case study: airasia friendsy | top viral social media campaign
TRANSCRIPT
AIR ASIAFRIENDSY FACEBOOK CAMPAIGN
STARTING POINT• Air Asia started flights from Sydney
to Kuala Lumpur
• Air Asia is a small airline compared to others
• Air Asia wanted to promote their new flights
BUT
were up against fierce competitionAir Asia
Air Asia were lacking in marketing budget
They needed brand awareness
WHAT AIR ASIA DID???
Air Asia decided to launch facebook contest
AIR ASIA FRIENDSY• One could win a plane for himself
and up to 302 facebook friends
• Just one need to do is work out which friends to invite
RESULT• Campaign got viral
• Around 2,300,000 people engaged with this contest
THANK YOU!!!