case study at agenda málaga: museums and the web 2.0: the museothyssen.org new strategy
DESCRIPTION
The Museo Thyssen-Bornemisza, concerned about what cultural institutions were doing online and how they were interacting with social networks, began working with other institutions and universities on internet research projects. Javier Espadas presented a research conducted in May 09 about websites and their visibility, focusing on 100 of the best museums worldwide and their presence on the web. The new strategy of the website museothyssen.org recently re-launched with a focus on social networking, visibility and accessibility and this was presented by Guillermo Miranda.TRANSCRIPT
Hegemony
Strategy
To disseminate contents>quality contents>can be embedded>tools for sharing, voting, bookmarks, contents syndication>layout according to standards>web design garantees site usability
Communicating (Blogs & Microblogging)
• Blog Channel• Lifestreaming > microblogging
Communicating>blogs>micro-blogging
Off-site optimisation
• >post contents on sites other than own• >Promote in-house projects on web 2.0
Off-site optimisation>contents on sites other than our own>promote in-house projects on Web 2.0
Publish and share>visibility of museum images on Flickr>sites for publishing presentations
Social networks>facebook channel>professional networks
