Case study

Supapowa® – Approach to market, wireless charging New brand launch November 2014

Market pain analysis, leading to product and business name, ethos and mission.

Visual brand, messaging, collateral, ongoing support

The marketing sleight of hand:

Presenting technology as a lifestyle benefit.

Tech products tend to position themselves in terms of their technology, leaving

potential customers to imagine their ultimate use. Wireless power is one such

technology.

With Supapowa we presented those with 'smartphone power stress issues' the

chance to keep powerful all day long.

This project was so much more than branding. We worked with the entrepreneur

first by positioning his company to provide an enterprise solution, before creating

the consumer brand for wireless power per se. 

FInal brand marks

“Wireless personal power”

Social property is part of a naming process

Marketing collateral, sub brands, packaging, PR and advertising

Everything you need to get started with

wireless charging

my

first

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SupaPowa® is a registered trademark of QiConnect Ltd

147 Roller banner.indd 1 07/11/2014 07:13

A new kind of power…

… a new way of thinking about power

PMS 1925100M 40Y

Black

Branded items for launch.indd 1 23/10/2014 23:45

Media event, Nov 14

Portfolio 1Supapowa®, the first consumer brand for wireless power

https://vimeo.com/113360157

Get in touch

New product development, naming and branding, advice and support. Nic Cowper 01243 2000 62

hello@yellowbrand.co.uk