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Separated tra! c " ow of cars and trucks. The ‘Back’ is set up for e! cient and clear wholesale functions, designed for easy truck access and produce movement. Also room to park for those that want to come inside

Children’s play area and kitchen garden at front left to attract attention from the road ‘what’s that mum?’.

Simple shed construction with roof mounted solar panels and bold street frontage

Drive-through for quick, simple, tasty and nutritious meals – prepared inside from fresh local produce. Or park and come on in. Produce and meal specials are advertised on large black boards

A Food Hub for Casey - concept sketchesThese computer modeled architectural sketches have been created to illustrate how a Food Hub at Casey could be simply designed to provide a mix of services for farmers and the general community. These designs are intended as ‘conversation starters’. A # nal Casey Food Hub design could end up being many times larger or much smaller depending upon the needs and desires for the local community.

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Commercial kitchen for processing gluts and seconds into higher-value products and preparing tasty, a! ordable meals for the café. Potential to share or rent facilities with local businesses.

Premium produce, with stories of producers highlighted, is available for purchase. This could include the best of fresh, value-added processed products and prepared meals to take with you.

Restaurant serves healthy, simple and tasty meals – quick and easy but really good.

Warehouse space and coolroom for aggregation and storage of produce. Much of this goes back out ‘wholesale’ to local businesses. Operations supported through training and employment programs.

Inside the Food Hubconcept sketch:

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15

Fig. 3: SWOT Analysis of Proposed Models

Retail-led Public Sector-led Producer Entrepreneur-led

Producer Cooperative-led

Wholesaler-led

Strengths Retail provides expertise Hub has common goal

Public stakeholder support / expertise Open to funding

Individual commitment Simple management structures Entrepreneurial attitude

Broad expertise base Constituents able to do what they do best. Broad resource base

Strong experience and understanding of market Good reputation Well-developed infrastructure

Weaknesses Producer may be over -reliant on retailer

‘Imposed Solution’ Liable to: inappropriate financing/lack of emphasis on financial viability; Inappropriate internal expertise; Lack flexibility to respond to market change

Narrow expertise base Can lack financial resources Business ambition often reflects personal ambition

Relies on true cooperation including shared priorities Can suffer from management ‘by consensus’

May lack understanding of sustainability / production issues May ‘cherry pick’ range Usually not commodity focused

Distinguishing Opportunities

Public sector support acts as PR/advertising Set up to meet public sector needs (e.g. procurement)

Stakeholder respect for producer entrepreneurs

Able to engage in existing supply relationships

General Opportunities

Can tap into unmet demand for local food products from consumers Can provide environmental / social / economic benefits to localities Can assist food providers in developing positive PR

Distinguishing Threats

Retailer can switch hub/withdraw from local range Market with retailer may be limited

Changing demand

General Threats The development of other forms of local supply arrangements Market / Consumer demand downturn Supply problems due to localised supply base

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