ACTIVENetwork.com

CASE STUDY445,000+ Athletes Reached...and Counting

Reebok, one of the world’s largest athletic footwear and apparel companies, is constantly seeking innovative ways to expand its reach to new generations and types of runners. ACTIVE Network’s marketing options were a natural fit.

“We wanted to work with ACTIVE because of the community they’ve built and the size of their very engaged network… it just made sense.”

Introduction

Reebok Case Study 3

is pursuing new ways to connect with the running community, increase brand awareness in key markets, and generate new opt-ins for the brand’s athlete database. The organization is also seeking a partner with the ability to target its key demographic at specific points throughout each stage of the event participant’s journey, from research to registration to participation.

“WHAT’S GREAT ABOUT ACTIVE IS IT’S NOT JUST A COOKIE-CUTTER MODEL…THEY’RE DEFINITELY FLEXIBLE ON HOW THEY WORK WITH THEIR PARTNERS.”

Reebok Challenges/Goals

Reebok Case Study 3

“One of the main benefits we saw with Virtual Event Bags is that it allowed us to get in front of people at the right time - immediately after they sign up for a race, during their training, and when they’re excited about having completed the race.”

In order to connect Reebok with its target athletes, drive brand awareness and grow the sportwear giant’s consumer database, ACTIVE presented its unique global sponsorship strategy.

The program featured Virtual Event Bags, a digital “goodie” bag that would entice participation with an exclusive Reebok apparel giveaway to athletes participating in running events across the country.

The Virtual Event Bag would give Reebok premium event exposure without the logistics of sponsoring individual events. Additionally, Reebok could then reach out directly to all giveaway applicants with exclusive merchandise offers to drive even more sponsorship value.

The contest and Virtual Event Bags were strategically positioned to target runners at optimal times during the event participation process increasing opt-ins and

traffic to Reebok’s site.

Reebok Case Study

What ACTIVE Proposed

“We thought we would test the contest for a month to see how it went, but when we generated a few thousand entries - all of which were new to our database - that was a clear indicator that we wanted to move forward.”

In less than 5 months, ACTIVE delivered astounding results for Reebok:

445,000+ athletes reached

10,000+ new opt-ins for the Reebok database

190,000+ visits to the Reebok Site

Unsure about this new medium, Reebok opted for a trial of the Virtual Event Bags global sponsorship placement and the team was immediately sold on expanding the program.

“VIRTUAL EVENT BAGS

IS DEFINITELY A GREAT

PRODUCT.”Jay Baer

Social Media Strategist and Author

4

Campaign Results

Global Sponsorships has enabled Reebok to sponsor hundreds of events without the usual logistics of event sponsorship.

Reebok Case Study

300+ events sponsored by Reebok ...and counting

These are just a few of the events Reebok sponsored.

Global Sponsorship

5

Reebok was thrilled with ACTIVE Network’s creative strategy, execution and the results of the campaign.

MediaSales@activenetwork.com | 888.227.9826

Quotes by Emily Mullins, Global Digital Business Development

Contact us to become a Virtual Event Bags global sponsor and reach your target audience at the exact time they’re ready to buy.