a n d � re p l i c ab l e

m o d e l � f o r � o t h e r � c o mmu n i t i e s � w i t h

s im i l a r cond i t i ons . ��Th i s � i n i t i at i ve �w i l l

p rov i d e � b u s i n e s s � t ra i n i n g � fo r � t h e

c ommun i t y � t o � c re a t e � a � s u s t a i n ab l e

eco tou r i sm � ven tu re.

PP rroo jj ee cc tt eedd ��BBee nneeff ii cc ii aa rr ii eess :: 3 , 000

PPaa rr tt nnee rrss ::

T h e � P e r u � O p p o r t u n i t y � F u n d � a n d

the � Foca l � Bo sques �P ro j e c t .

The �sp i r i t �o f �he l p i ng �t he �mos t �d i s advan taged � i n �soc i e ty � i s �no t �on ly �found

i n � t h e � Un i t ed � S t at e s . � Peop l e � i n � L at i n � Ame r i c a � and � t he � Ca r i b bean � have � a l s o

shown � t he i r � c ommi tmen t � t o � he l p i ng � t he i r � ne i ghbo r s � a t � a � t ime � o f � need .

PADF �and � i t s �p r i vate - sec to r �pa r tne r s �a re �work i ng �t o �un i t e �peop l e � i n �Lat i n

Ame r i c a � a nd � t h e � Ca r i b bean , � p a r t i c u l a r l y � young � p eop l e, � t o � s uppo r t � t h o se � i n

need � t h rough � c ampa i gn s � on �MTV �Ne two rk ’ s �VH 1 � L at i n � Ame r i c a .

VH 1 � a n d � PADF � h ave � c re a t e d � a � u n i q u e � i n i t i a t i ve � t h a t � a s k s � amat e u r � a n d

p ro fe s s i ona l �mus i c i an s � i n �t he �reg i on �t o �c reate �songs �t hat �h i gh l i g h t �t he �p l i g h t

o f � i n t e r n a l � r e f u g e e s � i n � C o l omb i a . � C o n t e s t a n t s � w i l l � u p l o a d � t o � a � we b s i t e

des i gned �e spec i a l l y �fo r �t h i s �pu r pose, �a nd �whe re �t he �pub l i c �c an �vo te �fo r �t he i r

favo r i t e � s o n g s , � s h a re � t h e � s i t e � w i t h � t h e i r � f r i e n d s , � a n d � ma ke � c o n t r i b u t i o n s

t o � he l p � i n t e r na l ly � d i s p l a ced � pe r sons .

VH 1 �w i l l � c reate �and �a i r �a dve r t i s emen t s � t hat �w i l l �appea r �du r i ng �key �pa r t s

o f �t he �campa i gn . �An � i n i t i a l �c a l l - fo r- en t r i e s �t e l ev i s i on �spo t �w i l l �a i r �du r i ng �t he

f i r s t �two �weeks �o f �t he �campa ign , �reach ing � i n to �m i l l i ons �o f �m idd le - �and �uppe r-

i n come � househo l d s � i n � L at i n � Ame r i c a � and � t he � Ca r i bbean . � A � s e cond � t e l ev i s i on

spot �that �encourages �peop le �to �go �on l i ne �and �vo te �w i l l �be �p roduced �and �a i red . �

A � pane l � o f � j u dges �w i l l � s e l e c t � t he � t op � s i x � s ongs � among � t ho se � s ubm i t t ed .

V i ewers �w i l l �be �a sked �t o �vo te �fo r �one �o f �t he �f i na l i s t s . �The �w inne r, �a l ong �w i t h

t he �o t he r � f i n a l i s t s , �w i l l �v i s i t �PADF � i n t e r na l ly �d i s p l a ced �p ro j e c t s � i n �Co l omb i a ,

wh i c h � w i l l � b e � f i lmed � and � a i red � by � VH 1 . � T he � w inne r � w i l l � h ave � a � p ro f e s s i ona l

v i d eo � re l e a s ed � on � VH 1 , � a nd � t h e � n e two r k � w i l l � a l s o � s e t � u p � a � U. S . � med i a � t o u r

t hat � gene rat e s � new �at t en t i on � and � new � suppo r t e r s .

The �campa ign �o f f e r s �much �more �t han �t e l ev i s i on �and �on l i ne. �PADF �and �VH 1

w i l l � l eve ra g e � re l a t i o n s h i p s � w i t h � ra d i o � a n d � p r i n t � o u t l e t s � t o � p romo t e � t h e

campa i gn , � g ene rat e � awa renes s , � a nd � encou rage � peop l e � t o � pa r t i c i p at e.

The � p r i vat e � s e c t o r � w i l l � b e � i nv i t ed � t o � s ponso r � t he � c ampa i gn , � wh i c h � w i l l

p rov i de �a �un i que �oppo r t un i t y �fo r �c ause - re l at ed �b rand i ng , �p re sence �at �even t s ,

and � a l i g nmen t �w i t h � a � c ause � t hat � goes � beyond � nat i ona l � bo rde r s .

WWhhaatt �� yyoouu ��cc aann ��dd oo ::

The �VH 1 � i n i t i a t i ve � ha s � a � numbe r � o f � s ponso r sh i p � oppo r t un i t i e s � and � l eve l s

o f � s uppo r t . � To � en su re � a � h i g h � degree � o f � v i s i b i l i t y � fo r � t he � s ponso r s , � PADF �w i l l

l im i t � t he � numbe r � o f � p a r t i c i p at i ng � compan i e s � i n � t he �VH 1 � c ampa i gn . �

EEnnggaaggiinngg VVHH11 VViieewweerrss wwii tthh aa SSoocciiaall llyy RReelleevvaanntt CCaammppaaiiggnn

P A D F 23V H 1 P RO J E C T

Whi l e � many � non - p ro f i t s � h ave � u sed � nat i ona l � c ampa i gn s � t o � p romote � t he i r

a c t i v i t i e s , � PADF � i s � l a un ch i n g � a � p l a t fo rm � t h a t � t a ke s � h em i s phe r i c � i s s ue s � a nd

engages � U. S . � a ud i ences � on � a � l o ca l � l eve l . � Ca l l e d � t he � A rea � Code � P ro j e c t , � PADF

and � i t s � c o r po rat e � s uppo r t e r s � b r i n g � t he � i s sues , � p ro j e c t s , � a nd � bene f i c i a r i e s � t o

t a r ge ted �U. S . � reg i on s .

The �A rea �Code �P ro j e c t � i s �s c hedu l ed �t o �s t a r t � i n �New �Yo r k � i n �2009 �w i t h �an

in i t i at i ve �ca l l ed �t he �“D ign i t y �Campa i gn . ” �Th rough �t he �D ign i t y �Campa ign , �PADF

and � i t s � s uppo r t e r s �w i l l � c onnec t �New �Yo r ke r s �w i t h � two �p re s s i ng � i s sues � i n �ou r

hem i sphe re : �Mode rn - day � s l ave r y � i n �Ha i t i � a nd � i n t e r na l � re f ugees � i n �Co l omb i a .

I t � i s � s u r p r i s i n g � t hat �many � peop l e � a re � unawa re � t hat � a s �many � a s � 400 ,000

ch i l d ren � i n �Ha i t i �a re � fo rced � i n t o � l abo r. �E qua l ly �s t a r t l i n g � i s � t he �fa c t � t h at �many

peop l e �do �no t �know �t hat �mo re �t han �3 �m i l l i o n �Co l omb i ans �have �been �fo rced �t o

f l ee � t he i r � h omes � because � o f � v i o l ence.

The �D ign i ty �Campa ign �has �th ree �goa l s : �Bu i l d �b r idges �between �New�Yorkers

and � t he � a f f e c t ed � popu l a t i o n s � i n � Ha i t i � a nd � Co l omb i a ; � i n c rea se � awa rene s s � o f

t he i r �p l i g h t ; �a nd �ra i s e �money �t o �end � i n j u s t i c e �and �make �a �t angi b l e �d i f f e rence

i n � t he � l i ve s � o f �mode rn - day � s l aves � and � i n t e r na l � re f ugees .

Whe n � t h e � A re a � C o d e � P ro j e c t � l a u n c h e s � i t s � c ampa i g n s , � i t � h a s � a � f u l l y

i n t egrat ed � t a c t i c a l � p l an � t hat � i n c l udes � t he � fo l l ow ing :

LLooccaa ll �� MMee dd ii aa �� PPaa rr tt nnee rr ss ::

PAD F � e n t e r s � i n t o � a g re emen t s � w i t h � l e a d i n g � n ewsp ap e r, � t e l ev i s i o n , � a n d

on l i ne � s i t e s � i n � t he � t a r ge t � ma rke t . � T he � med i a � pa r t ne r s � p romote � A rea � Code ’ s

campa ign �t h rough �spec i f i c �s chedu l e s . �Th i s �d r i ves �awareness �o f �t he �campa i gn ,

i t s � goa l s , � a nd � i t s � p a r t ne r s .

OOnn ll ii nnee ::

The �hea r t �o f �t he �campa ign � i s �a �robus t �webs i t e. �Th i s �se rves �as �a �sou rce �o f

i n fo rmat i on � and � i n sp i ra t i on , � a s �we l l � a s � a � c ondu i t � fo r � i n d i v i dua l � donat i on s . � I t

w i l l � f e at u re � s t o r i e s , � b l o g s , � i n t e ra c t i ve �maps , � on l i n e � v i deo, � a nd �mo re.

AArreeaa CCooddee PPrroojjeecctt ::BBrriinnggiinngg UU..SS.. CCiitt iieess CClloosseerr ttoo TThheeiirr NNeeiigghhbboorrss

CCoorr ppoo rraa tt ee �� SShhoowwccaass ee ::

P r i va t e - s e c t o r � s p o n s o r s � o f � t h e � c ampa i g n s � a re

i n t e g ra t e d � i n t o � t h e � we b s i t e , � me d i a � eve n t s , � p romo t i o n a l

p i e ce s , � a nd �depend i ng �on � t he � l eve l � o f � s ponso r sh i p , �w i l l � b e

i n c l uded � i n � t he � adve r t i s i n g .

MMee rrcchhaann dd ii ss iinn gg ::

PAD F � w i l l � l a u n c h � p ro d u c t s � t h a t � a re � r e l eva n t � t o � t h e

spec i f i c � c ampa i gn s . � T hese � p roduc t s �w i l l � g ene rat e � revenue

fo r � t h e � b e n e f i c i a r i e s , � i n c re a s e � b ra n d � awa re n e s s , � a n d

i n c rea se � i n t e ra c t i on �w i t h � t he � pub l i c .

CC iivv ii cc ��PPaa rr tt ii cc ii pp aatt ii oonn ::

E a c h � c ampa i g n � h a s � a � h i g h � d egree � o f � i n t e ra c t i o n � w i t h

the �pub l i c . �Work ing �w i th �pa r tne rs � i n �the �ta rge t �c i t i e s , �PADF

w i l l � s e l e c t �a �group �o f � s t uden t s �and �p ro f e s s i ona l s � t o � t rave l

t o � t h e � c o u n t r y. � E a c h � w i l l � c re a t e � a � v i d e o � o f � t h e i r

e xpe r i ences , � wh i c h �w i l l � b e � p l a ced � on l i n e � fo r � t he � pub l i c � t o

rev iew, �comment �on , �and � j udge. �These �pa r t i c i pants �w i l l �a l so

b e � ava i l ab l e � f o r � i n t e r v i ew s � w i t h � t h e � l o c a l � me d i a , � wh i c h

he l p s � t o � i n c rea se � awa renes s � o f � t he � c ampa i gn .

PADF �and � i t s �s uppo r t e r s �a re �wo rk i ng � t o �engage �peop l e

i n � t he �Un i t ed �S t at e s �w i t h � i s sues �and �p ro j e c t s � t h at �d i re c t ly

bene f i t �peop l e � i n �t he �hem i sphe re. �The �A rea �Code �P ro j e c t � i s

an �examp le �o f �how�PADF �and � i t s �p r i vate - sec to r �pa r tne rs �a re

wo rk i ng � t o � b r i n g � t he � peop l e � o f � t he � hem i sphe re � t oge t he r.

WWhhaa tt ��yyoo uu �� cc aann �� ddoo ::

T h e � p r i va t e � s e c t o r � h a s � a � numbe r � o f � s p o n s o r s h i p

o p p o r t u n i t i e s � a n d � l eve l s � o f � s u p p o r t � i n � t h e � A re a � C o d e

P ro j e c t . � To � e n s u re � a � h i g h � d e g re e � o f � v i s i b i l i t y � f o r � t h e

s p o n s o r s , � PAD F � w i l l � l i m i t � t h e � numbe r � o f � p a r t i c i p a t i n g

compan i e s � i n � ea ch � c ampa i gn .

P A D F 25A R E A COD E P RO J E C T

AES � E l e c t r i c �Company

Ae rocas i l l a s -Ae ropos t

A l t r i a �G roup

Baca rd i � L im i t ed

Banco �Agr í c o l a

BDA �G l oba l

Boe i ng

Bou l o s � I nve s tmen t �G roup

B r i t i s h � Pe t ro l eum

Ca rg i l l /G rupo �A l c on

Casa l s �& �As soc i a t e s , � I n c .

Cate r p i l l a r, � I n c .

Cemex , � S . A .

Chev ron �Co rpo rat i on

C i t i �

Duke � Ene rgy

EMC �

FedEx

Gene ra l �Mo to r s

G reenbe rg � Trau r i g , � L LP

G rupo � Lovab l e

K ra f t � Foods

P f i z e r

Roya l �Ca r i bbean �C ru i s e s , � L t d .

S t an fo rd � F i n anc i a l �G roup

Vo i l a

PPAADDFF’’ss CCoorrppoorraattee PPaarrttnneerrss

TTOO �� PPAA RR TT NN EE RR �� WW II TT HH �� PPAA DD FF,, �� CCOO NN TTAACC TT �� II TT SS �� MM AA II NN �� OO FF FF II CC EE �� II NN �� WWAA SS HH II NN GG TTOO NN ,, �� DD .. CC ..

P A U L � F I S H E R

D I R E C TO R � O F � C O R P O R AT E � PA R T N E R S H I P S

P F I S H E R @ PA D F. O R G

( 2 0 2 ) � 4 5 8 - 6 5 0 1

The � i n fo rmat i on � con t a i ned � i n � t h i s � pub l i c at i on � i s � s ub j e c t � t o � c hange �w i t hou t � no t i c e.

P A N A M E R I C A N D E V E L O P M E N T F O U N D A T I O N