espn magazine: 3 issue confidential mobile campaign
DESCRIPTION
In this 6 week, 3 issue sweepstakes, users registered once and were re-entered with every scan. Each code also lead to content supporting the editorial in which it was featured, either a video, flip-book, or additional interview question.TRANSCRIPT
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
ESPN Magazine:3 Issue Confidential Campaign
We turn action codes into mobile engagement on any mobile phone.
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
Different Bonus Content in Each Issue
April 4, 2011MLB Latin American ConfidentialExclusive video content
April 18, 2011NFL Draft ConfidentialPhoto flipbooks of NFL Draft
May 2, 2011NFL Agent ConfidentialQ&A with NFL Agents
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
Title Page Provides Instructions for Codes
• Provides Instructions for Downloading Reader, Scanning Tags
• Highlights Content
• Explains Sweepstakes Incentive
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
Codes Appeared on a Variety of Editorial Pages
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
Codes Link to Content and Sweepstakes Entry
Subsequent scans automatically direct to content and re-enter the user in
sweepstakes
First scan leads to a
registration page
TM
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
Thank you.
We turn action codes into mobile engagement on any mobile phone.
For more information, contact us:
www.nellymoser.com1-781-645-1515