cascada verde - lee & associates...cascada verde project is located in the city of carlsbad,...

CASCADA VERDE

Market Analysis

and Marketing Proposal

By

The Blu Summit Real Estate Group at Keller Williams Realty

© The Blu Summit Real Estate Group. All Rights Reserved. California Bureau of Real Estate Broker of Record Lic.01524589, Broker Associate Lic. 01037546. Accredited Business through the Better Business Bureau. www.tbsreg.com

Introduction

Dear Michael,

Enclosed please find Market Analysis, Unit-by-Unit pricing and Marketing Proposal for

the Cascada Verde condominium development. Our initial objective regarding Cascada Verde is

to provide pricing analysis with pro forma unit price points based on the estimated completion

date of late 2017. This report also gives an overview of current residential real estate market

conditions in San Diego and Carlsbad / La Costa submarkets.

Please do not hesitate to contact me if you have any questions or need any additional

information.

Best regards,

Robert W. Dudek, MSEL President & Broker Associate CA Real Estate BRE Lic. 01037546

Project Overview

Name: Cascada Verde

City, State: Carlsbad, San Diego County, California

Type: 3.68 Acre Land Parcel for Future Townhome Community

Acquisition Date: 2014

Number of Units: 35

Building & Unit Mix:

Eight Three-Story Townhome Buildings Five One-Bedroom/One and Half Bathroom Units 14 Two-Bedroom/Two and Half Bathroom Units Eight Three-Bedroom/Two and Half Bathroom Units Eight Four-Bedroom/Four-Bathroom Units

Unit Sizes: 809 to 2,010 Square Feet

Year Built: 2017

Unit Features: Private Front Entry, Contemporary Kitchen, Fashionable Bathrooms, Walk-in Closet, Balcony / Deck and Direct Access to Garages

Community Amenities: TBD


Project Location Cascada Verde project is located in the City of Carlsbad, neighborhood of La Costa.

Carlsbad is a seaside resort city occupying a 7-mile (11 km) stretch of Pacific coastline in

northern San Diego County, California. The city is 87 miles (140 km) south of Los Angeles and

35 miles (56 km) north of downtown San Diego and is part of the San Diego-Carlsbad, CA

Metropolitan Statistical Area.

Referred to as "The Village by the Sea" by locals, the city is a tourist destination. The

city's estimated 2014 population was 112,299. For city planning and growth management

purposes, Carlsbad is divided into four distinct quadrants.

https://en.wikipedia.org/wiki/North_County_(San_Diego_area)

https://en.wikipedia.org/wiki/California

https://en.wikipedia.org/wiki/Los_Angeles

https://en.wikipedia.org/wiki/San_Diego


The subject property is located in the southeast quadrant (ZIP code 92009) is located east

of El Camino Real and south of Palomar Airport Road and features several newer expensive

master-planned communities set among hillsides, golf courses, Alga Norte Community Park and

permanent open spaces.

It includes Bressi Ranch and the La Costa neighborhoods of Rancho La Costa, La Costa

Ridge, La Costa Oaks, and La Costa Greens. In 1965, La Costa gave its name to the Gold Medal

Golf Resort, La Costa Resort and Spa, now known as the Omni La Costa Resort and Spa.

Residents here are served by the Carlsbad Unified School District, San Marcos Unified School

District and the Encinitas School District.

https://en.wikipedia.org/wiki/Master-planned_community

https://en.wikipedia.org/wiki/Omni_La_Costa_Resort_and_Spa

https://en.wikipedia.org/wiki/Carlsbad_Unified_School_District

https://en.wikipedia.org/wiki/San_Marcos_Unified_School_District

https://en.wikipedia.org/wiki/San_Marcos_Unified_School_District

https://en.wikipedia.org/w/index.php?title=Encinitas_School_District&action=edit&redlink=1

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiO4tjU0JfNAhVJz2MKHZKZAGsQjRwIBw&url=http://www.mariemax.com/carlsbad-real-estate.php&bvm=bv.124088155,d.cGc&psig=AFQjCNGgRWCOMvWqgR37iRK6szX7eO7MeA&ust=1465447807104557


San Diego Real Estate Market

A Research Tool Provided by the Greater San Diego Association of REALTORS®

April 2016 Quick Facts

$500,001 to $750,000 3,001 Sq Ft and Above

Pending Sales 2

Closed Sales 3

Median Sales Price 4

Percent of Original List Price Received 5

Days on Market Until Sale 6

Inventory of Homes for Sale 7

Months Supply of Inventory 8

Current as of May 5, 2016. All data from Sandicor, Inc. | Powered by ShowingTime 10K | 1

Housing Supply Overview

+ 20.8% + 13.1%

We should see a healthy number of sales in most categories for the next few months, yet there is still some lingering worry about low inventory, especially with an overall slowdown in new construction. For the 12-month period spanning May 2015 through April 2016, Pending Sales in San Diego County were up 8.0 percent overall. The price range with the largest gain in sales was the $500,001 to $750,000 range, where they increased 20.8 percent.

The overall Median Sales Price was up 5.8 percent to $475,000. The property type with the largest price gain was the Single-Family Homes segment, where prices increased 7.1 percent to $537,500. The price range that tended to sell the quickest was the $250,001 to $500,000 range at 33 days; the price range that tended to sell the slowest was the $1,250,001 Or More range at 59 days.

Market-wide, inventory levels were down 19.7 percent. The property type that lost the least inventory was the Single-Family Homes segment, where it decreased 15.9 percent. That amounts to 2.3 months supply for Single-Family Homes and 1.6 months supply for Condos - Townhomes.

+ 9.7%

Price Range With Strongest Pending Sales:

Home Size With Strongest Pending Sales:

Property Type With Strongest Pending Sales:

Condos - Townhomes

Residential real estate activity in San Diego County, comprised of single family properties, townhomes and condominiums. Percent changes are calculated using rounded figures.

Pending Sales A count of properties on which offers have been accepted. Based on a rolling 12-month calculation.

By Price Range 04-2015 04-2016 Change 04-2015 04-2016 Change 04-2015 04-2016 Change

$250,000 and Below 3,073 2,754 - 10.4% 439 304 - 30.8% 2,634 2,450 - 7.0%

$250,001 to $500,000 16,475 16,871 + 2.4% 10,277 9,487 - 7.7% 6,198 7,384 + 19.1%

$500,001 to $750,000 8,578 10,366 + 20.8% 6,978 8,429 + 20.8% 1,600 1,937 + 21.1%

$750,001 to $1,000,000 2,997 3,482 + 16.2% 2,558 2,999 + 17.2% 439 483 + 10.0%

$1,000,001 to $1,250,000 999 1,116 + 11.7% 861 953 + 10.7% 138 163 + 18.1%

$1,250,001 and Above 2,297 2,587 + 12.6% 2,001 2,213 + 10.6% 296 374 + 26.4%

All Price Ranges 34,420 37,176 + 8.0% 23,115 24,385 + 5.5% 11,305 12,791 + 13.1%

By Square Feet 04-2015 04-2016 Change 04-2015 04-2016 Change 04-2015 04-2016 Change

1,500 Sq Ft and Below 16,394 17,903 + 9.2% 7,296 7,567 + 3.7% 9,098 10,336 + 13.6%

1,501 to 2,000 Sq Ft 8,035 8,658 + 7.8% 6,195 6,623 + 6.9% 1,840 2,035 + 10.6%

2,001 to 3,000 Sq Ft 6,761 7,073 + 4.6% 6,424 6,684 + 4.0% 337 389 + 15.4%

3,001 Sq Ft and Above 3,229 3,541 + 9.7% 3,199 3,511 + 9.8% 30 30 0.0%

All Square Footage 34,420 37,176 + 8.0% 23,115 24,385 + 5.5% 11,305 12,791 + 13.1%


All Properties Single-Family Homes Condos - Townhomes

3,073

16,475

8,578

2,997

9992,2972,754

16,871

10,366

3,482

1,1162,587

$250,000 and Below $250,001 to $500,000 $500,001 to $750,000 $750,001 to $1,000,000 $1,000,001 to $1,250,000 $1,250,001 and Above

By Price Range 04-2015 04-2016

16,394

8,0356,761

3,229

17,903

8,6587,073

3,541

1,500 Sq Ft and Below 1,501 to 2,000 Sq Ft 2,001 to 3,000 Sq Ft 3,001 Sq Ft and Above

By Square Feet 04-2015 04-2016

- 10.4% + 2.4% + 20.8% + 11.7% + 12.6% + 9.2% + 4.6% + 9.7%+ 16.2% + 7.8%

Closed Sales A count of the actual sales that have closed in a given month. Based on a rolling 12-month calculation.


$250,000 and Below 3,370 2,912 - 13.6% 501 311 - 37.9% 2,869 2,601 - 9.3%

$250,001 to $500,000 16,900 17,057 + 0.9% 10,901 9,893 - 9.2% 5,999 7,164 + 19.4%

$500,001 to $750,000 8,050 9,850 + 22.4% 6,568 8,094 + 23.2% 1,482 1,756 + 18.5%

$750,001 to $1,000,000 2,709 3,110 + 14.8% 2,326 2,687 + 15.5% 383 423 + 10.4%

$1,000,001 to $1,250,000 1,024 1,117 + 9.1% 883 965 + 9.3% 141 152 + 7.8%

$1,250,001 and Above 1,840 2,090 + 13.6% 1,649 1,797 + 9.0% 191 293 + 53.4%

All Price Ranges 33,893 36,136 + 6.6% 22,828 23,747 + 4.0% 11,065 12,389 + 12.0%


1,500 Sq Ft and Below 16,199 17,362 + 7.2% 7,274 7,341 + 0.9% 8,925 10,021 + 12.3%

1,501 to 2,000 Sq Ft 7,892 8,447 + 7.0% 6,103 6,469 + 6.0% 1,789 1,978 + 10.6%

2,001 to 3,000 Sq Ft 6,625 6,920 + 4.5% 6,301 6,561 + 4.1% 324 359 + 10.8%

3,001 Sq Ft and Above 3,176 3,406 + 7.2% 3,149 3,376 + 7.2% 27 30 + 11.1%

All Square Footage 33,893 36,136 + 6.6% 22,828 23,747 + 4.0% 11,065 12,389 + 12.0%



3,370

16,900

8,050

2,7091,024

1,8402,912

17,057

9,850

3,110

1,1172,090



16,199

7,8926,625

3,176

17,362

8,4476,920

3,406



- 13.6% + 0.9% + 22.4% + 9.1% + 13.6% + 7.2% + 4.5% + 7.2%+ 14.8% + 7.0%

Median Sales Price


1,500 Sq Ft and Below $346,000 $365,825 + 5.7% $380,000 $410,000 + 7.9% $305,000 $319,250 + 4.7%

1,501 to 2,000 Sq Ft $465,000 $499,000 + 7.3% $463,000 $496,500 + 7.2% $485,000 $505,000 + 4.1%

2,001 to 3,000 Sq Ft $610,000 $638,000 + 4.6% $605,000 $630,000 + 4.1% $802,500 $850,000 + 5.9%

3,001 Sq Ft and Above $1,035,000 $1,000,000 - 3.4% $1,027,957 $997,500 - 3.0% $2,000,000 $1,832,000 - 8.4%

All Square Footage $449,000 $475,000 + 5.8% $502,000 $537,500 + 7.1% $333,000 $350,000 + 5.1%

Point at which half of the sales sold for more and half sold for less, not accounting for seller concessions, in a given month. Based on a rolling 12-month median.



$346,000

$465,000

$610,000

$1,035,000

$365,825

$499,000

$638,000

$1,000,000



$449,000$502,000

$333,000

$475,000$537,500

$350,000


By Property Type 04-2015 04-2016

+ 7.1% + 5.1%+ 5.7% + 7.3% + 5.8%+ 4.6% - 3.4%

Percent of Original List Price Received


$250,000 and Below 97.9% 98.3% + 0.4% 92.8% 93.5% + 0.8% 96.4% 96.8% + 0.4%

$250,001 to $500,000 96.7% 97.7% + 1.0% 96.5% 97.3% + 0.8% 96.7% 97.7% + 1.0%

$500,001 to $750,000 96.0% 96.8% + 0.8% 96.5% 97.2% + 0.7% 96.7% 97.3% + 0.6%

$750,001 to $1,000,000 95.9% 96.5% + 0.6% 96.1% 96.5% + 0.4% 95.7% 96.2% + 0.5%

$1,000,001 to $1,250,000 94.2% 94.5% + 0.3% 94.5% 94.8% + 0.3% 94.4% 94.2% - 0.2%

$1,250,001 and Above 92.3% 93.1% + 0.9% 93.3% 94.1% + 0.9% 94.0% 94.6% + 0.6%

All Price Ranges 96.2% 97.0% + 0.8% 96.1% 96.8% + 0.7% 96.5% 97.3% + 0.8%


1,500 Sq Ft and Below 96.6% 97.5% + 0.9% 96.7% 97.7% + 1.0% 96.6% 97.4% + 0.8%

1,501 to 2,000 Sq Ft 96.6% 97.2% + 0.6% 96.6% 97.3% + 0.7% 96.5% 97.0% + 0.5%

2,001 to 3,000 Sq Ft 95.9% 96.5% + 0.6% 95.9% 96.6% + 0.7% 95.5% 95.6% + 0.1%

3,001 Sq Ft and Above 94.0% 94.4% + 0.4% 94.1% 94.5% + 0.4% 92.1% 91.1% - 1.1%

All Square Footage 96.2% 97.0% + 0.8% 96.1% 96.8% + 0.7% 96.5% 97.3% + 0.8%

Percentage found when dividing a property’s sales price by its original list price, then taking the average for all properties sold, in a given month, not accounting for seller concessions. Based on a rolling 12-month average.



97.9%

96.7%96.0% 95.9%

94.2%

92.3%

98.3%97.7%

96.8% 96.5%

94.5%

93.1%



96.6% 96.6%

95.9%

94.0%

97.5%97.2%

96.5%

94.4%



+ 0.4% + 1.0% + 0.8% + 0.3% + 0.9% + 0.9% + 0.6% + 0.4%+ 0.6% + 0.6%

Days on Market Until Sale


$250,000 and Below 51 42 - 17.6% 80 71 - 11.3% 46 38 - 17.4%

$250,001 to $500,000 41 33 - 19.5% 42 34 - 19.0% 40 30 - 25.0%

$500,001 to $750,000 40 34 - 15.0% 40 34 - 15.0% 39 33 - 15.4%

$750,001 to $1,000,000 43 41 - 4.7% 42 40 - 4.8% 50 45 - 10.0%

$1,000,001 to $1,250,000 49 44 - 10.2% 48 43 - 10.4% 55 53 - 3.6%

$1,250,001 and Above 66 59 - 10.6% 66 59 - 10.6% 69 59 - 14.5%

All Price Ranges 44 36 - 18.2% 44 38 - 13.6% 42 34 - 19.0%


1,500 Sq Ft and Below 40 31 - 22.5% 37 29 - 21.6% 42 32 - 23.8%

1,501 to 2,000 Sq Ft 40 34 - 15.0% 39 33 - 15.4% 42 38 - 9.5%

2,001 to 3,000 Sq Ft 47 40 - 14.9% 46 40 - 13.0% 62 47 - 24.2%

3,001 Sq Ft and Above 66 62 - 6.1% 66 62 - 6.1% 64 67 + 4.7%

All Square Footage 44 36 - 18.2% 44 38 - 13.6% 42 34 - 19.0%

Average number of days between when a property is listed and when an offer is accepted, in a given month. Based on a rolling 12-month average.



51

41 40 4349

66

42

33 3441 44

59



40 4047

66

31 3440

62



- 17.6% - 19.5% - 15.0% - 10.2% - 10.6% - 22.5% - 14.9% - 6.1%- 4.7% - 15.0%

Inventory of Homes for Sale


$250,000 and Below 678 342 - 49.6% 130 84 - 35.4% 548 258 - 52.9%

$250,001 to $500,000 2,723 1,767 - 35.1% 1,578 976 - 38.1% 1,145 791 - 30.9%

$500,001 to $750,000 1,912 1,583 - 17.2% 1,547 1,283 - 17.1% 365 300 - 17.8%

$750,001 to $1,000,000 942 838 - 11.0% 804 687 - 14.6% 138 151 + 9.4%

$1,000,001 to $1,250,000 363 367 + 1.1% 304 309 + 1.6% 59 58 - 1.7%

$1,250,001 and Above 1,429 1,568 + 9.7% 1,257 1,387 + 10.3% 172 181 + 5.2%

All Price Ranges 8,047 6,465 - 19.7% 5,620 4,726 - 15.9% 2,427 1,739 - 28.3%


1,500 Sq Ft and Below 2,940 2,099 - 28.6% 1,121 843 - 24.8% 1,819 1,256 - 31.0%

1,501 to 2,000 Sq Ft 1,537 1,134 - 26.2% 1,080 797 - 26.2% 457 337 - 26.3%

2,001 to 3,000 Sq Ft 1,674 1,422 - 15.1% 1,545 1,298 - 16.0% 129 124 - 3.9%

3,001 Sq Ft and Above 1,895 1,810 - 4.5% 1,873 1,788 - 4.5% 22 22 0.0%

All Square Footage 8,047 6,465 - 19.7% 5,620 4,726 - 15.9% 2,427 1,739 - 28.3%

The number of properties available for sale in active status at the end of a given month. Based on one month of activity.



678

2,723

1,912

942

363

1,429

342

1,7671,583

838

367

1,568



2,940

1,537 1,6741,895

2,099

1,1341,422

1,810



- 49.6% - 35.1% - 17.2% + 1.1% + 9.7% - 28.6% - 15.1% - 4.5%- 11.0% - 26.2%

Months Supply of Inventory


$250,000 and Below 2.6 1.5 - 42.3% 3.6 3.3 - 8.3% 2.5 1.3 - 48.0%

$250,001 to $500,000 2.0 1.3 - 35.0% 1.8 1.2 - 33.3% 2.2 1.3 - 40.9%

$500,001 to $750,000 2.7 1.8 - 33.3% 2.7 1.8 - 33.3% 2.7 1.9 - 29.6%

$750,001 to $1,000,000 3.8 2.9 - 23.7% 3.8 2.7 - 28.9% 3.8 3.8 0.0%

$1,000,001 to $1,250,000 4.4 3.9 - 11.4% 4.2 3.9 - 7.1% 5.1 4.3 - 15.7%

$1,250,001 and Above 7.5 7.3 - 2.7% 7.5 7.5 0.0% 7.0 5.8 - 17.1%

All Price Ranges 2.8 2.1 - 25.0% 2.9 2.3 - 20.7% 2.6 1.6 - 38.5%


1,500 Sq Ft and Below 2.2 1.4 - 36.4% 1.8 1.3 - 27.8% 2.4 1.5 - 37.5%

1,501 to 2,000 Sq Ft 2.3 1.6 - 30.4% 2.1 1.4 - 33.3% 3.0 2.0 - 33.3%

2,001 to 3,000 Sq Ft 3.0 2.4 - 20.0% 2.9 2.3 - 20.7% 4.6 3.8 - 17.4%

3,001 Sq Ft and Above 7.0 6.1 - 12.9% 7.0 6.1 - 12.9% 8.8 8.8 0.0%

All Square Footage 2.8 2.1 - 25.0% 2.9 2.3 - 20.7% 2.6 1.6 - 38.5%

The inventory of homes for sale at the end of the most recent month, based on one month of activity, divided by the average monthly pending sales from the last 12 months.



2.62.0

2.7

3.84.4

7.5

1.5 1.31.8

2.9

3.9

7.3



2.2 2.33.0

7.0

1.4 1.62.4

6.1



- 42.3% - 35.0% - 33.3% - 11.4% - 2.7% - 36.4% - 20.0% - 12.9%- 23.7% - 30.4%


Carlsbad / La Costa Demographics

Powered by

Back to Altisma Way, Carlsbad, CA 92009

2009-2013 American Community Survey 5-Year Estimatesfor San Diego County, CA Tract 200.14 BlockGroup 2

POPULATION DEMOGRAPHICS

Currently viewing demographics for San Diego County, CA Tract 200.14 BlockGroup 2

POPULATION PROFILE TOTAL POPULATION: 2506

Age 0-14 15-21 22-34 35-44 45-54 55-64 65+

Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent Number Percent

Male 206 8.22% 92 3.67% 240 9.58% 213 8.50% 211 8.42% 139 5.55% 248 9.90%

Female 208 8.30% 34 1.36% 236 9.42% 122 4.87% 164 6.54% 141 5.63% 252 10.06%

SOCIO-ECONOMIC PROFILE MEDIAN HOUSEHOLD INCOME: $86,417

Household Income Profession Education Cars Owned

Number Percent Number Percent Number Percent Number Percent

$0-10k 74 6.52% Management/Professional 897 66.99% No Diploma 18 1.16% 1 384 33.83%

$10-25k 67 5.90% Service 97 7.24% HS Diploma 188 12.15% 2 684 60.26%

$25-35k 24 2.11% Sales/Admin 320 23.90% AA Diploma 100 6.46% 3 67 5.90%

$35-50k 11 0.97% Trades 9 0.67% BA/BS Degree 698 45.12% 4 0 0.00%

$50-75k 265 23.35% Production/Transportation 16 1.19% Grad Degree 543 35.10% 5+ 0 0.00%

$75-100k 253 22.29% None 0 0.00%

$100k+ 441 38.85%

These amounts represent the total number for the area

HOUSING PROFILE

Occupancy Bedrooms Year Move-In Built


Owner 729 63.34% No Bedrooms 0 0.00% 2010+ 218 19.21% 0 0.00%

Renter 406 35.27% 1 Bedrooms 54 4.69% 2000-09 620 54.63% 0 0.00%

SFR Det 453 39.36% 2 Bedrooms 474 41.18% 1990-99 250 22.03% 328 28.50%

SFR Att 360 31.28% 3 Bedrooms 376 32.67% 1980-89 42 3.70% 391 33.97%

MF 2-4 64 5.56% 4 Bedrooms 209 18.16% 1970-79 5 0.44% 411 35.71%

MF 5+ 274 23.81% 5+ Bedrooms 38 3.30% Before 1970 0 0.00% 21 1.82%

Mobile Home 0 0.00%

Others 0 0.00%

Mortgage as % of Income Mortgage Costs Rent as % of Income Gross Rent


0-24% 185 31.84% $0 - 499 0 0.00% 0-24% 125 30.79% $0 - 299 0 0.00%

COPYRIGHT © 2016 COURTHOUSE RETRIEVAL SYSTEM. ALL RIGHTS RESERVED.Information Deemed Reliable But Not Guaranteed.

25-29% 142 24.44% $500 - 799 0 0.00% 25-29% 71 17.49% $300 - 549 0 0.00%

30-34% 105 18.07% $800 - 1499 31 5.34% 30-34% 86 21.18% $550 - 749 0 0.00%

35%+ 149 25.65% $1500+ 550 94.66% 35%+ 124 30.54% $750+ 406 100.00%

Average $2,451 Average $1,820

These amounts represent the total number for the area

COPYRIGHT © 2016 COURTHOUSE RETRIEVAL SYSTEM. ALL RIGHTS RESERVED.Information Deemed Reliable But Not Guaranteed.

Demographics, cont.


Carlsbad / La Costa (ZIP 92009) Real Estate Market

Key Metrics 2015 2016 Percent Change Thru 5-2015 Thru 5-2016 Percent Change

New Listings 103 72 - 30.1% 394 338 - 14.2%

Pending Sales 68 47 - 30.9% 255 225 - 11.8%

Closed Sales 52 62 + 19.2% 205 191 - 6.8%

Median Sales Price* $867,500 $980,000 + 13.0% $842,000 $900,000 + 6.9%

Percent of Original List Price Received* 97.1% 97.2% + 0.1% 97.0% 96.8% - 0.2%

Days on Market Until Sale 44 21 - 52.3% 42 34 - 19.0%

Inventory of Homes for Sale 135 106 - 21.5% -- -- --

Months Supply of Inventory 3.0 2.4 - 20.0% -- -- --

* Does not account for sale concessions and/or downpayment assistance. | Percent changes are calculated using rounded figures and can sometimes look extreme due to small sample size.


New Listings 47 43 - 8.5% 203 206 + 1.5%

Pending Sales 28 28 0.0% 141 140 - 0.7%

Closed Sales 23 30 + 30.4% 117 130 + 11.1%


Percent of Original List Price Received* 96.9% 96.7% - 0.2% 96.3% 97.2% + 0.9%





Local Market Update for May 2016A Research Tool Provided by the Greater San Diego Association of REALTORS®

92009Carlsbad SE

May Year to Date

May Year to DateSingle Family

Townhouse-Condo

Current as of June 5, 2016. All data from Sandicor, Inc. Powered by ShowingTime 10K. Percent changes are calculated using rounded figures.

92009 — All MLS — All MLS —

92009 —

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

5-2013 10-2013 3-2014 8-2014 1-2015 6-2015 11-2015 4-2016

Median Sales Price – Single FamilyRolling 12-Month Calculation

$250,000

$300,000

$350,000

$400,000

$450,000

5-2013 10-2013 3-2014 8-2014 1-2015 6-2015 11-2015 4-2016

Median Sales Price – Townhouse-Condo Rolling 12-Month Calculation


Carlsbad (ZIP 92011) Real Estate Market


New Listings 38 28 - 26.3% 154 172 + 11.7%

Pending Sales 23 25 + 8.7% 105 118 + 12.4%

Closed Sales 26 28 + 7.7% 89 106 + 19.1%

Median Sales Price* $960,000 $949,500 - 1.1% $880,000 $930,000 + 5.7%

Percent of Original List Price Received* 97.3% 97.7% + 0.4% 97.2% 97.6% + 0.4%






New Listings 17 14 - 17.6% 77 81 + 5.2%

Pending Sales 13 11 - 15.4% 64 67 + 4.7%

Closed Sales 13 19 + 46.2% 58 58 0.0%


Percent of Original List Price Received* 97.5% 97.4% - 0.1% 96.2% 96.9% + 0.7%





Local Market Update for May 2016A Research Tool Provided by the Greater San Diego Association of REALTORS®

92011Carlsbad SW

May Year to Date

May Year to DateSingle Family

Townhouse-Condo

Current as of June 5, 2016. All data from Sandicor, Inc. Powered by ShowingTime 10K. Percent changes are calculated using rounded figures.

92011 — All MLS — All MLS —

92011 —

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

5-2013 10-2013 3-2014 8-2014 1-2015 6-2015 11-2015 4-2016

Median Sales Price – Single FamilyRolling 12-Month Calculation

$200,000

$300,000

$400,000

$500,000

$600,000

5-2013 10-2013 3-2014 8-2014 1-2015 6-2015 11-2015 4-2016

Median Sales Price – Townhouse-Condo Rolling 12-Month Calculation


Active New Communities (under $1M) - Carlsbad


Seagrove by Taylor Morrison – Carlsbad / Village 92008

2503 State Street, Carlsbad, CA 92008 10.3 miles Northwest of Cascada Verde 47 Attached Condo Townhomes Three-Story, Patios, Roof Decks 2-3 Bed, 2.5 Bath 2,099 SF – 2,147 SF Price: $869,990 - $985,990 Average: $414 - 459 / SF

Robertson Ranch by Toll Brothers – Carlsbad 92010

2483 Wellspring, Carlsbad, CA 92010 6.3 miles North of Cascada Verde Master Planned Community of 78 SFRs Two-Story, Community Amenities 3-5 Bed, 3.5 – 5.5 Bath 2,165 SF – 3,897 SF Price: $844,995 - $974,995, Average: $250 - 390 / SF


Estate Homes by Pacific Legacy Homes – Carlsbad 92008

4020 James Drive, Carlsbad, CA 92008 8 miles Northwest of Cascada Verde 5 SFRs One- and Two-Story 3-5 Bed, 3.5 – 4.5 Bath 2,920 SF – 3,523 SF Price: $859,000 - $1,250,000 Average: $294 - 355 / SF


Planned New Communities (under $1M) - Carlsbad


Beachwalk at Madison by Vesta Pacific – Carlsbad / Village 92008

Roosevelt Street, Carlsbad, CA 92008 9.3 miles Northwest of Cascada Verde Attached Condo Townhomes (Qty unknown) Three-Story, Patios, Decks 3 Bed, 3 Bath 1,594 – 1,607 SF Price: TBD

Acacia at The Preserve by Cornerstone – Carlsbad 92010

340 Marron Rd, Carlsbad, CA 92008 8.7 miles North of Cascada Verde 48 Attached Duplex Condos Two-Story 4 Bed, 2.5 Bath 1,973 SF Price: TBD Average: TBD


Blue Sage at The Preserve by Cornerstone – Carlsbad 92010

340 Marron Rd, Carlsbad, CA 92008 8.7 miles North of Cascada Verde 102 Attached Tri-plex Condos Two-Story 3-4 Bed, 2.5 Bath 1,825 SF Price: TBD Average: TBD

Agave at The Preserve by Cornerstone – Carlsbad 92010

340 Marron Rd, Carlsbad, CA 92008 8.7 miles North of Cascada Verde 88 Attached Townhomes Two-Story 3 Bed, 2.5 Bath 1,700 SF Price: TBD Average: TBD


Comparable Sales – Carlsbad / La Costa (ZIP 92009)

LISTING COUNT:TOTAL11

DAYS ON MARKET:HIGH201

LOW6

AVG42

MED16

LIST PRICE:

SOLD PRICE:

HIGH$699,000

$700,000

LOW$639,500

$635,000

AVERAGE$666,945

$670,000

MEDIAN$664,900

$672,500

TOTAL PRICE$7,336,399

$2,680,000

PROPERTY SYSTEM GRID

Pics MLS # Status Style Full Address Zip Comm MapCo TotBdDOML TotB EstSF YrBlt ListPrice Price/EstS Lst Date Sold Price

160020074 ACT TOWNH

6972 Brass Pl. 92009 CSBW 1127E6

3 53 3 1,615 2010 $639,500 $395.98 4/15/2016

160012749 ACT TOWNH

6970 Feldspar 92009 LAC 2 90 3 1,615 2010 $660,000 $408.67 3/8/2016

160019451 ACT TOWNH

6916 Tourmaline 92009 LAC 4 56 4 2,216 2010 $664,900 $300.05 4/12/2016

150055794 ACT TOWNH

6944 Brass Place 92009 CSBE 3 168 3 1,730 2010 $665,000 - $680,000 $393.06 9/11/2015

160029885 ACT TOWNH

6930 tourmaline 92009 LAC 3 6 4 2,216 2011 $675,000 - $685,000 $309.12 6/1/2016

160024035 PEND TOWNH

6950 Brass Pl. 92009 CSBE 3 6 3 1,615 2010 $599,999 - $649,999 $402.48 5/4/2016

160025344 PEND TOWNH

6940 Feldspar Place 92009 LAC 1127E6

3 16 3 1,615 2011 $669,000 $414.24 5/10/2016

160014076 SOLD TOWNH

6935 Brass 92009 LAC 4 8 3 1,730 2010 $649,000 $367.05 3/16/2016 $635,000


6964 Feldspar 92009 LAC 3 17 3 1,615 2011 $660,000 $408.67 1/17/2016 $660,000


6927 Tourmaline Pl 92009 LAC 4 6 4 2,216 2012 $660,000 - $680,000 $309.12 3/23/2016 $685,000


6958 Feldspar Pl 92009 LAC 4 8 3 1,730 2011 $649,000 - $699,000 $404.62 2/26/2016 $700,000

Information Provided Courtesy Of: Search Criteria

BRE Lic#: CARobert W Dudek

01037546619-280-1400

Keller Williams Carmel Valley - Office: 858-720-1900

Information is not guaranteed. Copyright 2001 - 2016 SANDICOR,

Area (Minor)=92009 ANDClass=RE AND Off MarketDate=12/01/2015-06/06/2079AND County=SanDiego ANDYrBlt>=2010 ANDStatus=ACT,BOMPENDSOLD06/07/2016 10:09 PM

CMA Summary Report

RESIDENTIAL Summary Statistics

High Low Average MedianLP:$699,000 $639,500 $666,945 $664,900SP:$700,000 $635,000 $670,000 $672,500

RESIDENTIAL - Active Number of Properties: 5

Num MLS # Status Style FllAdd ZipArea YrBlt Beds TotB LotSFApx EstSF DOM LP $/EstSF

1 160020074 ACT TOWNH 6972 Brass Pl. CARLSBAD (92009) 2010 3 3 1,615 53 $639,500 $395.98

2 160012749 ACT TOWNH 6970 Feldspar CARLSBAD (92009) 2010 2 3 1,615 91 $660,000 $408.67

3 160019451 ACT TOWNH 6916 Tourmaline CARLSBAD (92009) 2010 3 4 2,216 56 $664,900 $300.05

4 150055794 ACT TOWNH 6944 Brass Place CARLSBAD (92009) 2010 3 3 1,730 201 $665,000 - $680,000 $393.06

5 160029885 ACT TOWNH 6930 tourmaline CARLSBAD (92009) 2011 3 4 2,216 6 $675,000 - $685,000 $309.12

Avg 2010 2 3 1878 81 $665,880 $361.38

Min 2010 2 3 1615 6 $639,500 $300.05

Max 2011 3 4 2216 201 $685,000 $408.67

Med 2010 3 3 1730 56 $664,900 $393.06

RESIDENTIAL - Pending Number of Properties: 2

Num MLS # Status Style FllAdd ZipArea Beds TotB PDate LotSFApx EstSF DOM LP $/EstSF

1 160024035 PEND TOWNH 6950 Brass Pl. CARLSBAD (92009) 3 3 5/10/2016 1,615 6 $599,999 - $649,999 $402.48

2 160025344 PEND TOWNH 6940 Feldspar Place CARLSBAD (92009) 3 3 5/26/2016 1,615 16 $669,000 $414.24

Avg 3 3 1615 11 $659,500 $408.36

RESIDENTIAL - Sold Number of Properties: 4

Num MLS # Status Style FllAdd ZipArea YrBlt Beds TotB COEDate LotSFApx EstSF DOM LP $/EstSF SP $/EstSF

1 160014076 SOLD TOWNH6935 Brass CARLSBAD (92009) 2010 3 3 4/25/2016 1,730 8 $649,000 $375.14 $635,000 $367.05



01037546619-280-1400




2 160002874 SOLD TOWNH6964 Feldspar CARLSBAD (92009) 2011 3 3 3/4/2016 1,615 17 $660,000 $408.67 $660,000 $408.67

3 160015434 SOLD TOWNH6927 Tourmaline Pl CARLSBAD (92009) 2012 4 4 5/24/2016 2,216 6 $660,000 - $680,000 $306.86 $685,000 $309.12

4 160010398 SOLD TOWNH6958 Feldspar Pl CARLSBAD (92009) 2011 3 3 4/25/2016 1,730 8 $649,000 - $699,000 $404.05 $700,000 $404.62

Avg 2011 3 3 1822 9 $672,000 $373.68 $670,000 $372.37

Min 2010 3 3 1615 6 $649,000 $306.86 $635,000 $309.12

Max 2012 4 4 2216 17 $699,000 $408.67 $700,000 $408.67

Med 2011 3 3 1730 8 $670,000 $389.60 $672,500 $385.84


Comparable Sales – Carlsbad (ZIP 92011)

LISTING COUNT:TOTAL4

DAYS ON MARKET:HIGH124

LOW1

AVG47

MED33

LIST PRICE:

SOLD PRICE:

HIGH$632,500

$620,000

LOW$619,000

$619,000

AVERAGE$626,625

$619,666

MEDIAN$627,500

$620,000

TOTAL PRICE$2,506,500

$1,859,000

PROPERTY SYSTEM GRID

Pics MLS # Status Style Full Address Zip Comm MapCo TotBdDOML TotB EstSF YrBlt ListPrice Price/EstS Lst Date Sold Price

160022082 PEND ATT 1872 Brant Ln 92011 LAC 3 31 4 1,720 2013 $632,500 $367.73 4/25/2016


1630 Fairlead Ave 92011 CSBE 3 1 3 1,500 2014 $599,000 - $619,000 $412.67 4/15/2016 $619,000

150050986 SOLD ATT 1843 Arroyo Willow Ln 92011 LAC 4 124 3 1,669 2013 $615,000 - $625,000 $371.48 9/17/2015 $620,000


1879 Black MustardLane

92011 CSBS 1127E5

4 35 4 1,883 2013 $595,000 - $630,000 $329.26 1/31/2016 $620,000



01037546619-280-1400




CMA Summary Report

RESIDENTIAL Summary Statistics

High Low Average MedianLP:$632,500 $619,000 $626,625 $627,500SP:$620,000 $619,000 $619,666 $620,000

RESIDENTIAL - Pending Number of Properties: 1

Num MLS # Status Style FllAdd ZipArea Beds TotB PDate LotSFApx EstSF DOM LP $/EstSF

1 160022082 PEND ATT 1872 Brant Ln CARLSBAD (92011) 3 4 5/26/2016 8,486 1,720 31 $632,500 $367.73

RESIDENTIAL - Sold Number of Properties: 3

Num MLS # Status Style FllAdd ZipArea YrBlt Beds TotB COEDate LotSFApx EstSF DOM LP $/EstSF SP $/EstSF

1 160020056 SOLD TOWNH1630 Fairlead Ave CARLSBAD (92011) 2014 3 3 5/17/2016 1,500 1 $599,000 - $619,000 $412.67 $619,000 $412.67

2 150050986 SOLD ATT 1843 Arroyo Willow Ln CARLSBAD (92011) 2013 3 3 2/24/2016 1,669 124 $615,000 - $625,000 $374.48 $620,000 $371.48

3 160005337 SOLD TOWNH1879 Black MustardLane

CARLSBAD (92011) 2013 4 4 4/6/2016 1,883 35 $595,000 - $630,000 $334.57 $620,000 $329.26

Avg 2013 3 3 1684 53 $624,667 $373.91 $619,667 $371.14

Min 2013 3 3 1500 1 $619,000 $334.57 $619,000 $329.26

Max 2014 4 4 1883 124 $630,000 $412.67 $620,000 $412.67

Med 2013 3 3 1669 35 $625,000 $374.48 $620,000 $371.48


Conclusion and Recommendations

Presently, the inventory of available homes for sale in San Diego County is around 8,000 units,

with only 2.3 month supply of Detached Homes and 1.6 month supply of Attached Condos and

Townhomes. The number of closed sales is increasing and the inventory of available properties for sale is

declining. At the same time, the median sales prices continue to escalate. All of these factors indicate a

strong seller market and higher property values in 2016 and 2017.

Currently San Diego median home price for detached homes stands at $537,500, which is a year-

over-year increase of 7.1 percent. For Attached Condos / Townhomes the median price is $350,000,

which is a year-over-year increase of 9.2 percent. As of February 2016, the year-over-year average home

price appreciation in San Diego was 6.4 percent. We project home values to increase between 5 to 7

percent per year throughout 2016 and 2017.


Cascada Verde is located in La Costa, which is an upscale neighborhood of Carlsbad (ZIP code

92009). La Costa, like the rest of San Diego County, has been experiencing increasing median sales

prices and shrinking inventory. The resale prices of newer condos / townhomes built after 2010 range

from $309 to $409 / SF. The median sales price is $386 / SF.

The closest active new construction condo / townhome project is Seagrove by Taylor Morrison.

This community is located in Carlsbad Village, which is approximately 10 miles northwest from Cascada

Verde. There are several upcoming townhome projects in Carlsbad; however, none of them is located in

close proximity to La Costa.

The most recent projects near the subject property were La Costa Collection, a 53-unit

Townhome development by City Ventures (sold out in 2013) and Voscana, a 64-unit Townhome project

by Shea Homes (sold out in 2014). Both projects were well received by buyers.

Cascada Verde’s architecture and flexible 1, 2, 3 and 4 bedroom floor plans are thoughtfully

designed to provide maximum appeal and functionality. These new townhomes are ideal for professionals

who work in the nearby business clusters of Carlsbad and other parts of North County, families, as well as

active empty nesters and first-time buyers.

Based on the current and estimated market conditions as well as the project’s location, the

recommended price points for Cascada Verde townhomes are $348 - 414 / SF. Based on the project’s total

living area, this would translate into project market value of $20,455,500. The recommended price points

as of December 2017 will be $379 to 449 / SF, which represent a projected increase of value of 9 percent

over 18 months (6 percent per annum).

The estimated average absorption rate will be 16.7 percent or 5.8 sold units per month and it will

take approximately six (6) months to sell out the project from the date it is completed. As required, the

absorption can be accelerated or decelerated with less or more aggressive marketing and builder

concessions.

The pricing strategy should be re-evaluated closer to first release date as some market conditions

such as higher interest rates or competing projects may affect buyer demand. However, given the limited

supply of existing and new homes for sale, low interest rates, and recovering economy, the overall

outlook for La Costa and San Diego’s housing markets is bullish in 2016 and 2017.


Unit-by-Unit Pricing – June, 2016

CASCADA VERDE

Cascada Verde Unit by Unit Pricing June 2016

UNIT BY UNIT PRICING - as of June, 2016

BUILDING A-1Unit Bed Bath SF Plan / Attributes Price / SF Price1 4 4 2,010 Plan 3 348 699,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 410 629,500$ 3 2 2.5 1,525 Plan 1 / Bonus Room 410 629,500$ 4 4 4 2,010 Plan 3.1R 348 699,500$

2,658,000$


2,658,000$

BUILDING BUnit Bed Bath SF Plan / Attributes Price/SF Price1 3 2.5 1,762 Plan 2.1R 374 659,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 414 629,500$ 3 2 2.5 1,525 Plan 1 / Bonus Room 414 629,500$ 4 4 4 2,010 Plan 3.1R 348 699,500$

2,618,000$

BUILDING CUnit Bed Bath SF Plan / Attributes Price/SF Price1 4 4 2,010 Plan 3 348 699,500$ 4 2 2.5 1,525 Plan 1R / Bonus Room 393 599,500$ 3 3 2.5 1,790 Plan 2 374 659,500$ 4 2 2.5 1,525 Plan 1 / Bonus Room 414 629,500$ 5 4 4 2,010 Plan 3.1 348 699,500$

2,588,000$

BUILDING DUnit Bed Bath SF Plan / Attributes Price/SF Price1 4 4 2,010 Plan 3.1 348 699,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 414 629,500$ 3 3 2.5 1,790 Plan 2 374 659,500$ 4 2 2.5 1,525 Plan 1 / Bonus Room 414 629,500$ 5 3 2.5 1,762 Plan 2.1 374 659,500$

3,277,500$

CASCADA VERDE

Cascada Verde Unit by Unit Pricing June 2016

BUILDING E-1Unit Bed Bath SF Plan / Attributes Price / SF Price1 3 2.5 1,762 Plan 2.1R 374 659,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 414 629,500$ 3 2 2.5 1,525 Plan 1 / Bonus Room 414 629,500$ 4 3 2.5 1,790 Plan 2 374 659,500$

2,578,000$


2,578,000$

BUILDING F (Affordable)Unit Bed Bath SF Plan / Attributes Price/SF Price1 1 1 809 Plan 4 371 300,000$ 2 1 1 809 Plan 4 371 300,000$ 3 1 1 809 Plan 4 371 300,000$ 4 1 1 809 Plan 4 371 300,000$ 5 1 1 809 Plan 4 371 300,000$

1,500,000$

PROJECT TOTAL 20,455,500$

COMMENTS: It is recommended that Cascada Verde units are released incrementally in 5-6 phases. This will allow pricing adjustments based on the actual buyer demand. Each release should have a mix of end and inside units from each side of the project. Price points of subsequent releases will be reviewed and adjusted according to buyer demand


Unit-by-Unit Pricing – December, 2017

CASCADA VERDE

Cascada Verde Unit by Unit Pricing Dec 2017

UNIT BY UNIT PRICING - as of December, 2017


2,896,000$


2,896,000$

BUILDING BUnit Bed Bath SF Plan / Attributes Price / SF Price1 3 2.5 1,762 Plan 2.1R 408 718,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 449 685,500$ 3 2 2.5 1,525 Plan 1 / Bonus Room 449 685,500$ 4 4 4 2,010 Plan 3.1R 379 762,500$

2,852,000$

BUILDING CUnit Bed Bath SF Plan / Attributes Price/SF Price1 4 4 2,010 Plan 3 379 762,500$ 4 2 2.5 1,525 Plan 1R / Bonus Room 393 599,500$ 3 3 2.5 1,790 Plan 2 401 718,500$ 4 2 2.5 1,525 Plan 1 / Bonus Room 449 685,500$ 5 4 4 2,010 Plan 3.1 379 762,500$

2,766,000$

BUILDING DUnit Bed Bath SF Plan / Attributes Price/SF Price1 4 4 2,010 Plan 3.1 379 762,500$ 2 2 2.5 1,525 Plan 1R / Bonus Room 449 685,500$ 3 3 2.5 1,790 Plan 2 401 718,500$ 4 2 2.5 1,525 Plan 1 / Bonus Room 449 685,500$ 5 3 2.5 1,762 Plan 2.1 408 718,500$

3,570,500$

CASCADA VERDE

Cascada Verde Unit by Unit Pricing Dec 2017


2,808,000$


2,808,000$

BUILDING F (Affordable)Unit Bed Bath SF Plan / Attributes Price/SF Price1 1 1 809 Plan 4 371 300,000$ 2 1 1 809 Plan 4 371 300,000$ 3 1 1 809 Plan 4 371 300,000$ 4 1 1 809 Plan 4 371 300,000$ 5 1 1 809 Plan 4 371 300,000$

1,500,000$

PROJECT TOTAL 22,096,500$

COMMENTS: It is recommended that Cascada Verde units are released incrementally in 5-6 phases. This will allow pricing adjustments based on the actual buyer demand. Each release should have a mix of end and inside units from each side of the project. Price points of subsequent releases will be reviewed and adjusted according to buyer demand


Complete Turn-Key New Home Development Sales and Marketing Solution

from The Blu Summit Real Estate Group:

• Professional Full Service Representation

• Trained, Professional, and Dedicated Sales Team including:

o Team Leader / Project Sales Manager

o Lead New Home Consultant

o New Home Consultant

o Transaction Coordinator

• KW Market Center Support:

o Corporate Broker

o Operating Principal

o Team Leader / Market Center CEO

o Market Center Administrator

o Customer Service Representative

• Project Pre-Launching Services:

o Compliance Review (BRE-approved contracts provided by Developer)

o Project Analysis and Timelines (jointly with Developer)

o Market Research and Pricing Strategy (jointly with Developer)

o Establishing Project Procedures, including Customer Satisfaction Matrix (jointly

with Developer, preferred lender, escrow, title)

o Sales infrastructure:

Customer Relations Management (CRM):

• Salesforce for lead and sales management

• KW eEdge for transaction processing and document

management

URL for the website (provided if already reserved)

Custom project website

Dedicated phone system with instant lead capture (phone-to-text)

o Sales Team Training (on- and off-site)

o Development and implementation of project Marketing Plan including:


Brand Identity (jointly with Developer)

Project Image

Branding (logos, etc.)

Developing Marketing Message

Defining Target Market

Monument Signage

New Development Attention Flags

Renderings

3D Modeling

Professional photography

Design and print all marketing collateral:

• Brochures

• Postcards

• Flyers

• Registration cards

Print Advertisements (as needed)

Offline marketing

PR campaign:

• Press Releases

• Media Relations

• Publicity

Online marketing:

• Dedicated custom website (translatable into over 50 languages)

• Mobile Website

• Mobile Marketing on Demand (text-to-web)

• QR - Quick Response Code (scan-to-web)

• Aerial Photography and Mapping

• Virtual Tour

• Project Video(s)

• Property Blog

• Social media syndication:

o Facebook

o LinkedIn


o Tweeter

o Pinterest

o Tumblr

o Instagram

• Broadcast to over 300 major real estate search sites and portal

including:

o KW.com

o Realtor.com

o Zillow.com

o Trulia.com

o Homes.com

o ListHUB

o Cyber Homes

o Listing Book

o eLookyLoo.com

o tbsreg.com

o Ziprealty.com

o Redfin.com

• Search Engine Optimization:

o Google

o Yahoo

o Bing

o Youtube

• Featured Property Status on the Blu Summit Real Estate Group’s

website (www.tbsreg.com)

eBrochure marketing to over 12,000 local real estate agents (San Diego

County)

Featured Listing in the Blu Summit Newsletter

24/7 Property Hotline for Buyers with free recorded information (with

call capture feature)

MLS listings

KW MLS (Syndicated with 850+ KW Offices Worldwide)

Special Promotional Events:

• Grand Opening – Models

http://www.tbsreg.com/


• Grand Opening – Project Completion

• KW Broker Open House

• Broker Open House

• VIP Open Houses

• Targeted Community Events

Offline marketing (jointly with Developer)

Preparation of Model Unit(s) (jointly with Developer)

o Compiling Buyer Interest List

• Project Launch and Sales:

o Development and Implementation of Project Sales Procedures

o Status reports (all parties)

o Staffing Sales Office

o Implementation of the Marketing Plan

o Responding to Buyer inquiries

o Responding to Co-op Broker inquiries

o Buyer registration

o Interest List marketing and follow up

o Showing model units to prospective Buyers

o Assisting Co-op Brokers / Agents with showing model units to their Buyers

o Pre-qualifying Buyers (jointly with project’s Preferred Lender)

o Assisting Buyers with choosing options and upgrades

o Purchase negotiations

o Writing and presenting purchase contracts

o Coordinating:

Upgrades and Production

Appraisals

Property Inspections


Walkthroughs

o Monitoring contingencies

• Closing and Post-Closing:

o Coordinating Closing

o Post-closing follow up

o Customer Satisfaction Surveys

o Post-mortem Review

o Document storage – delivery of CDs with archived transactions

cascada verde - lee & associates...cascada verde project is located in the city of carlsbad,...

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