can you name #5womenartists? a viral campaign for women's history month
TRANSCRIPT
Can You Name #5WomenArtists?
A Viral Campaign for Women’s History Month
Emily Haight, Digital Editorial AssistantMara Kurlandsky, Project Coordinator for Digital Engagement
NMWA is the only major museum in the world solely dedicated to recognizing women’s creative contributions.
Mission
Women’s History Month Every March the museum has an opportunity to catch the attention of a wider audience to celebrate women artists—this year we wanted to do something fun and engaging
Social media +
the original question =
#5womenartists
How Did We Do It?• Cross-departmental brainstorming
• Marketing & Communications• Digital Engagement
• Created a fact sheet & press release• Partner outreach• Early press coverage• Shared an introductory blog post
The Campaign• Day 1: We didn’t know what to expect!• Published our first posts• Noticed lots of engagement right
away
• Day 2: Played catch-up…• Added Hashtracking Analytics• Published a home-page graphic• Printed takeaways• Added gallery signage
Tracking• Big Spikes: Mar 1, Mar 8 (International Women’s Day), Mar 31
• The Work:• Scouring articles & blogs• Tracking spreadsheets• Twitter list of participating
organizations• Milestones:
Hitting 10,000 Instagram followers!Crossing 20,000 Twitter followersSome of our favorite museums started following us…
Additional Opportunities• International Women’s
Day Instameet• Museum program on
women in science/tech• @52Museums• #MuseumWeek• Wikipedia Edit-a-Thon
Other Museums
The NMWA Recipe• Simple, mission-
driven idea• Ask a question• Issue a shareable
challenge• Low-to-no barrier
to participation• Plan in advance • Partner up!
• Get some press
• Plan for success• Be flexible• Fan the flames• Share your results
Help us break the internet!
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• We’re planning for next year’s campaign already—it’ll be bigger and better!
• Contact us to let us know if you’ll be joining or have ideas
• Looking forward to seeing your #5womenartists posts!
