case study yamaha's conversation with their customers

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Case study yamaha's conversation with their customers

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Page 1: Case study  yamaha's conversation with their customers
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Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

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Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

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What we wanted to do.

Siêu thị điện máy Việt Long www.vietlongplaza.com.vn

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Making the case.

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Community outreach

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www.snowmobiles.yamahablogs.ca

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Metrics: 8 weeks post launch• First page of Google results for new product

• Traffic up 61% over week one

• Witnessed a viral event = valuable insight

• Engagement metrics double our benchmarks

• Comments:• 43% positive• 48.5% neutral• 8.5% “negative”

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Market intelligence

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Market intelligence

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Engaging with key influencers

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Changing the rules of engagement

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Changing the rules of engagement

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ROI?

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