casia 2014 arshdeep harshita
DESCRIPTION
What is Social media???TRANSCRIPT
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Stage 1
ThePreliminary
Round
Team Name: Arians
Name of first member: Harshita HemnaniCollege Name: TAPMI
Name of second member: Arshdeep SinghCollege Name: TAPMI
Social Media: Social Instrument of Communication
Media: Instrument of Communication
“The essence of social media is knowing your audiences and engaging them in something they love.”
What is Social Media???
The Social Media Map
•Social Bookmarking
•Social News
•Social Networking
•Social Photo and Video Sharing
•Wikis
•Microblogs
•Forums
•Podcasts
•Content Specific Communities
The Social Media Usage
Participation Accessibility 2-way DialogCommon Interests
Connectivity
Features of Social Media
Social Media in Organizations
Social Media Team Structure in Organizations
Report by: Harvard Business Review
Zappos:
Organizations Using Social Media the Right Way
Ford: Nike:
Social Media takes Time
Concept by: Beth Kanter
Social Media Success Criteria
Building the relationship
Nurturing the relationship
Honoring the relationship
Social Media Marketing
• Social media marketing refers to the process of gaining traffic or attention through social media sites.
• Social media itself is a catch-all term for sites that may provide radically different social actions.
• For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
• Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social Media SWOT Analysis
Future of Social Media
Social media makes big data even bigger
Mobile and entertainment will morph
Marketing programs will reintegrate
Content marketing will grow
The power of a company’s network will deliver