casia 2014 - holmes
TRANSCRIPT
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Stage 1
The
Preliminary
Round
Team Name: Holmes
Name of first member: Divya Panchal
College Name: T. A. Pai Management Institute
Name of second member: Abhishek Nigam
College Name: T. A. Pai Management Institute
CONTENTSIntroduction
Evolution
Usefulness
Major Players
Controversies
Revolutionary Acts
Future
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IntroductionSocial Media has different meanings for different individuals.
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Evolution
1993 - Inception of World
Wide Web
1997 – 1 million websites
Blogging begins
2002 – Friendster launched
Beginning of a new era
2004 – Facebook launched
2006 – Twitter launched
2007 – Apple introduces
i Tunes
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UsefulnessUsefulness
Facilitates open
communicationGlobalization
Provides opportunity to widen contacts
Showcasing
Creativity
Information Exchange
Professional
Networking
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Major Players
1 billion users540 million
users
500 million
users355 million
users
280 million
users
200 million
users
160 million
users150 million
users
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Controversies
2 girls from Palghar
were arrested for anti
shiv sena posts
McDonald’s twitter
hashtags triggered
uploads of horror stories
Robert Vadra’s
“Mango People” tweet.21 3
Modi’s 50 crore
girlfriend comment
Air India employee
arrests over FB remarks about SC
Donald Trump’s
remark on Obama5 64
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Revolutionary Acts
Save Elephant
Foundation
They increase
awareness about the
plight of endangered Asian elephants and
provide sanctuary for
rescued elephants.
Such foundations exist for several other
endangered species
Twestival
202 cities around the
world gathered to
raise $250,000 and spread awareness on
usage of clean
water.
17000 people benefited from this
act of charity.
ALS Ice Bucket
Challenge
It promotes
awareness of the
disease ALS and encourages
donations for
research.
Many celebrities have participated
actively till date
21 3
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Future Social Media will make big data even bigger
Paradigm shift depending on the latest trends
Mobile and Entertainment will morph
Marketing programs will become more interactive
Content marketing will grow several manifolds