CABÉZA ADVERTISING: BRAND GUIDE & SALES COLLATERALVisit the Cabéza Advertising Website

RESULTS

Clarity, Efficiency, Productivity

Clear & Targeted Representation

Market Research

Brand GuideBrand Personas

Source Designer

No Identity Systems

Current BrandingFelt Stale

Case Study: Identity & Marketing Systems

© Dawn Weathersbee 2017

“She asked thought-provokingquestions about my business. It provoked me to draw an image.She communicated the vision to a graphic artist who created a graphic that is now on the web page and entire backside of our business card.”

~ José García, President

“My sales person loves the waythat the company looks. He feels that these pitch and report decks are better than what he was using at a larger agency. The graphic of the gear is a powerful tool that I use at almost every project meeting that I have with a prospect.”

~ José García, President

“Her curiosity is her strongest skill. What spins off of that is her ability to dive into your business to find out what is an ideal customer for you.She identified three differentcustomers for me, and what my message should be. That brings a lot of clarity.”

~ José García, President

Lack of Brand-Specific Messaging

SOLUTIONSCreate Brand StrategyLack of Direction

Update Visual Identity

Informed Strategy

Elevated Image

PROBLEMS

Outdated Logo & Colors

Image Confidence

Ready to Level Up Core Messages

Effective Sales CollateralData Visualization