case study - atlantic promo study 2 - heineken.pdf · case study latin america & caribbean...
TRANSCRIPT
Case Study
Latin America & Caribbean Event POS Value Added by Atlantic Promo § Proposed items to numerous buyers in different countries to accommodate all markets, brand
consistency, cost savings, and manage each independently of one another. § Oversee tight deadlines by sourcing to multiple vendors globally to accommodate short turn time. § Kitted and shipped 3 to 15 items to 25 Latin America and Caribbean markets simultaneously to
meet event campaign launch dates within first few weeks of notification. § First shipment releasing within 48 hours for those with immediate needs. § Gang run printed items and consolidation for further savings
Result § Total Net Savings of $17,450.50