www.kinshipdigital.com

Case Study: Engineering Company

Background

Client is a $13b multi-national engineering company, specialising in

components and systems that facilitate motion and the controlled flow

of liquids and gasses. This can typically be seen in large machinery and

aircrafts, where oil, fuel and gas flow through tubes and hoses to pumps

and hydraulic systems.

Client identified the need to monitor certain aspects of their

business on social media channels, in order to gain competitive

insights and market intelligence.

Challenge

Client uses in-house social media monitoring, but needed

augmentation for special events and also for expanding capabilities

into various divisions and technology areas across the world.

In particular, Client was looking for a responsive provider who could act

quickly – and more cost-effectively – than some of their current

providers.

Strategy

Initially, the KINSHIP service focused on European market activism and

brand issues. The service later expanded to global social media

analytics for all the Client social sites worldwide.

Having responded to an urgent need for brand protection and activism

reporting for Client in France, KINSHIP was then asked to provide

monthly social data insights for the Distributor division of Client, a key

part of the global Client business model. These insights are provided in

the form of a monthly report.

KINSHIP also provides insights and regular reporting on specific lines

of Client technologies, along with support of business events such as

key conferences and product launches.

Results

Client has been able to cost-effectively obtain rapid monitoring of

special events; as well as longer-term social data analysis for specific

lines of business and technologies.

Client Testimonial

“The KINSHIP services provide a

platform for discussion between

executives and decision-makers

about the role and benefits of

social media monitoring; and

how it might be used more

widely to support various

functions and capabilities.”

Global Social Media Director

Client