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Carnomic Blockchain- based Automotive Solution WHITEPAPERVERSION 1.2

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Page 1: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

Carnomic Blockchain-based Automotive SolutionWH IT EP APER V E RS ION 1. 2

Page 2: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

This white paper examines the potential value returns and immense possibilities in leveraging Blockchain technology

on the automotive economy. It looks at the gaps in the automotive industry, exposing how existing value chains

within the auto marketing economy serve centralized interests at the expense of auto businesses andconsumers.

It identifies the critical factors that have been responsible for such shortcomings and canvasses a paradigmshift

by way of embracing the emerging technology called Blockchain, whose highly disruptive mechanism has already

yielded unprecedented positive returns in the various sectors of the global economy where it has been deployed. To

this end, the paper projects the trailblazing Carnomic Blockchain-based platform and its value propositions for the

automobileeconomy.

The Carnomic platform launches as the world’s first Blockchain-based marketing data transportation solution

specialized in the Automobile Industry. The core idea behind the project is to serve as a data solution provider with

the goal to aggregate the most comprehensive automotive intelligence and marketing data that will have a direct

impact on the bottomline.

Carnomic leverages Blockchain technology to bring democracy to the automotive industry by creating a social

network kind of platform that puts otherwise centralized control of market data - and the financial accruals from

same - directly in the hands of automobile business interests and everyday people. At the core of the project is the

unique value proposition of creating a democratic self-sustaining and self-regulateddata-for-money ecosystem that

is poweredby the Carnomic Token, and backbonedby Blockchain smartcontracts.

To broaden the understanding of the operational framework of the Carnomic ecosystem, the paper examines the

major industry problems the Carnomic platform seeks to address and then proceeds to highlight key aspects of the

project’s value proposition such as the basic functionality of the Carnomic App, benefits of the value chain, and the

robust market opportunity. Effort was also made to demonstrate the clarity of focus that drives the Carnomic team by

way of a breakdownanalysis of project financing and Roadmap.

Abstract

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

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Page 3: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

TABLE OF CONTENTS

2.0THE CARNOMICSSOLUTION

1. ExecutiveSummary2. Why Carnomic? MissionStatement

3. The Key Problems Carnomic Seeksto

Address

4. Carnomic ValueProposition

5. Benefits of the CarnomicValueChain

4.0TECHNICAL STRUCTURE OF CARNOMIC

5.0MARKET OPPORTUNITY

1 Current marketsituation

6.0CARNOMICTOKENECONOMICS

1. The CarnomicToken2. The Carnomic Token usescenarios3. Distribution ofToken4. Breakdowns of ProjectExpenditure

02

9.0Conclusion

References

Abstract

1.0BACKGROUND

1. APs Analysis

2. Imperatives of AdoptingBlockchain

3. The BlockchainAdvantage

3.0OPERATIONAL FRAMEWORK OF THE CARNOMIC ECOSYSTEM

1. How Carnomic EcosystemWorks

2. The CarnomicPlatform

3. Design of thePlatform

4. Key Functionalities

5. How to Earn Tokens Usingthe

Carnomic Platform

6. Definition of Key TermsWithin

CarnomicEcosystem

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

7.0Team

8.0Roadmap

Page 4: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

This Whitepaper created to serve an INFORMATIONAL purpose ONLY with regards to Carnomic Platform. All the

views expressed herein are neither compelling or binding on the reader. Use of any fact or view expressed herein is

solely at the discretion of the reader. Furthermore, the complete document or any part thereof and any copy thereof

must not be taken or transmitted to any country where distribution or dissemination of this Carnomic Whitepaper is

prohibited or restricted. If such happens reader is solely responsible for any consequence arising therefrom. No part

of this Whitepaper, including this section, is to be reproduced, distributed or disseminatedwithout the express written

permission of the CarnomicPlatform.

Disclaimer

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

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Page 5: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

1. Background

Now, while much of the growth can be explained

by similar trends in world population, the role of

industrialization and technological developments

cannot be overlooked. Changing at a frenetic

pace, technology has led to innovations which

now put big data analytics and AI as key shapers

of the future of automobiles. One fallout of this

inclination, according to Market Research, is that

it gives original equipment manufacturers (OEMs)

a qualitative advantage in an intensely

competitive market. These technologiesnot

only help enhance the end-user experience but also

make a huge impact on the supply chain and changethe

very approach OEMs use for automobile manufacturing.

(3)

Today, data has assumed a more powerful status,

becoming a critical currency that underscores any

drive for competitive advantage in today’seconomic

landscape, the automobile industry inclusive.

The automobile industry has evolved tremendously through

the years as old-fashioned four-wheeled cars gave way to

utility cars and later connected cars which came out with

features that would no doubt dropped the jaws of Henry

Ford and his class of trailblazinginventors.

Now, we are talking about a digitally-driven automobile future

with cars already equipped with more advanced features such

as cloud computing, big data, the Internet of Things (IoT), and

artificial intelligence.

From 1990 to 2016 the industry had already churned out millions of car units, raking in as much as 1.5 Trillion USD within the same period. (1) And then, in 2016 alone, according to Forbes, citing a report from Macquarie Bank, 88.1 million cars and light vehicles were sold, representing a 4.8% growth from 2015 sales report. (2)

Beyond the engineering dimension, perhaps the numbers indicating the growth of the industry tell a more

compelling story of how far ithascome.

04

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

Page 6: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

1.1GAPsAnalysis

Despite the reported growth in the production numbers and earnings

of the industry, contributing as much as 5% to the overall gross of the

global economy, there are indicators that cost implications and lack of

proper structures to coordinate a data-driven market economy within

the ecosystem have undermined its truepotential.

X.Motorizationrate

With digital technology driving the future and automotive engineering seeing

much more connectivity and software entering cars and car makers’

organizations, IT and data security have become bigger concerns for everyone

involved in the automotive productionor distributionvaluechain.

This is where, quite fortunately, the advent of Blockchain technology comes in very handy as it

potentially holds the key to a truly digitizedautomobileeconomy.

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

05

206

316

646

821

294104 14

0

476

63176

22228

118

249203

195

358

Africa: 42

+35%

Nafta: 670

+6% EU28/EFTA: 581

+9%

RU/TK/Other

Europe: 281

+59%

J&SK: 555

+7%

71Asia (exc

J&SK)/Oceania

/Middle

east:85

+7%

C&S

America:

176

+60% 819

Average rate: 182 veh./1,000 inh.

87

Page 7: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

1.2 Imperativesof AdoptingBlockchain

The critical factor at the heart of any meaningful proposition for a

better automobile industry must center around the issue of

greater value conversion for OEMs, dealers and Car owners.

The major challenges to tackle include breaking the

centralized control and/or monopoly of existing data

by the digital media heavyweights likeApple,Google,

Facebook, etc. And then also there are issues

surrounding security concerns, privacy concerns and

how everyday people can benefit from sharing auto-

related data in the digitalspace.

After carefully researchingthe effortsmade or being

made so far to tackle the challenges in the system,

The overriding consensus is that Blockchain technology

has the potential for revolutionizing the sector. At the

core of such consensus is the belief is that Blockchain’s

peer-to-peer network and monetizing formula through

direct B2C, B2B, and C2C relationships powered by

tokens and smart contracts will create greater returnsfor

all users within the network.

1.3TheBlockchainAdvantage

Automotive

UBI

InVehicleHealth

Monitoring

V2G&V2X

Top Trends In

AutomotiveIndustry

MildHybrid

TruckPlatooningVehicleasHUB

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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

Blockchain technology represents abreakthrough

in information registration and distribution that

eliminates the need for a trusted third-party to

facilitate digitalrelationships.

In other words, by adapting it to the automotive industry

members of the automobile community will begin to

enjoy real democracy in how they use or monetize their

car data online.

However, while there is already an abundance of

Blockchain use cases across different sectors of the

global economy, applications of same to the automotive

industry have been largely experimental and on the

peripheral level, with results in car sharing interactions

and prevention of odometer fraud opening the

technology up to OEMs and suppliers. The challenge

therefore for the automotive industry has been that of

conceptualizing a project that expands the revolutionary

benefits of this disruptive technology to the entire

automotive ecosystem.

Fortunately for the automotive industry, the team at

Carnomic has put in the work necessary to bridge the

gap in maximizing the opportunity presented through

Carnomic Blockchain Solution.

Page 8: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

2. The Carnomic Solution

2.1ExecutiveSummary

Carnomic is the world’s first Blockchain-based marketing data transportation

solution specializing in the Automobile Industry. Carnomic serves as a data

solution provider with the goal to aggregate the most comprehensive

automotive intelligence and marketing data that will have a direct impacton

the bottom line.

2.2 WhyCarnomic?

Against the background of the preceding facts about gaps in value

delivery within the automotive economy, it is clear that consumers

and automobile businesses suffer needlessly as they have to churn at

mountains of data every day, sweeping through many layers of

available information to find the data that truly can make a difference.

A majority of such efforts usually end in frustrations, and worse. still

burns through hard-earnedmarketingfunds.

Furthermore, the fact that the car Industry today is worth over 1.5Trillion

USD worldwide, (4) with over 88 million new cars being produced in

2016 alone makes it a matter of utmost importance for car producers to

put their best foot forward by employing accurate data obtained from

modern market research models. The only way forward, particularly for

the automotive brands, is to have a mechanism which helps to obtain

and utilize data-driven marketing in their overall strategies which will

yield guaranteed rewards in improved lead generation and customer

retention, enhanced customer experiences, andlargerrevenue.

Available data suggests that Blockchain is the new driver and the

way forward(5)

This is where the Carnomic platform makes all the difference by

optimally leveraging Blockchain technology functions as a public record

of transactions between users and as well as an open ledger of shared

private data. With Blockchain, Carnomic is offering a Social Network for

car owners through which it will be able to collect Data for the car

Industry, while also offering platform users a unique opportunity to sell

their Information in exchange for Carnomic Tokens. The platformis

designed in such a way that a user can easily either sell the Tokens for

real Money or use the Token earned to earn more Tokens while using

the Platform. The Carnomic Platform also has aMarketplace for selling

and buyingCars.

Mission Statement

The Carnomic Platform

exists to: provide the

possibility to purchase

automotive- related data

worldwide, and in doingso

serve as a safe and

convenient means for

stimulating wealth, loyalty,

and development via our

marketplace token.

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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

Page 9: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

2.3TheKeyProblemsCarnomicSeeksto Address

The Lack of an All-inclusive World-Wide Data-Platform:The car Industry, as well as the

registration offices, are not able

to create a Data-Platform which

fulfills the standard Information

which car producers need.Thisis

compounded by the fact that

every country has a unique

system of registration.

The Problem of No Payment for Data:A very similar problem to data

security is the lack of financial returns

for private data used by third-party

interests. Today, it is common for

politicians to decry the way that Big

Tech has exploited consumers by

taking their data “for free” and then

abusing the data. Companies getting

Information about people without

any benefit for the peoplethemselves

is a situation we take seriously. Acase

in point is the infamous Facebook

and Cambridge Analytica scandal

where the privacy policy was

breached, and user data was abused

and used for electioneering purposes

without any possible financial returns

to owners.

The Problem of Data Security:Data security is a huge

responsibility for firms which

indulge in online trading. There

are various ways in which security

can be breached, enablinghackers

to access sensitive data. Astudy

in America found that when a

company's security is breached

online, its market value drops

2.1%. Presently there is notrusted

system for car holders to share

their Information about the car

and needs within a Platformthat

houses several automobile

stakeholders.

Among other things, the Carnomic Platform hopes to tackle thefollowing

problems which undermine the automotive industry’s capacity to deliver

real value returns in the global datamarketplace.

Carnomic aims to change the conversation with regards to the above problems through its platform which is the

product of painstaking research and the coming together of the best creative and design minds. Users can share

certain information for free and sell certain information for the Carnomictoken.

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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

Page 10: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

2.4 CarnomicValueProposition

Carnomic leverages Blockchain technology to bring democracy to

the automotive industry by creating a platform that puts otherwise

centralized control of market data and the financial accruals

directly in the hands of automobile business interests and

everyday people.

At the core of the project is the unique value proposition of creating a democratic self-sustaining and self-regulated

data-for-moneyecosystem that is poweredby the Carnomic Token and backbonedby Blockchain smart contracts.

A Global Data Platform: Creating an all in one Blockchain-

based Platform with all needed

Information for car companies to

useforstrategy and growth.

A Safe andSecure Data Platform:With Carnomic, car owners orvehicle

related companies and services can

share and store their information in a

safe and secure Blockchain powered

platform with impregnable

encryption.

A Decentralized

Payment System: Providing the possibility for

Users to get paid wheneverData

Information is needed will

change the entire Marketingand

Research sectorpositively.

Among other things Carnomic hopes to provide a holistic solution

to the aforementioned key problem areas by providing:

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C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

Page 11: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

Benefits for Users:It is estimated that the dataFacebookharvests

each year is worth, on average, $240 from every

American adult. With the automotive industry

earning over 1.5 Trillion dollars between 1990 and

2016, we calculate that if companies spend around

10% for marketing, this is 1.5 Billion. The aim is to

get car brands to divert a small fraction (0.01%) of

their marketing efforts to our Platform andpurchase

useful Information. And we can ONLY get 0.01% of

this amount. This sum will culminate to revenue of

about $150.00 which can be earned from theUsers!!

Imagine the brands get a massive ROI, which they

will, and they budget 1% of their marketing efforts;

That’s about $15 Million for the users to claim. Yes,

we know what you are thinking,too.

Early BirdAdvantage:The early bird advantage means users get to have a front row experience in terms of realized value and engagement. Just like all startupenvironments where the principle has always worked, the Carnomic case is even more full of positive prospects being the world’s first Blockchain-based marketing data transportation solution specialized in the automobile industry. The platformpossesses the first movers’ advantage, meaning users can be a part of something that will become gargantuan very quickly. Moreover, each early participant is eligible to receive abonus.

The Market Place:Carnomic offers a first of its kinddigitalauto

marketplace where everyone involved in the

ecosystem can get in on special deals, offers, and

discounts like never before in a platformthatbrings

car owners around the world to one place to

discuss, trade, and earn.

Benefits for Car Producers and Marketers:And for car Brands, there is no price tagfor

Marketing Data for Cars. It is raw, untapped, and

the potential is massive. With Carnomic they get

to have all the data they need in one place. This

is primary data in its truest form. Facebook has

around 2.23 billion active users worldwide with

over 1 billion downloads, which shows a

conversion rate of about 50% for app marketing.

If only 0.1% would use the Carnomic Platform,

then we are looking at a data pool of about 2.23

Million Users! Crunch the numbers.

2.5Benefits oftheCarnomicValueChain

The Carnomic Platform guarantees all users, both private or

corporate, the best data-sharing experience both from a functional

and economic perspective. These benefits come two-fold, that is,

for users (car owners) and Car Producers andMarketers.

C A R N O M I C B L O C K C H A I N - B A S E D A U T O M O T I V E S O L U T I O N

10

1

2

3

4

Page 12: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

3. Operational Framework of the Carnomic Ecosystem

3.1HowCarnomicEcosystemWorks

Essentially, theCarnomic

platform works as a

"Social Media Platform"

for car owners, car

brands, andmarketers.

The belief is that the

brand value will increase

over time as Carnomic

begins to roll-outdifferent

products andservices

as highlightedinthe

roadmap.

Users will be able to

register their cars and

create fun Cards for

Games as well asusing

the Platform tobuyand

sell cars - FORFREE.

We are inspired by the suc-

cesses and achievements of

visionaries in the automobile

Blockchain industry, and likea

heavyweight boxer, we want

to unify the achievements in

both sectors in a seamless

manner.

The key components of the Carnomic Operating System, which act asthedrivers

of the business model, include thefollowing:

3.2.TheCarnomicPlatform

The Carnomic Platform represents the core of the Carnomic project

because the User Experienceand User Interface are designed with a

view to delivering a seamless fun, gaming, and data sharing

experience as well as optimal integrationwithBlockchainalgorithm.

3.3Designof thePlatform

In order to make the platform as user-friendly and as flexible as

possible, the database will be released as a platform for Android

and iOS systems. We were inspired by the idea to design an app

based on the very successful card game 'Top Trumps' which is well

known for decades. The platform will be equipped with extensive

additional features which willfascinateusers

with its safe and easy handling. By registering their

vehicle data or their desired vehicles, users will receive

Carnomic tokens. Users will also be able to play

against each other by comparing their vehicle data,

whereby they canwin Carnomic tokens. The tokens are

secured in the wallet implemented in the platform and

can be traded within the platform or outside of the

platform on exchanges.' It is also possible to hold the

tokens and thus participate in the value development.

We are convinced that such a system will bring

enormous advantages for the automotive industry, for

marketing, and also for endusers.

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Page 13: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

Data Transmission:With the Carnomic Platform users will be ableto seamlessly transmit all kinds of auto-relateddata either in peer-to-peer transactions or B2Cdeals.

High Definition and Special Effects:Full-screen high-definition, special effects filters, and personalizedrecommendations are the standards ofthe Carnomic Platform

Personalization Tools:Because Carnomic believes in puttingpowerin the hands of users of its platform, theplatform comes loaded with personalization features which give users more freedom to express themselves.

3.6.Definition ofKeyTermsWithintheCarnomic Ecosystem

3.4 Key Functionalities

The key functionalities ofthe

platform include:

Authentication:The platform will serve as an alternativemeans of authenticating cars or their parts, including drivers!

3.5HowtoEarnTokensUsing the CarnomicPlatform

Users:This simply refers toanyonewho downloads and shares auto-related data on the Carnomic platform.

Consumers:These are users who consume automobile products suchascars, parts, or other ancillary services on the Carnomic platform. They could be car owners, car lovers, business car customers,etc.

Data validators:This refers to the users who volunteer to do thevalidation

work of the car data otherusers

submit.

Companies:This refers to the car companies, dealers, repair stations, insurance companies, car wheelcompanies, car wash companies, car tuning companies, and car related financial service companies that are searching for car consumers data for improvedsales.

Platform:This refers to the Carnomic platform, whether webormobile.

Carnomic:This refers to the unit of payment within the Carnomic platform.

Automotive Industry: The automotive industry is a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and selling of motor vehicles, someof them are calledautomakers.

It is one of the world’s most important economic sectorsin terms of revenue.

To earn free tokens, users are simply

required to use the platform within

specified intervals as well as through

the number of shares and resulting

downloads from suchshares.

Additionally, the platform may reward

users based on the volume of activity

outside of the basic specifications, the

number of tokens to be allocated to

such will be determined solely by the

discretion of theboardof Carnomic.

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Page 14: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

The system structure of Carnomic mainly includes 3 cores - Carnomic protocol,

Carnomic service and Carnomic Application Layer:

System Structure of Carnomic

To make a platform in which car data can circulate efficiently,

some key issues have to be resolved, like:

4. Technical Structure of Carnomic

Carnomic Protocol

Based on decentralized

storage and blockchain

technology, it provides

Carnomic ecosystem with basic

protocol support, including

data tracking protocol, data

asset protocol, = data

distribution protocol and

service coordination protocol.

Carnomic Service

Based on decentralized

storage and blockchain

technology, it provides

Carnomic ecosystem with basic

protocol support, including

data tracking protocol, data

asset protocol, data

distribution protocol and

service coordination protocol.

Carnomic Application Layer

Based on Carnomic protocol,

diversified applications can be built to

provide all Carnomic users with the

entrance of the ecosystem. Publish

existing APP data to blockchain by

implanting SDK, or mine data via

DApp of Carnomic data protocol or

use a device of car network to publish

data to blockchain via Carnomic data

protocol.

Measurement

and exchange of

car data value

Protection and

transmission of

data ownership

Anonymity of

data

Security and

traceability of

data assets

Credit model

based on

blockchain

1 2 3

Carnomic Protocol

SDK DApp Internet of Vehicles

Carnomic Service

Data Hub Data Cleaner Data Exchange Data Ai Oracle

Carnomic Application Layer

Data Tracking

ProtocolData Access

ProtocolData Distribution

Protocol

Decentralized

Storage (IPFS, Storj...)Public

Blockchain

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Page 15: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

Data Protection based on Carnomic

Reliable Data Computation

The number of sensitive data that has been

digitally recorded are increasing. In payment,

transportation, navigation and health, people

now become more dependent on digital

services than ever before. The new data

gathering leads to more ways to invade privacy.

Differential privacy

Differential privacy is a method in cryptography, which is to

provide maximized accuracy of data searching and minimized

chances of identifying its records when searching statistics. In

brief, remove individual features while preserving statistical

features to protect the privacy of users.

Secure Multi-Party Computation

SMC is how to resolve a collaborative computation issue between

untrusted parties in a group to protect privacy. SMC ensures the

independence of input, the accuracy of computation, and not to

leak input values to other parties who involved in computation. It is

mainly for a situation without any untrusted third parties, how to

securely compute a function. SMC plays an important role in

electric elections, electric vote, electric auction, secret sharing,

threshold signature, etc.

Data Online Processing

When it comes to the security of data usage and processing, both

DP and SMC are viable solutions. But, the former may lack

information, while the latter requires a lot of interaction. So neither

solution is temporarily unable to applicate in a large scale.

However, using Trusted Execution Environment (TEE) for data online

processing is also a viable secure data computation solution. TEE

provides a secure area that cannot be manipulated by unauthorized

hardware and software and the running code in which it can accept

external authentication.

Decentralized Storage

Carnomic protocol stores raw data in a fully decentralized

efficient distributed storage built in blockchain technology.

Sorting data based on Carnomic protocol will include the

following features:

Smart Data Sharding

Data sharding storage can increase the efficiency of

data reading and writing, and make data safer and

more secure, to integrate with decentralized storage

perfectly. Carnomic carries out data sharding on

received raw data and uses different strategies for

sharding storage for different types and sizes of data.

Multi-algorithm Data Encryption

Encryption algorithm has different adaptability to

different data, and different users may also have

different requirements for the use of encryption

algorithm. In addition, encryption algorithm

generally has a certain life cycle. For these reasons,

Carnomic supports multiple domestic and

international standardized digital signature

algorithms, such as RSA, Elgamal, ECC, etc. Data

owners can choose different encryption algorithm

according to their needs.

Reliable Data Storage

Car data can be generally divided into batch

data and streaming data. Batch data is also

known as historical big data, and streaming

data is also known as real-time big data.

Carnomic uses decentralized storage solution to

focus on streaming car big data.

Blockchain, Tee

Providers of Car

Data

Computing

Centre

Zero-knowledge proof (zkp)

Publish data only

Publish data to blockchain

Differential privacy (DP)

Data online

processing

Secure Multi Party

Computation

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Page 16: Carnomic Blockchain- based Automotive Solutioncar data online. However, while there is already an abundance of Blockchain use cases across different sectors of the global economy,

It is always under consideration how

targeted advertising of the respectivecar

brands could look like and how itshould

be placed in order to reach potential

buyers and satisfy their needs with

innovative technologies in the vehicle

sector.

Companies spend about 10% of their

turnoveron marketing.The total turnover

of the global automotive industry in2017

was approximately $1.7 trillion. This

results in approximately $170 billion in

investments for marketing.

Looking at the Volkswagen Group as

an example, it is clear that marketing is

an integral part of successful corporate

management. Volkswagen spent

significantly more on advertising in the

first quarter of 2016 than in the same

quarter of the previous year. The

investment amounted to $82 million,an

increase of 37.4%. In the period

between 2015 and 2016, the Group

invested around $6.7 billion in

marketing. In Germany alone, the entire

automotive industry increased its

advertising budget by 1.6% to

approximately $617 million in the first

quarter of 2016. In 2016 as a whole, car

manufacturers in Germany spent

around $1.8 billion on advertising.

(Source: www..automobilwoche.de;

www.de.statista.com)

Statistics from the automotive

industry show that the numberof

vehicles on the roadworldwide

is rising rapidly. The number of

registered vehicles alone was well

over one billion units in 2015. In2016,

a total of more than 77 million new

passenger cars have been registered

worldwide, most of them in China,

followed by the USA. In the same

year, the production of passenger

cars was approximately 72 million

units and about 23 million

commercial vehicles.

Half of the world’s total vehicle

production is in the Asian region.

Then followed by Europe and the

NAFTA region. In terms of turnover,

the Japanese car manufacturerToyota

took the top position ahead of

Volkswagen. In 2016, Toyota reported

morethan $260 billion. Not to be

disregarded here should be the entire

automotive supplier industry. The 100

largest automotive suppliers

generated a total of about $967

billion. The German companies

‘Robert Bosch GmbH’ and

‘Continental AG’ werethe suppliers

with the highest turnover.

In the automotive supplierindustry,

a total sales growth of 34% was

recordedin the periodfrom 2007to

2015. (Source:www.de.statista.com)

5. Market Opportunity

5.1Currentmarketsituation

There are currently more than 110 car manufacturers around the world and

countless models of individual manufacturers, and the trend is steadily rising. The

automotive industry spends horrendous sums on marketing in order to remain

internationally competitive and to sell its vehicles on the global market at a

maximum profit.

Total OEMinvestments have beenincreasingCombined capital spending, R&D and M&A of

top OEMs

Source Capital IQ; companyreports

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6. Carnomic Token Economics

6.1The CarnomicToken

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Carnomic token is a payment token, that is used asa

medium of exchange between users within the Carnomicsystem.

Users can receive Carnomic and use Carnomic in a number of ways. The Carnomic

token is the unit of account or currency for transactions on the Carnomic Platform

(both web and mobile). By design, this coin is an standard cryptographic token based

on a high performance public chain. It is offered to users for meaningful contribution

to the community in the form of voting and sharing on the platform.

6.2TheCarnomicTokenuse scenarios

Payment of Car related products, discounts, and Ads

Users could receive Carnomic token by participating various activities posted in Carnomic platform. Such as

sign-up, introduction of new users, verification of car data, watching ads and playing games. Users could

use the Carnomic tokens to redeem car related products, discounts, and games posted bycompanies.

Companies need to buy Carnomic token from various channels and use them to attract consumers to

redeem their car relatedproducts, discounts, and games in Carnomic platform.

Redeem for car related products, discounts, and games

Users could deposit certain amount of Carnomic tokens to receiver further discounts when they redeem car

related products, discounts, andgames.

The Carnomic platform will allocate more benefits to the users who deposit more Carnomic tokens. The

details of the deposits and benefits will be posted by Carnomic platformregularly.

Allocations of benefits and token burn

The Carnomic platform collects a portion of the total benefits posted by companies. Every year, the

Carnomic platform will distribute a certain percentage of the benefits collected to the users based on the

amount of deposited Carnomic tokens. In addition, the Carnomic platform will use a certain percentage of

the benefits collected to burn Carnomic tokens in the market.

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The team tokens will be

distributed within 24 monthsafter

the market circulation.

The foundation reserves a

certain amount of Carnomic

for foundation operations

and future use.

The community development portion

will be distributed to the users who

contribute their resources to the

Carnomic project.

The partnership development portion

will be used to build partnerships with

car related companies to enhance the

Carnomic ecosystem.

Foundation Community

Development

Partnership

Development

Team Market

Circulation

20% 15% 15% 15% 35%

Token Allocation is asfollows:

6.3DistributionofToken

To kick-start the Carnomic project the platform has set

up a token generation program. The details of the token

generation program and the distribution of tokens tothe

ecosystem as well as the breakdown of expenditure on

the project are givenbelow:

The Carnomic token is 10,000,000,000 in total supply.

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40%

Engineeringand

Development

12%

Business

Development

20%

Marketing&

Promotion

10%

Legal&

Regulation

8%

Operational&

Administration

4%

Contingency

6.4 Breakdownsof Project Expenditure

Fund Allocation for the project is broken

down as follows:

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6%

Partners

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7. Team

PeriklisKalaitzisCEO - Chief ExecutiveOfficer &Co-Founder

• ExperienceBank Officer with over 14years

experience in the Financeindustry

• Workingfor Companiessuch as Deutsche

Bank and UBS

• Blockchainenthusiast

AndreBischoffCFO - Chief Financial Officer&Co-Founder

• Expert in Foreigntrade and customs law

•Working for thegovernment

• Blockchainenthusiast

TrieuLeWeb Developer - Javascriptand

Nodejs

DennisMüllerCIO - Chief InformationOfficer&

Business development

• Expert in OnlineBrokerage

• FX Trading

• Work for differentwellknown

Start Ups

IvanIgnatyev.NET/C++/iOS/Android/Xamarin/PHP,

Mobile/Web/DesktopApp

UsmanSalisContent Writer Blockchain;workedwith

EOS & Huobi

SohaibMirzaContentWriterand DigitalMarketing

Manager

FaresAntonioAkelCordovezSmart Contract&EthereumBlockchain

Developer

YaxinLuoProfessional Chinese - EnglishTranslator|

IT, Marketing,Business

SeanWinterCMO - Chief MarketingOfficer

• Expert in MarketingandDigital

Marketing

• BlockchainandCryptocurrency

Enthusiast

MoreTeamMembersto

be announced

IkulayoCharlesGraphicsDesigner

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ThiNgocAnhNguyenVietnameseCommunityBuilder

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XinSongChief Advisor - CEO &Co-Founder

from Bottos(BTO)

GerardoMontoya24 Years Experienceat Volvo Group UK,Last:

Strategyand Business Development,Director

SasaBadarevicTechnical Project Lead ITatVolkswagen

AG Germany

Alexandra DondicProject Management & Marketing in the

Automotive Industry; Past: ProductManager

at DaimlerAG

MichaelLiuLeader in ProductMarketingand Strategyat

Volkswagen Group China

GaryFenton30+ years of Product/ ProjectManagement

experience.Expert knowledgewith LifeCycle

Projects inAutomotive

20

TeamAdvisory Board

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Q3/2018Start of thePreparation

for the TokenSale

Q3/2017Development of the Ideaand

ensuringrelevance

Q4/2017AnalyzingtheMarketin

Terms of attractiveness

and methodsfor

realization

Q1/2018Assuringthenecessity

of usingBlockchain

Technology

Q2/2018Research andsecuring

Contactswith

Companies such as

Volkswagen, Toyota,

BMW andVolvo

Q3+Q4/2019Token listing

on Top10major

Exchanges

Q2+Q3/2019Token Salevia Pre-

Sale and IEO

Q3+Q4/2019Presentationonseveral

Events and Fairs in

Europe andAsia

Q1/2020Development of

the Platform and

Blockchain

Q2/2020LaunchingthePlatform

and Blockchain Beta

Version

Q4/2020OfficialPlatform

and Blockchain

release

Q4/2020MarketingCampaign

worldwide

8.RoadmapOur roadmap is planned as realistic as possible. We will inform our community as fast as possible if there might be taken any changes.

The Carnomic platform represents a bold attempt at offering a better deal

for everyone involved in the automotive economy. By leveraging Blockchain

technology to bring democracy to the automotiveindustry,

Carnomic is no doubt out to create a platform that puts otherwise centralized control of market data and the

financial accruals from said data directly in the hands of automobile business interests and everydaypeople.

Hopefully, with strict compliance to its painstaking project roadmap, Carnomic will be able to deliver on its promise of

serving as a unique Marketing Platform, which is built as a Social Network for car owners and allows users to earn

money for their data.

9. Conclusion

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Forbes, Neil Winton – ‘Global car Sales to Gather Momentum in 2018, While New Technology Disruption Lurks

https://www.forbes.com/sites/neilwinton/2017/12/28/global-car-sales-to-gather-momentum-in-2018-while-

new-technology-disruption-lurks/amp/

MarketResearch, Automotive Industry Trends https://blog.marketresearch.com/6-major-automotive-industry-

trends-that-may-surprise-you

Worldometers, ‘Cars produced in the world,’ 2018 www.worldometers.info › cars

2017 Automotive Trends https://www.strategyand.pwc.com/trend/2017-automotive-industry-trends

Statista: worldwide-automobile-production-since-2000 https://www.statista.com/statistics/262747/worldwide-

automobile-production-since-2000/

Accenture.com Insight, Perspectives, and Auto Predictions) https://www.accenture.com/us-en/insight-

perspectives-auto-predictions

https://www.statista.com/statistics/262747/

Reference

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