CONFIDENTIAL | © 2016

CASE STUDY:EQUALITY MagazinePRESENTED BYAnastasia Khoo, Chief Marketing Officer, Human Rights CampaignWill Steuber, Creative Director, MEI

CONFIDENTIAL | © 2016

Human Rights CampaignEQUALITY MAGAZINE

Your Name Here

CONFIDENTIAL | © 2016

Human Rights Campaign

Your Name Here

CONFIDENTIAL | © 2016

Digital StrategyReaching 1.5 million members

CONFIDENTIAL | © 2016

Challenges

Your Name Here

• Time to market• Cost• Many members = many devices• No internal digital production

team

CONFIDENTIAL | © 2016

Solution

Your Name Here

Twixl Publisher for app platform • Easy to use• Cost savings

TruAuthor for HTML content creation• Responsive design • Single file per article

MEI’s Nervous Pixel for design and production

CONFIDENTIAL | © 2016

Your Name Here

CONFIDENTIAL | © 2016

Benefits• Faster to market• Fewer files to review and approve• Single file for multi-channel output• Lower cost• Poised to improve and expand in future • Members have option to be paper-free• Added value to the brand• Reach new members via marketplace

CONFIDENTIAL | © 2016

Thank YouAnastasia Khoo, HRCWill Steuber, MEI