CASE STUDY: STADE DE FRANCE

Client: Stade de France

Location: Paris, France

In 2013 Stade de France launched an extensive concert lineup spanning several months throughout the summer and fall seasons. The only way that concerts of this scope could take place in the stadium is if the running track and football pitch were properly protected during the various events. When the stadium organizers decided to procure an experienced turf protection supplier, Signature Systems Group was the obvious choice.

Stade de France decided to choose Signature for a number of reasons including the proximity to rental stock, a proven track record of installing and removing turf protection in a timely manner, quality products, a variety of dependable turf protection options for different applications, and expansion joints that allow the temporary floor to expand and contract without buckling (Signature is the only turf protection supplier who manufactures a seamless expansion joint system).

The stadium organizers decided to implement three different types of turf protection products which included ArmorDeck 1, ArmorDeck 3, and ArmorDeck Expansion Joints. ArmorDeck 1 was installed over the field where the crowd stood. This particular product is made with aeration holes that allow for air and water to penetrate the modules to ensure the grass stays healthy. ArmorDeck Expansion Joints were placed strategically throughout the field to allow for the floor to expand and contract with weather changes. All turf protection expands and contracts normally resulting in the floor buckling which can become a tripping hazard. Signature is the only supplier to invent a solution to this common industry problem. Next, ArmorDeck 3 was placed on the corners of the field where the field meets the running

track. ArmorDeck 3 is a heavy-duty turf protection product that supports weights of trucks and heavy equipment. This was strategically integrated  with   Stade   de   France’s   running   track   protection   flooring  which covered the majority of the running track and created access roads for trucks transporting heavy equipment. Finally, ArmorDeck edging was installed around the perimeter of the floor allowing for wheel chair access and preventing any potential tripping hazards.

Due to the complexity of the installations, Signature provided in-depth CAD drawings to ensure that the products were installed correctly and that sufficient turf protection was available for the events. In addition, Signature had to precisely calculate where ArmorDeck 1 would be placed relative to ArmorDeck 3, where the expansion joints would be placed throughout the pitch, and how to integrate ArmorDeck 3 with the existing rubber flooring that covered the running track. In addition, because each concert was slightly different, Signature provided separate custom CAD drawings depending upon the event organizer’s   requirements. The importance of accurate CAD drawings for projects of this scope cannot be underestimated and often times these drawings were compiled with very little notice from the stadium organizers!

Signature’s  integrated  approach  of designing the layout, providing logistics, and handling the installation and breakdown for the event all proved to be a huge success. Our experience and due diligence ahead of each concert made the installation and removal of the turf protection quick and easy. Concert organizers could rest assured that proper turf protection would be installed on time by our professional and experienced team. It was a great experience working with Stade de France and we look forward to installing more turf protection for upcoming events.

Facts & Figures:

There were 7 artists, 8 nights, 4 consecutive concert weekends in June, 1 concert in August and 2 concerts in September. 8088 pieces of ArmorDeck 1 were used, 420 pieces of ArmorDeck 3 were used. Install times averaged 9 hours by 18 crew and 2 forklifts.

����Matthew�Sherman,�Tim�Montgomery,�Liying�Jiang,�and�Doug�Schlagel�published�an�article� in�Concrete� International� last�Spring�examining�the�reasons�for�deterioration� in�historic�stadia,�using�the�Notre�Dame�Old�Bowl�Stadium�as�his�case�study.��The�abstract�is�below�and�the�full�article�is�available�upon�request�from�Mr.�Sherman:�MRSherman@sgh.com����Concrete�International,�1�April�2013�Tacking�FreezingͲandͲThawing�Deterioration�of�Historic�Stadia�A�5Ͳyear�rehabilitation�of�the�Notre�Dame�Old�Bowl�Stadium�By�Tim�Montgomery,�Liying�Jiang,�Matthew�R.�Sherman,�and�Doug�Schlagel��Many�historic� stadia,�defined�herein�as� those� constructed� in� the�early�1900s,�are�undergoing� various�types� of� concrete� deterioration.�Our� experience� shows� that� corrosion,� failed� joints,� and� leakage� can�cause�localized�damage,�while�cyclic�freezing�and�thawing�can�cause�deep�and�widespread�deterioration�in�stadia� located� in�climates�with�subfreezing�winter�temperatures.�The�repair�and�renovation�of�these�structures�can�be�quite�complicated,�requiring�close�coordination�of�the�repair�needs,�user�expectations,�and�desired�durability….�������

When the NFL announced its plans to install wireless data systems in every stadium, it sent a very powerful signal: today’s wired fans crave connectivity, and if it means staying home to get it, they will.

The Playbook on Stadium DAS

Society’s increasing desire to Tweet, text, post and “like” has inspired a technological revolution for stadium owners. As a result, STEALTH® – a company that invented wireless concealment solutions more than 20 years ago – has moved quickly and well into the realm of Distributed Antenna Systems (DAS).

New to DAS? Let’s start at the beginning. Just a few years ago, events that brought thousands of people together for a few hours or days enlisted wireless carriers to bring in the COWS — Cell phone systems On Wheels.

But as phone calling has diminished in importance, data has emerged as king. This data is driven by a different system — distributed antennas that ping signal from one to another, like skipping stones

on a pond. Fans don’t care where the signal comes from (and would scarcely believe it’s emitting from the section signs and scoreboards). They just know they want it. New stadiums can easily plan for DAS; existing structures are scrambling to add.

Adding indoor DAS or iDAS, is relatively easy. Engineers can just fasten systems in the rafters, paint them a dark hue, and call it a day. But the great outdoors presents unique challenges.

Chris Hills, a western regional sales manager with STEALTH, says effective adoption of DAS is about one thing: “Location, location, location.

“The older the stadium, the more challenging this is,” says Hills, who has overseen installation of dozens

© 2014 STEALTH CONCEALMENT SOLUTIONS, INC.800.755.0689 | www.stealthconcealment.com

of stadium DAS systems. “The biggest challenge is siting the systems without interfering with fans’ view of the playing field. Many owners are also adamant that we not alter the appearance of the structure. They want to avoid local planning and zoning issues, and we want to install a system that works. It takes some finessing.”

STEALTH’s successful balance of technical know-how and customer relations has helped them emerge as a leader in this field. “Every DAS situation presents its own set of challenges,” Hills said. Among them: owners who simply don’t want to adapt to the new digital age.

But STEALTH is ready for that resistance. They conduct site walks with owners and owner reps, identifying places where DAS systems can be installed and made to vanish. Sketches rendered on site turn into executable systems. Scoreboards, light poles, vomitory boxes and signposts are tapped to

do double-duty. And everybody wins.

“The key is to synch up what the RF engineers say must happen, with what the stadium owners want to happen,” he adds.

Many owners and managers are installing and concealing DAS today with an eye to the future. In reality, most systems will need to be overhauled every two to four years, to accommodate rapid changes in data infrastructure.

But a constant need to evolve should not preclude any owner from jumping in the DAS pool. “DAS is going to grow fast, and you’ll soon see big towers subsiding, while small sites crop up on existing poles, rooftops and municipal infrastructure. Stadiums are really on the front lines; it will be fascinating to see how public demand for data challenges municipal planning in years to come.

The biggest challenge is siting the systems without interfering with fans’ view of the playing field … It takes some finessing.

- Chris Hills STEALTH Concealment Solutions, Inc.

Western Regional Sales Manager

© 2014 STEALTH CONCEALMENT SOLUTIONS, INC.800.755.0689 | www.stealthconcealment.com

SubAir Systems Case Study: Rio Tinto Stadium Company Profile SubAir Systems provides an array of products that improve turf conditions including:

1. SubAir: a unique aeration system that moves air upward and/or downward thru the soil profile. The air can be heated to extend the growing season.

2. Hydonics: Heated and/or cooled liquid is circulated thru a subsurface system of PE tubing to provide uniform temperature control of a playing field.

3. TurfBreeze Fans: Surface fans that provide air movement and temperature control. 4. TurfGuard: Wireless sensors that measure temperature, moisture content and salinity. 5. Oxygen Sensors: Sensors that monitor oxygen level within the soil profile. 6. PCD: a unique drainage system using capillary action composed of woven fiberglass rope with a

stainless steel mesh core.

The company is located in South Carolina and has been in existence since 1995.

Overview A SubAir Sport system including a gas heat exchanger was installed at the Rio Tinto Stadium in Salt Lake City in 2009. The stadium is home to the Real Salt Lake MLS team.

Challenge The stadium hosted a Monster Truck Rally during the summer of 2009 that covered the field with a felt barrier, stadium flooring and 3,500 tons of dirt for about 62 hours. The weather was hot during the event with canopy temperatures exceeding 140 degrees. A complete resodding of the turf was expected.

SubAir Systems Case Study: Rio Tinto Stadium Solution The TurfGuard wireless sensors were utilized to monitor moisture content so that the soil would be dry for the event thus preventing the likelihood of fungus setting in while the turf was covered.

SubAir was run extensively before, during and after the event for numerous reasons. SubAir was utilized before the event to achieve the desired level of moisture content and provide air exchange so that the turf was in the best possible health prior to being covered. SubAir was run in pressure mode during the event for air circulation purposes. Lastly, SubAir was utilized following the event to hasten plant recovery.

Results The field at Rio Tinto Stadium recovered without a need for a significant amount of resodding thus providing a financial benefit to the stadium.

Conclusion The utilization of SubAir at Rio Tinto Stadium allows regular air exchange, as well as soil moisture and temperature control that results in a more substantial root zone and healthier turf. Additional benefits include improved playability, extension of the growing season and longer field life. The ability to host events such as concerts, or as in this case a Monster Truck Rally, without resodding of the field is another significant benefit with positive financial ramifications for a stadium.

TEAM (TECHNIQUES FOR EFFECTIVE ALCOHOL MANAGEMENT) COALITION RESPONSIBILITY HAS ITS REWARDS

WHAT IS THE VALUE OF TEAM COALITION? The better question is what is the cost of NOT utilizing what TEAM Coalition has to offer? When alcohol is part of the guest experience, TEAM Coalition can help mitigate the exposure to liability for facilities, teams and event organizers. Whether or not alcohol is served at the event is NOT the question. If guests drink before the event, then alcohol management is an issue. NOT certifying employees in TEAM’s alcohol management training program (or other, similar programs), NOT communicating alcohol policies and consequences for violating those policies, NOT preventing underage drinking, NOT offering a designated driver program, NOT working with law enforcement to keep your guests safe from those who have made poor decisions and NOT tracking the trends of incidents of negative fan behavior in your building are what may cost you MILLIONS in legal fees, insurance claims, settlements and court decisions. TEAM Coalition offers training for your employees, at $13 per person. The certification is good for three years. Employees learn how to manage guests and their alcohol consumption, how to enforce alcohol policies and how to prevent underage drinking. TEAM Coalition will design and print information cards for you to communicate your alcohol policies to your guests, at NO COST to you. TEAM Coalition will help produce all the marketing and operational elements you need to provide a designated driver program, at NO COST to you. Becoming a member of TEAM Coalition is a $15,000 commitment annually. Add it all up and the value is clear.

TEAM COALITION MISSION STATEMENT

The mission of TEAM Coalition is to enhance the entertainment experience, provide effective alcohol management training in public assembly facilities and promote responsible alcohol consumption through the use of positive messages that reward responsible behavior and help to reduce negative alcohol-related incidents both in facilities and on surrounding roadways, recognizing that the vast majority of fans are responsible.

TEAM Coalition’s members and strategic partners encompass a broad range of organizations that make sporting events and concerts the best entertainment in North America and are committed to reducing drunk driving. Through TEAM Coalition they are working together to ensure that the entertainment experience is also safe.

TEAM Coalition’s organizational members are committed to education on two important fronts – sports facility employees and fans. By providing effective alcohol

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TEAM (TECHNIQUES FOR EFFECTIVE ALCOHOL MANAGEMENT) COALITION RESPONSIBILITY HAS ITS REWARDS

management training for employees, TEAM ensures that the facility staff can identify the warning signs of impairment, prevent underage drinking and handle fans that may have had too much to drink.

Through creative fan education materials, TEAM educates fans about their personal responsibility to follow facilities’ alcohol service policies and be respectful of other fans attending the event.

ORGANIZATIONAL MEMBERS AND SUPPORTERS* OF TEAM COALITION:

Anheuser-Busch Companies MillerCoors ARAMARK NASCAR Beer Institute National Association of Broadcasters Brown-Forman National Basketball Association Contemporary Services Corporation National Beer Wholesalers Association Delaware North Companies Sportservice National Collegiate Athletic Association Ovations Food Services National Football League Elite National Hockey League International Association of Venue Managers Stadium Managers Association Live Nation *National Highway Traffic Safety Administration

Major League Baseball - (United States Department of Transportation)

Major League Soccer

* As a government organization NHTSA is not a member of TEAM Coalition. However NHTSA has historically contributed funding for and endorsed TEAM and our programs.

TEAM Coalition membership includes full voting rights and the expectation of paying annual membership dues of $15,000.

STRATEGIC PARTNERS OF TEAM COALITION:

Governors Highway Safety Association National Sheriffs’ Association HERO Campaign RADD (The Entertainment Industry’s Voice for Road Safety) International Association of Chiefs of Police Soccer United Marketing MADD (Mothers Against Drunk Driving)

The sponsorship agreements that sports leagues, teams and venues have with sports marketing companies are the foundation upon which TEAM Coalition builds. Those relationships between TEAM Coalition member organizations allow for more employees to become certified in TEAM Coalition’s effective alcohol management training program, more fans to be reached with educational programs like the Responsibility Has Its Rewards campaign for designated drivers and more opportunities to promote responsible alcohol consumption and positive fan behavior. All of these efforts lead to fewer drunk driving incidents and lives saved. In 2013, 910,000 sports and entertainment fans pledged to be designated drivers at events hosted by TEAM Coalition member organizations.

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TEAM (TECHNIQUES FOR EFFECTIVE ALCOHOL MANAGEMENT) COALITION RESPONSIBILITY HAS ITS REWARDS

AFFILIATION WITH TEAM COALITION BRINGS THE FOLLOWING BENEFITS:

x Reducing alcohol-related incidents in stadiums and crashes on roadways x Promoting family atmosphere, fan enjoyment, and safety x Helping to prevent underage access to alcohol x Helping to ensure compliance with alcohol laws x Alerting stadium staff to liability issues x Reducing insurance claims and liability suits

As a TEAM Coalition member, organizations may purchase TEAM training materials for facilities, leagues and teams it sponsors at discounted prices.

Standard trainer registration fee: $700 Member-Affiliate discounted trainer registration fee (21%): $550 Standard participant manual price: $14.00 Member-Affiliate discounted participant manual price (7%): $13.00

Organizational members of the TEAM Coalition pay annual dues of $15,000. A representative from each organization is invited to attend our semi-annual membership meetings. Meetings occur in the spring (May or June) and the winter (November or December) each year.

The representative is also asked to sit on one of the Coalition’s standing committees (Training, Marketing and Membership & Finance). On a rotating basis, those committees join the monthly Board of Directors (Officers and Committee Chairs) monthly conference call.

TEAM COALITION BOARD OF DIRECTORS:

Chairman John McHale, MLB Vice-Chairman Kevin Bruder, Maverik Center, IAVM Second Vice-Chairman, Treasurer Evan Dabby, MLS Third Vice-Chairman, Secretary Carl Mittleman, ARAMARK Finance & Membership Committee Chair Beer Institute Marketing Committee Chair Dennis Wharton, NAB Training Committee Chair John Huff, Live Nation Director-at-Large Russ Simons, Venue Solutions Group Executive Director Jill Pepper

Membership in TEAM Coalition sends an important message to the sports and entertainment industry, the media and local communities across the country. Prioritizing responsibility and providing education are proven techniques to help ensure safety and save lives.

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Techniques for Effective

Alcohol Management TEAM Coalition

1800 Diagonal Road, Suite 600 Alexandria, VA 22314 (703) 647-7430 phone www.teamcoalition.org

877-2-TEAM-CO (877-283-2626) TEAM Coalition www.teamcoalition.org Since 1985, TEAM (Techniques for Effective Alcohol Management) Coalition has flourished as a unique alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, government traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

The organization encourages facilities to implement and enforce alcohol policies through an alcohol management training program that certifies all facility employees in the skills of how to identify patrons who may show signs of impairment and to intervene in a non-confrontational way to properly ensure everyone’s safety. In addition, TEAM outreach extends beyond sports facilities to target fans in support of designated driver programs and other traffic safety messages.

Membership Twenty-one member organizations contribute annual dues and ensure that the most effective, full-facility alcohol management training materials are utilized and promotion of responsible alcohol service and consumption is aggressively pursued.

Government Partnership x TEAM partners with the National Highway Traffic Safety Administration (NHTSA) to develop the alcohol

management training course x TEAM unites NHTSA and sports leagues as well as state offices of highway safety and local sports teams

to promote responsible behavior and traffic safety messages x TEAM earned the 2002 NHTSA Award for Public Service, the 2003 NCADD Education Prevention Award,

and the 2004 NHTSA Administrator’s Achievement Award

Training x TEAM Coalition’s goal is to train every employee at sports and entertainment facilities – both

concessions and operations staff – in effective alcohol management x Over 1,000 facility and concessionaire managers, representing more than 100 facilities, have attended a

two-day Instructor Development Program, passed a certification exam, and are active TEAM trainers x TEAM trainers certify more than 50,000 full-facility personnel annually, including alcohol-servers,

ushers, ticket-takers, and parking lot attendants x TEAM training helps to identify the warning signs of impairment, prevent underage drinking, and ensure

the safety of all fans

Alcohol Service Policies TEAM encourages facilities to define, communicate and enforce policies, including:

- Cutting-off alcohol sales before the end of the event - Limiting the number of alcohol drinks per purchase/ possession - Checking the ID of patrons who look younger than the legal drinking age - Limiting and monitoring tailgating activities

Fan Education x 511,770 fans participated in 2013 MLB Responsibility Has Its Rewards (RHIR) sweepstakes for designated

drivers; Designated Drivers for the Season from Boston Red Sox and St. Louis Cardinals attended World Series; Miami Marlins Designated Driver for the Season attended 2013 MLB All-Star Game at Citi Field

x 26,946 fans participated in 2013 MLS RHIR sweepstakes; Designated Drivers for the Season from Real Salt Lake and Sporting Kansas City attended MLS Cup 2013™; Designated Driver for the Season from New York Red Bulls attended 2013 AT&T MLS All-Star Game at Sporting Park in Kansas City

x 247,000 fans participated in 2012 NFL RHIR sweepstakes; Designated Drivers for the Season from Baltimore Ravens and San Francisco 49ers attended Super Bowl XLVII at Mercedes-Benz Superdome; Designated Driver for the Season from Pittsburgh Steelers attended 2013 Pro Bowl

x 65,700 fans participated in 2012-2013 NBA RHIR sweepstakes; Designated Drivers for the Season from Miami Heat and San Antonio Spurs attended NBA Finals; Dallas Mavericks Designated Driver for the Season attended 2013 NBA All-Star Game at Toyota Center

x 54,900 fans participated in 2012-2013 NHL RHIR sweepstakes; Designated Driver for the Season from Carolina Hurricanes attended 2012 NHL All-Star Game at Scotiabank Place

x RHIR events with NCAA at Men’s Final Four, Women’s Final Four, College World Series, DI Football Championship and 2013 Rose Bowl

x 3,824 NASCAR fans pledged to be designated drivers at 13 of the 2013 NASCAR Sprint Cup Series races