We Often Get Asked…

Why Invest In Cashrewards.com

Compared To Facebook And

Google Or Even Programmatic

Display?

Here Is The Answer.

Measure

Cashrewards.com

AppNexus/ All

Programmatic

Display Facebook Ads

Google Ad

Exchange

Google AdWords

excluding “Brand”

Keywords

ROAS$1 : $10-$20

Nett

$1 : $4

Gross

$1 : $4

Gross

$1 : $3

Gross

$1 : $3

Gross

Payment Terms

Post Paid 60

days after

cooling off

Pre Pay Pre Pay Pre Pay Pre Pay

Include

cancelationsYes No No No No

Viewability /

Ad Fraud

100% / 0% Bot

Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

100% Viewable /

7-14% Bot Traffic

Conversion Rate 20-87% 0.1% 1% 0.1% 3%

Relevancy / User

clicks

High / Click

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

High / Click

Measurement

Cashrewards Value Proposition Is Clear

BENEFIT 1

• When you post pay for sales after cancellations and returns then that has a huge impact on ANY business

BENEFIT 2

• There is 100% viewability with Cashrewards and there is 0% Ad Fraud or Bot Traffic

BENEFIT 3

• We deliver real people who are relevant and intent driven as they all click on Advertiser links, not people who see 1/3 of an Ad for less than 3 seconds

BENEFIT 4

• We are a local Australian business who pays Tax on shore, we disrupt Ad $$$’s away from Mark Zuckerberg and Larry page and put it into the back pockets of you, our community

660% more return through Cashrewards for AdvertisersSavvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the

premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.

$-

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

$35.00

IAB and NAB Average onlineadvertiser ROAS 2015

Cashrewards Average onlineadvertiser ROAS

Why We Do What We Do?

• On a macro level in Australia online media is becoming more and more expensive, now reaching over $6.8B per annum in Digital Ad spend according to the IAB Australia. In this competitive market place the lionshare of online Ad marketing spend sits with Google Facebook according to Bloomberg in the US.

• This approximated to 64% of Ad Spend or an equivalent ratio in Australia see http://www.bloomberg.com/news/articles/2016-04-22/google-and-facebook-lead-digital-ad-industry-to-revenue-record . The increase in digital Ad spend is over 25% YoY. What is interesting is that Return on Advertiser Spend can be calculated by dividing the NAB online retail index http://business.nab.com.au/tag/online-retail-sales-index/ Over IAB Australia Ad Spend. This comes to a lowly figure of $3 return for every $1 spend. This is some of worse performance globally in the world.

• Cashrewards are uniquely positioned in the market place to solve the problem of Advertisers paying extreme amounts of money for Ads on Facebook and Google to reach unengaged audiences that are not delivering sales.

Source Of Reference: Viewability

• Facebook https://www.businessinsider.com.au/accuens-drew-huening-facebook-ads-

viewability-for-less-than-1-second-2016-12?r=US&IR=T

• Double Click Ad Exchange https://www.businessinsider.com.au/google-doubleclick-

suspended-from-media-rating-council-accreditation-2016-10?r=US&IR=T

• App Nexus http://www.mediapost.com/publications/article/273925/appnexus-sees-mrc-

accreditation-as-move-toward-vie.html

Source Of Reference Ad Fraud

• $100M+ Ad Fraud in Australia per annum http://www.adnews.com.au/news/ad-fraud-costs-

industry-116-million

• GBP600M Digital Display Ad Fraud in UK per annum

https://brandsnews.spotify.com/uk/2017/02/15/enough-is-enough-for-ad-fraud-and-

meaningless-metrics/

• Google Adwords Charges People for Bot Traffic

http://www.thedrum.com/news/2015/09/23/google-adwords-charges-advertisers-bot-

clicks-youtubes-counter-can-identify-fake