case study yamaha's conversation with their customers
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Case study yamaha's conversation with their customersTRANSCRIPT
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
What we wanted to do.
Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Making the case.
Community outreach
www.snowmobiles.yamahablogs.ca
Metrics: 8 weeks post launch• First page of Google results for new product
• Traffic up 61% over week one
• Witnessed a viral event = valuable insight
• Engagement metrics double our benchmarks
• Comments:• 43% positive• 48.5% neutral• 8.5% “negative”
Market intelligence
Market intelligence
Engaging with key influencers
Changing the rules of engagement
Changing the rules of engagement
ROI?