case method of learning

7/30/2019 Case Method of Learning

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Case Method of Learning

Develop skills in diagnostic situations

Defining problems

Analyzing the sources and constraints ofsources

Developing alternative courses of action


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Case

A case is written account of real or simulated

managerial problems, dilemmas and

situations calling for solutions. Analysis of

cases is an exercise in critical understanding of

concepts and causes of problems and events.


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Types of Cases

Theoretical

Factual


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Theoretical cases- Case studies which are meant for

reading and clarifying theoretical concepts of disciplinesuch as management, involving the study of marketing,

human relations, communication and so on are academic

case studies. They are used as examples to concretize the

abstract concepts of a discipline. The interplay of ideas ispresented in the form of action, interaction and conflict

among persons involved in a life-like situation, described

by the case. It uses the principles of oral, non-verbal andwritten communication to demonstrate the dynamics of

effective communication.


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Factual Cases- Case studies which describe and illustrate

an organizations experience and efforts to overcome

different problems and situations are real cases. These

cases are based on facts. They represent the critical

management issues with full details of facts and figures.Their analysis requires a systematic approach to

identification of the main problem, alternative solutions

and finally the best solutions. Such factual case studies

project corporate problems belonging to any functionalarea of management, such as marketing, production or

human relations.


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How to do a case analysis

A good case study is base on criticalmanagement issues faced by organizations. It

does not focus on personal dilemmas.

The subject matter of a case can be used fordifferent purposes. A case can illustrate the

principles of effective communication and it can

be used also to demonstrate techniques of sales

and marketing


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Case analysis approach

Systems approach-an organization is viewed as a

system that converts inputs into outputs.

For this analysis we should seek following

information:What business is it?

What markets does it serve?

What technologies does it use?What is it financial condition?

What is the organizational structure?


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Behavioral approach

Focuses on behavior of people. Managerial

leadership is a typical focus of such an

analysis. Individual traits, behavioral styles,

values and acts committed by responsible

people within the organization yield valuable

information.


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Decision Approach- This makes use of one or

more decision making models or tools that

help identify and evaluate alternatives.


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Strategy approach-This approach is used with

longer, formal cases and typically in business

school policy courses.

What do we know or do not about the

organization

What are the objective

What do the customers want

How can the services be improved


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SWOT

Strength

Weaknessopportunity

Threats


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Process of analyzing a case

Study the case

Identify the problem-and discover

relationships between the problems and the

factors responsible for it

Define the problem in precise words

Identify the causes of the problem

Develop alternative

Develop plan of action or implementation


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Written analysis

Title of the case-reflects objective or central

Statement of the problem

Case

Scope of the analysis

Alternative solutions and their evaluation

Best solution

Conclusion

Executive summary


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Characteristics of good report

Accuracy

Simplicity

Completeness

Brevity

Appearance

Readability

Reliability

Economy

Timelines

Logical content


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Kinds of reports

Statutory reports

On the basis of formality

Formal reportsInformal


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Kinds of reports

On the basis of function

Informational report

Interpretive report


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Kinds of reports

On the basis of frequency

Routine report

Special report


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Kinds of reports

On the basis of the nature of the subject

Problem determining

Technical-data on specialized subject withoutany comment


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Kinds of report

On the basis of number of persons

Reports by individual

Reports by committees


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Kinds of report

On the basis of subject matter

Marketing report

Accounting report Production report


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Kinds of report

On the basis of length

Short

long


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case method of learning

Documents