carole r. engle uapb. participants include: madan dey, uapb benaissa chidmi, texas tech sherry...
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Carole R. EngleCarole R. EngleUAPBUAPB
Participants include:Participants include: Madan Dey, UAPBMadan Dey, UAPB Benaissa Chidmi, Texas TechBenaissa Chidmi, Texas Tech Sherry Larkin, U. of FloridaSherry Larkin, U. of Florida Terry Hanson, AuburnTerry Hanson, Auburn
Includes:Includes: 52 cities52 cities 14 regions14 regions 19 product categories 19 product categories ◦Seafood-fish-unbreaded-frozen Seafood-fish-unbreaded-frozen 384 listings)384 listings)
◦Seafood-shrimp-unbreaded frozen Seafood-shrimp-unbreaded frozen 3,834 listings3,834 listings
Catfish Basa TilapiaRegular Regular Regular
Boneless Boneless Boneless
Boneless skinless
Boneless skinless
Boneless skinless
Raw Skinless Skinless
Smoked Smoked
Scaled
Catfish Basa TilapiaBatter N/A Beer batter
Cornmeal N/A Crispy
Crispy N/A Panko
Southern style N/A Regular
Seasoned N/A Spicy
Country crisp N/A Oven crunchy
Supermarket Sales of Frozen Supermarket Sales of Frozen Fish GrowingFish Growing
Sales Volume
Supermarket Sales of Frozen Supermarket Sales of Frozen Fish GrowingFish Growing
Sales Volume
Catfish growing,
Catfish growing,
but not capturing all
but not capturing all
of new growthof new growth
Catfish growing,
Catfish growing,
but not capturing all
but not capturing all
of new growthof new growth
Supermarket Sales of Frozen Supermarket Sales of Frozen Fish GrowingFish Growing
Sales Volume
Tilapia capturing most
Tilapia capturing most
of new growthof new growthTilapia capturing most
Tilapia capturing most
of new growthof new growth
Supermarket Sales of Frozen Supermarket Sales of Frozen Fish GrowingFish Growing
Sales Volume
Pollock sales Pollock sales
decreased.decreased.Pollock sales
Pollock sales
decreased.decreased.
Supermarket Sales of Frozen Supermarket Sales of Frozen Fish GrowingFish Growing
Sales Volume
Tilapia price is NOT the
Tilapia price is NOT the
lowest!!!lowest!!!Tilapia price is NOT the
Tilapia price is NOT the
lowest!!!lowest!!!
Volume Share of Major Fish Volume Share of Major Fish SpeciesSpecies
2005-2006
2009-2010
A Closer Look at the Tilapia Success A Closer Look at the Tilapia Success Story: What are They Doing Story: What are They Doing
Differently?Differently?
•Sales of breaded products DECLINEDSales of breaded products DECLINED for basa, salmon, cod, pollock, catfishfor basa, salmon, cod, pollock, catfish
•Sales of breaded products INCREASEDSales of breaded products INCREASED for tilapia.for tilapia.
•Tilapia increasing entreesTilapia increasing entrees
A Closer Look at the Tilapia Success A Closer Look at the Tilapia Success Story: What are They Doing Story: What are They Doing
Differently?Differently?
2005-2006
2009-2010
Tortilla crusted chipotle lime W/pineapple, mango salsa
Gourmet with red pepper Stuffed with spinach & cheese
Parmesan crusted Tuscan herb
W/ adobo sauce
Herb crusted Parmesan W/ rolled scallop & red pepper
With artichoke & pesto Potato crunch
Pecan encrusted W/chimichurri
Top 5 Markets for Top 5 Markets for Supermarket SalesSupermarket Sales
•Swai moving into Sacramento,Swai moving into Sacramento, San Francisco, Los AngelesSan Francisco, Los Angeles•Swai starting to appear in Memphis, Little RockSwai starting to appear in Memphis, Little Rock
•Memphis•Los Angeles•Chicago•San Francisco•Little Rock
Tilapia is Priced Higher Tilapia is Priced Higher than Catfish in Many than Catfish in Many
MarketsMarkets
•Chicago•Memphis•Little Rock•Los Angeles•Sacramento•San Francisco
PricesPrices
•LR, Memphis prices higher than West Coast,•West Coast prices increasing & catching up/.
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Little Rock
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Little Rock
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Memphis
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Memphis
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Chicago
Sales Volume of Unbreaded Fish ProductsIn Supermarkets: Chicago
CatfishCatfish
TilapiaTilapia
BasaBasa
This has been a quick, preliminary This has been a quick, preliminary glimpse into the data that we have in glimpse into the data that we have in our hands.our hands.
Dr. Dey & the UAPB marketing group Dr. Dey & the UAPB marketing group have gotten a handle on the data & are have gotten a handle on the data & are in a position to crank out analyses.in a position to crank out analyses.
We would like to hear your suggestions We would like to hear your suggestions for comparisons and analyses that may for comparisons and analyses that may be helpful!be helpful!
Thank You!!