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Group Members

• Sejal Shah

•

Vrushali Tarkar• Charvi Salot

• Neha Mayekar

• Mihir Shah• Ishan

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Cartoon Network In India

• Shown in time slots on Doordarshan

• No established competitors for Cartoon

Network

• Established itself as a major player in Indian

TV satellite market.

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• DD offered free to air channels across the

country.

• Govt allowed satellite channels to

broadcast their programmes.

• Transformation of Indian TV market.

•

Intense competition.• 1990s - a majority of channels were opted for

pay channels.

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• CN came to India (Oct 1995).

• Became leading channel in India.

• Subscriber base of 75 million over 145 countries.

• New strategy on localization.

• Localized in hindi (Jan 1999)

• First dubbed program - “Toon Tamasha”

• Hindi & Tamil dubbing collaboration by UTV.

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 • By mid 2000 CN reached an estimated

10 million homes in India.• To strengthen its brand image it carried out a

series of promotional activities.

•

‘Super size Cinema’ – A promotional activity.• Dream Diwali

• Cartoon Network sound machine

• Toon Hunt for Scooby Doo• Save Dexter’s Brain 

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• CN Started with Japanese and other cartoon

animated shows.

• Shows were acquired from other countries.

• Premier shows – Powerpuff girls, Samurai

Jack, Courage the cowardly dog,etc

•

30-40% constituted teenagers as well asadults.

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• Due to this strategy it attracted advertisers

BPL, Intel, Pepsi, Coca-Cloa, Parle, Cadbury’s,

Novartis.

• By 2001 it became the second most watched

in kids prime time (4.00-8.00pm)

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Measures to be taken by CN

• School camps

• Organize summer camps

•

Quiz or contest on TV shows• Arrange scholarship programmes

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All’s not well in Toonland

A Hindi & English balanced mixture was offered.

Later Cartoons dubbed in hindi formed a major

part.

CN’s Hindi & Tamil versions were criticized. 

Parents objected to hindi dubbing.

CN decided to use a lower end tolerance scale.

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• Few viewers also objected CN for offering violence &horror.

•

The channel was criticized for exploiting pester powerof children by advertisements.

• Kermit & Nickolodeon offered mix of action, games etc

• CN-only based on cartoons & animation shows – amajor threat to channel.

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  Thankyou