careers with century 21

Why the CENTURY 21® System ?

Century 21 Four Seasons Select Properties

Copyright © 2010 Century 21 Real Estate LLC. All rights reserved.

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Why the CENTURY 21® System?

Through the CENTURY 21 System, you have the opportunity and increased resources to leverage our brand name and industry leading programs to help you achieve maximum results and unlimited growth to your business.

There is a reason why we are the biggest real estate company in the world. Its professionals such as yourself that see the power of the CENTURY 21 System and utilize it to its fullest potential.


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Our Brand Value Proposition

We are a strong, vibrant and global real estate family.

We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate.

We embrace your goals and are committed to achieving them.

Our network is your edge:

72 countries, 7,700 offices and over 120,000 agents strong.

CENTURY 21: The Gold Standard.


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Our History

7,700 Offices Worldwide120,000 Sales Associates72 Countries &Territories

7,700 Offices Worldwide120,000 Sales Associates72 Countries &Territories

1971

2010

1974

1983

1989

1998

2002

2006

First CENTURY 21 Office Opens in California

First CENTURY 21 Office Opens in California

First CENTURY 21 International Office Opens in Canada

First CENTURY 21 International Office Opens in Canada

CENTURY 21 Expands to Japan

CENTURY 21 Expands to Japan

CENTURY 21 Expands to Mexico

CENTURY 21 Expands to Mexico

CENTURY 21 Expands to China

CENTURY 21 Expands to China

CENTURY 21 Expands to Asia Pacific

CENTURY 21 Expands to Asia Pacific

CENTURY 21 Expands to Russia

CENTURY 21 Expands to Russia

10 Countries

20 Countries

40 Countries

2 Countries

5 Countries


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The CENTURY 21® System

SALESASSOCIATES

Customers

&Clients

Customers

&Clients

Brokers/Owners CENTURY 21 System


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How the CENTURY 21® System helps you achieve your goals

Business Benefits

Award Winning Training

Industry Leading

Marketing

Awards and Recognition Programs

Technology

Brand Awareness

MarketShare

MarketShare

Brand Awareness


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We Are A Global Brand


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CENTURY 21® Brand – Recognition, Awareness, Preference!

Since 1999, the CENTURY 21 System has continued its reign as the nation’s most recognized brand in real estate!

– According to a study conducted by Millward Brown, a global market research organization, consumers were not only universally more aware of the CENTURY 21 Brand, we were also considered to be the most-recognized name in the business, among consumers who plan to purchase or sell a house in the next two years. In addition, CENTURY 21 Agents are considered knowledgeable and easy to work with by real estate customers.

Now, that’s branding!


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In 2009, CENTURY 21 Has Almost Universal Brand Awareness

Leader in Brand Awareness:

In 2009, the CENTURY 21® System attained the highest brand awareness level when compared to any other real estate organization surveyed, a trend we have maintained since 1999.

Q “Please tell me which of these real estate agencies you have ever seen or heard of?” (?” (Base: 903 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years)

*Source: 2009 Ad Tracking Study, Millward Brown.

CENTURY 21: 97%

RE/MAX: 92%

Coldwell Banker: 88%

Prudential: 69%

ERA: 45%

GMAC: 35%

Keller Williams: 33%

Weichert : 17%

Realty Executives:15%


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CENTURY 21 Is The Most Recognized Name In Real Estate

Most Recognized Name In Real Estate: As in previous years, in 2009, consumers continue to identify the CENTURY 21® Brand as “the most recognized name in real estate.”

Forty-three percent of adults surveyed singled out Century 21 Real Estate LLC as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 10 percentage points.

Q “Which of these agencies , if any, is the most recognized name in real estate?” multiple choice question); Base (Aware of Brand)


CENTURY 21: 43%

RE/MAX: 33%

Coldwell Banker: 20%


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CENTURY 21 Is An Industry Leader For “Future Consideration “ Preference Among Active Real Estate Consumers

Future Consideration:

The CENTURY 21® Brand and RE/MAX lead the industry on Future Consideration, and are rated significantly higher than all other real estate brands mentioned in 2009*.

Q “How likely are you to consider choosing each of these brands the next time you buy or sell a home?” (Base: 903 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years)

*The difference between the top 2 agencies is statistically insignificant at a 95% Confidence Level.


CENTURY 21

RE/MAX

Coldwell Banker

ERA

GMAC

Prudential

Weichert

Realty Executives

Greater than 50%

Less than 50%Keller Williams


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CENTURY21 Is An Industry Leader For “Likelihood to Recommend” Preference Among Active Real Estate Consumers Aware of Brand

Likelihood to Recommend:

Century 21 Real Estate LLC remains one of the top recommended agencies of “Likelihood to Recommend”* in 2009.

Q “How likely are you to recommend (brand) to someone else?” (Base: Variable, Those Aware of Brand)

*The differences among the top 4 agencies is statistically insignificant at a 95% Confidence Level.

CENTURY 21

RE/MAX

Realty Executives

Prudential

Keller Williams

Coldwell Banker

GMAC

ERA


Industry Leaders

Others

Industry Leading Marketing


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CENTURY 21® Marketing Programs

Our programs maximize your chances of success by…

– Generating leads

– Creating Preference for the CENTURY 21 Brand

– Increasing consumer interest and satisfaction

– Enhancing customer retention

– Helping you differentiate from your competition

– Increasing listings and sales


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Online Advertising – Generating leads for you!

CENTURY 21® online marketing programs are designed to capture more qualified consumer leads to help close more sides of business, earn more revenue and increase market share

Online efforts include:• Best-in-breed, branded national website• Search Engine Marketing• Online display advertising • Search engine optimization• Social media• Distributing all property listings to national website

partners for maximum visibility


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Online Lead Generation Media

• Program Description– The CENTURY 21® Advertises Online using the following tactics:

• Search Engine Marketing

• Display Advertising

• Featured Listings on real estate websites

• Program Goals & Objectives– Drive thousands of Leads in 2009 (Definition of a lead is a filled out contact form for a listing

on century21.com)– Maximize cost per lead

• Leads and/or Benefits Expected– More leads to System members

• Target consumers with relevant messaging• Drive visits to century21.com

Ad Networks


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National Listing Distribution Partners


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Search Engine Marketing

What does Search Engine Marketing (SEM) do?

– Drives more traffic to your web site by paying for targeted keyword search results with search engines.

• Brand, Generic, and Regional terms) • The CENTURY 21 National Marketing team currently

bidding on over 175,000 keywords• Trademarked with Google for the term “CENTURY 21”


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Preferred Client Club

All This For Just About $8 Per Year

Welcome Card

Personalized Bi-monthly Magazine

Personalized Spring and Fall Postcards


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FREE -Drip emails, e-Greetings, e-Newsletters


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Property Marketing Solutions

Technology


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century21.com


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21Online.com


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Property Slideshow


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FREE Personalized Website (My C21)

• A program that creates high quality websites: – Created and Hosted at no-cost to system members– Professionally designed templates to choose from

• Available to Sales Associates, Teams, and Offices


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CENTURY 21 Global Referral NetworkSM (CGRN®)

• Web-based referral management tool that connects over 8,000 activated offices

• $250 Annual fee, No longer need to pay a referral fee per transaction to the referral network

• Tracking and reporting system for referral business• Ability to choose fee on outbound referrals• Guaranteed referral fees• Increased revenue potential through affinity partner

referrals such as Upromise (see next slide)• Access 24/7

The CENTURY 21 Global Referral Network allows you to access over 100,000 CENTURY 21 professionals worldwide!


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UPROMISE

• Affinity partner since 2001• 10 million members

– The single largest contribution available to these members comes from a real estate transaction

• Buyers and sellers can earn up to $3,000 on their transaction– Under a straight 3% commission, the Realogy customer will

receive 1/3% of the home sale price into their Upromise account

• Brokers must be active in CGRN in order to participate in Upromise– Brokers pay 20% referral fee on all Upromise leads

• Market Upromise logo in print ads and on web sites, differentiate yourself from Prudential, Keller Williams and RE/MAX as they cannot offer this program to consumers

Not available in: AK, AL, IA, KS, LA, MS, MO, MT, ND, NJ, OK, OR, and TN


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FREE Training For Sales Associates

• Attitude: Persevere and Stay on Track

• Contact Management Made Easy!

• Social Networking and Developing an Online Business Plan

• Blogging for Online Visibility

• How to Have an Open House by Design

• Anatomy of a House

• Going Green – Becoming an Eco Agent

• Staying In Touch With Clients

• REO and Short Sales Overview

• Selling in a Do Not Call World

• Marketing Yourself as a Real Estate Expert

• And MORE!


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Online Resource Library


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Training for Associates at All Levels

• Sales Skills– CREATE 21®

– Advanced Real Estate Skills– Success Series

• Coaching and Accountability– Productivity Enhancement Program (PEP)– M.A.P. to Mastery

• Niche Markets & Specializations– Fine Homes & Estates– New Home Sales– Mature Moves– Commercial Brokerage

• Designations– CGRN ® Sales Associate– Accredited Buyer’s Representative

PEPPerformance Enhancement Program


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Additional Training Opportunities

• Live, online instructor-led training accessed via the web

• Vast selection of self-study modules

• National Events

• Regional Events

• Awards Events

Learning System

Where Learning Means Business!Where Learning Means Business!

Business Benefits


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National Discounts


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Wireless Providers

• 20% discount on new or existing • Sprint rate plans and 15% discount on

Nextel plans• Corporate flat rate pricing• Discount on devices• FREE* accessories *Not valid on PDAs

• 17% discount on rate plans– Can be applied to the iPhone

• Up to 45% discount on devices

• 10% discount on monthly rate plans • G1 Google Phone - $139.99 (MSRP $399.99)• BlackBerry Flip Phone (Exclusive to T-Mobile)

$49.99 (MSRP $349.99)• BlackBerry Curve - FREE (MSRP $449.99)• Various Phones - FREE w/free Bluetooth

Accessory• WAIVED activation fee

• 17% discount on voice and data plans

• Up to 25% off of phones and accessories


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Rich Media


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Healthcare and Wellness

• Key benefits– Limited medical plan– 401K / profit sharing– Prescription drug coverage

• Limited medical plans– No minimum participation requirement– Available to sales associates and employees– Available in all 50 states– Enrollment available via phone and online– Open enrollment available year-round to all agents

and W2s

Thank You!