driving solid traffic, sales & conversions: inbound x facebook
DESCRIPTION
Presentation on how to effectively drive continuous sales, traffic and conversions through Facebook & Inbound plus business case study, tips and strategies that I discussed for Mastering Online Rankings 2013 Philippines (MORCon2013).TRANSCRIPT
Roel Jan ManarangDirector of Inbound
MarketingNorth Social Media
www.northsocialmedia.com@roelmanarang
DRIVINGSOLIDTRAFFIC. SALES. CONVERSIONS.
INBOUND X FACEBOOK
ABOUTROELMANARANG
www.northsocialmedia.comwww.northsocialmedia.com01
FOUNDER AND DIRECTOR OF INBOUND MARKETINGAT NORTH SOCIAL MEDIA
SERVED MORE THAN 100 BUSINESSES IN THE WORLD ACROSS 14 COUNTRIES
APPROVED SEA FACEBOOK SMALL BUSINESS AGENCY PROGRAM
TOP 1 INDIVIDUAL SALES & MARKETING EXPERT IN THE PHILIPPINES VIA ELANCE (2011-2012)
2009SALES CONSULTANT
MLY ENTERPRISE / !JBL
2008STARTED BLOGGING
2010
PROMOTED
MARKETING MANAGER
2011
STARTED FREELANCING &
INTERNET MARKETING
APP CAMELOT ELANCE GUAM AUTOSPOT SPIELGABEN
TOYOTA APPPRIZES KINGSTONANGELCRUISER
FEWCLIENTS
02
www.northsocialmedia.comwww.northsocialmedia.com
DRIVING SOLID TRAFFIC, SALES & CONVERSIONS THROUGH INBOUND AND FACEBOOK.CASE STUDY, TIPS & STRATEGIES
HOW WE LEARN FROM IT.
DOWNFALL AND FAILURES
SPIELGABENPROJECT
04
www.northsocialmedia.com
HOW WE DID IT.
X10 CROWDFUNDING ACHIEVED
TIPS AND STRATEGIES
CONTINUOUS SALES, TRAFFIC & ENGAGEMENT THROUGH FACEBOOK
Increase Branding
Awareness and Traffic
Drive Online Sales Create Successful
Crowd-funding
Campaign
THE CROWD FUNDING STORY
ROUNDONE
DESIGN & VIDEO BLOG FACEBOOK
Lack of Plannin
g
Platform
Limited Targeti
ng
06
www.northsocialmedia.com
NOTHING WORTH HAVING, COMES EASY.
MAKE THINGS HAPPEN
Brainstorm
Video & Design
Contents
Ads
Blogs
Collaboration
Others
ROUNDTWO
WIDENING THE MARKET
08
65%
Global MarketUnited States, United Kingdom,
New Zealand & Singapore
35%
Australian Market
www.northsocialmedia.com
TARGETACHIEVED
$15,000 USD ₱630k PHP
$54,780 USD
₱2.3M PHP
09
www.northsocialmedia.com
15k USD
TARGET GOAL
54k USDTWO DAYS RAISED
CAMPAIGNSUCCESS
10
www.northsocialmedia.com
50%
WHICH PLATFORM IS
MORE EFFICIENT
30%20%
OTHERS BLOGS FACEBOOK
11
www.northsocialmedia.com
Ads
Contents
Outreach
Outreach
Social
WHYFACEBOOK
12
www.northsocialmedia.com
http://nsoci.al/hsimkr
ATTRACT CONVERT
TURN STRANGERS TO
VISITORS
TURN VISITORS TO LEADS
DELIGHT
TURN CUSTOMERS TO PROMOTERS
CLOSE
TURN LEADS TO CUSTOMERS
FACEBOOKPOPULARITY
13
www.northsocialmedia.com
http://nsoci.al/aoiewcdata source: Alexa 2013
3 FACEBOOK OPTIMIZATIONAND STRATEGIESAPPLIED TO SPIELGABEN
FACEBOOK PAGE OPTIMIZATION & IDEAS
PAGEOPTIMIZATION&IDEAS
16
PAGE DESCRIPTION, ABOUT SECTION & DESIGN
www.northsocialmedia.com
Link
Landing Page
Showcase
PAGEOPTIMIZATION&IDEAS
17
PLAN YOUR POSTS
www.northsocialmedia.com
Page Insights > Posts > When Your Fans Are Online
PAGEOPTIMIZATION&IDEAS
18
POST CONTENTS
www.northsocialmedia.com
PHOTO/VIDEO + CTA / LINK
TRAFFICENGAGING + FUN + EDUCATIONAL + CTA
ENGAGEMENT
ENCOURAGE ENTERTAIN EDUCATE
EYE CATCHE
R
LINK
CTA
SETTING UP FACEBOOK ADS
ADSSETUP
20
LEVERAGING THE SEARCH GRAPH
www.northsocialmedia.com
ADD SPONSORED STORIESFANS NON FANS
SUCCESS MONITORING
SUCCESSMONITORING
22
WHAT’S YOUR NUMBER 1 REFERRAL TRAFFIC SOURCE?
www.northsocialmedia.com
Data: September 1 – October 15, 2013
0
10
20
30
40
50
60
70
80
90
100
2,211 Fans
2,225 Fans
2,259 Fans2,265 Fans
2,273 Fans2,293 Fans
2,319 Fans
2,337 Fans
POSTREACH
TARGETEDDEMOGRAPHICS
GENUINE LIKES IMPROVEMENT
REFERRERS
FACEBOOKGROWT
H
23
www.northsocialmedia.com
SUCCESSMONITORINGARE YOU DRIVING CONSISTENT GROWTH?
28.5%UNITED STATES26.2%AUSTRALIA10.9%UNITED KINGDOM
24
78%Female Users21%Male Users
34.4%OTHERS (72 COUNTRIES)
SUCCESSMONITORINGTARGETED AUDIENCE
www.northsocialmedia.com
Twitter@NorthSMedia
FacebookNorthSMedia
PinterestNorthSMedia
QUESTIONSAND ANSWERS@Roelmanarang