“Connecto  is  being  used  by  cloe  lingeire  on  a  daily  basis  and  has   already   shown   tremendous   value   in   terms   of  ROI.    The  team  also  pays  a  lot  of  a=en>on  to  its  clients  and  have  even  implemented  features  just  for  us

– Neha Kant, CEO, Moodsofcloe.com ”

Use Cases   Cloe   has   almost   daily   changing   campaigns   and   offers.  

Some>mes   there   are   more   than   one   marke>ng   promo>ons  needed   to  be  shown  to   the  customer.  They  needed  a  dynamic  solu>on   to   inform   the   site   visitor   about   these   marke>ng  campaigns  on  their  site.

  Cloe  wanted  to  improve  their  cart  drop  out  rate.

  Cloe  wanted  to  show  different  promo>ons  to  users  landing  from  different  ad  crea>ve  (e.g.  separate  offers  for  males/females  OR  people  coming  via  different  sources

How Cloe uses Connecto   Cloe   uses   different   no>fica>on   formats   from   Connecto   to  

display   their   promo>ons.   Connecto   allows   several   op>ons   on  posi>on,   anima>on   and   closing   behavior   of   these   marke>ng  messages  which  Cloe  uses  extensively.

  Connecto  allows  these  marke>ng  campaigns  to  be  turned  on  or  off  based  on  deadlines.  

  For   >med   offers,   Connecto   shows   a   countdown   >mer   on   the  no>fica>on.  This  helps  create  urgency  in  user.

  Cloe  used  a  no>fica>on  to  arrange  callback  for  users  landing  on  the  cart  page  again.

  Cloe  set  up  different  offers  for  males  and  females  landing  from  Facebook   ads   which   reiterated   the   messaging   from   the   ads  thereby  increasing  landing  page  relevance.

  Connecto  tracks  sales  generated  by  individual  messages  helping  marke>ng  team  to  take  informed  decisions

Business Impact   Cloe   has   shown   over   3   million   no>fica>ons   to   its   customers  

through  Connecto.  

  These   efforts   have   generated   direct   sales   impact   on   site  revenues,  increasing  sales  by  a  whopping  7%  in  1st  month.

  They  use   these  no>fica>ons/messages   to  now  gauge  customer  interest   in   certain   offers,   giving   the   product   team   a   unique  opportunity  to  make  informed  product  decisions

WEBSITE www.moodsofcloe.com INDUSTRY eCommerce   PROFILE Moodsofcloe is one of the leading eCommerce lingerie websites in India selling its own brand   SOLUTION Connecto Messaging

3,000,000 Messages served in 2 months

18 Marketing campaigns run in 2 months

300% Improvement in sales via performing messages

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